B2B Gaps

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Forecastio

Describe what your company does in a single sentence.

We provide a sales forecasting and revenue intelligence platform for B2B companies using HubSpot. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire B2B Gaps to accomplish?

• Build a comprehensive SEO strategy
• Improve Overall SEO Efficiency
• Build a strategy to increase LLM visibility

SOLUTION

How did you find B2B Gaps?

Referral

Why did you select B2B Gaps over others?

• Good value for cost
• Referred to me

How many teammates from B2B Gaps were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on improving our overall SEO performance and building a clearer strategy for sustainable organic growth.

They reviewed our existing SEO approach, identified areas for improvement, and helped us prioritize the activities that could have the biggest impact. The work included consulting on our SEO and content strategy, improving the performance of existing content, identifying new growth opportunities, and developing our backlink strategy.

They also advised us on improving Forecastio’s visibility in AI search and LLMs such as ChatGPT and other AI platforms.

The main deliverable was a practical SEO strategy with clear recommendations and priorities that our team could implement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project helped us significantly improve our SEO approach and gave our team a much clearer direction. We identified gaps in our existing strategy, improved the way we optimize and update existing content, and developed a more structured approach to link building and content planning.

We also improved our visibility in AI search and LLMs, with Forecastio increasingly appearing in relevant AI-generated recommendations and citations. Overall, the engagement helped us make our SEO efforts more focused, efficient, and measurable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and easy to work with throughout the project. Communication was clear, recommendations were delivered on time, and they were always available to discuss questions or provide additional guidance when needed. They also adapted their recommendations to our specific business, market, and priorities rather than taking a generic approach.

What was your primary form of communication with B2B Gaps?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their passion for SEO and genuine interest in helping us achieve results. The founder has many years of hands-on SEO experience, and it shows in the depth and practicality of their recommendations. They don't just follow standard SEO practices but constantly explore new approaches, including how search is changing with AI and LLMs.

Are there any areas for improvement or something B2B Gaps could have done differently?

Nothing significant comes to mind. We were very satisfied with the collaboration, the quality of their recommendations, and their responsiveness throughout the project.