BBDO San Francisco

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at a healthcare payment management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BBDO San Francisco?

We needed their team’s branding expertise.

SOLUTION

What was the scope of their involvement?

BBDO San Francisco’s team handles all our branding-related efforts. Some of their past tasks for us centered around logo design, tagline creation, and brand discovery. 

Our usual brand strategy exercises with BBDO San Francisco’s team involve extensive research, extrapolation, and media planning. Upon finalizing those, they proceed with creating different branding solutions for our creative campaigns and commercials. Additionally, they help us with our annual operating plans by formulating long-term brand strategies that we can integrate into our new and upcoming products.

What is the team composition?

Our main point of contact is their account manager, while we work with a team of creative directors and brand specialists on our creative projects.

How did you come to work with BBDO San Francisco?

Their team was onboarded before I joined the company, so I wasn’t familiar with the vetting process that happened.

How much have you invested with them?

We’re on a retainer contract with BBDO San Francisco, and we’ve spent over $1 million so far.

What is the status of this engagement?

Our engagement started in December 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BBDO San Francisco has spot-on branding expertise that unfailingly helps us acquire low-CPM and high-engagement campaigns. They conduct thorough studies that yield the best branding solutions, and that strategy helps us secure a lucrative position in the market. 

We recently performed a market study and determined that the range of successful campaigns led by BBDO San Francisco has made us the second-highest performing brand within our industry — everyone was simply delighted.

How did BBDO San Francisco perform from a project management standpoint?

BBDO San Francisco might just be the best agency we’ve ever worked with — they’re a highly communicative team that keeps each phase of the project orderly and transparent. On top of that, they take our feedback into ample consideration without compromising their creativity and the quality of their work. Overall, we’re just pleased to be working with such a collaborative and results-oriented partner. 

What did you find most impressive about them?

They’re a reliable team that we can trust to deliver creative and tailored solutions for our business. BBDO San Francisco’s expertise always reminds us that we made the right decision by choosing them.

Are there any areas they could improve?

I can’t think of anything negative — they’ve been the perfect partner to us.

Do you have any advice for potential customers?

Be open in communicating your needs, and expect BBDO San Francisco’s team to generate the results you deserve.