Australis Press Publishing

BACKGROUND

Please describe your company and position.

I am the Founder of Ando Living

Describe what your company does in a single sentence.

Ando Living is a hospitality brand that offers stylish, fully serviced apartments for short- and long-term stays, combining home-like comfort with hotel services and local experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Australis Press Publishing to accomplish?

• We wanted to be more focused in how we market Ando Living. We needed a clearer idea of who we were speaking to, what we wanted people to understand about the business, and where our efforts should go. We brought in Australis Press Publishing to help us work through those questions.

SOLUTION

How did you find Australis Press Publishing?

Clutch Site

Why did you select Australis Press Publishing over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Australis Press Publishing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We spent time talking about how Ando Living should come across and what made sense for the people we wanted to reach. Some of our first ideas were too broad, so we had to narrow them down and be more specific. The main thing was getting clear on what to say and what not to spend time on yet. Those choices took more thought than I expected.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a clearer direction for our marketing and a better sense of which areas need attention first. The work is still underway, so we are continuing to build on that and see how the plans work in practice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work has been fairly easy to follow. We have had space to discuss ideas and revisit points when needed. I would still find brief written notes after major discussions useful, especially when several decisions are being made at once.

What was your primary form of communication with Australis Press Publishing?

Email or Messaging App

What did you find most impressive or unique about this company?

I liked having someone help us question our first ideas instead of simply moving ahead with them. It was useful to step back and think about what was actually relevant to Ando Living, rather than trying to cover everything.

Are there any areas for improvement or something Australis Press Publishing could have done differently?

A little more time spent agreeing on the main goals and expected results at the start could make the process even clearer. It would help everyone know what success should look like as the work moves forward.

BACKGROUND

Please describe your company and position.

I am the Co founder of Intrepid Fox

Describe what your company does in a single sentence.

Intrepid Fox is an AI technology company that helps businesses use artificial intelligence to improve their products, processes, and customer experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Australis Press Publishing to accomplish?

We had a good idea of what Intrepid Fox was trying to build, but we needed a clearer way to take that idea to market. We wanted to understand who we should focus on, how we should talk about the business, and where our marketing effort would have the most value.

SOLUTION

How did you find Australis Press Publishing?

Referral

Why did you select Australis Press Publishing over others?

Referred to me

How many teammates from Australis Press Publishing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work started with a lot of discussion about the business itself. We looked at what we were offering, who we thought would care about it, and whether our message actually made sense from the outside. Some of our early assumptions changed once we started talking through them. A useful part of the project was getting out of our own heads for a while.
We had been close to the product for so long that some things felt obvious to us but were not obvious to someone seeing the company for the first time. Australis Press helped us step back and look at the message, audience, and market from a different angle. We also spent time deciding what not to focus on. There were several possible directions we could have taken, but trying to do everything would have spread us too thin.
The discussions helped us narrow down the areas that made the most sense for the stage we were at. By the end, we had a much clearer view of the kind of audience we wanted to reach and how we should communicate with them. It was less about having a long marketing plan and more about knowing what we should actually be doing next.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest result was clarity. We had a better understanding of our target audience and a clearer message for explaining what Intrepid Fox does. It also gave us a more practical way to think about marketing. Instead of jumping between different ideas, we had a clearer set of priorities and a better sense of what was worth our time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was completed in a fairly collaborative way. There were regular discussions rather than long periods where we had no idea what was happening. We also changed our thinking a few times during the work, and Australis Press was able to adjust without making the process feel rigid.
Some discussions took longer than expected because we were dealing with questions that did not have an obvious answer. In hindsight, that was probably useful because we were making decisions that would affect how we presented the company.

What was your primary form of communication with Australis Press Publishing?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most useful was the willingness to challenge our assumptions. They did not simply take what we said about our audience or positioning and turn it into a plan. There were a few moments where we had to explain why we believed something, and sometimes that made us realise we had not thought it through properly. That kind of outside view was probably the most valuable part of the engagement.

Are there any areas for improvement or something Australis Press Publishing could have done differently?

I think we could have spent more time preparing our internal information before starting. We had a lot of knowledge about the product, but it was not all organised in a way that was easy to share. That caused some back and forth early on. A clearer starting point around our audience, current marketing activity, and what we already knew would have helped the work move faster.

BACKGROUND

Please describe your company and position.

I am the Co founder of iwantmore.ai

Describe what your company does in a single sentence.

iwantmore.ai is an AI powered platform that helps businesses and individuals create, manage, and improve their digital content and marketing efforts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Australis Press Publishing to accomplish?

iwantmore.ai is an AI-powered platform that helps businesses and individuals create, manage, and improve their digital content and marketing efforts.

SOLUTION

How did you find Australis Press Publishing?

Referral

Why did you select Australis Press Publishing over others?

Referred to me

How many teammates from Australis Press Publishing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work involved taking fairly rough ideas from us and turning them into proper pieces of content. In some cases we had a clear topic and direction, while other times the starting point was little more than a few notes or a conversation about what we wanted to say. Australis Press spent time shaping those ideas, doing the research needed to fill in the gaps, and writing the material in a way that was easier to follow. There was also quite a bit of back and forth on tone.
We did not want the writing to sound too formal or like generic AI content, especially because the subject matter can get technical quite quickly. Some drafts needed more changes than others. We ended up putting more attention on clarity, structure, and how a normal reader would understand the point than we expected at the beginning. A few ideas we thought were important internally were not actually that useful to the reader, so those were reduced or removed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest result was that we had a much larger body of content that we could actually use. It helped us explain what iwantmore.ai does in a clearer way and gave us material we could continue using across our online presence. We also spent less time internally turning rough ideas into finished articles, which was probably one of the more practical benefits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was completed in stages rather than everything arriving at once. That worked reasonably well because we could review the earlier pieces and give feedback before moving too far ahead. There were a couple of points where revisions took longer than we expected, but they were open to the changes and did not make the process difficult. Once they understood the tone we wanted, the later pieces needed less input from us.

What was your primary form of communication with Australis Press Publishing?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was the amount of work that went into making the content readable. It would have been easy to take our technical ideas and turn them into long, heavy articles, but they made a real effort to keep the writing clear. They also took feedback seriously. When we said something did not sound like us, they adjusted it rather than trying to defend the original version.

Are there any areas for improvement or something Australis Press Publishing could have done differently?

The main thing I would change is how much context we gave them at the beginning. We had a better understanding of the product internally than we realised, so some of that knowledge was missing from the first briefs. That meant a few early pieces needed more explanation and revisions than they probably should have.

BACKGROUND

Please describe your company and position.

I am the CEO of Dolichi

Describe what your company does in a single sentence.

Dolichi is an online fashion and clothing retailer offering a range of apparel and accessories for women, men, and children

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Australis Press Publishing to accomplish?

• We wanted a clearer marketing plan for Dolichi and a better way to decide where to focus our time and budget. We were looking for help with our direction and how to reach the customers who matter to our business.

SOLUTION

How did you find Australis Press Publishing?

Referral

Why did you select Australis Press Publishing over others?

Referred to me

How many teammates from Australis Press Publishing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We spent time looking at our audience and the way we were presenting the business. Some of our early ideas needed to be narrowed down. We had to think about what customers would care about, rather than trying to say too much at once. Those talks helped us get a better sense of what deserved our attention and what could wait.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work has given us a clearer view of our marketing priorities and a more useful plan to work from. Since the engagement is still ongoing, we are continuing to put things into practice and review what needs to change.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process has been steady, with room to discuss ideas and make changes. We have been able to talk through questions as they come up, although having a short written recap after key discussions would make it easier to keep track of decisions.

What was your primary form of communication with Australis Press Publishing?

Virtual Meeting

What did you find most impressive or unique about this company?

I valued that the conversations were not just about doing more marketing. There was also attention to what made sense for Dolichi and what we should focus on first. That helped us think more carefully about our choices.

Are there any areas for improvement or something Australis Press Publishing could have done differently?

I think the early stages could include a little more time to gather background about the business and agree on the main goals. That could help reduce follow-up questions later and make the next steps even clearer.

BACKGROUND

Please describe your company and position.

I am a former product manager at Waya Technology

Describe what your company does in a single sentence.

Waya is a digital disruptor in the FinTech and financial operations arena. We provide fully integrated invoice2cash services and BPO including our own debt collection. Fully cloud based high tech and operation to ensure compliance for all industries. We pride ourself to deliver improved working capital, improved end customer support and lover cost for invoice and payments administration for our + 5000 customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Australis Press Publishing to accomplish?

• Our website told people what we built but rarely why it mattered. Financial decision makers would land on our pages, scan a few lines, and leave without contacting us. Jargon had piled up over years of product updates, and nobody internally had the bandwidth to untangle it. We wanted plain, credible writing that explained invoice to cash without dumbing it down, plus a web presence that felt modern and matched the quality of our platform. Australis Press took on both the content and the site itself, which saved us from stitching together two separate vendors.

SOLUTION

How did you find Australis Press Publishing?

Online Search

Why did you select Australis Press Publishing over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Australis Press Publishing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Work began with a discovery phase where their team interviewed our sales leads, support staff, and two long term clients to understand where messaging broke down. From there, Australis Press rebuilt our core website pages, wrote a complete refresh of our service descriptions, produced a series of educational articles around working capital and compliance, and drafted email sequences for onboarding new customers. Deliverables included a messaging guide we still reference, eight website pages with revised copy and layout, twelve long form articles, and a set of nurture emails. They also created a short glossary that explains industry terms in language our customers use daily.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Inbound inquiries climbed noticeably within the first two months after launch. Sales conversations moved faster because prospects arrived already understanding our model, which cut down on repetitive explanation calls. Support tickets asking basic questions about our services dropped, since the new pages answered them upfront. Several partners mentioned the website during onboarding calls, which never happened before. Internally, our marketing and sales teams finally work from one shared set of descriptions instead of writing their own versions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timelines held throughout. Australis Press set a clear schedule at kickoff, shared progress every week, and flagged anything that needed our input well before deadlines. When our compliance team requested changes to certain financial phrasing, they turned revisions around quickly and without friction. Communication stayed direct and organized. We never wondered where a deliverable stood.

What was your primary form of communication with Australis Press Publishing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to learn our industry genuinely surprised me. Financial operations carry layers of regulation and nuance that most writers gloss over. Australis Press asked sharp questions, studied our documentation, and produced copy that our compliance officer approved with minimal edits. That level of care is rare, and it showed in every piece they delivered.

Are there any areas for improvement or something Australis Press Publishing could have done differently?

One thing that could have helped early on would be a short session where we walked their team through our product roadmap and internal terminology before writing began. A few drafts needed extra clarification because some context only lived in our heads. Once we provided that background, everything flowed smoothly. Building that step into their discovery process would make an already strong experience even better.