Authority Juice

BACKGROUND

Introduce your business and what you do there.

I'm the VP of Strategy at Foundation Marketing, a digital marketing agency that helps clients plan, create, promote, and distribute content that drives growth and shapes culture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Authority Juice?

We needed support to execute technical audits for our clients, compile findings into business-aligned actionable strategies and decks, and present those strategies to the client.

SOLUTION

What was the scope of their involvement?

Authority Juice provides technical SEO audits, technical SEO execution, deck creation and communication, on-call presentation and walkthroughs, QBRs, content production, and analytics dashboard creation.

What is the team composition?

We work with 2–5 teammates from Authority Juice.

How did you come to work with Authority Juice?

Our CEO had previous work experience with them.

What is the status of this engagement?

We started working together in March 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Authority Juice has successfully delivered technical SEO audits and improved the technical health of our client's sites. The team also delivers high-quality content on time and creates analytics dashboards that compile reporting for our clients. Moreover, our clients have expressed positive feedback on all of the strategic presentations supported by Authority Juice.

How did Authority Juice perform from a project management standpoint?

Authority Juice's project management is good; they deliver on time. We communicate via in-person meetings and email or messaging apps.

What did you find most impressive about them?

I'm impressed by Madhurima's professional communication practices, ability to jump in and complete work to a high standard quickly, and respond dynamically to changing expectations and requests.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a consulting company. We partner with VCs and startups to enhance portfolio value by providing experienced executives who shape strategy and operations across product, go-to-market, and growth functions from seed to Series B stages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Authority Juice?

We had several clients that needed a website revamp and to build an inbound lead motion.

SOLUTION

What was the scope of their involvement?

Authority Juice has been responsible for a complete website rebuild, including website optimization, SEO, content production, inbound lead optimization, and domain rating boost. The team has handled design, development, and content creation.

What is the team composition?

We've worked with two teammates from Authority Juice.

How did you come to work with Authority Juice?

Someone referred Authority Juice to me. I chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We've spent around $10,000.

What is the status of this engagement?

We started working with Authority Juice in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Authority Juice's work has resulted in new business and more web traction, including increased website traffic, leads, and sales.

How did Authority Juice perform from a project management standpoint?

Authority Juice's project management has been amazing. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Authority Juice's communication, knowledge, and skills have been impressive.

Are there any areas they could improve?

I can't think of anything for Authority Juice to improve.