Big Cedar Agency

BACKGROUND

Please describe your company and position.

I am an executive of Reclaim Plastics

Describe what your company does in a single sentence.

Reclaim Plastics specializes in recycling hard-to-recycle plastics from businesses and industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Cedar to accomplish?

• Develop a digital marketing strategy
• Re-launch our online presence in a more effective way
• Launch google ad words campaign

SOLUTION

How did you find Big Cedar?

Online Search

Why did you select Big Cedar over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Knowledgeable and personable

How many teammates from Big Cedar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a digital marketing strategy.
New Website Design & Build:

• Web design of fourteen pages. 
• Copyediting and copywriting recommendations via Google Docs collaboration. 
• Target audience identification. 
• Keyword research for SEO and improved copy. 
• On-page SEO optimization. 
• Automated backups.
• Security plugin and SSL setup. 
• Cloudflare CDN setup. 
• Setup of the three website analytics essentials: Google Analytics (GA4), Google Search Console and Google Tag Manager.

Marketing & SEO Strategy Essentials: 

• Marketing strategy session to identify target market. 
• Competitor analysis.
• Social media advising.
• Baseline search rankings report of 20 keywords.
• Rank tracking for 20 keywords for 2 months after site launch. 
• Backlinks report and basic outreach strategy. g. Review "Reclaim Recognized" program strategy.

 Setup Google Search Ad campaign:

• Competitor research.
• Copywriting of 3 ad title and description variations for one campaign. (ad spend is additional - Client has estimated $1,000/mo ad spend) 
• Provide resources to setup own campaign based on initial campaign. 
• Review client's first campaign.

 Marketing Recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We immediately received new customer leads upon the work Victor's team did with Google Console
• We received strong positive feedback upon the launch of our new website 
• We are receiving new leads via organic search and work done to google profile

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Victor and his team were extremely efficient in their project mgmt and responsiveness.

What was your primary form of communication with Big Cedar?

Email or Messaging App

What did you find most impressive or unique about this company?

Victor keeps up to date with emerging opportunities in digital marketing and how his clients can benefit from this. He brought to my attention several such opportunities including the use of content within LinkedIn. His agency is not very large which means you will have personal attention and good responsiveness. I feel like they genuinely want to see their clients succeed in their endeavors.

Are there any areas for improvement or something Big Cedar could have done differently?

I have overall been satisfied and think Big Cedar did a great job.

BACKGROUND

Please describe your company and position.

I am the Environmental Activist of Regeneration, Equity and Justice

Describe what your company does in a single sentence.

Regeneration, Equity and Justice is a grassroots 501c3 nonprofit dedicated to leading the way to a more equitable, just, and regenerative world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Cedar to accomplish?

• SEO / Search Engine Optimization

SOLUTION

How did you find Big Cedar?

• Referral
• Other

Why did you select Big Cedar over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Big Cedar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Domain migration from robgreenfield.org to robingreenfield.org 
• Ran an SEO audit to diagnose SEO issues 
• Checked domain migration steps (redirects) were done correctly 
• Investigated GA, GSC and ahrefs on why # of backlinks dropped 
• Investigated GA, GSC and ahrefs on why # of organic keywords dropped 
• Created an action plan on how to fix it 
• Implemented the action plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did a complete SEO audit to diagnose SEO issues and then fixed all issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was as we desired and hoped. They delivered on the discussed timeline and responded to our needs.

What was your primary form of communication with Big Cedar?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very personable and engaging to work with.

Are there any areas for improvement or something Big Cedar could have done differently?

No