Avalore

BACKGROUND

Please describe your company and position.

I am the eCommerce Manager of Western Safety Products, Inc.

Describe what your company does in a single sentence.

Wholesale safety supplier.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kokopelli to accomplish?

• Website consultation.
• Vendors product data provider.
• Building a new website.
• Marketing to grow web sales.

SOLUTION

How did you find Kokopelli?

Referral

Why did you select Kokopelli over others?

Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of Kokopelli’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It started out with helping to answer some simple website related questions.Kokopelli also provided us with a vendor’s product data. Then we partnered with them to take our old, outdated website and build us a new modern e-commerce website. After that went live and got enough products on the website, we expanded our partnership into marketing, ads and sales support.

Kokopelli mapped out their anticipated sales for our contract period. During the contract period, we had weekly meetings to track progress, and to plan and pivot where necessary. Kokopelli has become a trusted partner for our organization and has been delivering their end of the deal every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Getting us product data.
• Meeting website build milestones and timeline.
• Meeting sales targets within ad spend budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have weekly meetings to track progress and tasks that need completed. As long as we had done what was needed to be done, yes deliverables were done on time.

What was your primary form of communication with Kokopelli?

Virtual Meeting

What did you find most impressive or unique about this company?

When we partnered on the marketing/ads/sales project, the accuracy of what they anticipated sales to get to, and what they ended up being was really pretty accurate (with us landing on the higher side of projections).

Are there any areas for improvement or something Kokopelli could have done differently?

Not that I can think of. Been very happy with the partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of First Place Supply

Describe what your company does in a single sentence.

Safety Equipment Supplier

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kokopelli to accomplish?

• Increase Sales
• Increase Profit
• Manage eCommerce Store

SOLUTION

How did you find Kokopelli?

Referral

Why did you select Kokopelli over others?

Great culture fit, Referred to me, Company values aligned

What was the size of Kokopelli’s team?

6-10 Employees

What was your primary form of communication with Kokopelli?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Product Catalog Management:

• Regularly update and maintain the product catalog.
• Ensure accurate product descriptions, images, and pricing information.
• Implement effective categorization and tagging for easy navigation and searchability.

Theme and Web Design:

• Design and implement a visually appealing and user-friendly website theme.
• Ensure consistency in branding, colors, and typography throughout the website.
• Optimize the website for mobile devices and various screen resolutions.
• Regularly update the website with new features and improvements based on user feedback.

Google Ads Management:

• Develop and execute a comprehensive Google Ads strategy.
• Monitor and optimize ad performance, targeting, and bidding.
• Regularly report on ad performance metrics and provide insights and recommendations for improvement.
• Manage and allocate the Google Ads budget effectively.

Product and Brand Expansion:

• Research and identify new products and brands that align with First Place Supply's target market and business goals.
• Establish and maintain relationships with suppliers and distributors.
• Coordinate the onboarding process for new products and brands, including product listings, descriptions, and images.

Customer Experience Enhancement:

• Analyze and optimize the website's user experience and user interface.
• Implement features to improve customer engagement, such as live chat, product reviews, and personalized recommendations.
• Monitor and address customer feedback to improve overall satisfaction.
• Coordinate with First Place Supply's customer service team to ensure seamless communication and issue resolution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Sales
• Increased Profit

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They take a long term holistic approach based on the full picture of the business and not a few metrics they can use to make themselves look good. When they say they're going to deliver, they DELIVER.

What did you find most impressive or unique about this company?

The quality of the product, communication, and long-term results never fail to exceed our expectations.

Are there any areas for improvement or something {provider_name} could have done differently?

No suggestions other than to keep on doing what they are doing!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing for Distributor Wire & Cable, a master distributor of electrical wire and cable. We sell our product to electrical distributors in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kokopelli?

Our website hadn’t been redone in 5–7 years, so we wanted to modernize it and make it stand out more.

SOLUTION

What was the scope of their involvement?

First, we had a series of meetings with Kokopelli, where we scoped the project together. Then, they provided a quote. We gave them our brand standards and color scheme. From there, they designed and custom-built the static website. 

As for design, we requested a hero image for the homepage, which then turned into a hero video that Kokopelli added. Many of our products are very technical, so Kokopelli helped us add a section about these products. They also added a section on value-added services and information on our philanthropic efforts on our about page. 

Our users usually visit our site to learn about us or get technical knowledge; Kokopelli helped us build both pieces. The homepage gives users a general feel of who we are and what we do. The deeper users go into the site, the more it highlights our about page, which contains information about our company. 

Kokopelli has also helped us redo our customer portal, where electrical distributors can submit quote requests, look at their previous orders, get shipping estimates, and consult market data. The customer portal development involved many API connections. 

Additionally, Kokopelli has done some out-of-scope work for us. 

What is the team composition?

We worked with Kokopelli's COO, and he had developers working behind the scenes. 

How did you come to work with Kokopelli?

We're a Denver-based company, so we narrowed our search to Colorado-based companies. Initially, we built our own review of different agencies and interviewed four options after researching them. 

Ultimately, we landed with Kokopelli because they're full-service. On top of being a digital design company, they specialize in general marketing. We chose them because we wanted a long-term partner we could rely on even after they completed the website. Additionally, we liked their portfolio; they had built a handful of industrial websites, which is the space we're in. 

How much have you invested with them?

We spent about $65,000 on the static website and the portal. 

What is the status of this engagement?

We started working together in February 2022, soft-launched the site in late fall 2022, and then hard-launched it in January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measured Kokopelli’s success through Google Analytics and click-through rate. We’ve seen a 20% increase in the number of quotes submitted through our customer portal. 

How did Kokopelli perform from a project management standpoint?

They met deadlines and stayed within the budget. We used Trello for project management and communicated through Slack and weekly meetings. 

What did you find most impressive about them?

I was impressed with Kokopelli’s communication skills. This area is hard to excel at, and the team did an excellent job. They were fluid with however we wanted to communicate and how often.

Are there any areas they could improve?

Some of the API connections on the customer portal were harder to execute, and Kokopelli could have communicated better regarding hiccups on their side. 

Do you have any advice for potential customers?

Ensure that you’re on the same page as Kokopelli for the scope of work — design it together.

BACKGROUND

Please describe your company and your position there.

I am the Director of Finance at a small defense contractor that is focused on cyber security.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kokopelli?

Our company is very technically focused, with scarce resources devoted to marketing or branding our products or company. The project was intended to kickstart our customer engagements (both in person and online), so we spend less time talking about "how" something works and more time helping our customers solve their problems.

SOLUTION

How did you select this vendor?

Kokopelli was recommended to us by one of our customers. After reviewing their work, we gave them a chance. They revamped our website prior to the video project.

Describe the scope of their work in detail.

We were starting with a basic idea of a 4 minute introductory video. From there we selected a voice actor and set to work on the script. This was a very difficult part of the task for the project, as we were taking very abstract ideas and trying to boil it down to something that was meaningful across our customer base. The storyboarding was also a long portion of the project, as we worked together to reinforce the concepts in the script with help from the visuals. Finally we worked through the final animation.

What was the team composition?

Brenden lead the team as we transitioned across each area. When required we met with writers or animators to assist with each phase.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thus far we have generated quite a buzz (for a small company) amongst our core group of customers. We shared the video via email (we haven't posted it to our website yet), and received very positive feedback. Prior to an in person customer engagement, we shared the video and the engagement was more focused on "why" or value propositions rather than just "how" something works.

How effective was the workflow between your team and theirs?

The workflow was effective, but tedious at times. I think that was just part of the process. Brenden was very positive throughout, even when it was slow going for a little while.

What did you find most impressive about this company?

Brenden's commitment to understanding our products, customers, and brand were very impressive. He became a very trusted advisor to help our company put its best foot forward in our market.

Is there any area for improvement or anything that could have been done differently?

I'm not sure if it's possible, but seeing the animation earlier would be helpful (even if it would be a small segment). For a first timer, there was some internal consternation about the storyboard, and how it would look/feel vs the final product. We just didn't know fully what to expect. That does increase the risk of rework though.

BACKGROUND

Please describe your company and your position there.

Our company owns a collection of eCommerce brands, and Kokopelli helped us reach record revenue levels. Kokopelli has helped us with marketing strategy, web design, ads management, SEO, etc. We've enjoyed working with them and have continually added them to more of our brands and projects. But this doesn’t say enough.

They have true wisdom, and we can feel that they care about our business and sincerely want us to succeed. They spend time thinking about our company. The advice is always insightful and practical for business. When one business was slow, they suggested we shift efforts to another project, which was spot-on.

Another thing that impresses me is they constantly know how to allocate their own time, with little or no input from us. They are careful with the money we spend on them by not wasting their time on things that won’t matter. They help us to have an edge. For other companies looking for a marketing agency that doesn't BS and cares about your company, we highly recommend Kokopelli.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kokopelli, and what were your goals?

We needed someone to optimize our ads strategy and improve our brand message and image. At the same time, we wanted to consolidate into one provider the myriad IT requests that come up on a day to day basis. This is an important point; they are not only capable of marketing-related tasks but also coding-related.

We wanted to grow to a level that enabled us to provide better service. Kokopelli did a deep dive and accomplished this for us in a matter of months. Our sales jumped and we were able to hire the help needed to provide quality service.

SOLUTION

How did you select this vendor and what were the deciding factors?

A peer with experience with agencies recommended Kokopelli to me along with 2 other agencies. Kokopelli appealed to me because of their high level of due diligence. They have an expertise and focus on BigCommerce. The fee is also reasonable as the same fee applies to all work and you decide the number of hours you can afford.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Initially, Kokopelli conducted research over a period of around 2 weeks. After that they began the ads optimization. They upgraded our website, logo, and message. They also got to know our workflows and helped us to become more efficient. We regularly discuss direction and each end of month we clarify what the priorities of the following month will be.

How many people from the vendor's team worked with you, and what were their positions?

We work directly and closely with our specialist and he engages with his team to complete tasks as required.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased sales. Improved product listings and website, logo. Improved internal workflows and staffing efficiency. Clarified direction.

Describe their project management style, including communication tools and timeliness.

Communication is mainly using Slack and Kokopelli has joined our internal communication channels. One of the things I am particularly thankful for is the fast response to urgent issues. We have had little downtime thanks to the shared sense of urgency they have.

What did you find most impressive or unique about this company?

High level of due diligence. Focus on having an edge. Not spending time on low-priority projects. Having a keen business sense. Flexibility.

Are there any areas for improvement or something they could have done differently?

I sense the company is experiencing growth and expect they will hire more to ensure their quality of coverage remains high.