Attic Salt® is an identity transformation studio for ambitious brands on the move.
For over 12 years, we've helped our partners navigate organizational change with creativity, clarity, and confidence. We are devoted disciples of behavioral science and specialists in brand creation, expansion, and realignment.
Our Secret Sauce — We call it Method Branding.
Inspired by method acting, our iACT process (Immerse, Articulate, Create, Transform) ensures we embody the brand before we express it. It’s strategic, psychological, and rigorously human-centered. The result is a brand identity that feels real, not rehearsed. Method Branding is an extremely mindful approach that gives our teams the framework to deliver a brand performance that captivates your audiences and makes them demand an encore.
Our Services Include:
Brand Strategy (guided workshops, positioning, brand architecture, industry research)
Curiosity We don’t settle for the obvious answer. We challenge assumptions, dig deeper, and ask better questions until we understand what’s really going on. Because the best ideas usually start with seeing the problem differently.
Ownership We take every project personally and feel responsibility for the outcome. We anticipate, solve, follow through, and treat our clients’ success as our own.
Respect Great ideas need radical candor. We challenge thinking without diminishing people, listen before reacting, and work with transparency, honesty, humility, and mutual respect.
Excellence Good enough isn’t good enough. We obsess over the thinking, craft, and details others might overlook. We keep pushing, refining, and improving until the work is something we’re proud to put our name on.
AtticSalt Branding offers competitive pricing, with project costs ranging from $6,800 to over $200,000. Clients emphasize their value for money, effective project management, and strong communication, indicating a good return on investment for branding services.
While AtticSalt Branding generally maintains strong communication, some clients noted a desire for more precise delivery timelines. This minor improvement could enhance planning and coordination on the client side.
Professionalism and Expertise
Clients highlight the professionalism and branding expertise of AtticSalt Branding. Their knowledge and dedication to achieving client success make them a reliable and trusted partner for branding projects.
Understanding Client Needs
AtticSalt Branding excels in understanding and embodying client brands. They immerse themselves in clients' visions and missions, leading to authentic and effective branding solutions. Clients appreciate their dedication and personalized approach.
Strong Project Management
AtticSalt Branding is praised for their organized and strategic project management. They maintain open communication, meet deadlines, and are adaptable to evolving client needs. Their structured yet flexible approach ensures smooth workflows and client satisfaction.
Positive Client Relationships
Clients report positive experiences working with AtticSalt Branding, often feeling like an extension of their own teams. The agency's commitment to fostering strong client relationships contributes to successful project outcomes.
Impactful Brand Transformations
AtticSalt Branding has successfully transformed and revitalized brands across various industries. Their work leads to increased brand engagement, recognition, and positive stakeholder feedback, demonstrating their effectiveness in brand development.
“I truly can’t say enough good things about how great our experience was with AtticSalt Branding.”
Mar 22, 2023
Creative Director, Credit Union 1
Aaron Cain
Verified
Financial services
Rantoul, Illinois
201-500 Employees
Phone Interview
Verified
A credit union hired AtticSalt Branding to handle their rebranding initiatives. They recreated the client's logo, established their new visual identity, and developed a brand identity guide, among other things.
AtticSalt Branding's work boosted morale and received positive feedback from employees, resulting in the project's success. A hands-on partner, the team was attentive to the client's needs and quick to respond to their questions and concerns. They also impressed with their excellent communication.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the creative director of Credit Union 1. We’re a credit union based in Chicago.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with AtticSalt Branding?
Our company has been around since 1958. We have a lot of legacy items from just being in business for so long. We needed a company to help us go through a full rebranding process to bring the company up to speed and make it a more modern experience.
SOLUTION
What was the scope of their involvement?
We initially engaged with AtticSalt Branding to help us with a campaign. We started the engagement with an initial call with Rani (Founder), who walked us through their process for how they would tackle the scope of our project. From there, we signed a statement of work and started going through their process, which included workshops and questionnaires.
We quickly realized that we needed a whole lot more work done. Specifically, one of the areas that we were trying to address was having some level of consistency with all of the visual assets that we were producing whilst bringing a fresher perspective to our credit union. AtticSalt Branding helped us rework our mission, vision, and who we are as a brand.
From there, AtticSalt Branding recreated our logo and created our new brand identity, colors, and fonts. They also developed a brand identity guide for us to follow going forward and created templates for billboards, print materials, banners, social media posts, and other branding materials. They provided us with a lot of assets to help with the rollout of our new brand.
AtticSalt Branding helped with our messaging as well. They helped us understand and establish a new voice, tone, and personality for our brand, which provided our copywriters with a consistent tone in creating new press releases, content, and other written materials for our website.
What is the team composition?
We primarily worked with four people from AtticSalt Branding, including Rani, a project manager, a copywriter, and a designer.
How did you come to work with AtticSalt Branding?
Our chief marketing officer had worked with AtticSalt Branding in the past, and he recommended them to me for this rebranding project.
How much have you invested with them?
We spent somewhere around $100,000–$200,000 on this project.
What is the status of this engagement?
We worked together from August 2022–January 2023.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re currently rolling out the brand, so we don’t have any success metrics yet. However, from an employee perspective, our new brand has received positive feedback and really boosted morale. They love the direction that our brand is going, and everything we’ve been producing has been great. Overall, we’re extremely happy with all the work AtticSalt Branding did. Our engagement was a massive success.
How did AtticSalt Branding perform from a project management standpoint?
AtticSalt Branding performed well in terms of project management. They were on point with everything, and theft never left us hanging. They usually responded to our questions and concerns within the same day. They were also incredibly well-prepared for all of our meetings. I truly can’t say enough good things about how great our experience was with AtticSalt Branding.
We primarily communicated through email. We also used Miro, which was like an online whiteboard program, for the workshops that we did.
What did you find most impressive about them?
We were impressed with how involved Rami, the owner, was throughout the project. He wanted to make sure that everything was perfect and how we wanted it. I’ve worked with a lot of other agencies before, and having that much investment from an owner is very rare. We also appreciated their excellent communication and willingness to go the extra mile to make us happy.
Are there any areas they could improve?
If there’s anything I could change, I would see if they could take some existing pieces of work that we've done to rework them and help us solve some of the logistical solutions with how we're trying to communicate.
Do you have any advice for potential customers?
Make sure to explore the services that AtticSalt Branding provides and have a conversation with them to see if they’re the right fit for your needs.
"Their team thinks beyond deliverables. They're building something that lasts."
Apr 6, 2026
VP & CEO, SunWest Credit Union
Katie DeFeo
Verified
Financial services
Glendale, Arizona
51-200 Employees
Online Review
Verified
AtticSalt Branding is refreshing a credit union's brand to better reflect their identity. The team is transforming the client's website, capturing original photography, and building a full ecosystem of branded assets.
AtticSalt Branding has established a clear and differentiated brand direction, creating stronger alignment at the leadership level. The team has established a consistent, reliable rhythm that keeps everything moving forward. They have been highly engaged and responsive throughout the project.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP + Chief Experience officer of SunWest Credit Union
Describe what your company does in a single sentence.
We empower our members to take ownership of their financial future with clarity, confidence, and the right tools.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AtticSalt Branding to accomplish?
Update our brand to reflect who we are and where we're headed
Be bold and completely unlike any other financial institution
Obtain templates across the organization since we are a small in-house marketing team with significant limitations
SOLUTION
How did you find AtticSalt Branding?
Online Search
Why did you select AtticSalt Branding over others?
High ratings
Close to my geographic location
Great culture fit
Good value for cost
Company values aligned
How many teammates from AtticSalt Branding were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We brought Attic Salt in to refresh our brand and elevate how we show up in the financial space. That didn’t last long. It became clear pretty quickly we weren’t looking at a refresh. We were looking at a full-scale transformation.
We run lean with a small in-house marketing team and one incredibly talented designer. One person can only push so far. We needed a partner who could help us build the infrastructure to scale, not just make things look good. Systems, templates, tools our team could actually use to move faster and produce at a higher level.
Attic Salt didn’t just understand that, they leaned all the way in. And when we said we had no interest in looking like every other financial institution, that’s when things really took off.
Now they’re transforming our entire website, capturing original photography so we never have to rely on stock again, bringing our youth mascot to life in 3D, and building a full ecosystem of branded assets. Presentation templates. Reports. Letterhead. Card designs and carriers. A digital brand guide that actually gets used. Everything working together, not pieced together.
This work gives us a brand we can actually build from, scale with, and show up confidently behind as we grow.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
While the project is still ongoing, we’ve already seen meaningful progress across foundational elements that are setting us up for long-term impact.
Internally, we’ve established a clear and differentiated brand direction, which has created stronger alignment at the leadership level and a shared vision for where we’re headed. While the full brand has not yet been revealed to staff, early teasers have started to build curiosity and excitement across the organization, which is exactly the kind of energy we were looking to create leading into launch.
From a brand standpoint, the quality of our presence has already taken a significant step forward. Through original photography, elevated design, and a more intentional visual identity, we are moving away from generic, stock-driven marketing toward something that feels distinct and true to who we are.
On the digital side, our new website is actively being developed with a focus on usability, performance, and conversion. This positions us to deliver a more seamless and engaging member experience once it goes live.
While key components like internal templates and full staff rollout are still in progress, the foundation being built is already creating clarity, momentum, and confidence in the direction of the brand. As we move into full launch, we expect to translate that into measurable gains in engagement, brand awareness, and member growth.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management has been one of the strongest aspects of this partnership.
Even with the project still in progress, they’ve created a consistent and reliable rhythm that keeps everything moving forward. We meet weekly to review deliverables, align on priorities, and work through any open questions or new ideas. Those conversations are productive, focused, and always move the work ahead.
They’ve done a great job of staying organized while also remaining flexible as our needs have evolved. As the scope expanded, they adjusted quickly without losing momentum or clarity. Timelines have been well-communicated, and when shifts are needed, they are proactive about addressing them and resetting expectations.
From a responsiveness standpoint, they’ve been highly engaged. Feedback is acknowledged quickly, and you can see it reflected in the work almost immediately. They don’t just execute tasks, they think alongside us, bring ideas forward, and help us make better decisions along the way.
Overall, they operate like a true partner. There’s structure where you need it, flexibility where it matters, and a level of communication that keeps everyone aligned and confident in the direction.
What was your primary form of communication with AtticSalt Branding?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stands out most is their ability to consistently push boundaries while staying grounded in purpose.
Their team thinks beyond deliverables. They’re building something that lasts. Every idea is approached with a long-term lens, which forces better decisions and a stronger end result. They challenge assumptions, expand what feels possible, and elevate the work without ever losing sight of who we are, who we serve, and what actually matters.
Creatively, they operate at a different level. The ideas are sharp, original, and intentional. Nothing feels recycled or safe. At the same time, they know when to push and when to anchor, which creates the right balance between bold thinking and real-world application.
They also bring an energy to the partnership that’s hard to replicate. Projects of this scale can feel heavy and overwhelming, but they have a way of making the process feel clear, exciting, and manageable. There’s a level of confidence, creativity, and collaboration that keeps things moving without the stress that usually comes with this kind of work.
It’s rare to find a team that can challenge you, elevate you, and still make the entire experience enjoyable. That combination is what makes them stand out.
Are there any areas for improvement or something AtticSalt Branding could have done differently?
There’s very little we would change, which says a lot about the strength of the partnership.
If anything, the only opportunity for improvement would be providing more exact delivery dates for assets. Communication is already strong, and we always have a clear sense of what’s coming next and general timing. Having more defined timelines tied to specific dates would add an extra layer of clarity as we plan internally.
That said, their flexibility and responsiveness have made it easy to navigate priorities as they evolve, so it’s a minor enhancement within an otherwise highly effective and well-managed process.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
"Specific dates for asset delivery would be helpful, but overall, the communication has been outstanding!"
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Destination Marketing Organization
"AtticSalt Branding's passion for their work and dedication to our success set them apart as an exceptional partner."
Mar 12, 2025
Director of Marketing, Tempe Tourism
Cristal Rodriguez
Verified
Advertising & marketing
Tempe, Arizona
11-50 Employees
Online Review
Verified
AtticSalt Branding provided rebranding services for a destination marketing organization. The team led a brand refresh, including a new logo, updated brand identity, and refined copy to align with a new voice.
AtticSalt Branding's brand refresh made the client's identity more engaging, cohesive, and impactful. The team was highly organized, strategic, and collaborative and communicated openly. They established a clear roadmap with defined milestones, ensuring transparency and alignment in the process.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Marketing of Tempe Tourism
Describe what your company does in a single sentence.
Tempe Tourism is a destination marketing organization focused on promoting travel to Tempe, AZ.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AtticSalt Branding to accomplish?
Brand refresh to elevate the perception of Tempe as well as better align with the current state of our city
Strengthen and reinvigorate internal buy in from stakeholders and staff
Refresh the tone and voice of our brand which would flow through all external communications
SOLUTION
How did you find AtticSalt Branding?
Online Search
research on branding
Why did you select AtticSalt Branding over others?
Great culture fit
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Attic Salt led a comprehensive brand refresh for Tempe Tourism, including a new logo, updated brand identity, and refreshed brand guidelines to ensure consistency across all platforms. Their scope of work also encompassed copy refinement to align with the brand’s new voice and messaging. Additionally, they structured the design of Tempe Tourism’s new website, creating a modern and engaging digital presence that reflects the destination’s vibrant energy. Their strategic and creative expertise helped bring the refreshed brand to life in a meaningful and impactful way.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes from Attic Salt’s brand refresh for Tempe Tourism included:
Increased Brand Engagement: Higher engagement across digital platforms, including a rise in social media interactions and website traffic. Stronger Brand Recognition: Positive feedback from stakeholders, partners, and visitors, with increased brand recall and consistency across marketing materials. Website Performance Improvements: Enhanced user experience and navigation leading to increased time spent on site and lower bounce rates. Seamless Brand Adoption: Internal and external teams easily adopted the new brand guidelines, ensuring cohesive messaging and design across all channels. Elevated Perception: The refreshed brand positioned Tempe as a more modern, aspirational, and dynamic destination, aligning with the city’s growth and evolving identity. These results demonstrated the effectiveness of the rebrand in making Tempe Tourism’s identity more engaging, cohesive, and impactful.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Attic Salt’s project management was highly organized, strategic, and collaborative from start to finish. They established a clear roadmap with defined milestones, ensuring transparency and alignment throughout the process. Their team maintained open and consistent communication, providing regular updates and incorporating feedback seamlessly. They were proactive in problem-solving, adaptable to evolving needs, and always met deadlines without compromising quality. Their structured yet flexible approach allowed for a smooth workflow, making them an invaluable partner in bringing Tempe Tourism’s refreshed brand to life.
What was your primary form of communication with AtticSalt Branding?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about Attic Salt was their deep commitment to truly understanding and embodying our brand. They didn’t just deliver a project—they immersed themselves in our team, our destination, and our vision. Their ability to listen, collaborate, and integrate seamlessly into our process made them feel like an extension of our organization rather than an external agency. Their creativity, strategic thinking, and attention to detail ensured that every aspect of the brand refresh was both innovative and authentic. AtticSalt Branding's passion for their work and dedication to our success set them apart as an exceptional partner.
Are there any areas for improvement or something AtticSalt Branding could have done differently?
A non-denominational church hired AtticSalt Branding to help them develop a brand system that aligned with their mission, vision, and values. The tasks included creating a logo for the organization.
The client was pleased with the final outputs — the logo was unique and modern, and the brand system was clear and easy to understand. AtticSalt Branding listened closely to the client's needs, enabling them to deliver exactly what was needed. They were also punctual, thorough, and communicative.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Engage Pastor of Crossroads Church
Describe what your company does in a single sentence.
We are a non-denominational church with a bold mission.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AtticSalt Branding to accomplish?
Create a brand system to align with our mission, vision and values.
SOLUTION
How did you find AtticSalt Branding?
Online Search
Why did you select AtticSalt Branding over others?
High ratings
Great culture fit
Company values aligned
How many teammates from AtticSalt Branding were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We were looking to differentiate our church from others with the same name, both locally as well as on a national level. We needed a new logo, brand system and language to align with our mission statement. We also requested branding for our outreach organization, which operates under the umbrella of the church, but has it's own unique mission.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We went through a very thorough discovery and naming process that proved to enhance and solidify our own awareness of who we are as an organization. We received a modern and unique new logo, brandmark and monogram along with an entire brand system that is clear and easy to use.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Rani and his team did a fantastic job communicating requests and next steps. They were always on time, professional and prepared. The team listened intently and did their best to truly understand what we shared with them.
What was your primary form of communication with AtticSalt Branding?
Virtual Meeting
What did you find most impressive or unique about this company?
We truly connected with the team at AtticSalt. The rebranding process was so much deeper than we expected it to be, and they walked us through that process with great thoughtfulness and respect.
Are there any areas for improvement or something AtticSalt Branding could have done differently?
We would've loved to have spent one of our longer discovery meetings in person rather than virtually, and that's because we thoroughly enjoyed working with their team!
"Their consistency has improved our brand recognition and trustworthiness, which we can see through increased engagement and positive user responses."
Jun 12, 2024
CEO, HelloDock
Kelsey St. John
Verified
Other industries
Countryside, Illinois
1-10 Employees
Online Review
Verified
AtticSalt Branding has developed a verbal identity for a software company's brand. They're tasked with creating the client's story, taglines, positioning, brand persona, and messaging architecture.
AtticSalt Branding has delivered assets that encapsulate the essence of the client's brand, translating into a more cohesive and engaging brand presence and refined visual identity. The professional team communicates effectively and follows a clear, strategic roadmap to ensure productivity.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founders of HelloDock
Describe what your company does in a single sentence.
The premier software used for Bill of Lading (BOL) paperwork management in the warehouse
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AtticSalt Branding to accomplish?
Create a unique visual identity that establishes the brand on launch.
To develop a professional and impactful brand statement that aligned with our business goals. To successfully craft a message that not only grows with our business but that allowed us to convey our aspirations of revolutionizing the future of logistics through technology.
SOLUTION
How did you find AtticSalt Branding?
Online Search
Why did you select AtticSalt Branding over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from AtticSalt Branding were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Atticsalt developed a compelling verbal identity for our brand, crafting our story, taglines, positioning, and persona in a way that truly reflects our unique values. They also created a detailed messaging architecture, including key messaging for different audience segments, creative copy ideas, and guidelines for how our brand should communicate.
In the visual identity design phase, Atticsalt presented mood boards that encapsulated the essence of our brand, allowing us to collaborate on the creative direction early in the process. They then developed distinct identity concepts, including logo systems, color palettes, font treatments, and additional brand visuals. Their work also included defining our photography style and creating conceptual mock-ups for various brand assets.
Atticsalt delivered final logo system files, a master color palette, and font files, all accompanied by a comprehensive brand guide. This digital document outlines the foundational elements of our brand's visual system, ensuring consistency across all applications.
The web experience phase was equally thorough, starting with a content architecture workshop to redefine our website's structure and user flow. Atticsalt provided a detailed content outline for our key pages and developed several landing page concepts that set the design direction for our new site. They concluded with a website design proposal that included a timeline and support package for the full implementation of our website.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The facilitated workshops and collaborative exercises led to actionable insights, refining our business's mission, vision, values, and audience personas. This foundational work has already translated into a more cohesive and engaging brand presence. Visually, the new identity concepts, including a refined logo system, color palette, and typography, have set a distinct and memorable visual direction for our business. The development of ancillary brand visuals and the comprehensive brand guide ensure that our brand's look and feel are consistently maintained across all applications.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Overall, the professionalism and effective communication from Atticsalt's entire team, combined with their dedicated approach, have led to a transformative branding experience for our business. Our brand's identity and online presence have been significantly elevated, demonstrating clear progress and success in our ongoing branding efforts. We have no desire to seek out any other branding agency in the future as Atticsalt has--and continues to, go above and beyond in their efforts to enhance our brand and business's vision.
What was your primary form of communication with AtticSalt Branding?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their consistency has improved our brand recognition and trustworthiness, which we can see through increased engagement and positive user responses. The landing page concepts and the final website design proposal have provided a clear and strategic roadmap for our website's full implementation, ensuring a seamless transition and a superior online presence.
Are there any areas for improvement or something AtticSalt Branding could have done differently?
Honestly, this process has been incredible from the start and continues to impress. AtticSalt has exceeded all expectations, demonstrating unparalleled dedication, creativity, and professionalism. Their attention to detail and commitment to understanding our needs have made this collaboration not only successful but also immensely enjoyable.
There are truly no areas for improvement that we can identify. Every interaction with their team has been positive, every deliverable has been top-notch, and their ability to translate vision into reality has been exceptional. AtticSalt is highly recommended without any reservations, as they have excelled in every aspect of their services.
RATINGS
5.0
"There is little left to say other than the truth, which is that we are dedicated to keeping AtticSalt as our branding partner for the foreseeable future due to their incredible work and collaborative nature."
Quality
5.0
Service & Deliverables
"AtticSalt has continually impressed us with their deliverables and have made a daunting journey far less overwhelming."
Schedule
5.0
On time / deadlines
"AtticSalt has continued to exceed our expectations in this area."
Cost
5.0
Value / within estimates
"AtticSalt has remained consistently flexible, understanding, and cognizant of our budget while continually exceeding our expectations at every turn."
Willing to Refer
5.0
NPS
"We’d give AtticSalt 5 stars and recommend their services to any business looking to "get it right" the first time around. AtticSalt has turned the truly daunting task of developing a visually dynamic brand identity into an exciting endeavor and an even more exciting experience!
UX/UI Design for Software Company
BrandingLogoUX/UI Design
$50,000 to $199,999
Jan. - Mar. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were very happy with the process and the outcome."
Jun 7, 2024
CEO, AKOS
Sahil Saini
Verified
Other industries
Scottsdale, Arizona
51-200 Employees
Online Review
Verified
AtticSalt Branding was hired by a custom software and data agency to revamp its logo and branding. The team consolidated the client's logos, plug-and-play modules, and other branding materials.
AtticSalt Branding impressively created new marketing materials within a few hours. They compiled all of the client's materials in one master deck. The team was efficient, hardworking, and responsive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of AKOS
Describe what your company does in a single sentence.
Custom Software and Data agency for Mid-Market to Enterprise Organizations.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AtticSalt Branding to accomplish?
Logo Updates
Consistent Branding
Sales Pitch Decks
SOLUTION
How did you find AtticSalt Branding?
Referral
Why did you select AtticSalt Branding over others?
High ratings
Great culture fit
Good value for cost
How many teammates from AtticSalt Branding were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired AtticSalt to help refresh our Logo and Brand, we had different versions of logo and countless pitch decks. They helped us consolidate everything into one master Deck with consistent branding and plug-and-play modules for our Sales and Marketing team to use across all collateral.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Ability to create new marketing material in hours, not days/weeks. We went from a single ad, pitch-deck, or graphic taking weeks of designs, then revisions, to just launching in a few hours.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Our PM was always on top with communicating progress with us, we met with their team once consistently each week, and other ad-hoc meetings were scheduled as needed. We were very happy with the process and the outcome.
What was your primary form of communication with AtticSalt Branding?
Virtual Meeting
What did you find most impressive or unique about this company?
The quality of their work and their ability to consolidate chaos and create beautiful and functional designs. You would have to spend exponentially more with largest brand agencies in the world to do what AtticSalt did for us quickly.
Are there any areas for improvement or something AtticSalt Branding could have done differently?
Nope, everything went better than expected.
RATINGS
5.0
"We've become lifelong partners"
Quality
5.0
Service & Deliverables
"Best-in-class design"
Schedule
5.0
On time / deadlines
"Project was on time and budget"
Cost
5.0
Value / within estimates
"Enterprise quality with Startup pricing"
Willing to Refer
5.0
NPS
Branding, Logo, Graphic & Web Design for Publishing Co
"The results went above and beyond what we could have ever expected."
Dec 15, 2023
Founder & Editorial Director, The Intelligence
JR Raphael
Verified
Other industries
Springfield, Missouri
1-10 Employees
Online Review
Verified
AtticSalt Branding developed a new brand identity for a publishing company's brand expansion. The team delivered a new logo, graphical mascot, naming framework, and newsletter and web page designs.
AtticSalt Branding's high-quality work got overwhelmingly positive responses from readers and end customers. AtticSalt Branding was receptive to feedback and adaptable throughout the process. Their personalized service and skills helped the client gain a deeper understanding of their own brand.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder/Editorial Director of The Intelligence
Describe what your company does in a single sentence.
An editorial newsletter publisher and resource community for tech enthusiasts.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AtticSalt Branding to accomplish?
New look and identity connected to a brand expansion
A strategy for organizing a complex web of subbrands within a sensible and cohesive framework
New designs for our newsletters and websites
SOLUTION
How did you find AtticSalt Branding?
Online Search
Why did you select AtticSalt Branding over others?
High ratings
Pricing fit our budget
Great culture fit
Company values aligned
Excellent introductory call
How many teammates from AtticSalt Branding were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Attic Salt helped us create a framework for our brand expansion as well as a complete visual identity around our new primary brand and a series of subbrands within it. Deliverables included a new wordmark logo, a new graphical mascot to accompany the logo, a framework for naming conventions and presentations of the various subbrands (including our premium membership program), designs for our various editorial newsletters, and designs/strategies for key pages on our revamped website.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Quality of the work and the tremendous reception it's received from our readers and customers.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Rani and his team were extremely receptive to feedback. They took our many thoughts and desires into account at every step along the way and continually evolved their work to bring it in line with our expectations and reach an exceptional end result.
What was your primary form of communication with AtticSalt Branding?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The experience of working with Attic Salt felt intensely personal, and they were extraordinarily skilled in not only responding to our desires but also helping us figure out exactly what those desires were. The results went above and beyond what we could have ever expected. We went into this process looking for a new logo. We came out with a deeper understanding of who we were, what we were all about, and what we needed to bring our company into its next era.
Are there any areas for improvement or something AtticSalt Branding could have done differently?
We were extremely satisfied with the process and especially the results.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"We would (and likely will!) absolutely work with Attic Salt again.
Complete Rebrand for Myofunctional Therapy Clinic
BrandingGraphic DesignLogoWeb Design
Brand messagingBrand strategyCorporate identity
$50,000 to $199,999
Feb. - June 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their quality is exceptional, and the brand is beautiful."
Aug 1, 2023
Founder & CEO, Faceology
Sarah Hornsby
Verified
Other industries
Phoenix, Arizona
1-10 Employees
Phone Interview
Verified
A clinic that specializes in myofunctional therapy hired AtticSalt Branding to handle its rebranding efforts. The team worked on rebranding the website, social media, and overall online presence.
Thanks to AtticSalt Branding's efforts, the client successfully identified its brand voice and core values. The team conducted extensive research and had a thorough grasp of the client's niche industry. They were consistently responsive, supportive, and ready to meet the client's needs.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the founder and CEO of Faceology. Our clinic provides myofunctional therapy services to individuals experiencing snoring, sleep apnea, jaw pain, and related issues. This therapy involves exercising and strengthening the muscles in the mouth and face, similar to physical therapy. Our team of therapists offers online treatment sessions for patients.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with AtticSalt Branding?
We were seeking assistance for a rebranding project.
SOLUTION
What was the scope of their involvement?
AtticSalt Branding was responsible for rebranding my website, social media, and our whole presence. We had several meetings, both over Zoom and in person, in which we discussed all our needs.
The process was thorough. The team put a lot of effort into understanding our requirements. They took the time to comprehend our brand and assisted us in defining our core values.
What is the team composition?
We worked with three AtticSalt Branding team members, including Lauren (Messaging Strategist).
How did you come to work with AtticSalt Branding?
I met Rani (CEO & Chief Strategist) through an organization we're both members of.
How much have you invested in them?
It was around $60,000.
What is the status of this engagement?
I worked with the AtticSalt Branding team from February–June 2022.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Their quality is exceptional, and the brand is beautiful. I want to show AtticSalt Branding's work to everyone.
Before working with AtticSalt Branding, we didn't have a clear brand, voice, or core values. However, with the help of their expertise, we were able to identify and establish these essential aspects. As our industry can be obscure, I was initially skeptical about finding someone who could truly grasp it.
While it was costly, I firmly believe it was worth the investment. I own two businesses and wished I could have them rebrand my other business, but I couldn't afford to do two at that price.
How did AtticSalt Branding perform from a project management standpoint?
AtticSalt Branding met all the deadlines. They gave me the quote upfront and never went over the budget. They broke up the payment over three months for me, which was helpful.
We used a designer platform to communicate and collaborate, accessible to everyone. We also communicated through various channels such as emails, texts, phone calls, and Zoom.
What did you find most impressive about them?
The AtticSalt Branding team did a ton of research on the backend. They could speak about my industry as if they had previous experience in it, and I was really impressed by that.
Are there any areas they could improve?
There aren't any areas for improvement. I was pleased with the results, and there's nothing negative to say.
Do you have any advice for potential customers?
My recommendation is to trust in the process. Be confident in AtticSalt Branding's work; they consistently do an excellent job.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & UI/UX Design for Content Marketing Platform
"The result was a brand that exceeded expectations."
Jul 27, 2023
Founder & CEO, Featured
Brett Farmiloe
Verified
Advertising & marketing
Scottsdale, Arizona
1-10 Employees
Online Review
Verified
AtticSalt Branding created a brand strategy for a content marketing platform. They devised a visual identity for the client and designed the email signature, pitch deck templates, UX wireframes, and the UI kit.
AtticSalt Branding effectively rebranded the client's platform within the agreed-upon timeline. The client received positive acclaim from customers and investors, which motivated them to scale their business. AtticSalt's expertise, attentiveness, and supportive approach were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & CEO of Featured
Describe what your company does in a single sentence.
Featured connects subject-matter experts with top publishers to increase their exposure and create quality, ready-to-publish Q&A content.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AtticSalt Branding to accomplish?
Rebrand
Logo
Identity
SOLUTION
How did you find AtticSalt Branding?
Referral
Other
Why did you select AtticSalt Branding over others?
Close to my geographic location
Great culture fit
Referred to me
Company values aligned
How many teammates from AtticSalt Branding were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Rebrand from Terkel to Featured.
Brand strategy, including audience surveys, brand language, positioning, and messaging architecture.
Visual identity design, including identity concepts, primary brand assets like a logo, color palette, font files, and a custom icon set wrapped up in a brand guide.
Design implementation, including an email signature template, pitch deck template, web experience, UX wireframes, UI kit, and web page design system.
Assisting and advising executive team on key brand, visual, and messaging points in a hyper-condensed timeline.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Completed successful rebrand from Terkel to Featured. Customers love the brand, investors love the visual identity, and our team is motivated by the potential.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We asked for Attic Salt for a laundry list of deliverables in the shortest (some would say "not doable") amount of time. Not only did Attic Salt adhere to the timeline, but they delivered incredible work. Rani, Lauren, and team put in loads of listening time, did the behind the scenes work, involved us in the process, and met deadlines.
They also catered to our needs, but didn't sacrifice their expertise at the expense of providing us what we wanted in a new brand. The result was a brand that exceeded expectations.
What was your primary form of communication with AtticSalt Branding?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Attic Salt has a refined process and true expertise. Trust me, I challenged them in every which way to work against their process so that we could get the brand out the door faster. Looking back on the project, there were many moments were I would have royally messed things up had I not fully trusted the Attic Salt team. I almost pulled the trigger to announce the brand about a month too early.
I wanted all caps for our logo. Fortunately, none of that happened. Attic Salt has a unique ability to listen, help you feel like you've been heard, and then help the brand arrive at the right destination.
Are there any areas for improvement or something AtticSalt Branding could have done differently?
From a client side, I had never used Miro and the tool is an important part of their process. Of course, Attic Salt devotes training time to help clients feel comfortable with Miro and provides all the resources you need to get onboarded. But still, there's a slight learning curve from a client set in terms of tools that are foreign to us like Miro and Adobe. Still, you gotta collaborate and use tools to do it. Miro and Adobe seem to be the leading tools in the space, but just took us some time to get used to.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Education Technology Platform
Branding
Brand messagingBrand strategyCorporate identity
$50,000 to $199,999
July - Sep. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“We loved the logo and visual identity they landed with.”
Oct 20, 2022
Marketing Leader, Propello
Brandi Eppolito
Verified
Other industries
Austin, Texas
Phone Interview
Verified
AtticSalt Branding developed the brand and visual identity for an EdTech company. They worked on the logo, brand book, and some collateral using Adobe Creative Suite for the designs.
In just a few months, AtticSalt Branding successfully delivered the new brand identity. Internal stakeholders were exceedingly satisfied with their work and performance — the team stood out for their creativity and quality. They managed the project seamlessly and used Asana as a tool to keep track.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the VP of marketing for an EdTech company that creates learning solutions for K-12 schools.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with AtticSalt Branding?
We needed to build the brand and visual identity from scratch.
SOLUTION
What was the scope of their involvement?
First, we scoped out the project with AtticSalt and dug into the ideation and discovery work. We reviewed some potential directions for the brand and visual identity. Then, we selected one and iterated on it until we locked it in and landed the final deliverables: the brand book, logo, and some collateral.
AtticSalt’s team used Adobe Creative Suite for the design.
What is the team composition?
We mainly worked with three teammates: Rani (CEO & Chief Strategist), Lauren (Messaging Strategist), and the designer.
How did you come to work with AtticSalt Branding?
We landed with them after a lengthy process; we interviewed about 30 agencies.
How much have you invested with them?
We spent around $70,000.
What is the status of this engagement?
We worked together from July–September 2022.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We don’t have metrics because we’re still pre-launch. Nonetheless, we were very happy with the outcome; they did an excellent job.
How did AtticSalt Branding perform from a project management standpoint?
They were well-organized. We used Asana for project management.
What did you find most impressive about them?
They were full of creative ideas. We loved the logo and visual identity they landed with.
Are there any areas they could improve?
Since we were pre-launch, we didn’t have historical data. If we did it again, we’d do more research.
Do you have any advice for potential customers?
Just trust them; you’ll be very happy with the outcome.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-10 of
31 Reviews
Our Story
Attic Salt® helps innovative companies navigate brand change with creativity, clarity, and confidence. We are devoted disciples of behavioral science and specialists in brand creation, expansion, and realignment
Premier Verified means Clutch independently confirmed Attic Salt Branding is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 30 verified client reviews averaging 5.0 stars.
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