BLACK + GOLD

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a cannabidiol (CBD) business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BLACK + GOLD?

We hired them for their SMM and influencer marketing services.

SOLUTION

What was the scope of their involvement?

BLACK + GOLD created social media posts on a weekly basis and came up with a social media marketing calendar for our promotions. They published them on our Facebook and Instagram accounts. Additionally, their team helped us identify and reach out to influencers who were a good fit for our brand and who could make videos to promote our products. They also helped us respond to comments on social media.

What is the team composition?

We worked with two people from their team: the owner and a manager.

How did you come to work with BLACK + GOLD?

We found out about BLACK + GOLD through one of our investors who had worked with them in the past. We decided to work with them based on their competitive pricing.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked together on this project from June–November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to BLACK + GOLD’s help, we were able to expand our reach, resulting in an increase in engagement and website traffic.

How did BLACK + GOLD perform from a project management standpoint?

They provided us with a schedule that indicated what kind of content was going to be created for each month. We also had weekly virtual meetings, during which they presented us with a progress report.

What did you find most impressive about them?

We don’t really work with a lot of providers, but BLACK + GOLD has provided us with the services we needed at a reasonable price point.

Are there any areas they could improve on?

I don’t have any constructive feedback for BLACK + GOLD. They did a fine job.

Do you have any advice for potential customers?

Develop a clear project plan and adhere to it — having a plan will help keep everyone on the same page.

BACKGROUND

Please describe your company and your position there.

An international pole dance media and consulting from. I am the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BLACK + GOLD?

We hired Black + Gold to help us with our marketing and social media out reach for the purposes of growing our social media reach and engagement .

What were your goals for this project?

Our main goal for this project were to convert leads into actual sales and revenue streams.

SOLUTION

How did you select this vendor?

I selected this vendor based on their professionalism and the personal connection that I had with Elizabeth. I was aware of her work and approached her to collaborate with me on this project.

Describe the scope of their work in detail.

We had weekly meetings one in which we analyzed statistics for the purpose of strategizing. They did the majority of the outreach to initialize engagement with our audience.

What was the team composition?

Elizabeth with the leader, however is she in powered Phyllis to take the reins quite often. I followed their lead throughout this process. Which felt really nice because I’m the one who’s always initiating the lead, so it felt super supportive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our audience became more familiar with having to pay us for our services which is something that was lacking in the past. It also increased our engagement rate, increased our website click through‘s, and helped organize the way people found our content. They also fostered partnerships with other companies that have become our affiliates. These partnerships have turned into residual monthly income for our company.

How effective was the workflow between your team and theirs?

The workflow was extremely effective.

What did you find most impressive about this company?

What I found most impressive was the level of care that went into their work. It really did matter to them how much I succeeded.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I’m the COO for Stupid Cancer, a nonprofit that supports those affected by young-adult cancer. I oversee all contractors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BLACK + GOLD?

We needed help with our social media marketing on Instagram

What were your goals for this project?

We wanted to increase our presence on Instagram.

SOLUTION

How did you select this vendor?

We submitted an RFP and were referred to BLACK + GOLD by an associate.

Describe the scope of their work in detail.

They started by holding a series of needs assessment sessions. Next, they created a work plan and metrics for reporting. BLACK + GOLD identified Instagram influencers and executed a plan to increase our number of followers and amount of engagement.

What was the team composition?

I worked closely with a principal and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Analytics showed an increase of engagement on our Instagram channel, as well as the successful identification of key influencers.

How effective was the workflow between your team and theirs?

We met weekly. BLACK + GOLD provided excellent communication, status reports, and analytics.

What did you find most impressive about this company?

BLACK + GOLD’s customer service and attention to detail were excellent.

Are there any areas for improvement?

I would like to have seen more diversity in our posts, but some of that was due to the availability of resources.