Bannerton

BACKGROUND

I am the Managing Director / President of Strategic Placement Group / Employment and Recruitment Federation

We provide Recruitment services in Professional Services, Aviation and Transport and Logistics

OPPORTUNITY / CHALLENGE

• Increase gravitas of messaging for our Industry Professional Body
• Increase exposure to Government through consistent messaging
• Become a trusted reasonable voice for the Industry
• Display consistent themes and style of communication

SOLUTION

Referral

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

2-5 Employees

The scope of work was increasing visibility and good quality positioning of the Employment and Recruitment Federation in print and radio.  Research and composition of data and messaging to support our independent primary research.  Creating and getting coverage for the serious narratives and positioning we wanted to display increasing awareness of the organisation, our priorities and our messaging to a wide number of ABC1 readers and listeners.

RESULTS & FEEDBACK

500% increase in company mentions captured through media monoitoring, attaining premium print media coverage in all four of the highest brow and profile print media titles relevant to us, repeated positioning and invitations to contribute.  Consistent recurring invitations onto National and regional radio and print media post press release and print coverage.  

Sharon Bannerton is a consummate professional that takes time to understand the brief, engages in huge self directed research to support the bried and curate it's messaging while ensuring credibility.  Her contact list and ability to get traction is unrivalled and I would have no hesitation in recommeding her and her organisation.  She is top tier.

Email or Messaging App

Sharon is highly capable and has an excellent command of the written word.  What is more compelling is her ability to really understand a brief, provide well sourced official data taht links to, supports and gives further credibility to the messaging.  Her attention to detail, ability to see the link and the hook to the message and get it out to her extensive network means when you hire Sharon you succeed in your organisation's positioning, messaging and PR aims.

No corrective feedback.  Hugely impressed in all of my interactions to date.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager of ESET Ireland. We provide AI-driven, prevention-focused cybersecurity solutions to protect against a wide range of cyber threats. We leverage decades of threat intelligence and research to deliver customizable, cloud-based protection with minimal performance impact.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bannerton?

We needed to increase our visibility in both B2B and B2C markets, introduce a spokesperson to the media, and gain access to higher-value media outlets.

SOLUTION

What was the scope of their involvement?

Bannerton provides PR services for us. Their work includes press releases, pitching projects to the media, scheduling interviews, and media reporting.

What is the team composition?

We work with 2 teammates from Bannerton.

How did you come to work with Bannerton?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with them in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Bannerton, we’ve seen an increase in online clippings and radio interviews. The media also knows that we’re ready to speak on cybersecurity topics, and we have a quarterly column in a business magazine. We’ve also noticed that the media has started reaching out to us rather than us reaching out to them.

How did Bannerton perform from a project management standpoint?

Bannerton always delivers on time and is prompt. We communicate via email and messaging apps.

What did you find most impressive about them?

Sharon (Founder) is great to work with. She understands the industry we’re in and has a real interest in it.

Are there any areas they could improve?

There’s nothing they need to improve.