Birchy

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of an it services company 

Describe what your company does in a single sentence.

AI-based email deliverability platform for monitoring, spam testing, and more. We have a side project that required marketing help.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Birchy to accomplish?

• Our goal was to enhance our online presence through effective content marketing and SEO, aiming to increase organic traffic and improve our overall digital marketing strategy.

SOLUTION

How did you find Birchy?

Referral

Why did you select Birchy over others?

• Great culture fit
• Referred to me

How many teammates from Birchy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their key deliverables included developing a comprehensive content strategy, optimizing our website for search engines, managing our social media presence, and executing targeted advertising and linkbuilding campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnering with Birchy led to a 50% increase in our organic traffic within six months, significantly enhancing our online visibility and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ellina is very responsive, nice to work with, and attentive to any specifics of our projects.

What was your primary form of communication with Birchy?

Virtual Meeting

What did you find most impressive or unique about this company?

They're always coming up with new ideas. They know how to pick the right marketing activities that match our ICP and our business goals while being mindful of our marketing budget. They'd probably tried and tested every possible marketing activity, so they could consult us on the best way to do anything we came up with. We're also really impressed with their knowledge of technical topics and ability to create even very complex pieces of content.

Are there any areas for improvement or something Birchy could have done differently?

Our experience was highly positive, nothing comes to mind.