The Branx

BACKGROUND

Please describe your company and your position there.

I am the Lead for Brand and Communication. We sell a digital employee referral program (HR SaaS) to enterprises globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

Our company created a new theoretical framework, a success model for employee referral program, based on our years of working with customers in this industry. We needed an illustration that could depict this framework.

SOLUTION

How did you select this vendor?

I've worked for many years with Jesus and Ines from The Branx, and they are really great at what they do, so, therefore, they were my first choice for this project!

Describe the scope of their work in detail, including any steps and the final deliverables.

They had quite a difficult task - to come up with an illustration of the framework in a design that is clear and easy to understand, although it has many moving parts. They also had to provide illustrations for the smaller parts in more detail as well.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Jesus (CEO & brand builder) and Ines (Marketing & Strategy), as well as Damien (Creative Designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final illustration has not been released publically yet so I cannot officially share any numbers, but I can confirm that The Branx did an exceptional job with the design and illustration. We are very pleased with the result!

Describe their project management style, including communication tools and timeliness.

It was fantastic to work with all team members of The Branx. We had a first briefing session to kickoff and the continuous concept rounds. They gave multiple options for the more complicated parts and were very patient and flexible (and fast!) with our feedback rounds.

What did you find most impressive or unique about this company?

I felt they were extremely professional to work with, and I appreciated how they guided me through the design process with great communication and I knew what I could expect upfront. We were very happy with the outcome!

Are there any areas for improvement or something they could have done differently?

No, everything was great :)

BACKGROUND

Please describe your company and your position there.

I'm the owner of Evolve to Binary and we're a research lab focused on the intersection of AI and biology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We hired The Branx for a complete branding and website project. This included everything from logo development, to color schemes, fonts, themes, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We called and interviewed 5 different branding agencies. The three main deciding factors for going with the Branx were:

1. the feeling i got when speaking with the team. i also knew that the people i met were the actual people that would be working on the project.
2. the portfolio of work on their website. they matched our brand's style very well.
3. price. for the quality of product, the branx was clearly the winner here.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First was the development of the logo. This included several steps of meetings and iteration. Then, we began to develop a theme for the website including the color scheme. Webflow was used for the website, which allowed great flexibility for design iteration.

How many people from the vendor's team worked with you, and what were their positions?

The WHOLE team worked on the project. this is what i loved. they are a small team of 4-5 people (from my understanding) and they are all personally involved to ensure the success of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's still too early to have objective measures of outcome. But i can tell you that subjectively, the response to the logo and website has been overwhelmingly positive. Our entire team resonates with the finished product and we feel The Branx represented our brand perfectly!

Describe their project management style, including communication tools and timeliness.

They are very professional, timely, and prepared. They met all deliverables in a timely fashion and managed the entire project incredibly well. E-mail and video meetings were the primary ways that we communicated.

What did you find most impressive or unique about this company?

The most impressive thing for us was how they could take what we used to describe our company and capture it so beautifully in images. They really are artistic geniuses!

Are there any areas for improvement or something they could have done differently?

Nothing really comes to mind immediately.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Co-Pilot the Travel Brand, and we make sustainable and minimalistic travel products for backpackers. Our very first product is a travel supplement. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

Our product is quite unique, and we didn't have any brand to look up to for inspiration. We needed help with our branding. 

SOLUTION

What was the scope of their involvement?

The Branx created my company's branding. I gave them my preferred shape for the letters, and after that, they made the whole tin outline for me. Additionally, instead of packaging my product in wasteful boxes, I decided to wrap them in bandanas. The Branx had also created the branding for the bandana. 

I'd been working on my product's branding for months and with various vendors, but nothing went the way I wanted to. When I hired The Branx, they asked me if they could expedite the process for me. Instead of going through several months of branding development, they would give me three fully completed concepts. 

I agreed, and they delivered quickly. However, I didn't like any of their designs, and we had to restart from scratch. Despite the situation, they were super cool about it and didn't make me pay extra. We decided to take the regular branding process in the end.

I lived in Central America, and they were based in Spain — all our interactions were done remotely. 

What is the team composition?

I worked with Ines (Branding & Strategy), Damian (UI & UX Design), Jesus (CEO), and one other person.

How did you come to work with The Branx?

I found them through Google. I had meetings with other branding companies, and I found some that gave me good offers. However, I ultimately went with The Branx because I loved their energy — they were all young and liked to travel. 

I saw myself and my brand in their company, and I felt someone who lived the brand would understand the project better than other agencies. Additionally, I felt they wanted me to succeed, unlike those other agencies who only wanted to add me to their portfolio. 

How much have you invested with them?

I spent under $3,000. 

What is the status of this engagement?

Our engagement lasted from March–July 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I haven't launched the product yet, so I can't provide any quantitative metric. That said, when I showed the tin and bandana to backpackers — who are my target market — they were amazed by the product, and they gave positive feedback. 

How did The Branx perform from a project management standpoint?

The Branx was excellent at project management. I'd been a little bit needy and very opinionated throughout the process, and I emailed them almost every day. Even though we were eight hours apart, they were quick to respond and always gave me updates. They've been great at communication. 

What did you find most impressive about them?

The Branx was very talented and quick at the same time. They created my bandana's design in just two days, yet it came out beautifully. 

Are there any areas they could improve?

I can't think of anything. 

Do you have any advice for potential customers?

You might think you have a great idea, but you're hiring The Branx for a reason — you need to trust them. Tell them exactly what your company's vision is. You don't need to provide them with 50 different sketches of what you think your company should look like. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of JoinMyTrip. We are a travel platform connecting our more than 140.000 users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

Redesign of our main brand - JoinMyTrip. Moreover, The Branx managed our product after the redesign happend and got implemented.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got in contact with at least 10 different agencies and had a very lengthy selection process. Skill/talent and personal fit were the underlying factors that we broke down into 20 different sub-factors.

Describe the project in detail and walk through the stages of the project.

The Branx started with a rebranding, from Travelsation to JoinMyTrip. They had interviews with all important stakeholders, management, marketing and product team. They helped us find our brand values and vision, which then transformed into what is today JoinMyTrip’s brand. After the rebranding they created social media guidelines and a design system for our tech and product team.

How many resources from the vendor's team worked with you, and what were their positions?

We worked very closely with Jesus (CEO) for the strategic part, and Damian (UX) & Dani (creative designer) for more detailed design work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resulting brand and new website were quickly adopted by existing and new users. User behavior metrics actually improved. Their design system also helped our tech team to develop and deploy new features much faster.

How effective was the workflow between your team and theirs?

The Branx was very focused and efficient in everything they do. At the same time they are great fun to work with. Personally, I believed great results would not be possible without the amazing combination of talent and personality of the team.

What did you find most impressive or unique about this company?

The combination of professionalism, creativity, efficiency and great personalities is really hard - if not impossible - to find.

Are there any areas for improvement or something they could have done differently?

Sometimes communication could be more direct.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of a company called Screenloop. We are an Interview Intelligence Platform that removes unconscious bias from interviews whilst providing teams with data and facts to make better hiring decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

We are a brand new business so brought The Branx in to help bring our ideas to life. This included our brand, website, explainer video + more!

SOLUTION

How did you select this vendor and what were the deciding factors?

We know the team from a previous project and they come highly recommended to me.

Describe the project in detail and walk through the stages of the project.

Meetings to discuss our vision with example brands presented to us. Brands narrowed down and presented with back-story and detail for each. Brand selected. Website consultations begin. Lots of help and guidance from the team. Some back and forth to make sure our ideas were aligned. Website designed and built, content added and amended. Explainer video (similar process to above) Additional pages and tweaks to the website. Sign off.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with 3 members of the Branx team but others were involved in various stages (eg the explainer video).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website screenloop.com looks great, the explainer video gets lots of praise from people that come to the site and watch it.

How effective was the workflow between your team and theirs?

The entire team was always on hand to help and even though I was probably really annoying at times, no task was too big or small to tackle and always with a smile.

What did you find most impressive or unique about this company?

They became part of our team, it wasn't like working with a typical design agency where it takes forever to get feedback or complaints when asked to do 1 extra change or edit here and there. They did everything possible to make sure we were taken care of.

Are there any areas for improvement or something they could have done differently?

Everything was perfect and I've already recommended them to several companies

BACKGROUND

Please describe your company and position.

I'm an executive at Dablam

Describe what your company does in a single sentence.

Dablam is a Digital Reputation Management firm helping clients build competitive advantage in AI-Search

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Brand identity project

SOLUTION

How did you find The Branx?

Referral

Why did you select The Branx over others?

Referred to me

How many teammates from The Branx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A brand identity project to improve the company's brand image and to provide brand guidance on how it should be applied to existing assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great end deliverable and quality of assets delivered

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they responded well to our needs

What was your primary form of communication with The Branx?

Virtual Meeting

What did you find most impressive or unique about this company?

The Branx delivered great quality outputs.

Are there any areas for improvement or something The Branx could have done differently?

Sometimes would have been helpful to review materials in advance and give feedback on calls, as difficult to give clear guidance on new concepts in 30 min calls

BACKGROUND

Introduce your business and what you do there.

I'm the head of growth and revenue operations at Band24, a software and hardware development company specializing in Bluetooth-enabled asset intelligence IoT systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish for Band24?

We hired The Branx to come up with a visual identity for our rebranding project.

SOLUTION

What was the scope of their involvement?

The Branx developed all the visual components for our branding, including our logo, color palette, and font suite. They also provided visual identity guidelines and logos and included instructions on where to acquire icons and fonts.

What is the team composition?

We worked with 2–5 teammates from The Branx.

How did you come to work with The Branx?

We found them through an online search. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from Late January/February 2026–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Branx delivered the final deliverables on time. We didn't have any hard metrics, but we were satisfied with the number of rounds of revision based on our CEO's feedback. They were able to take the feedback and make the changes on time without having to keep going back and forth.

How did The Branx perform from a project management standpoint?

The Branx delivered on time, and it was a fast-track timeline. We primarily communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

Our CEO was very prescriptive, and the team was amazing at accommodating his feedback and ultimately bringing his vision to life, including some key elements that surprised us all.

Are there any areas they could improve?

One of the rounds of revisions felt like they were stuck in their vision of the brand. I had to draw a hard line with the founder of The Branx to ensure that my CEO was getting what he wanted. The only downside was the defensiveness when my CEO's vision didn't align with the founder's vision. However, that was squashed quickly, and we were able to move on and still meet our deadlines.

Do you have any advice for potential customers?

While I didn't like the overall vibe after giving this feedback to the founder, he was able to step back and allow his team to execute and deliver an amazing final product. The rest of the team was amazing and accepted feedback well.

BACKGROUND

Introduce your business and what you do there.

I’m a doctor at Patientik. We provide AI solutions for smart communication in healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

We needed to create a homepage that was appealing to doctors and patients who want to use AI in communication.

SOLUTION

What was the scope of their involvement?

The Branx provided branding and landing page design. The team delivered a logo and brand guidelines.

What is the team composition?

We worked with 2–5 teammates from The Branx.

How did you come to work with The Branx?

Perplexity mentioned them, and I checked their homepage. I liked their design, which was fresh and innovative.

How much have you invested with them?

We spent $30,000.

What is the status of this engagement?

We worked together from October 2025 to March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Branx delivered a logo, branding, and homepage. I can show the homepage to my customer.

How did The Branx perform from a project management standpoint?

The Branx delivered on time. We communicated via virtual meetings and email.

What did you find most impressive about them?

The Branx was young and dynamic.

BACKGROUND

Introduce your business and what you do there.

I'm the tech lead of a fitness mobile application focused on strength building, analysis, and knowledge sharing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

We needed help creating a branding identity for our emerging app.

SOLUTION

What was the scope of their involvement?

The Branx defined a compelling brand strategy, developed a distinct and memorable brand identity, and built UI consistency to support growth and usability. Their brand books included the logo and its variations, color scheme, typography, imagery/iconography, social media images, and guidelines for brand applications.
The team also delivered a UI design system that included buttons, cards, text, icons, form elements, navigation, and product screens.

What is the team composition?

We worked with 2–5 teammates from The Branx.

How did you come to work with The Branx?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from February to March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Branx gave us updates and materials through Figma files. Although we haven't launched the app yet, they designed a consistent design and materials.

How did The Branx perform from a project management standpoint?

The Branx delivered everything precisely and on time. We communicated via virtual meetings and emails.

What did you find most impressive about them?

Their material and quality were designed with amazing professionalism. Moreover, they had very friendly and helpful interactions. The team was eager to help and improve.

Are there any areas they could improve?

There's nothing they could have improved.

BACKGROUND

Introduce your business and what you do there.

I’m the demand generation manager of Causaly, an AI-powered platform that accelerates drug discovery and development by enabling life science organizations to efficiently find, analyze, and apply research data for critical decision-making.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

We needed help with our website and branding.

SOLUTION

What was the scope of their involvement?

The Branx has helped us with our website and branding. The team has designed a new website and updated our brand logo, style, look, and feel. The team has also done additional design work, including creating new web pages, videos, and other creative work. The Branx has helped us with launch collaterals for product launches, including newly designed web pages, creative graphics for social media, ads, and slides, as well as animated product videos.

What is the team composition?

We’ve worked with 3–4 members of The Branx’s team.

How did you come to work with The Branx?

We found The Branx through a referral. We chose them over other options because we felt they could deliver the work we needed based on their capabilities as an agency. We also chose them because they could deliver the project in the tight timelines that we had.

How much have you invested with them?

We’ve budgeted about $40,000 to spend with them throughout the year.

What is the status of this engagement?

We started working with them in November 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The speed and quality of The Branx’s work have impacted our project. The nature of our business has meant we often have to pull together launches in very tight timelines. The Branx has been fantastic in their ability to deliver finished work as requested, despite the timeline pressure. The feedback has been almost all positive. Our internal team really likes the brand styles and creative work that The Branx has developed. The team has a fantastic sense of our brand, style, and preferences to keep a level of cohesion across design and branded collateral.

How did The Branx perform from a project management standpoint?

The Branx’s project management is excellent. Carla (Project Manager) has managed our projects. She’s diligent, organized, and responsive throughout each project. We use email for key updates and new project requests.

What did you find most impressive about them?

The quality of The Branx’s work in such short windows to complete design work is impressive.

Are there any areas they could improve?

There’s very little they can improve on from my perspective. The team has worked hard to deliver work as best as they can based on our requests and briefs and with the allocated time.