Attrock

BACKGROUND

Please describe your company and position.

I am the CRO of a software company

Describe what your company does in a single sentence.

Email analytics for CS teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Attrock to accomplish?

• Fix our website's backend technical infrastructure
• Implement PPC to generate high quality leads at a good CAC
• Build our SEO positioning through long form content
• Get a stead, consistent quality of inbound leads for our team to engage

SOLUTION

How did you find Attrock?

Outbound

Why did you select Attrock over others?

Good value for cost

How many teammates from Attrock were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gaurav and his team have done an excellent job over the first 6 months of this project to fix our SEO and PPC. When Attrock inherited it from another agency (who destroyed our traffic and left the back end of the site in a poor state), they immediately set to work and had fixed all the fundamentals within 2 months.  For the most recent few months, they've been running our PPC campaigns, implementing 12 backlinks per month, and producing 15k words of new AEO/SEO optimised content as well. We now have 3x more organic traffic, 10x more referral traffic, and a steady stream of PPC leads that are of increasing quality as they optimise the campaigns further. The only downside, to give a balanced review, is that they are victims of their own success - the turnaround times have been a bit slower from time to time for certain tasks, but this now seems to have been fixed.  I have personally referred Attrock to 2 other clients, who now engage their services, and will continue to recommend them. Thank you so much to the team, you've been great. Highly recommend, the results speak for themselves! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistently generating 100+ leads per month through PPC and SEO (which is growing each month, 3x what it was before they began managing our PPC/SEO)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything managed via Trello and Slack, good communication. Sometimes a little slow due to their rapid growth but this has now resolved itself

What was your primary form of communication with Attrock?

Virtual Meeting

What did you find most impressive or unique about this company?

Technical knowledge and expertise

Are there any areas for improvement or something Attrock could have done differently?

Less documentation, more refined. The reporting is very comprehensive, possibly too much to consume when I was too busy in other areas!

BACKGROUND

Please describe your company and position.

I am the Content Manager of Mirasee

Describe what your company does in a single sentence.

We help coaches, consultants, speakers, authors, and other experts who want to share their gifts and talents with a greater audience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Attrock to accomplish?

• We began working with Attrock to strengthen and increase our online presence and reach a broader audience. Specifically, we aimed to enhance our content marketing strategy to attract more coaches, consultants, speakers, authors, and online entrepreneurs who wish to share their expertise with students looking forward to learning the business and its tactics. 
  We wanted to improve our search engine optimization efforts to increase engagement, drive traffic to our platform, and ultimately grow our community of like-minded individuals striving to create meaningful businesses.

SOLUTION

How did you find Attrock?

Referral

Why did you select Attrock over others?

• High ratings
• Company values aligned

How many teammates from Attrock were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Attrock started by researching extensively to understand our audience, industry dynamics, and competitors. They then devised a comprehensive strategy focusing on content marketing and search engine optimization (SEO). Their content marketing plan was based on audience preferences and current market trends, helping them gain better rankings on search engines. Their team has defined distribution channels and created a well-planned publishing calendar to keep our target audience engaged.

Attrock's SEO efforts increased our online visibility through keyword optimization and off-page tactics, driving organic traffic and expanding our reach within our niche market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The growth was very evident in the first month. Initially, we saw a significant improvement in organic website traffic and improved search engine visibility. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We never had to worry about their delivery as they ensured that we were in the loop and up to date with every progress. All the deliverables met deadlines as they initially committed. We communicated through email, with their core team, and they were always cooperative with our needs. Attrock's effective project management contributed to a smooth collaboration.

What was your primary form of communication with Attrock?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Attrock was their approach to digital marketing. They didn't just focus on one aspect; instead, they provided a blend of content and SEO. We were impressed by Attrock's dedication to understanding our unique needs and tailoring their solutions accordingly.

Are there any areas for improvement or something Attrock could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Content Writer

Describe what your company does in a single sentence.

Video ad network

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Attrock to accomplish?

As a company specializing in video ad solutions, our goal was to establish ourselves as a reliable choice for businesses and entrepreneurs looking forward to video ads. However, we faced issues with boosting our online presence, getting qualified leads, and connecting with potential clients.

Without proper content marketing, it was challenging to showcase the benefits of our services, which is why we teamed up with Attrock. With the help of Attrock's expertise in content marketing and SEO, we wanted to accelerate our visibility and effectively convey the advantages of video ads to our target audience.

SOLUTION

How did you find Attrock?

Referral

Why did you select Attrock over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Attrock were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, they understood our services in depth and analyzed our online footprint. Before creating the plan, they understood our expectations, goals, and how we wanted to showcase ourselves digitally.

Their team created the content marketing plan along with SEO strategies specific to each of our services. This involved thorough keyword research, link building, content strategy, and both on-page and off-page SEO improvements. They also implemented various tools to track the analytics, which further helped in modifying the content and SEO strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just 6 weeks, we saw increased website traffic and leads. Because of SEO, there was also an enhancement in organic search results, leading to better visibility, which directly boosted our service queries. Through our content strategy, we also got verified leads from small and medium-sized businesses that were looking forward to video ad services but weren't initially sure.

Their holistic approach to content marketing, combined with strategic search engine optimization, boosted our target keywords to the first page of Google search results, taking us where our target audience is. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was top-notch, and we were happy with the time-bound deliveries. They always kept us updated with weekly calls with their project managers, SEO team members, and content team, which proved to be productive in getting fast approvals. We stayed connected through Slack, Trello, and emails, ensuring smooth communication throughout.

What was your primary form of communication with Attrock?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach was commendable. Attrock remained dedicated to delivering the results they promised. The most impressive aspect was transparency in processes which kept us in the loop at all times. 

Are there any areas for improvement or something Attrock could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of a project management company. 

Describe what your company does in a single sentence.

Project Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Attrock to accomplish?

We aimed to enhance our online visibility as our current digital presence was stagnant and failing to attract valuable clients. Despite working with multiple companies, we did not achieve the desired results and sought a partner capable of delivering consistent growth within a short timeframe. 

That's when we decided to team up with Attrock to revamp our content marketing and SEO strategies. Our goal was to address specific pain points such as visibility, knowledge, audience targeting, and user engagement, and Attrock was the perfect fit for the job.

SOLUTION

How did you find Attrock?

Referral

Why did you select Attrock over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Attrock were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Attrock's team initially devised tailored content, and SEO plans for our target audience. After our approval, they established a structured content calendar with regular publishing schedules, ensuring optimization for search engine visibility and reader engagement. Keyword research drove content creation efforts, emphasizing SEO performance. 

Their primary outputs encompassed blog posts, link-building initiatives, as well as on-page and off-page SEO strategies, all of which contributed to the anticipated results. Throughout the process, their team maintained transparent communication channels, utilizing tools such as Trello boards, Slack, and weekly meetings to keep us informed every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 4-5 weeks, we observed a noticeable surge in website traffic, directly attributable to the enhanced online visibility and extended reach achieved. Our targeted keywords exhibited steady improvements in search engine rankings, with many keywords securing top positions on search engine results pages, thereby fostering continuous organic traffic growth. 

Engagement metrics such as time spent on the page and bounce rate also demonstrated enhancements, while conversion rates exhibited a positive trajectory. All because Attrock executed their strategies quite effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were quick to respond to our inquiries and flexible in accommodating changes, fostering a productive partnership. Their team consistently met deadlines as planned, ensuring seamless progress throughout our collaboration. With their reliable updates and project management, we had peace of mind every step of the way.

What was your primary form of communication with Attrock?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attrock crafted tailored strategies perfectly aligned with our requirements. Their dedication to creating a customized approach based on our input and business objectives was exceptional. Their commitment to excellence and ensuring client success truly distinguishes them from others.

Are there any areas for improvement or something Attrock could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Content Lead of Engage AI.

Describe what your company does in a single sentence.

Engage AI empowers B2B SMB owners to start conversations that draw responses from unresponsive prospects and build relationships that lead to higher sales closure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Attrock to accomplish?

• We encountered challenges with online visibility and effectively reaching potential clients. Many companies we engaged with didn't align with our LinkedIn marketing goals, and explaining the AI-based LinkedIn prospecting tool to SMBs or B2Bs was difficult.
• Seeking faster results and innovative strategies, we turned to Attrock for their content marketing and SEO services. Their expertise in revamping digital presence, refining content strategy, and boosting search engine rankings aligned perfectly with our goals.

SOLUTION

How did you find Attrock?

• Online Search
• Referral

Why did you select Attrock over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Attrock were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the beginning, their primary focus was on gaining a comprehensive understanding of our services and conducting a thorough analysis of Engage AI's digital presence. Identifying communication gaps, they proposed a tailored approach comprising a blend of content marketing and SEO services. After obtaining approval from our team, they developed distinct strategies for each of our features, such as Generative AI, workflow, and app integration. Key deliverables encompassed: 

• content creation
• on-page SEO enhancements
• link building

Additionally, they provided detailed analytics reports to monitor progress and refine strategies as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw significant improvements in both our website traffic and organic search traffic. The uptick in inquiries and increased awareness among our target audience of SMBs and B2B companies regarding prospect nurturing through LinkedIn was evident. This was directly tied to our successful content strategy, which facilitated lead generation. 

Furthermore, our search engine rankings saw improvement, with numerous target keywords ascending to the first page of Google search results, thereby amplifying our online visibility and fostering business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication flowed smoothly, with their team promptly addressing any concerns or queries we raised. They remained responsive and adaptable to our evolving needs. Providing regular progress updates, they took proactive steps to seek feedback, fostering transparency and accountability throughout the process.

What was your primary form of communication with Attrock?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their profound understanding of content marketing and SEO distinguished themselves from others.

Are there any areas for improvement or something Attrock could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the Senior SEO Specialist of a SaaS company.

Describe what your company does in a single sentence.

SaaS company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Attrock to accomplish?

• Our goal was to increase our authority in the market and Attrock helped us with that.

SOLUTION

How did you find Attrock?

Email

Why did you select Attrock over others?

• High ratings
• Pricing fit our budget

How many teammates from Attrock were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They started with an induction meeting to acquire a sense of our brand guidelines. Once the project was up and running, they provided us with regular monthly reports outlining our progress toward our set objectives. The communication during our meetings was flawless, and we were supplied with a mechanism for tracking the overall development of the project. 

They used to share daily updates on the development of the project on Trello. With their regular efforts, we are getting good backlinks from high authority websites and have seen an increase in referring domains.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have witnessed an improvement in our authority score, which has helped us get more clients over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used emails and Trello for everything, from project updates to questions about how they can help us get our work done more efficiently. The team at Attrock is a friendly, helpful bunch. They were always willing to answer questions and happy to help!

What was your primary form of communication with Attrock?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attrock has been a major player in our content marketing strategy. As a result of their guidance, we've been able to determine where the opportunities are and how we can use this technique to go ahead of our competition or attract new audiences that might be especially interested in buying our services. The fact that they specialize in these areas sets them apart from the competition.

Are there any areas for improvement or something Attrock could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an influencer marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Attrock?

I wanted them to help me with SEO. Our goal was to get more calls booked through our website.

SOLUTION

What was the scope of their involvement?

Attrock provides me with SEO services. First, they checked my website and did keyword research to determine which were the best keywords for influencer marketing. They also researched what online publications were best for backlinking. They’ve set us up with a backlinking and blog posting strategy to increase our website’s organic traffic. The team builds key landing pages for us, which involves some content marketing work.

What is the team composition?

We work with Reena (Head of Sales & Operations) on the business development side, Gaurav (Founder & CEO) oversees my account, and we also have an account manager. 

How did you come to work with Attrock?

They approached me via email, offering SEO services. Attrock had influencer marketing expertise, which interested me. 

How much have you invested with them?

We’ve spent roughly $50,000. 

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Attrock’s strategy has worked very well. Our monthly organic traffic is a big success metric; when we started, we were getting 300–500 visitors, and now we’re getting about 7,000 visitors per month. 

How did Attrock perform from a project management standpoint?

They’re excellent at communication and sticking to schedules. The team provides me with monthly reporting and sends me videos or walks me through the reports live. We use Trello for project management and communicate through email and Slack, where we go back and forth about strategy, execution, and feedback. 

What did you find most impressive about them?

Attrock’s biggest strength is their knowledge of my industry. Moreover, they’re very organized, provide a lot of data, and explain it well through video reporting. 

Are there any areas they could improve?

They could have a more casual approach to copywriting. Since English is their second language, they’re very good at formal writing, but that isn’t what performs best in marketing. Therefore, they could adapt their copywriting and editing.

Do you have any advice for potential customers?

I would advise you to provide feedback to Attrock quickly. Sometimes, giving them feedback takes me a while, which slows things down. If you’re quick in that aspect, you’ll get the most out of the project. 

BACKGROUND

Please describe your company and your position there.

I am the marketing associate at a content marketing organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Attrock, and what were your goals?

Our SEO and content strategy was in need of a major overhaul. A company website revamp left us unable to recoup our Google rankings, so we hired an outside team to help us expand. Attrock was brought on board to help with our SEO efforts as well as content creation.

SOLUTION

How did you select Attrock and what were the deciding factors?

We spoke to representatives from 4 different companies and evaluated how their value and offers stacked up against our objectives. However, Reena (Director of Sales and Operations) and the Attrock team impressed us with their detailed proposal.

Their understanding of our SaaS business and objectives was clear, and they offered several creative and innovative ideas for how to approach our SEO and content needs. We were also impressed with Attrock's track record of success with other companies. After seeing everything that Attrock had to offer, we knew that they were the right partner for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Reena introduced us to the content marketing team after we responded affirmatively. It has been a pleasure working with Reena throughout the whole process. She has been our guide, instructor and champion.

To begin, we dug through the available information, including past rankings, keywords, and domain authority. As a follow-up, we discussed our desired outcomes and how to get there. After that, Reena and her team started working on a comprehensive plan to achieve the objectives. We utilized Trello boards to communicate and track progress on a weekly and monthly basis.

How many people from the Attrock team worked with you, and what were their positions?

Our primary point of contact, Reena, oversees our overall strategy. She is supported by a content expert and a team of support staff that help with integrations, guest blogs, website content, link building and more.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the last 1 month, we've witnessed a significant increase in the quality of leads we've received through SEO. Meta tags, blog structure, and the usage of links/keywords have been cleaned up or optimized by them.

Describe their project management style, including communication tools and timeliness.

Working with Attrock has been fantastic. They have met our expectations, deadlines and feedback!

What did you find most impressive or unique about this company?

They approached my business goals holistically. Because we're a young SaaS company, having a massive force behind us to handle all areas of SEO and content marketing was very beneficial.

Are there any areas for improvement or something they could have done differently?

Nothing. Their work up to this point has met our expectations completely.

BACKGROUND

Please describe your company and your position there.

I'm a PPM at SAAS (Email Signature Marketing)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Attrock?

We wanted to raise our brand recognition and generate a lot of leads at the same time. As part of our omnichannel strategy, Attrock was engaged as our content marketing agency to boost our exposure in a very specific market segment and expand our content catalog for all of our digital channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a meeting with Gaurav (CEO at Attrock). Even before our meeting, he had already put together a presentation which was a thorough analysis of our website. He pinpointed our pain points. His ability to get into action promptly after many meetings and a thorough understanding of our demands were impressive. Attrock's speed and competence were two of the most important elements in our choice to collaborate with the firm.

Describe the project in detail and walk through the stages of the project.

After our meeting with Gaurav, he shared a proposal with us which was the stage-wise distribution of what needs to be done for our website. Following a series of preliminary discussions and meetings, Attrock was able to identify many content shortfalls and devised a strategy to fulfill both short- and long-term objectives. In the first phase, pillar content was used to spread the word about what we were doing. In the second phase, they used SEO strategies to generate leads from various touchpoints and channels.

How many resources from the vendor's team worked with you, and what were their positions?

We were in conversation with Gaurav, the content team along with a project manager who kept a track of all our tasks and kept us posted.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been tracking the results from the beginning and have seen exponential growth in some time. Hope for more to happen soon.

How effective was the workflow between your team and theirs?

We had one-hour bi weekly meetings to review the activities and campaign initiatives. The team's communication was flawless and they never missed a beat. They were placed in several "last-minute" circumstances and delivered on each and every one of them.

What did you find most impressive or unique about this company?

Attrock was budget-friendly and responsive. Our team was blown away by their innovative approach to tackling common content marketing challenges. They were invested in our connection as well as our company's success.

Are there any areas for improvement or something they could have done differently?

No. There's nothing more I could ask for.

BACKGROUND

Please describe your company and your position there.

I am a Community Manager of Breadnbeyond, an Explainer Video Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Attrock, and what were your goals?

Attrock is a Digital marketing agency, we hired them for our website SEO services. It includes SEO optimization, on-page and off-page SEO.

SOLUTION

How did you select Attrock and what were the deciding factors?

We found them online. Decided to have a meeting with them. In the meeting, Gaurav (CEO of Attrock) suggested some crazy ideas which made us choose them.We are happy with our decision.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Task was done in different stages, which includes analysis of all types from our website to competitor analysis, filtering everything like what is required and what is not. Parallelly new quality backlinks strategy was developed and brand mentions were created. Promotion on social media was also done from time to time.

How many people from the Attrock team worked with you, and what were their positions?

The team consists of an SEO team, a content development team, and a social media team. We worked mainly with a project manager who handled our account very smoothly and from time to time interacted with heads of different departments if and when required.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen exponential growth. Organic traffic has increased, referral traffic has also improved.

Describe their project management style, including communication tools and timeliness.

Smooth and transparent workflow. We were in the loop in all stages

What did you find most impressive or unique about this company?

At times working with an experienced team is really difficult as they are not ready to listen. However, Attrock is flexible and always open to all suggestions. They are ready to experiment and are open to new ideas.

Are there any areas for improvement or something they could have done differently?

They have exceeded our expectations.