Big Leap

BACKGROUND

Introduce your business and what you do there.

I'm the director of digital marketing in the Americas for Nu Skin, a direct selling skin care company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Leap?

In our Latin American markets, particularly in Argentina, we had somewhat of a negative reputation online from a misleading article about our products that was performing well on Google. We were looking for a vendor that could help manage and improve our online reputation after working with other vendors that were unable to produce results.

SOLUTION

What was the scope of their involvement?

Big Leap oversees our digital strategy, creating daily and weekly calendars for content production and posting, including blogs, infographics, and social media. After their writers create the content, our team reviews it for final approval. They've also made changes to our website and metadata and created keywords lists for us to focus on. 

What is the team composition?

We work directly with about five people regularly, including an account manager.

How did you come to work with Big Leap?

I worked with one of their owners a long time ago at a different company and knew I could trust his work. Although we considered others, we decided to go with Big Leap based on their expertise and ability to work in Latin American markets.

How much have you invested with them?

We've invested about $100,000 thus far.

What is the status of this engagement?

We started working with them in September 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Big Leap has taken complete ownership and helped turn around our online reputation for the better. They've significantly improved our ranking on Google in previously challenging markets. Their work in Argentina has had a positive impact in other surrounding markets.

Other agencies we've worked with haven't been able to budge our online position, so we're very happy with the results thus far. It's helping our leadership team overcome issues involving prospective employees or purchasers of our products.

How did Big Leap perform from a project management standpoint?

They're very good about reporting what they're working on as they progress, keeping us updated in weekly meetings and in almost daily communications. They also meet with us in person to provide a monthly overview report, which has been very helpful for our executive team.

What did you find most impressive about them?

They're experts in their field and good about figuring out how to solve client challenges. They also have great resources and are able to source the right staff quickly when needed. From our experience, Big Leap's approach is ahead of the times, especially in Argentina. Other vendors we'd worked with were applying strategies that were very dated and didn't work as well.

Do you have any advice for potential customers?

If you're new to this type of work, I'd suggest setting up a contract that allows for some flexibility to try out Big Leap's services and approach before committing to a long term relationship.

BACKGROUND

Introduce your business and what you do there.

I'm the CMO at purple.com. We sell mattresses, sheets, mattress protectors, and other comfort products. We started our company two years ago and we've been growing very rapidly.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Leap?

The mattress industry is very competitive and there are hundreds of companies trying to rank for the same keywords and pitch their products. It’s difficult to stand out since companies sell similar products. We needed a partner to help us create content and drive organic traffic to our website.

SOLUTION

What was the scope of their involvement?

We've had Big Leap on a retainer for almost two years. We started with SEO and then expanded their contract, so they now focus on digital PR, link building, SEO audits, and traditional SEO. They’ve helped boost our brand and got us some valuable mentions in well-known sources. It's a very collaborative process and they've become part of our team. Their digital PR improves our SEO rankings and brings us media attention and sales. They also create content for our blog and our landing pages, helping us with tags, keywords, and links to those pages.

What is the team composition?

We've worked with 4–5 members of their team, including our day-to-day lead and the CEO.

How did you come to work with them?

We met through networking (Utah is the highest trending state for SEO and almost everybody knows each other.) Also, they're one of the top 2–3 companies in the state.

What is the status of this engagement?

We started working with them in July 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't have a brand two years ago, but now we're the most-searched-for mattress company in the country. Our YouTube videos are very popular and our brand is recognized. Our customers like our content and feel that it's unique.

Big Leap has been able to match our voice with our content, making it fun and quirky. We wanted to sound approachable and friendly and Big Leap helped us accomplish that, making us stand out among other mattress brands.

How did they perform from a project management standpoint?

They're above average. We had monthly in-person meetings and talked over the phone or email every week. They did a good job, but we had to change people a couple of times.

What did you find most impressive about them?

Many companies say they're flexible, but in the end, they follow their routine and their own process. Big Leap worked with us and became an extension of our team. They're very experienced, so we don’t have to spend our time editing the content they produce.

Are there any areas they could improve?

The results have been fantastic, but their project management could use some improvement.

BACKGROUND

Please describe your company and position.

I am the Marketing Consultant of AlphaGraphics Bountiful

Describe what your company does in a single sentence.

AlphaGraphics Bountiful is a leading print, large format, direct mail and digital marketing provider along the Wasatch Front. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Increase print related search phrase and local search rankings for the State of Utah
• Broaden search rankings for signs, banners and posters

SOLUTION

How did you find Big Leap?

Referral

Why did you select Big Leap over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• On site SEO
• Technical review 
• Content evaluation and creation 
• Keyword analysis 
• Site UI/UX
• CRO review and optimization 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Local search increase 

Phone call increase 

Form fill increase 

Large client acquisition 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very response. Detailed weekly calls 

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ethical, competent, communicative 

Are there any areas for improvement or something Big Leap could have done differently?

We've had multiple program managers (3). All have been very effective, but there's a change of pace when a team changes. People come and go in work environments so it's to be expected. 

UPDATED REVIEW

This review was published on 12/9/2024
Kevin Gibson
Sales Manager, AlphaGraphics BountifulAdvertising & marketing

Bountiful, Utah

11-50 Employees

Jan 2023 - Ongoing

$50,000 to $199,999

Verified

Project summary
Big Leap provides ongoing SEO services for a marketing materials company. The team is responsible for researching, ranking, and evaluating the client's positions for relevant keywords.

Feedback summary
Big Leap's services have exceeded the client's initial expectations. The team reviews Google Analytics results bimonthly, responds to feedback, and communicates through virtual meetings, emails, and messaging apps. Their expertise and technical knowledge have impressed the client.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of AlphaGraphics Bountiful

Describe what your company does in a single sentence.

We work with small to medium-sized businesses to create and produce marketing materials through various channels, focusing on print and design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Increase the searchability of our website agbountiful.com
• Track progress
• Measure impact of Goal 1 on our bottom line

SOLUTION

How did you find Big Leap?

Referral

Why did you select Big Leap over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Research, rank, and evaluate our current positions for various relevant keywords. Provide data-driven metrics to increase search position on those keywords. Follow-up with metrics to show monthly results, tweak/update as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data. Google Analytics, bimonthly meetings to review results and evaluate changes needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In partnership with our assigned project manager, we have met and exceeded the initial expectations of this SEO initiative. Via bimonthly meetings, we review the results, evaluate changes needed (if any), and update deliverables.

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The expertise of the entire team is impressive. We have had a couple of different project managers throughout our time with Big Leap, and both have been experts.

Are there any areas for improvement or something Big Leap could have done differently?

Not that I can think of. They have taken a technically difficult subject on which they are experts and made it easy for less technical people to understand. 

STAR RATINGS

Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the President of Lightning Haul

Describe what your company does in a single sentence.

Junk Removal Service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Google Ads Management
• SEO management

SOLUTION

How did you find Big Leap?

Online Search

Why did you select Big Leap over others?

Big Promises and good sales technique

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Originally hired Big Leap to improve our Google Ads lead generation and our SEO rankings. We did a discovery call with Big Leap and they stated that they would be able to improve the number of conversions we were getting as well as drive efficiencies across our ppc campaigns. Additionally, they believed that they could optimize our content and webiste for SEO to help us improve our ranking to the first page on google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Big Leap stated that they would be able to help us generate more conversions at a more efficient spend for our google ads and also improve our overall ranking for SEO to the first page. After 6 months of having them work on our campaigns not only did they not meet these expectations but drastically underperformed in all areas. Our google ads conversions saw a huge drop and our cost per customer acquisition drastically increased. When we communicated with Adam our account manager it seemed as though he was out of touch with what our business actually did. At one point they suggested a landing page to help increase conversions. When they delivered the landing page it was for an industry that we did not even provide services for. Adam made promise after promise about the strategies working and that we just needed to stay the course. After 6 months of broken promises we have generated less than 10 leads through our organic traffic from their SEO efforts. Additionally, our cost per customer acquisition went up by 10x with their strategies. After discontinuing services with Big Leap we had another company audit our campaigns and we had dozens of keywords that were not even relevant to our service industry. We had complained about disquailified leads but had not idea that Big Leap was actually putting marketing spend torwards these non qualified calls. Overall, I would not recommend for either google ads management or SEO. Big Leap was supposed to help us improve over the previous agency we used for marketing but had I known what this experience would have been like I would have steered clear! Save your money and time and find a different agency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were ok at getting the deliverables to us on time but what good is getting a deliverable if it provides sub par results. The one instance where they provided us a landing page resulted in them sending us a proof for a industry that we did not provide services for. When asked how this happened they stated it was accidental oversight. I think accidental oversight is how they managed most of our marketing efforts.

We had dozens of meetings and each week we saw major short comings in the efforts and results. Our cost per customer acquisition went up by over 10x using their services. This is the opposite direction of what was expected. I would much rather have spent time and efforts with a different agency.

What was your primary form of communication with Big Leap?

Virtual Meeting

What did you find most impressive or unique about this company?

I think that it is impressive that they have been able to provide services for such large companies while providing such poor results. It is very possible that they just dedicate resources to the biggest spenders and due to that the companies which have less spend just get pushed to the back of the line resulting in the poor results we received.

Our business has seen a drastic decrease in overall leads and sales resulting in a huge decrease of revenue. I would not recommend this agency to anyone looking to market their business.

Are there any areas for improvement or something Big Leap could have done differently?

They could have studied our website to better understand what services we provide rather than just spitball keywords that have no relevance to our industry. I am confident that I could have hired a first time ads manager and had better results with less spend.

Company Responses

The Service Provider responded on February 19th, 2025

Thank you so much for taking the time to share your detailed feedback. I’m genuinely sorry that we didn’t meet your expectations, and I can understand how frustrating it must have been to not see the results you were hoping for. We always aim to provide our clients with the Big Leap experience, along with a personalized strategy approach, no matter the size of their business. We truly value the trust you placed in us and will take these lessons to heart in our ongoing efforts to improve and better serve existing and future clients.

While we may not have met your expectations, we thank you for giving us the opportunity to work with you, and I sincerely wish you the best of luck with your future marketing endeavors.

BACKGROUND

Please describe your company and position.

I am the Director, Web of Awardco

Describe what your company does in a single sentence.

Awardco is an employee engagement platform that enhances motivation through recognition, incentives, and rewards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Increase Organic Traffic
• Increase Organic Leads

SOLUTION

How did you find Big Leap?

Personal Relationship with Big Leap team

Why did you select Big Leap over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Discover Keyword gaps and opportunities 
  • Keyword Gap Analysis
  • Striking Distance Audit - Discovery & Recommendations
  • Featured Snippet/Answer Box Audit
• Optimized Content Based on SEO Analysis 
  • Page Optimizations
  • Blog Schema Recommendations
  • Content Cannibalization
• Site Clean-Up/Organization and Recommendations 
  • Parameters and Deadweight Audit
  • Google EEAT Audit 
• Link Building Efforts
• UK Site Optimizations and Improvements 
  • UK Schema Markup
  • UK Keyword Research
• Content Creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased first-page keywords from 1,018 to 1,800
• Our target keywords increased
• 38.7% YoY increase in organic impressions
• 27.7% YoY increase in organic clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were one-time and responsive to our needs, including any shifts in strategy or new deliverables we requested. 

What was your primary form of communication with Big Leap?

Virtual Meeting

What did you find most impressive or unique about this company?

They got down in the trenches and were willing to adjust strategies and objectives on the fly. 

Are there any areas for improvement or something Big Leap could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Head of digital marketing of Aviv clinics

Describe what your company does in a single sentence.

Helping people take control of the way the age and treating brain-related conditions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• SEO growth

SOLUTION

How did you find Big Leap?

Online Search

Why did you select Big Leap over others?

• High ratings
• Good value for cost

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are doing with Big leap everything that's SEO. 

Technical, link building, on page and a lot of content writing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our overall SEO traffic has grown 700% within 2 years. That's amazing and the collaboration with Big leap contributed a lot to that. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Since our service is new and complicated it took us a while to find the rhythem. Once Anita from BL took over the account, everything ran much better and smoothly. 

What was your primary form of communication with Big Leap?

Virtual Meeting

What did you find most impressive or unique about this company?

Big thanks to Anita for her account management skills. They have excellent writers and technical SEO knowledge. 

Are there any areas for improvement or something Big Leap could have done differently?

At the beginning, we had an issue with our initial account manager. Once Anita took over that was solved. 

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Digital Marketing of Big Blue Swim School

Describe what your company does in a single sentence.

Swim school for children age 6 months to 12 years old.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• leverage their expertise in multi location franchise seo to expand our organic search rankings

SOLUTION

How did you find Big Leap?

Online Search

Why did you select Big Leap over others?

• High ratings
• Company values aligned

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our six-month road map is focused on high quality link building, content development, and location page and technical audits. The key goal is to increase and maintain top keyword rankings for "Kids swimming lessons near me" for all locations​.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In this first few months, we have established keyword ranking baseline for branded and local terms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are always prompt and go above and beyond to answer questions that arise.

What was your primary form of communication with Big Leap?

Virtual Meeting

What did you find most impressive or unique about this company?

Their experience with other franchise / multi unit locations was what made them stand out.

Are there any areas for improvement or something Big Leap could have done differently?

Not to date.

BACKGROUND

Please describe your company and position.

I am the Sr. Marketing Coordinator of a standardized testing company

Describe what your company does in a single sentence.

Our company develops, administers, and scores standardized tests, offering individuals who haven't completed high school the chance to earn a credential equivalent to a diploma.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Increase online presence through SEO

SOLUTION

How did you find Big Leap?

Other

Why did you select Big Leap over others?

Other

How many teammates from Big Leap were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Various blogs and website pages incorporating best SEO practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in web traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very organized and timely with deadlines.

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Will is Awesome.

Are there any areas for improvement or something Big Leap could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Global VP Marketing of Aviv Clinics.

Describe what your company does in a single sentence.

Aviv Clinics delivers a highly effective personalized protocol to enhance performance in the aging brain and body via the Aviv Medical Program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Build strong and competitive organic presence with SEO
• Build Aviv's reputation and credibility
• Generate leads

SOLUTION

How did you find Big Leap?

Online Search

Why did you select Big Leap over others?

High ratings
How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content marketing- writing blogs according to keyword research and strategy. 
• Optimizing existing blogs
• Link building
• Website optimization
• Brand promotion

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are growing in keyword ranking. We are driving traffic to our website mainly by the blog, which they are writing. We are driving a high percentage of non-branded traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BL team is very collaborative; we learned to work together and create synergy with our team. They are very much involved in what we do and always listen to our needs. Also, they are very kind, so the conversation is always nice.

What was your primary form of communication with Big Leap?

Virtual Meeting

What did you find most impressive or unique about this company?

I think they made a big effort to understand what we do (it is not always easy), and they always try to find solutions and push us to the next achievement.

Are there any areas for improvement or something Big Leap could have done differently?

i think we got now to a point where we all know the strategy and what is working for us. It took a while to navigate that and build a process, but maybe there is always a learning curve.