Belkins

BACKGROUND

Introduce your business and what you do there.

I am the chief commercial officer at BioSistemika, a software development company of almost 50 employees. We primarily focus on laboratory software development and digitalization consulting services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?

We were looking to generate more meetings with potential prospects. Normally, we generate leads through events, during which we visit different vendors. However, COVID-19 has motivated us to find other ways of scheduling meetings.

SOLUTION

What was the scope of their involvement?

Primarily, our goal was to schedule more meetings. Lead generation and the quantity weren’t as important as the quality of the meetings; it was about the quality of the leads and getting those leads to meetings.

Belkins had a really well-designed, detailed onboarding process to learn about our requirements. They got to know our company and what we wanted to achieve at the beginning of the whole process.

They sent us forms for us to fill out regarding the type of companies we were targeting, the size of the companies, and which people to contact within those companies. They also asked what the main value propositions were, as well as what the most common objections are that we’ve seen.

What is the team composition?

We have worked with three people: a salesperson, the key account manager, and the person in charge of actually arranging the meetings and contacting people. We are mostly in contact with the key account manager, who also takes care of the billing and addresses concerns if there are any. Our salesperson is in direct contact with their meeting generation person.

How did you come to work with Belkins?

We were already in contact with Belkins pre-COVID-19. They seemed like a very good option for us. Their approach is very different from what we had seen so far with lead generation outsourcing. Their onboarding process and methodology are what made us want to work with them. It was a very detailed process, and this is what convinced me that they were the right company to work with. All of that information is very relevant if you want to generate high-quality leads. I believe that this is a very useful exercise for companies that have not done their homework yet. For us, this was confirmation that they know what they are doing.

How much have you invested in them?

So far, we have spent a bit over €10,000 (approximately $11,800 USD).

What is the status of this engagement?

The project began in April 2020 and lasted for a period of three months. We prolonged it for an additional three months because we are happy with the outcome.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am not comfortable revealing any metrics, but I think that us prolonging the contract speaks in favor of their services. We do measure the conversion rates; however, the cycle time for closing deals with software companies is generally a bit longer. Since we’ve only been collaborating for five months, the numbers might not be relevant yet.

How did Belkins perform from a project management standpoint?

They are excellent with project management. I don’t have a single negative thing to say about this. They are very responsive and always on time. On the other hand, we are responsive as well, and this is important for them. You cannot just expect them to be responsive and then take a day to reply yourself. Both sides are very quick and determined in what they are doing and what they want to achieve.

We have a Slack channel with them. They are very professional in communication, and I really like that. They also take into account any feedback that we give them about the quality of leads and who they should target. We can switch to another segment in the middle of the month if we want to. They are very flexible, and I really appreciate that about them.

They work in tight collaboration with us. From the meeting onwards, we take over all of the meetings and correspondence.

What did you find most impressive about them?

I think it is their way of doing things. They are a very professional company in all aspects. They’re also responsive, and we have a great project manager.

Are there any areas they could improve?

They have it figured out quite well, and I cannot think of anything at the moment. There is always something to improve, of course, but I am not sure if I have run into this with them yet.

Do you have any advice for potential customers?

Potential customers definitely need to know what kind of prospects they are looking for. They need to do their own market research and business analysis before engaging with Belkins. Otherwise, they will ask all of the basic questions, so sooner or later, they will need to figure this out. Belkins won’t be able to generate good leads if they don’t know who to target and with what kind of message.

BACKGROUND

Please describe your company and your position there.

I am a CMO at Softengi

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We cooperated with Belkins to increase the number of high-quality hot leads for our business development team and as a result convert sales leads into appointments.

What were your goals for this project?

We wanted to increase our sales in a short time without expanding the sales team. We also wanted to find a lead generation company that has extensive experience in our industry so that we could trust them when it came to the solution of our problems

SOLUTION

How did you select this vendor?

We found them via the recommendations of our partners.

Describe the scope of their work in detail.

We had several calls and determined the problems we needed to solve. Belkins helped us revise the ICP and build a matching database. As a result, Belkins team prepared messages and templates, launched the campaigns, and began generating leads. We have been provided with warm leads for our sales team that eventually was able to close deals.

What was the team composition?

We had communication with Researchers, an SDR, and Account Managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Softengi got a lot of benefits from working with Belkins. They solved our spam problems and our email deliverability increased, respectively. We got a clear vision of what is our ICP and how to build a correct database that matched the ICP. As a result, we got a needed amount of hot leads and our sales team was able to close more deals.

How effective was the workflow between your team and theirs?

Our workflow was smooth and pleasant.

What did you find most impressive about this company?

The most impressive thing about this company is that they are super flexible and well oriented in our field. Also, we could follow each step of processes execution through reports.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am a Partner & VP, Business Development, at a software development company. We bring digital transformation to our clients’ ecosystem.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We’re a consulting & software development company that provides a full product development cycle from scratch. We were approached by the Belkins team to increase our sales and after careful due diligence, we decided to take a shot. We were approached by the Belkins team to increase our sales and after careful due diligence, we decided to take a shot.

What were your goals for this project?

We were lacking the sales experiences and internal resources to be able to generate leads consistently. Also, we wanted to ramp up our customer base.

SOLUTION

How did you select this vendor?

We were approached by one of their representatives.

Describe the project in detail.

They generated leads on our behalf based on the predetermined Ideal Client profile and the messaging that would best describe our services. One of the dedicated SDRs set up calls for my sales team so we can move them to closing.

What was the team composition?

We worked with a dedicated SDR Daria and AM Yuriy. They were based out of the Belkins’ Ukrainian office. Also, during the onboarding process, we also worked with the team from the US who created messaging for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We built a solid client base and increased our revenue. Also, now we better understand the outreach process, know who our ideal clients are and what messages to use to approach them.

How effective was the workflow between your team and theirs?

The workflow was effective. We used Slack, Email and Zoom.

What did you find most impressive about this company?

They have a well-developed process of onboarding a new client (we were impressed) and overall, it seems like they had hundreds of similar campaign in the past, although I didn’t feel like I am just a new client for them, they were able to tailor the campaign according to my needs and now after 5 months of work we always reinvent and create new approaches.

Are there any areas for improvement?

Nothing that I can think of.

BACKGROUND

Please describe your company and your position there.

AtomPark Software provides efficient and cost-effective tools for Internet mass marketing tools. We bring together specialists from a broad range of fields, including software development, marketing, customer support, and sales. I run our marketing processes and work with Belkins to generate high-quality hot leads for our sales team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to optimize our database and source leads on our behalf, for engaging them into appointments.

What were your goals for this project?

We had these objections in front of us: Inaccurate data in our database; Low email deliverability; As a result, we expected to get more clients.

SOLUTION

How did you select this vendor?

We found them on Clutch when we looked for Top Lead Generation agencies.

Describe the project in detail.

AtomPark is providing internet marketing tools which include bulk email and SMS messaging software, list management software, and online services to improve marketing campaigns.

Our company had some issues with email deliverability and database, so we turned to Belkins who helped us with these challenges and became our close partner.

What was the team composition?

We worked with Researchers, an SDR, and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Here are some of the problems that Belkins helped us to overcome:

1. Inaccurate data in our database (love quality prospects)
2. Low email deliverability. (our newsletters were designating as spam and as a result, we had low performance)

The result of our cooperation we saw in two months. After comparing costs and profits, we decided that further cooperation is a great solution.

How effective was the workflow between your team and theirs?

The workflow was smooth and responsive.

What did you find most impressive about this company?

The most impressive thing is the fact that the company developed its unique lead generation technique. We were able to see the benefits in a very short time.

Are there any areas for improvement?

Everything was professional, but there’s no limit for improvement.

BACKGROUND

Please describe your company and your position there.

Whitespots offers a full set of services for protecting the company and applications from cyber-attacks. We provide security processes support, security checks, and business-specific services. We help companies to protect digital assets, optimize costs on information security, and prevent money loss from cyber attacks. My position is Chief Operation Officer of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We needed to get quality leads on a regular basis, to make a deep analysis of our industry, and to build an ICP. Also, we were seeking help with the formation of our business development strategy and managing appointments with hot leads.

What were your goals for this project?

• Analyze and test our main niches
• Build an ICP
• Get sales consulting
• Guarantee leads flow on a regular basis
• Get an appointment setting assistance

SOLUTION

How did you select this vendor?

Through online research

Describe the project in detail.

At the beginning of our project, we were lacking stuff and time to build a full cycle of the lead generation process. Belkins provided us with step by step instructions of how can we cooperate and make the biggest profit together.

They did a really deep analysis of our industry and helped us to define our ICP and Target Audience. They also provide us with an appointment setting consulting.

What was the team composition?

Direct cooperation with researchers, SDRs, and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By the end of the first month of cooperation, we got detailed data about our 3 main niches, clear and understandable statistics, 8 appointments and more than 10 leads for follow-ups. Also, we got Proofreading of client’s materials, templates, and potential deals.

How effective was the workflow between your team and theirs?

Belkins were really flexible in cooperation and ready to help with extra issues at any time.

What did you find most impressive about this company?

They have a clear and deep understanding of the business processes and the nuances of our industry.

Are there any areas for improvement?

No improvements required.

BACKGROUND

Please describe your company and your position there.

LemApp is a tech development company. We are helping Startups and mature Businesses accelerate growth by building development centers, enhancing existing teams & creating AI-based solutions/products. My position is CEO&Founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

For lead generation means, as we targeted the EU market, and we’re looking for companies most interested in the development of AI/ML-based projects.

What were your goals for this project?

Get a database of interested in IT development leads Guarantee leads flow on a regular basis Get regular appointments

SOLUTION

How did you select this vendor?

Through online research

Describe the project in detail.

We needed to make sure that we have enough leads in our sales funnel. Thus Bekins team took over lead generation processes in accordance with our ICP and Target Audience, to keep the leads coming.

We also couldn’t manage big volumes and needed assistance reaching out and making appointments. We also required some consulting on how to make our emails better and avoid negative spam rates.

What was the team composition?

We were working with researchers, SDRs, and account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to get a positive amount of leads on a weekly basis. We have gone further with some of the leads and are now at the stage of project discussion which is a great proof of success. The leads had great quality and were interested in our services which means that Belkins team dug deep into what we do and who our ideal customer is.

How effective was the workflow between your team and theirs?

The team communicated with our manager and with me via Slack channel, we also had a couple of great calls to learn more about the processes. All in all, I am very satisfied and can say that the workflow was smooth and pleasant.

What did you find most impressive about this company?

They offer a high level of engagement and personalization. Deep understanding of business processes, attention to the target audience and ICP understanding

Are there any areas for improvement?

None that I could notice.

BACKGROUND

Please describe your company and your position there.

Stripo is an online drag-n-drop and HTML email editor. Stripo enables 260K+ users and teams of different industries to design responsive email templates fast with little to no HTML skills. I am with the marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Appointment setting with fortune 1000 was the service we were looking for.

What were your goals for this project?

We didn’t have a robust strategy in place that allowed us to generate leads at scale. Belkins was able to build that process for us and that led to great results. Also, we benefited greatly from their proprietary technology Folderly that helped our emails to bypass spam filters.

SOLUTION

How did you select this vendor?

Looked them up on Clutch.

Describe the project in detail.

Everything started with our conversion with the sales guy Michael,l who happened to be one of the founders. He walked us through the process. Once we had a successful trial, we signed the agreement and had an onboarding process with the Belkins team.

Then we met the team once per week. Also, we had a Slack channel, so we felt like they worked closely with us. Since we all work remotely, we didn’t feel the difference.

What was the team composition?

We primarily worked with the Account Manager and SDR.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They booked 8-10 meetings on a monthly basis. Sometimes we had 12-14 meetings, but that was during before covid happened. The closing rate and ROI was great though!

How effective was the workflow between your team and theirs?

Belkins was able to build our top-of-the-funnel by engaging with fortune 1000 companies on our behalf. Now we are able to expand our strategic relationships with these companies due to Belkins ability to deliver.

What did you find most impressive about this company?

We had a great experience working with Belkins. The team is very professional, they are keen on digging into details and professionally handling every aspect of their work from a strategy session to actual appointments booking or rescheduling.

Are there any areas for improvement?

Everything went great.

BACKGROUND

Please describe your company and your position there.

Dashly is a customer communication platform for your business. We help acquire customers with data collecting forms, nurture them with personalized automated messages. I run our internal sales force and work with Belkins to generate high quality hot leads for our sales team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to source leads on our behalf, then engage with them and convert sales leads into appointments.

What were your goals for this project?

We had three objections in front of us:

1. Automate lead generation
2. Set up effective marketing outreach
3. Turn as many leads into booked appointments as we can; As a result we would generate more clients.

SOLUTION

How did you select this vendor?

We found them when we looked for Top Lead Generation agencies in the US.

Describe the project in detail.

They built a database for us that matched our ICP. Then they automated outreach leveraging multiple tools. After their team of copywriters prepared templates, messages and a playbook, the SDR launched campaigns and start generating responses.

On a daily basis, SDR attended to all incoming emails and followed up with prospects who were warm. Then SDR turned these warm leads into sales qualified leads and delivered them to us by accessing our calendars and setting up appointments. Our SE moved these meetings to closing.

What was the team composition?

We worked with Researchers, an SDR and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have benefited greatly from the experience that Belkins has in SaaS. We found out that the agency has successfully developed several SaaS products in-house and they grow these products together with the agency, so they know where we are coming from and what are the challenges that we face on a daily basis.

Some of the problems that Belkins helped us overcome are:

1. Low quality prospects in our database. (we were not able to achieve accurate leads’ information with other providers)
2. Spam problems with our emails. (every time we launched new campaigns we experienced low performance because of spam)
3. Low conversion into appointments (we knew that our conversion was below average)

As a result of our engagement, Belkins was able to address these 3 challenges and because of this we had an increase in our pipeline by 200% in the first 3 months.

How effective was the workflow between your team and theirs?

I can’t complain.

What did you find most impressive about this company?

The most impressive about Belkins is that they are very detail oriented. They measure every part of the funnel and provide very detailed marketing reports.

Are there any areas for improvement?

Everything was super professional.

BACKGROUND

Please describe your company and your position there.

I am a Head of Marketing for a SaaS company based out of London. We sell our product to Fortune 2000 companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to boost our sales process and outsource top of the funnel. We were looking for a turnkey solution and Belkins was able to tailor one for us.

What were your goals for this project?

We had the same challenges as other startups have: a small team, everyone wearing many hats, no sales processes in place. The most logical and budget-friendly solution was to find an experienced partner like Belkins who can realize the lead generation on our behalf.

SOLUTION

How did you select this vendor?

We found them on Clutch as #1 lead generation agency.

Describe the project in detail.

We went through the onboarding process with their team, then they spent a few days preparing the leads and templates. Also, our IT team assisted them with the mailboxes’ setup. By the end of the first week, they send us everything for a review.

After we approved the templates and leads they launched outreach campaigns. Then we had a call once per week where we discussed the booked calls and the SDR worked with our feedback to improve the quality of upcoming booked calls.

What was the team composition?

We worked with 5 people and the account manager was the main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email content as well as professionally support our account throughout the entire campaign.

Furthermore, they delivered multiple sales qualified leads (I don’t have the number in front of me now) and we converted around 20% of them in new paid accounts.

How effective was the workflow between your team and theirs?

We were using Slack and Zoom for day to day and week calls. The team was always available in European and US working hours.

What did you find most impressive about this company?

They have a great process in place. It’s simple but elegant and it’s working! Again, Belkins great job!

Are there any areas for improvement?

There is nothing that stands out.

BACKGROUND

Please describe your company and your position there.

Pibox is a SaaS company developing a product to help companies Manage music production in one place.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We are a small SaaS company developing a product designed, built and run by engineers. You can imagine how difficult it is to sell the product when you don’t have much experience in marketing and selling. Belkins was able to run marketing campaigns on our behalf while educating us on how things work.

What were your goals for this project?

Most of our leads came from the word of mouth historically and for some time we didn’t know how to build lead generation to produce leads consistently. We had no idea what tools to use, content to send and how to generate leads. We needed a professional firm and Belkins fit right in.

SOLUTION

How did you select this vendor?

They were recommended by a friend of ours who worked with them and was satisfied with the work they did.

Describe the project in detail.

We brainstormed the ICP, then the Belkins team prepared templates and messages. They also built a database with my ideal customers. Then SDR runs target campaigns, every day handling responses and setting up calls. To my surprise we have more calls every next month and they keep coming until now!

What was the team composition?

Marketing Specialist, Account Manager, Sales Development Representative, Lead Researchers, Copywriters (two).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins is one of the best agencies we ever worked with. We started out with a small package and grew to more than $10K marketing investment per month. They help us to build our marketing strategy and generate leads.

How effective was the workflow between your team and theirs?

My dedicated Account Manager, Yuriy was available 24/7 =)

What did you find most impressive about this company?

I like how passionate they are about what they do. Also, every person I interact with is a great professional. I think their management spends a lot on hiring and training. Really, one of the best agencies I ever worked with!

Are there any areas for improvement?

Everything is on the highest level!