Ballou PR

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at Alteryx, a software company. We offer an AI-powered data analytics and automation platform that unifies data preparation, analysis, and decision intelligence to accelerate business outcomes at scale.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ballou PR?

We needed to raise brand awareness in the French market.

SOLUTION

What was the scope of work with Ballou PR?

Ballou PR pitched bylines to tech and business publications and got interview opportunities for our executives.

What is the team composition?

We worked with 3–5 teammates from Ballou PR.

How did you come to work with Ballou PR?

My PR manager sent out an RFP. We chose Ballou PR because of their price, expertise in our field, and EMEA network.

What is the status of this engagement?

Our work with Ballou PR has ended.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ballou PR secured large PR coverage for us. The number of publications and our reach increased, which led to greater brand awareness.

How did Ballou PR perform from a project management standpoint?

Ballou PR was an expert in their field and always delivered on time with tailored proposals. We communicated through weekly calls and emails.

What did you find most impressive about them?

Ballou PR's team was their greatest asset. They brought a rare blend of professionalism, creativity, and deep market expertise that fostered trust and collaboration. From day one, their team demonstrated strong industry knowledge and media relationships, a genuine understanding of our brand and messaging priorities, and a proactive, consultative approach that felt more like an extension of our internal team than an external agency. Their passion, adaptability, and client-first mindset made every interaction high-value.
Moreover, Ballou PR's reactivity was a game-changer. In a fast-paced, high-stakes communications landscape, their ability to respond quickly without compromising on quality was critical. Whether it was seizing a timely media opportunity, adapting messaging on short notice, or managing press dynamics, they delivered with speed and precision, a solutions-oriented attitude, and consistent alignment with our timelines and goals. This level of responsiveness enabled us to remain agile and competitive in the French market.

Are there any areas they could improve?

No, there weren't any.