BFJ Digital

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of an advertising & marketing company 

Describe what your company does in a single sentence.

We deliver high-quality, precision printing solutions for businesses and individuals, transforming ideas into standout results with craftsmanship and care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Implement and optimise HubSpot CRM for marketing and sales
• Automate lead nurturing and reporting workflows
• Train the team to use HubSpot effectively

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital delivered a comprehensive HubSpot implementation and optimisation project tailored to our business needs. Their team began by conducting an in-depth review of our existing marketing and sales processes to identify inefficiencies and opportunities for automation. They then managed the full HubSpot setup, including CRM configuration, contact segmentation, and integration with our existing digital platforms to ensure seamless data flow.

The project also included the creation of custom marketing automation workflows, lead scoring systems, and email nurturing sequences designed to improve conversion rates and strengthen customer engagement. BFJ Digital provided detailed dashboard reporting to track campaign performance and ROI, giving our team better visibility over results.

A key part of the scope was hands-on training for our staff. The team at BFJ Digital ran interactive workshops and provided documentation to ensure our marketing and sales teams could confidently use HubSpot’s tools and maintain best practices.

The key deliverables included a fully configured HubSpot CRM, automated marketing workflows, integrated reporting dashboards, and a trained internal team ready to manage the platform independently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements across our marketing and sales operations. Lead response times decreased significantly due to the automated workflows, while customer engagement increased through personalised email sequences and better segmentation. We achieved clearer visibility of campaign performance with HubSpot’s reporting dashboards, allowing our team to make data-driven decisions and allocate budgets more effectively. Our conversion rates improved, pipeline tracking became more accurate, and internal communication between marketing and sales teams strengthened. Overall, the transformation led to higher efficiency, stronger lead quality, and improved ROI on our digital activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital demonstrated excellent project management throughout the engagement. Their team maintained clear communication from start to finish, providing regular updates and progress reports at every stage. All milestones were met on schedule, and any adjustments to timelines were discussed transparently. They used structured workflows and collaborative tools that kept everyone aligned and ensured no details were overlooked. When we raised questions or needed additional support, they responded quickly and proactively, often going beyond the initial scope to ensure we achieved the best outcome. Overall, their professionalism, responsiveness, and commitment to timely delivery made the process smooth and highly efficient.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their depth of expertise and genuine commitment to understanding our business. They didn’t just implement HubSpot, they took the time to align the platform with our goals, ensuring every feature served a clear purpose. Their ability to simplify complex digital processes and communicate technical concepts in plain language made the experience seamless for our entire team. The level of strategic thinking, attention to detail, and hands-on support throughout the project was truly impressive. It’s rare to find a partner who combines technical excellence with such a collaborative and down-to-earth approach.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital was extremely positive. If there’s one area for improvement, it would be to provide more ongoing check-ins after project completion to ensure we continue using the platform to its full potential. A structured post-implementation review or follow-up optimisation session would have been valuable as our team adapted to the new system. That said, their willingness to offer support whenever needed and their proactive communication made the entire process smooth and successful.

BACKGROUND

Please describe your company and position.

I am the Senior Manager Talent of a real estate company

Describe what your company does in a single sentence.

Real Estate

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• We engaged BFJ Digital to establish a polished online presence, successfully market our real estate listings, and offer a user-friendly platform so that potential customers could learn more about our offerings.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Targeted landing pages for certain properties, an interactive property listings gateway, and our corporate website were all designed and developed by BFJ Digital.  Integrated maps and photo galleries, a completely responsive website, a property search and filter feature, virtual tour assistance, and landing pages for special offers or new projects were among the main achievements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster property searches, more queries from prospective customers, and a fully functional website were the outcomes of the project.  A greater online presence and increased customer interest were indicated by the noticeable increase in traffic to the property listings and the longer time spent by users perusing properties.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital handled the project well, hitting all deadlines and providing us with updates at every turn.  They promptly addressed our needs, gave us clear instructions throughout the development process, and responded to our requests promptly.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The crew at BFJ Digital is highly personable and a pleasure to deal with, which is what I found most impressed.  They significantly improved our online visibility, and I heartily endorse them to anyone searching for a trustworthy digital marketing firm.

Are there any areas for improvement or something BFJ Digital could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Managing Director of a website design agency.

Describe what your company does in a single sentence.

Web design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Automation
• Hubspot configuration
• Hubspot integration

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital offered an audit to help our businesses optimise our HubSpot setup across CRM, Marketing, Sales, and Service Hubs. The audit included a review of the CRM structure, marketing automation, workflows, email setup, integrations, reporting, and user permissions. We received a clear summary of findings, best-practice recommendations, and a list of quick wins to improve performance and streamline our processes. We also had a strategy call to walk through the results and next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased CRM efficiency with a reduction in duplicate contacts and unused properties
• Email engagement improved, with an increase in open rates and higher click-through rates after optimising segmentation and automation
• Lead conversion rate rose by 15%+ through better lead nurturing workflows and clearer lifecycle stage definitions
• Sales team saving 5+ hours per week through automation of repetitive tasks and improved pipeline visibility
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at BFJ Digital demonstrated strong project management throughout the process. They delivered key items on time, maintained clear communication, and adapted quickly to our evolving needs. Any questions or requests were met with a quick, helpful responses, and they kept us updated at each stage of the audit. Their approach was proactive and very flexible, which made the experience easy to manage.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their combination of technical expertise & real care for our outcomes. They didn’t just deliver a generic audit, they took the time to understand our business and tailor their recommendations

Their expertise in HubSpot and ability to translate complex systems into clear, actionable improvements made a real impact.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital was very positive

BACKGROUND

Introduce your business and what you do there.

I’m a real estate agent at a Mackay-based real estate agency helping locals buy, sell, and invest in property, with a strong focus on honest advice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed to lift our local brand presence, get more eyes on our listings, and generate better quality buyer and seller inquiries through social media, not just traffic that goes nowhere.

SOLUTION

What was the scope of their involvement?

BFJ Digital handles our social media strategy and paid ads, including campaign planning, audience targeting, ad creative direction, ongoing optimization, and regular reporting so we can clearly see what’s working and where inquiries are coming from. The team has helped shape the messaging and ad creative, guided what visuals would work best, and then managed and optimized the campaigns so everything stays on track and keeps improving over time.

What is the team composition?

We work with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them on Clutch and chose them because of their high ratings and good value for cost.

What is the status of this engagement?

We started working with them in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a clear lift in engagement and reach pretty quickly, but more importantly, the inquiries have improved. We’re getting more genuine buyer and seller leads, and people are already familiar with our brand when they get in touch, which has made a big difference. Our engagement and reach have been up by a confirmed 30%–40% in the first few months, and our inquiry volume from social media has definitely increased. The biggest win has been that the leads are more relevant and easier to convert, not just more noise. We can tell from the quality of the conversations. People reaching out already know who we are, what we offer, and what they’re inquiring about. We spend less time qualifying leads and more time having proper property conversations, which has been a big shift for us.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management has been solid. Everything has been delivered when they say it would be, and if something needs tweaking or adjusting, they handle it quickly. We’ve never felt like we have to chase them up, which has been a big plus. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What has stood out the most is that BFJ Digital actually gets real estate and regional markets. They aren’t chasing vanity metrics and are upfront about what will and won’t work, which makes the whole partnership feel genuine and worthwhile.

Are there any areas they could improve?

Honestly, there hasn’t been much. As with any campaign, there’s always a bit of testing early on, but BFJ Digital has been open about that from the start and has adjusted quickly based on the results, so it never feels like wasted time or spending.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an accounting firm providing professional tax, bookkeeping, and advisory services to local businesses and individuals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help attracting more relevant inquiries and increasing our visibility online, particularly for people in Townsville searching for accounting services. Our main goal was to generate consistent, qualified leads while ensuring our marketing spend was used effectively.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled the full search engine marketing (SEM) scope for us, including keyword research, campaign strategy, ad creation, and ongoing optimization. They also managed performance tracking and reporting, which helped us understand how the campaigns were performing and where improvements were being made

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because they were close to our geographic location, and their pricing fit our budget.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from September–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a steady increase in relevant inquiries and better quality leads coming through. The campaigns became more efficient over time, with clearer insights into what was working, which gave us confidence that the marketing was supporting our business goals. Over the course of the campaign, we saw a 25%–30% increase in inquiries, with a noticeable improvement in lead quality. More of the inquiries were relevant to our services, which made a real difference for our team.We tracked metrics like cost per lead and conversion rates throughout the campaign. Over time, cost per lead became more efficient, and conversion rates improved as the campaigns were refined, which showed the advertising was becoming more effective.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and easy to work with. Timelines were clearly set from the beginning, and deliverables were completed on time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

BFJ Digital understood our business and local market well. They explained things clearly, focused on practical outcomes, and made the process feel collaborative rather than overly technical.

Are there any areas they could improve?

No, there weren’t any major issues. They were always responsive and addressed any questions promptly.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a Melbourne-based carpentry and construction company delivering high-quality residential and commercial projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We hired BFJ Digital to increase brand awareness and strengthen our online presence in the Melbourne market. Our main objectives were to clearly communicate the quality of our carpentry and construction work, reach the right local audience, improve visibility across digital channels, and position our brand as a trusted, professional construction partner.

SOLUTION

What was the scope of their involvement?

BFJ Digital managed the brand awareness scope for us, starting with a brand audit and audience insights to define clear positioning. Their work included brand messaging, content direction, SEO foundations, social media support, and targeted digital campaigns, along with performance tracking and reporting to measure reach and engagement.BFJ Digital worked across our Google search and display advertising and social media platforms, including Instagram, Facebook, and LinkedIn. These channels were used together to improve visibility, engagement, and reach within the local Melbourne market.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. BFJ Digital’s pricing fit our budget.

What is the status of this engagement?

We worked together from November–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a clear increase in brand visibility and online engagement, including higher website traffic, stronger social media reach, and improved local search presence. These outcomes translated into greater brand recognition in the Melbourne market and an increase in qualified inquiries over time.During and after the campaign, we recorded approximately a 45% uplift in social media reach and a 20%–25% increase in qualified inquiries. These metrics clearly demonstrated stronger brand awareness and improved engagement with our target Melbourne audience.Over the course of the campaign, we saw improved visibility for key service-related search terms, which contributed to stronger local search presence and more relevant inquiries. During the campaign, we saw key service-related keywords move up by approximately 5–10 positions in local Melbourne search results. This improvement helped increase our visibility for carpentry and construction searches and strengthened our local search presence overall.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and professional throughout the engagement. Timelines were clearly communicated, milestones were met as planned, and deliverables were completed on time. Their proactive communication made the process smooth and easy to manage.

What did you find most impressive about them?

What stood out most was BFJ Digital’s strategic approach and their understanding of how to position a trade-based business in a competitive market. They took the time to understand our industry, communicated clearly, and delivered practical solutions that aligned with our goals rather than generic marketing tactics.

Are there any areas they could improve?

Overall, the experience was very positive, and there were no major issues during the project. If anything, slightly more frequent check-ins during the early stages could have been helpful, but BFJ Digital remained responsive and addressed any questions promptly when they arose.

BACKGROUND

Please describe your company and position.

I am the General Manager

Describe what your company does in a single sentence.

We’re a property management company that oversees residential properties, handling leasing, maintenance coordination, and tenant relationships for property owners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Implement and customise HubSpot to better manage property enquiries, tenant communications, and internal workflows
• Give our team a clear CRM system with automation and reporting so we could improve follow-ups and overall efficiency

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• Close to my geographic location
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital worked with us to set up and customise HubSpot for our property management business. This included CRM configuration, pipeline setup, automation workflows, data migration, and integration with our existing systems. Key deliverables also included staff onboarding and training so our team could confidently use HubSpot day to day

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementation, our enquiries and contacts were far better organised, with clearer tracking and follow-ups. Response times improved, workflows became more efficient, and our team has better visibility and reporting across leasing and tenant communications

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear and well structured throughout. BFJ set expectations early, delivered key milestones on time, and kept communication consistent. They were responsive to questions and quick to adjust workflows or settings when our needs changed

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most is their deep understanding of HubSpot and how to apply it practically to our industry, rather than offering a generic setup. They focused on making the system genuinely useful for our daily operations

Are there any areas for improvement or something BFJ Digital could have done differently?

One area for improvement would be providing a bit more follow-up training once the system had been live for a while, as some features only made sense after we were using HubSpot day to day

BACKGROUND

Please describe your company and position.

I am the Marketing Manager

Describe what your company does in a single sentence.

We’re a Brisbane-based printing company delivering high-quality, fast-turnaround print solutions for businesses, events, and brands across the region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Lift our social media presence and reach more local businesses online
• Improve the performance of our paid ads and get more quality enquiries
• Build a clearer, data-driven strategy for our ongoing social campaigns

SOLUTION

How did you find BFJ Digital?

Referral

Why did you select BFJ Digital over others?

Referred to me

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital developed and managed our Facebook and Instagram advertising, including audience research, ad creative setup, campaign optimisation, and ongoing reporting. They handled all targeting, A/B testing, and performance tracking to help us reach more local businesses and boost enquiries

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger engagement across our social channels, more consistent ad performance, and a noticeable lift in quality enquiries from local businesses. Our Facebook and Instagram campaigns delivered clearer reporting and steady month-on-month improvements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid. They delivered everything on time, kept us updated, and were quick to respond whenever we needed changes or had questions. The whole process felt organised and easy to work through

What was your primary form of communication with BFJ Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

The most impressive part was how well they understood our business and turned that into clear, effective social campaigns. Their mix of data-driven insights and practical advice has made them stand out.

Are there any areas for improvement or something BFJ Digital could have done differently?

The only thing we’d have liked was a bit more upfront guidance on ideal budget ranges as the campaigns scaled. Otherwise, the experience was smooth

BACKGROUND

Please describe your company and position.

I am the Owner of a holiday rental business.

Describe what your company does in a single sentence.

Our company manages cosy coastal getaways across the Gold Coast for families, couples and weekend adventurers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• We wanted to refresh our brand and create a stronger identity that would make our Gold Coast holiday rentals stand out online.
• We also aimed to improve how our brand looked across our website and social pages to attract more bookings and build trust with travellers.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital helped us with a full brand refresh for our Gold Coast holiday rental business. The project started with a discovery session to understand our audience and what makes our stays unique. From there, they developed a complete brand identity, including a new logo, colour palette, tone of voice, and visual style.

They also created brand guidelines so everything from our website to our social media posts would look and feel consistent. The final deliverables included a full branding pack with design files, messaging templates, and an easy-to-follow brand book we can use moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the rebrand, we’ve noticed a clear boost in engagement and recognition. Our website traffic increased, and guests have mentioned finding us more easily online. Bookings through our direct site went up, and our social posts started getting more interaction and saves. Overall, the new branding made our business look more professional and helped us stand out in a crowded Gold Coast holiday rental market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was really solid from start to finish. They set clear timelines, kept us updated at every stage, and were always quick to reply when we had questions or needed changes. Everything was delivered on time, and they were flexible when we needed a few small tweaks. The whole process felt organized and stress-free, which made working with them really easy.

What was your primary form of communication with BFJ Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most was how genuinely they cared about getting our brand right. The BFJ Digital team didn’t just focus on design, they made sure the brand captured our story and what makes our holiday rentals special. Their mix of creativity, strategy, and down-to-earth communication made the whole experience feel personal and professional at the same time.

Are there any areas for improvement or something BFJ Digital could have done differently?

Honestly, there’s not much to fault, but if I had to suggest something, it’d be around providing a bit more visual direction early in the process. Sometimes it took a few rounds to get the design style locked in, but once we aligned, everything came together perfectly. Maybe a few extra early-stage moodboards or examples could make that part even smoother next time.