The Best Copywriter

BACKGROUND

Introduce your business and what you do there.

I'm an executive at a restaurant chain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Best Copywriter?

We needed a team to write copies for our campaigns, marketing ads, and website.

SOLUTION

What was the scope of their involvement?

The Best Copywriter has worked on all our marketing campaigns and created copies for our website. They've also updated the existing material on the site and helped us develop a strategy.

To start the project, we provided them with all the documents and briefs from our end.

What is the team composition?

We've worked with five copywriters, one content strategist, and the CEO.

How did you come to work with The Best Copywriter?

We found them via Google and looked at their Clutch profile before hiring them.

How much have you invested with them?

We've spent about $100,000 with them.

What is the status of this engagement?

We started working with them in December 2021, and the engagement is still ongoing as we're still working with them on the ad campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The content is performing well; if we compare their copies with those we previously had, their quality is better. Overall, everything they've done is doing well, helping us increase our traffic.

How did The Best Copywriter perform from a project management standpoint?

We've used Asana and Slack as our main tools.

What did you find most impressive about them?

The quality of their copies and their punctuality are outstanding.

Are there any areas they could improve?

They can be more proactive in terms of managing the project. We always had to follow up for updates, and I would've preferred if they directly sent us updates so we could know a good time to discuss the project.

Any advice for potential customers?

Be clear on what you need from them and ensure they adhere to deadlines.

BACKGROUND

Please describe your company and your position there.

I work as a content strategist at a brand consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We thought about hiring The Best Copywriter for our branding agency since we needed assistance from their team in terms of providing us with data-driven content marketing services as well as efficient practices for pitching and the placing of our content. Our goals included creating more content which would be more engaging and interactive, which would help in increasing our micro and macro conversions. We also wanted to drive traffic from various third party sources, be able to acquire a secure coverage as well as links from dependable sources.

SOLUTION

How did you select this vendor and what were the deciding factors?

After shortlisting a few companies and getting in touch with their team and understanding whether their services would be best suited for our requirements, it was finalized that we would work with The Best Copywriter, since their portfolio was impressive and their line of work seemed to work in line with our needs. Their services were priced quite decently and it worked for us, since it was in our budget.

Describe the project in detail and walk through the stages of the project.

The vendor team first dug deep into how our company was working and studied our existing content carefully. Once they had gained an understanding, they provided us with a set number of campaigns and the topics that would be relevant to our audience, after discussing with us during the initial stage of the project. Furthermore, they conducted custom research and brought to the table third party data to create the stories, incorporate creative elements and provide us with the final result.

How many resources from the vendor's team worked with you, and what were their positions?

We had a content specialist and a few writers on board and there was also the project manager, who acted as the point of contact between our team and theirs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was a significant impact in terms of the engagement that our company was having with potential customers and this led to a high number of conversions. There was a rise in the amount of traffic that was being driven from the various third party sources we were aiming for. The work done by The Best Copywriter was highly commendable and the results were proof of this.

How effective was the workflow between your team and theirs?

The project was handled with a professional manner and there was a shared understanding between our team and theirs and this made communication all the more smoother and effective. Feedback and changes to be incorporated were passed about in an understanding manner and most of our communication was either done through Skype calls or through email, depending on how extensive the communication was. The team was timely from the beginning and did not leave anything for the last minute or slacked off.

What did you find most impressive or unique about this company?

Their thoughts and ideas were innovative and knowledge in content marketing was brilliant.

Are there any areas for improvement or something they could have done differently?

No, there are no areas for improvement for The Best Copywriter. All of the work was done with utmost perfection and we are sure we will continue to collaborate with their team for our future projects as well.

BACKGROUND

Please describe your company and your position there.

I work as a senior executive at a Gurgaon based healthcare startup, founded in 2018 with a vision to provide patient-centric healthcare services throughout the journey from disease to health.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

Content marketing. This included creating web content, strategizing existing content, guest post outreach, and boosting overall SEO rankings.

What were your goals for this project?

We wanted to target our audience through content marketing. The goal was to increase engagement and organically reach our users. We wanted to maximize our exposure across India.

SOLUTION

How did you select The Best Copywriter?

We needed a reliable partner who knew the ins and outs of the industry. We found the best copywriter via internet. Our marketing had a call with them and understood their offerings. We finally ended up hiring them after looking at their clientele, and impressive portfolio.

Describe the scope of their work in detail.

In our first call itself, we explained their team what we needed from them. They understood our requirements and came up with an executable strategy. We then determined milestones and handed it over to the best copywriter and their team. We barely had to take any follow-ups. They executed things very efficiently.

What was the team composition?

I was only in touch with a content strategist. He took care of everything for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to create awareness about our company. The best copywriter also helped us create exceptional content that brought in conversions and massive traffic.

How effective was the workflow between your team and theirs?

It was great!

What did you find most impressive about this company?

They are very professional. We never had to take any follow-ups. They deliver everything on time and are accessible whenever needed.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am the content strategist at a class-leading provider of Innovative, Digital, and Portable Consumer electronics created as lifestyle products for our consumers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We needed help with improving our search rankings, promoting our services via organic traffic channels.

What were your goals for this project?

Lots of words and keywords needed to be well researched, and most of all it needed to show up in search engines. To increase our rankings I needed a professional.

SOLUTION

How did you select The Best Copywriter?

By recommendation

Describe the scope of their work in detail.

We've assigned over 30+ landing pages to The Best Copywriter, and they've been able to deliver on all of them. Apart from that, we publish posts that target high search volume keywords in different verticals. I really like one thing that is hard to get in working with an agency – the mentorship and feedback you’re getting with any question you ask.

What was the team composition?

We’ve always had one or two main points of contact. One was the CEO himself and a content strategist for regular communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content provided by the Best Copywriter performed better than other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

We’ve hired The Best Copywriter, we’re working with on a constant basis. And the most important - we've increased our rankings. In 3 months we’ve achieved 55% in organic traffic growth, and it continues to grow.

How effective was the workflow between your team and theirs?

The Best Copywriter communicated proactively and responded to inquiries through Email and Live Chat quickly and efficiently.

What did you find most impressive about this company?

We loved their ability to scale their production. We were very impressed that they could quickly deliver good quality content at a very affordable rate. I was very impressed with how well they got to know my company and could turn my ideas into a professional marketing plan, along with studying our varied product range properly.

Are there any areas for improvement?

None, at this time.

BACKGROUND

Please describe your company and your position there.

I am Shubham - a business development executive at Energy Dias. It is a global movement that aims at bringing the oil & gas sector together on a single platform in order to increase cross organisational and international efficiencies through shared resources and common goals

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

Content Marketing and Search Engine Optimization

What were your goals for this project?

Our organization was hoping to support our image and web presence by not just making unprecedented, shareable content for our web guests, yet to likewise enhance the endeavors by getting notable news sources to distribute them.

SOLUTION

How did you select The Best Copywriter?

We saw them on a blogging website. We had three organizations that we were looking forward to work with and eventually chose The Best Copywriter since they comprehended the genuine significance and development of content and SEO

Describe the scope of their work in detail.

We started with a setup phase that included researching keywords, creating strategies, making changes to our blog content and structure, implementing a ranking dashboard, and establishing analysis processes and goals. Now, The best Copywriter creates four blog posts and provides a report each month. They consistently monitor our progress, reviewing the link ranking dashboard and conversion reports. They’ve also added call-to-action buttons throughout the website to increase engagement.

What was the team composition?

I work directly with The Best Copywriter's content manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Best Copywriter assets outperform other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

How effective was the workflow between your team and theirs?

Exceptionally great. Correspondence is in every case clear, compact, and regular.

What did you find most impressive about this company?

One of The Best Copywriter's greatest assets are their staff and creative team. They're always coming up with awesome ideas that work with the company's brand and vision.

Are there any areas for improvement?

Not really we have any suggestions, they were very eager to incorporate into their workflow. They're responsive to feedback in that way, so I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I work as a software development executive at Grofers — India’s leading Grocery delivery service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We needed someone who can help us create engaging content for our website and social media.

What were your goals for this project?

The goal was to adorn our online presence with engaging content. Amidst the time we’re in, the competition is getting fiercer with every passing day. Thus, we needed to radically increase our customer base by attracting more and more users to our site.

We kicked off with various marketing initiatives, one of which was content marketing. With it, our goal was to gain traction through content and our social platforms.

SOLUTION

How did you select The Best Copywriter?

We were in touch with several vendors from India. After going through The Best Copywriter’s portfolio, experience, and expertise - we decided that we’d proceed further with them.

Describe the scope of their work in detail.

They developed SEO-friendly web content. They also support social media platforms like Facebook, LinkedIn, and Twitter. This includes creating content and scheduling when everything is posted.

What was the team composition?

We were in touch with their CEO and a senior copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve gained a good number of new users through the content marketing initiatives and our social media reach also got a significant boost.

How effective was the workflow between your team and theirs?

It was great, we mainly collaborated through Skype and Asana. Overall, it was very effective. We added tasks to Asana and we got notifications whenever they were completed.

What did you find most impressive about this company?

Their content creation is top-notch. It’s results-oriented and it looks good. They execute on time and take feedback.

Are there any areas for improvement?

They can be better at scheduling. We found quite a few negligible inconsistencies there.

BACKGROUND

Introduce your business and what you do there.

I’m the area VP at L&T Technology Services Limited, a leading technology service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Best Copywriter?

We have an in-house writing team, but we were falling short on resources. We were looking for a reliable content partner in India. We wanted someone who could manage content initiatives, who was a specialist rather than a generalist, and who could work with our marketing team as a supplement.

SOLUTION

What was the scope of their involvement?

We needed to create landing pages, case studies, and e-books for our services tailored to the Indian audience. We initially started off with a few landing pages and later on, we scaled up. The Best Copywriter is consistently producing blogs, case studies, and e-books. They are working closely with the marketing team.

What is the team composition?

I’m mainly in touch with the CEO. We were assigned an SEO strategist, a content strategist who guides our content initiatives, and a marketing specialist who helps us out with the tweaking of our content initiatives so we get the maximum amount of it. We’re also in touch with two senior copywriters.

How did you come to work with The Best Copywriter?

I found them through Clutch. I’d been actively looking for a company and our focus was India. I believe they rank in the third position on Clutch. We interviewed five companies and hired The Best Copywriter based on their performance. 

We initially scheduled a call where we explained what our requirements were and what we were expecting out of them. After that call, we interviewed their team based on the criteria. They had good skills, so we started the project with them.

How much have you invested with them?

We’ve spent $200,000.

What is the status of this engagement?

We started working together in May 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The landing pages that they created for our Indian audience are ranking really well on Google, and the e-books helped us gain a lot of users. We have a lot of leads through those e-books. The case studies and blogs they’ve created are really engaging, and we’ve gained a good amount of traction through their content.

How did The Best Copywriter perform from a project management standpoint?

They’ve missed deadlines a couple of times, but for the most part, they were quite good at meeting them. They’re accessible and the coordination is great. 

Our main touchpoint is our content strategist and he’s always accessible whenever we need him. We’re based in the US, so sometimes the time coordination is quite challenging. However, The Best Copywriter has managed it pretty well.

What did you find most impressive about them?

They know what they’re doing. We have previously worked with other agencies as well and we haven’t gotten the results we’ve gotten with this agency. They’re really responsive.

Are there any areas they could improve?

They could improve on the deadlines a little. They need to work on their team size as well.

BACKGROUND

Please describe your company and your position there.

I work as a Content Strategist at Zomato.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We needed a reliable content partner for managing our content marketing initiatives. They were required to work with our in-house team and help them steer our campaigns towards our business goals.

What were your goals for this project?

Our primary goal was to gain more users. Secondarily, we also wanted to sound useful to our existing audience.

SOLUTION

How did you select The Best Copywriter?

We searched for various agencies on platforms like Clutch. Our goal was to hire someone who is dedicatedly working on content marketing. That's where The Best Copywriter stood out. They are specialists - and not generalists.

Describe the scope of their work in detail.

We kicked-off with an interview where we evaluated The Best Copywriter's skills and how they could help our organization. Post that, we explained their team what was required from them. Once they were clear about the outcomes, they quickly started working on our project - our partnership continues and we're looking forward to collaborating on many more projects.

What was the team composition?

I was in touch with 5 people, two copywriters, one SEO strategist, their social media manager, and the CEO himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content they have been consistently producing is engaging and useful. We've also managed to increase our user-base slightly. While there were many factors to it, but part of the credit also goes to the newly implemented content on our app and site.

How effective was the workflow between your team and theirs?

It was great! All of us were connected over slack and skype. I also had phone numbers of them - in case I needed something urgently.

What did you find most impressive about this company?

They are very well managed. From content quality, team composition, and overall project coordination, everything is up to the mark. We also like the fact that they are specialists - and not generalists.

Are there any areas for improvement?

Umm, I'd encourage them to add more people to their team. That'd help them serve better.

BACKGROUND

Please describe your company and your position there.

I work at a leading Pharmaceutical company as a Sr. Team Lead.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired them to help write new product marketing pages as we had limited bandwidth to write so many pages within a short time period.

What were your goals for this project?

We wanted to write 10–30 pages, have many of them rank well on search engines, and encourage trial sign-ups.

SOLUTION

How did you select The Best Copywriter?

The Best Copywriter was recommended to me by a coworker. After reviewing some writing samples, we chose them to help us write the web pages

Describe the scope of their work in detail.

Their work was focused on copywriting for our web pages and geared toward boosting search rankings. I gave them guidelines, feedback, and tools for their work to make sure they adhered to both brand and SEO standards.

What was the team composition?

I only worked with the dedicated copywriter that was provided to me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to successfully complete the project within the time period required. The project doubled traffic to the new pages and, in turn, increased trial sign-ups. As a whole, it was a huge success.

How effective was the workflow between your team and theirs?

I trained them on specific software to enhance workflow, so it was an effective process. We also collaborated via email.

What did you find most impressive about this company?

The quality of the writing and the ease with which they worked within our company's guidelines and with our tools was extremely high—so high, in fact, that they are a team I would recommend working with again in the future.

Are there any areas for improvement?

There were quite a few gaps we noticed in communication - however, they filled it though their exceptional content marketing services.

BACKGROUND

Please describe your company and your position there.

I am the founder of Marketeer India - a premier Digital Marketing agency based in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

I hired them to create my web content.

What were your goals for this project?

We wanted to improve website traffic, user engagement, and web presence. Our objective was to be seen as an expert or thought-leader in the industry.

SOLUTION

How did you select The Best Copywriter?

We searched online for technical writing agencies in and around our area, contacting some of them based on the writing/SEO services they offered and their reviews. After receiving initial outlines and reviewing some writing samples, we selected The Best Copywriter based on the quality of their content, flexibility, and willingness to research into our industry.

Describe the scope of their work in detail.

Their work is focused on writing both technical and non-technical blogs for us. We provide them with topics and feedback based on our campaigns to make sure they adhere to both our branding and SEO standards. At times, they also come up with their own topics.

What was the team composition?

I mostly work with the CEO of the firm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content The Best Copywriter provided has helped increase our web traffic and decrease bounce rates. We've been able to increase our social media presence, which is why engagement is up and followers have nearly doubled.

How effective was the workflow between your team and theirs?

The guy that we work with is easy to reach and communicate with. We've connected via phone and email, and they’ve also held meetings to go over our content strategies so that they align with our product campaigns.

They report all of their work in a centralized project management portal, which is super easy to use and helps keep us both on schedule. Overall, The Best Copywriter has a great workflow for our needs.

What did you find most impressive about this company?

They had team members who can write well-thought-out, easy-to-read, and succinct articles. Not to mention, they put in the effort to research our industry.

Are there any areas for improvement?

They’re top-notch for content marketing. It’s nitpicking, but they could have more technical reporting and insights for SEO thought processes.