Atomic Actions

BACKGROUND

Please describe your company and position.

 I am the Director of an ecommerce company 

Describe what your company does in a single sentence.

Online Retail and eCommerce Seller

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• Procurement Automation

SOLUTION

How did you find Atomic Actions?

Online Search

Why did you select Atomic Actions over others?

• High ratings
• Good value for cost

How many teammates from Atomic Actions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Atomic Actions designed, developed, and implemented a centralized ClickUp-based operations hub for our procurement, production, inspection, payment, and shipment workflows. They configured a structured CRM environment in ClickUp with connected entities for Orders, Products, Order Products, Suppliers, Shipments, and Freight Forwarders, enabling our team to track every order from initial creation through validation, quotation, invoicing, payment, production, inspection, shipping, reworking, and completion.

The project included building automations that synchronize key order, SKU, quantity, payment, production, and shipment data between ClickUp and our Procurement File, including the Supply Chain Details, Shipment Split, and PF 3.0 tabs. Atomic Actions also automated the creation of Order and Shipment folders in OneDrive, generation and population of operational documents, creation of payment subtasks and reminders, supplier communication drafts, freight forwarder quote request drafts, Teams notifications, and status-based alerts for procurement, inspection, logistics, and finance teams.

In addition, the project included shipment workflow automation from production end date monitoring to shipment creation, freight forwarder selection, quote requests, supplier-forwarder introductions, shipment folder creation, ETA tracking, reporting, and final completion checks. Later improvements focused on increasing process flexibility, simplifying shipment creation, improving ClickUp filtering and reporting, adding ETA risk indicators, creating calendar views, supporting container reports, and refining notifications and payment logic. All automations were designed to reduce manual coordination, improve visibility across teams, keep ClickUp and internal spreadsheets aligned, and make our procurement and logistics operations more scalable, reliable, and easier to manage. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key metrics:

• Manual coordination and data entry reduced by an estimated 70–85% through automation of ClickUp task creation, relationship updates, Procurement File synchronization, OneDrive folder creation, email drafts, and Teams notifications.
• End-to-end procurement workflow automated across 10+ operational stages, from new order creation and validation to quotation, invoicing, payment, production, inspection, shipping, reworking, and completion.
• Centralized operational hub created in ClickUp with 6+ connected entity types, including Orders, Products, Order Products, Suppliers/Brands, Shipments, and Freight Forwarders, allowing our teams to manage procurement and logistics in one system. 
• ClickUp and our Procurement File synchronization implemented across 5 key data areas, including Supply Chain Details, Shipment Split, PF 3.0, Article Details 2.0, and Supplier Information, keeping order, SKU, supplier, payment, and shipment data aligned.
• Payment workflow standardized with automated payment subtasks, due dates, amounts, Procurement File updates, Teams/email notifications.
• Shipment workflow automated across 10+ shipment statuses, including shipment creation, parameter recalculation, freight price inquiry, freight forwarder contracting, vessel booking, delivery monitoring, final check, and completion.
• SKU-level shipment calculations automated for quantity, carton count, total shipment weight, total shipment volume, and total number of cartons, reducing manual calculation work and improving logistics accuracy.
• Freight forwarder communication streamlined through automated checklists and email drafts for quote requests and supplier-forwarder introductions. 
• ETA and shipment monitoring improved with risk-based indicators, calendar views, delivery reminders, and bi-weekly container reporting logic.
• Operational visibility improved by keeping ClickUp, OneDrive, email workflows, Teams notifications, and our Procurement File connected in one centralized process. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They consistently delivered all items on time and maintained a very organized workflow. Whenever we had specific needs or changes, they were highly responsive and adapted quickly to ensure the project stayed on track.

What was your primary form of communication with Atomic Actions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets this company apart is their seamless integration of innovation and reliability. It’s rare to find a team that pushes creative boundaries while remaining so disciplined with their deadlines and communication.

Are there any areas for improvement or something Atomic Actions could have done differently?

The only area for improvement would be the initial scope of work. At the start of the project, it was somewhat difficult to define every detail with 100% certainty. Refining the discovery phase or "sharpening" the project definition earlier on could help prevent minor adjustments later in the process.

BACKGROUND

Please describe your company and position.

I am the Co-Founder/CEO of FBA

Describe what your company does in a single sentence.

We do payroll and EOR services in Europe 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• Automate and centralize payment workflows to eliminate reliance on chat and email threads.
• Ensure system scalability to support company growth without significant additional costs.
• Create a unified solution for managing expirations, tax thresholds, and other critical controls.
• Reduce errors and the need for invoice corrections through automated billing processes.
• Consolidate client and internal communication in a single tool to increase transparency and efficiency.

SOLUTION

How did you find Atomic Actions?

Online Search

Why did you select Atomic Actions over others?

• High ratings
• Good value for cost

How many teammates from Atomic Actions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They developed and implemented a role-based CRM system for us that mirrors our operational workflow, but with automation, status tracking, and compliance logic built in. The system is fully tailored to our operations, covering client data, contracts, invoices, payroll workflows, and document storage. It features role-based access, billing-linked file uploads, and dashboards that provide clear oversight of all processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key metrics

x2 client base growth
42% operation time reduction
x100 lower cost to scale per client

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Atomic Actions did everything according to schedule, with minor delays.

What was your primary form of communication with Atomic Actions?

In-Person Meeting

What did you find most impressive or unique about this company?

Competent work, proactivity, commitment, and a desire to achieve the maximum possible within the agreed budget.

Are there any areas for improvement or something Atomic Actions could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the CDO of Jet

Describe what your company does in a single sentence.

Renting e-scooters and pwerbanks with mobile application

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• Provide an application that supports standardized onboarding and upskilling content processing for multilanguage speaking employees
• Design and build AI-powered web app for managing employees learning processes
• Design AI pipeline for automated content localization (lessons and exams)

SOLUTION

How did you find Atomic Actions?

Online Search

Why did you select Atomic Actions over others?

• High ratings
• Good value for cost

How many teammates from Atomic Actions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Solution summary: Atomic Actions built a Student Web App integrated with Telegram for frictionless login and a governance‑focused Admin App for content management, quiz moderation, and reporting. 
Videos upload directly to AWS S3; an AI pipeline transcribes lessons and drafts single‑choice quizzes, which Admins can edit and approve. Role‑based access and location filters tailor learning paths; managers see completion status at a glance and receive scheduled weekly/monthly reports. How it addressed the challenge: 
The Student App gives learners a consistent, mobile‑first experience inside a channel they already use. AI‑assisted quiz generation standardizes assessments and reduces effort. The Admin App centralizes moderation and content operations, while dashboards and automated exports ensure consistent, reliable reporting with minimal manual work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 70% reduction in training-material preparation time by automating video segmentation, quiz generation replacing hours of manual work.
• Lower frontline staff turnover thanks to higher-quality onboarding and knowledge-retention controls
• 30% decrease in training and onboarding costs through automatic generation of multilingual courses, quizzes, exams, without manual content prep.
• Faster ramp-up: mobile-first onboarding and regular knowledge checks get employees productive sooner.
• Reduced HR administrative costs by streamlining the learning lifecycle: automated enrollment, role-based course assignments, reminder cadences, and self-serve progress dashboards replaced manual tracking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and super responsive. Any requests or changes we had, they handled them quickly and efficiently.

What was your primary form of communication with Atomic Actions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A major plus that they really took the time to understand how we work before building anything. Also they great at fast replies, providing helpful consultations, and delivering projects on time.

Are there any areas for improvement or something Atomic Actions could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of Machinet

Describe what your company does in a single sentence.

AI Agent for software developers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• Automating content creation by developing a system that generates unique articles based on a predefined list of topics.
• Streamlining the publishing process through seamless integration with WordPress for automatic posting of the generated articles.
• Expanding audience reach by implementing a feature for automatic translation and publication of each article in multiple languages.

SOLUTION

How did you find Atomic Actions?

Online Search

Why did you select Atomic Actions over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Atomic Actions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engineered an end-to-end content automation pipeline that operates from a client-provided list of topics. For each topic, the system utilizes AI to generate a complete, unique article, which is then automatically formatted and published as a new post on the client's WordPress site. Immediately following publication, the workflow triggers a translation module. 
This module creates a fully translated version of the article for each pre-selected language, publishing each one as a new, standalone post. This process effectively populates the blog with distinct articles in multiple languages, all without any manual intervention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More than 50,000 articles have been generated
• Each article has been translated into 6 languages
• 96% reduction in manual effort to write articles

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Everything was delivered on time. They were responsive to our needs, quick to adapt to changes, and consistently ensured that our priorities were understood and addressed.

What was your primary form of communication with Atomic Actions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their personal approach. They took the time to understand our goals truly and tailored their work accordingly.

BACKGROUND

Please describe your company and position.

I am the Vice President of Consumer Direct Windows & Doors

Describe what your company does in a single sentence.

Sales and installation of residential windows and doors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• Automate Lead Intake Forms
• Automate scheduling system
• Use of AI to read invoices and enter into accounting software after approval

SOLUTION

How did you find Atomic Actions?

Online Search

Why did you select Atomic Actions over others?

• High ratings
• Pricing fit our budget

How many teammates from Atomic Actions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered the design, development, and implementation of a wide range of automations and integrations across multiple BuilderPrime instances. This included automating certificate generation, migrating and validating historical project data, and building data synchronization tools for internal reporting. Atomic Actions also created a centralized system for processing Facebook and web leads, implemented multi-step booking flows using Fillout and Calendly, and ensured seamless client creation, meeting scheduling, and email notifications based on user input. Several existing workflows were migrated from Zapier to Make to improve performance and reduce operational costs. All automations were designed to be scalable, accurate, and tightly integrated with our existing tools and processes.

Key metrics

Manual data entry reduced by over 90%, significantly improving operational efficiency and accuracy.
Lead processing time decreased from ~15 minutes to under 1 minute per lead via automated workflows.
100% coverage of "Sold" projects and certificate generation ensured consistency in reporting and documentation.
>95% accuracy in regional classification and data mapping (postal code, UTM tags, etc.) across booking forms and notifications.
Automation uptime improved to ~99.5% after migrating key scenarios to Make.
Zero critical errors in data migration; all flagged anomalies were reviewed and corrected.
Cost savings of ~30% achieved through platform optimization and reduced reliance on manual workflows.
All automations integrated seamlessly with tools like Fillout, Calendly, and BuilderPrime, supporting multi-step lead capture, meeting scheduling, and real-time email alerts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion Certificate: Automate the generation and saving of completion certificates in PDF format based on BuilderPrime project data to eliminate manual work and ensure data consistency.
• FB Campaigns CRM: Enable automated lead processing from Facebook forms by matching form names, creating clients in BuilderPrime, and tracking usage per region and instance.
• Daily Sales Numbers: Automatically collect and log monthly “Sold” project data from all BuilderPrime instances to ensure up-to-date reporting and enable accurate region-level analytics.
• BuilderPrime Data Migration: Migrate project date fields from text to structured calendar fields across all BuilderPrime instances, ensuring historical data accuracy and compatibility with future automations.
• WIP Tracking: Sync the "WIP Tracking" spreadsheet with BuilderPrime data to include only sold jobs and correctly track PO numbers for reporting and financial reconciliation.
• Zapier to Make Migration: Migrate existing automations from Zapier to Make to reduce operational costs, improve reliability, and gain more control over workflow customization.
• Booking Forms: Create an integrated multi-step lead capture and booking system using Fillout and Calendly, with automated client creation, regional classification, meeting scheduling, and email notifications within BuilderPrime.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very well organized with key deliverables and timelines set at the beginning of each project.  Biweekly project update meetings setup to stay up to date on all projects and ensure there was always an opportunity to address any issues or concerns.

They understood our needs and communication was always timely.

What was your primary form of communication with Atomic Actions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed with their ability to help us choose the proper solution to our problem.  They asked great questions and took the time to understand what we really needed and our budget to get it done.  Communication is everything and they were always there whether it was a scheduled meeting or something imprompt.  

Are there any areas for improvement or something Atomic Actions could have done differently?

I don't have any suggestions at this time.

BACKGROUND

Please describe your company and position.

I am an executive at BlackWood GmbH

Describe what your company does in a single sentence.

We are in Coaching and Consulting industry and help entrepreneurs to optimize and scale their business

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• Development
• Automation optimization

SOLUTION

How did you find Atomic Actions?

Online Search

Why did you select Atomic Actions over others?

• Great culture fit
• Good value for cost

How many teammates from Atomic Actions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Atomic Actions has been a highly reliable and skilled development partner for our agency.
They have significantly improved our internal workflows by optimizing existing automations and developing entirely new automation solutions tailored to our operational needs.

In addition to that, they took over an existing software project, seamlessly integrated into the codebase, and have been continuously enhancing and expanding its functionality ever since.

Thanks to the long-standing and trustworthy collaboration, a second software project emerged – and we are now developing an entire platform with them as our tech partner. Their technical expertise, structured communication, and deep understanding of our goals make them an invaluable part of our extended team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to reduce our lead costs while increasing the quality of our leads at the same time.
Our internal processes now run more smoothly and with fewer errors, resulting in greater efficiency across the board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicate extremely efficiently and respond incredibly fast – something we truly appreciate. Atomic Actions always delivers as promised and consistently meets deadlines.

What was your primary form of communication with Atomic Actions?

Virtual Meeting

What did you find most impressive or unique about this company?

They’re able to handle a wide range of projects – from automation and AI to full-scale software development.

What I especially value is their clear communication, their proactive follow-ups, and their ability to work independently. This allows me to stay informed without having to be deeply involved in every detail.

Are there any areas for improvement or something Atomic Actions could have done differently?

Everything is fine

BACKGROUND

Please describe your company and position.

I am the Founder & "Chief Storyteller" of Be Known of Be Known

Describe what your company does in a single sentence.

1. Be Known, LLC is the premium done-for-you digital marketing team for established online experts who need the marketing systems (webinars, funnels, ads, emails) and ongoing support to scale toward $1M+ annually.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• The goal of our "Onboarding" project is to cut onboarding time from four hours to under ten minutes, eliminate manual errors, and give the team full visibility into failures.
• And the goal of our second project for the client was to create an AI agent for Content Creation that would allow them to deliver high-quality content faster, scale their services more efficiently, and focus on creative strategy instead of admin work

SOLUTION

How did you find Atomic Actions?

Online Search

Why did you select Atomic Actions over others?

• High ratings
• Good value for cost

How many teammates from Atomic Actions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Atomic Actions built an end-to-end onboarding automation system using Make.com, triggered by a single JotForm submission. The system connects to our CRM (GoHighLevel), accounting tool (QuickBooks), project management platform (ClickUp), and Google Workspace — automating every onboarding step: creating client records, sending welcome messages, generating folders and documents, setting calendar reminders, and flagging errors via Slack. 

• They designed and built an AI agent for content creation that connects Make.com, Google Workspace, ClickUp, MidJourney, WordPress, PlaceIt and ChatGPT into a seamless workflow. Using a single ClickUp form, our team members can request over 15 types of marketing content — from email sequences to landing pages — by providing a few inputs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

$18,000/year saved by replacing manual labor with automation

40+ hours/month reclaimed for strategic work

An estimated 5 days saved per campaign

15+ content formats automated and available on-demand

Increased bandwidth for strategic work

90% reduction in manual delivery time

+90% time saved per client
Error-proof, scalable workflow across 7 tools
95% faster onboarding (5 days → 15 minutes)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They used a combo of Google Sheets and our internal ClickUp environment. Everything was delivered on time and they were very responsive (within 1 business day).

What was your primary form of communication with Atomic Actions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood my needs almost immediately and they were quick to communicate, which is a major plus in my book!

Are there any areas for improvement or something Atomic Actions could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Fonselp, a digital platform that connects companies with social organizations in Latin America, helping businesses maximize their positive impact through targeted donations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish for your digital platform connecting companies with social organizations?

We needed help with a WhatsApp–Twilio integration to improve our user communication.

SOLUTION

What was the scope of their involvement?

Atomic Actions developed a WhatsApp–Twilio integration, including setting up WhatsApp messaging flows via Twilio, enabling automated notifications and user communications. The team also helped structure key user journeys (like updates and alerts) and ensured everything worked reliably from a backend and delivery standpoint.

What is the team composition?

We worked with 2–5 teammates from Atomic Actions.

How did you come to work with Atomic Actions?

We found them through a referral and chose them because they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from March–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Atomic Actions delivered a solid WhatsApp–Twilio integration that significantly improved our user communication. We were able to reach thousands of users more directly through WhatsApp, increasing message delivery and visibility compared to email-only communication. It also reduced friction in key user journeys, such as receiving updates and participating in activities. Overall, it helped us move closer to real-time, accessible communication, especially for users with limited internet access.After implementing the WhatsApp–Twilio integration, we saw a significant improvement in communication performance. Message open/read rates increased to over 80–90%, compared to much lower engagement via email.

How did Atomic Actions perform from a project management standpoint?

Atomic Actions demonstrated strong project management throughout the engagement. They were organized, responsive, and proactive in communication. Deliverables were completed on time, and they adapted quickly to our feedback and evolving needs. Overall, the process was smooth and reliable, with clear coordination at every stage.

What did you find most impressive about them?

Atomic Actions’ ability to quickly understand our needs and translate them into practical, high-quality solutions was impressive. They combined strong technical execution with a clear focus on user experience, which made a real difference for our platform.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a real estate company. We offer stylish apartment and room rentals with 24/7 concierge service in Dubai, Hong Kong, and Istanbul, aiming to improve the rental experience for both landlords and tenants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atomic Actions?

We were about to hire a new teammate to match, fill out data, and issue invoices, but we had a very limited budget for it. It was also important to avoid errors, so we chose automation instead.

SOLUTION

What was the scope of their involvement?

Atomic Actions reviewed the entire process and mapped the full workflow, from manual data entry in spreadsheets to resyncing with the internal property management system and integration with QuickBooks. Our task was to pull data from the report, match it with the property management system, and ultimately generate accurate invoices in QuickBooks. There were some complexities related to third-party integrations.Atomic Actions created a new automated tool that was implemented in our existing system, so there was no need to jump between one and another system. The team integrated this system with all our other systems, particularly the property management system and QuickBooks. After the whole project was delivered, Atomic Actions provided proper documentation and explanations to our team on how to use it

What is the team composition?

We worked with 2–5 teammates from Atomic Actions.

How did you come to work with Atomic Actions?

We found them through a referral. Their pricing fit our budget, they were a great culture fit, and they had relevant cases in their portfolio.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from October–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We avoided hiring a new teammate (~$1,200/month) by using an external service ($100/month). We also eliminated errors by automating the process; normally, there were 3–5 errors a month. Additionally, we created a clear, well-documented end-to-end workflow. It was easy to adjust and scale the process when needed.

How did Atomic Actions perform from a project management standpoint?

Atomic Actions took a bit longer than expected, but it wasn’t caused by the team. The flow was more complicated than we described at the very beginning. Speaking of their management skills, the team did well. They communicated with the business team, not with our IT team, and managed to describe the whole process themselves. There was no effort from our side to make technical instructions, which was very comfortable. It’s normally difficult to speak the same language between business and technical teams.We communicated via virtual meetings, emails, and a messaging app.

What did you find most impressive about them?

We were surprised that Atomic Actions managed to integrate three really different systems. We were happy to save costs because our margin was quite low.

Are there any areas they could improve?

No, it was a smooth process.

BACKGROUND

Please describe your company and position.

I am the Founder of Automation Accelerator

Describe what your company does in a single sentence.

Automation & AI projects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Actions to accomplish?

• Eliminating manual data entry by staff, which will free up their time for more critical tasks.
• Integrating the new forms with existing database for real-time data synchronization.
• Ensuring stability and efficiency through system support and optimization.

SOLUTION

How did you find Atomic Actions?

Referral

Why did you select Atomic Actions over others?

• Pricing fit our budget
• Good value for cost
• Positive previous experience with team

How many teammates from Atomic Actions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full stack web development
• Prototyping of new web applications
• Troubleshooting of client issue

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time and on-budget delivery of client work

Processing time of the client's data has been reduced from 1 day to 2 minutes

Minimized the human factor

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They offered easy and direct communication backed up by their project management system

What was your primary form of communication with Atomic Actions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy to work with, good value

Are there any areas for improvement or something Atomic Actions could have done differently?

n/a