ASO.Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of DreamX

Describe what your company does in a single sentence.

DreamX is a Ukrainian outsourcing company with about 25 employees. We specialize in complex design, UX/UI and development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

• Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

• High ratings
• Good value for cost

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We're experts in design, but not in mobile marketing or App Store Optimisation. That's why, when one of our clients needed to increase the conversion rate of their app in the App Store, they decided to update their app screenshots. To do this, we contacted ASO.Marketing for help. The agency analysed the app's page, target audience, and gave recommendations on which design elements would have a good impact on downloads. As a result, we received instructions from the agency and developed new screenshots for our client. And in a few months, the conversion rate doubled. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to updated screenshots based on clear guidelines from ASO.Marketing, the client's app has doubled its conversion rate. Now, with the same budget, the client gets more app installs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. We felt that we were given great attention. Tasks were completed on time, communication was clear and polite, both in chat and online meetings.

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We liked their special individual approach. Even though the agency had other clients, we received enough time and attention.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Artilab

Describe what your company does in a single sentence.

 Artilab is a British company with a Ukrainian heart. We specialize in delivering custom WordPress web solutions, providing excellent results for our clients' business needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

• Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

• High ratings
• Good value for cost

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hi, we're ArtiLab, we develop websites and stores! However, we don't do app store optimisation. The ASO.Marketing agency's task was to help us and optimise the mobile app screenshots for our client to increase conversion and make the app page look cool. After analysis and online meetings, the agency gave clear instructions on how to design new screenshots. Our client followed them and it worked! Conversion from views to downloads significantly increased, new reviews appeared, and the ranking got better.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For the same advertising budget, the client got better conversion = more downloads in a shorter period of time (about 2 months). This led to an improvement in the app's ranking. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication and project management are no doubt one of the best we've worked with. Everything was on time, friendly, polite and just great.

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We'd like to mention the fact that agency provided a few slight suggestions for optimising textual metadata. Although our client didn't ask for it, they successfully implemented it and it worked as well.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a Software Dev Company

Describe what your company does in a single sentence.

We're mainly focused on UI/UX Design and software development for business. Besides, we create custom web and mobile applications, provide consultations, and deal with project management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

• Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

• High ratings
• Good value for cost

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired ASO.Marketing to optimize the page of a mobile app that was developed by our team. That app was built on the basis of a cryptocurrency startup. It was completely new and “fresh”, so we decided not to waste time and immediately start optimization. The main goal was to make the app visible to potential users in English-speaking countries, to attract the user's attention and increase downloads. 
Also, to show people that the app is trustworthy (because it's about finance), we asked the agency to deal with reviews, increase the rating and number of positive feedback. We thought it would be difficult, as the app is new and unknown, but the agency completed all the tasks quickly and efficiently. We're completely satisfied with the results, continue optimization processes and plan to work with the agency in the future.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got everything we needed. In almost two months, our new app became noticeable. The owners of the startup received the desired number of downloads and achieved the target KPI. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of communication, everything was professional and friendly at the same time. We worked with very responsible specialists who gave clear answers to dozens of our questions and didn't mind explaining to us the process in clear language. 

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their deep understanding of cryptocurrency. Although the agency doesn't specialize specifically in finance, their experts showed great knowledge of the crypto market and its audience.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Former Marketing Manager of Solar Digital

Describe what your company does in a single sentence.

Solar Digital is a Ukrainian agency specializing in the design and development of websites, startups, web portals, and mobile applications. We successfully developed projects for customers from different countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

High ratings

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We developed a mobile app for a booking service in one of the Ukrainian cities. We wanted to: 

• make the app more popular among the booking service users
• attract new potential clients
• increase the number of reviews
• improve the rating

To complete these tasks, our colleague recommended to contact ASO.Marketing agency. We got the needed result after three months of cooperation and the app downloads are still growing. Also, as a bonus, the agency gave us some tips on how to attract traffic from other potential channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First of all, after the first month of optimization, the app received 500 downloads in the App Store (including technical work done initially). Also, user interaction with the app increased: the number of registrations through the app is higher than that of many competitors and we received many positive reviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our cooperation was quick and smooth, with regular updates and explanations from the agency and minimal corrections from us.  The ASO.Marketing team understood our needs at first sight.

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A fast and high-quality result. We aren't experts in app store optimization, so we thought it would take much longer. But when working with ASO.Marketing, we saw changes after a month of optimization, and the expected result was achieved after just three months of cooperation.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketer of Elit-Web

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

• Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

• High ratings
• Good value for cost

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our agency doesn't do app store optimization. So when our clients needed to improve their app store pages, we outsourced this work to ASO.Marketing Agency. The agency has plenty of ASO-services, so they did different work for different clients. For example, improving textual and visual metadata on app pages in the Play Market (Android) and App Store (iOS). 
Also, they handled app reputation management to improve app ratings and reviews. ASO.Marketing worked with ASA and Google App Campaigns to ensure optimal CPI and ROAS. As a result, they increased user engagement and trust, boosted apps' downloads, as well as the number of positive reviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

According to our clients, they were satisfied with cooperation results. Everyone got what they expected. This includes higher conversion rates, better user engagement and more downloads. As well as better reviews and ratings and higher visibility in app stores. Also, according to our clients, their apps hit the TOP-10 for certain keywords in just 1.5-2 months of cooperation, which is an impressively short period of time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication was comfortable. All tasks and issues were solved quickly. Progress reports were detailed and understandable even for people who aren't advanced in app store marketing.

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We noticed an individual approach to each client. We outsourced to the agency several clients with different requests, and ASO.Marketing created a separate, specific way of optimization for each of them. We like that each client gets their own unique optimization scheme, even if their apps might seem similar.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Product Manager of FuseBase (formerly Nimbus)

Describe what your company does in a single sentence.

Nimbus Note is a powerful notes app and organizer that helps people gather and organize information — all in one place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

• Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

High ratings

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contacted the ASO.Marketing agency to optimize the presence of the Nimbus Note app in the app stores and increase the number of downloads. The scope of work included a comprehensive approach to improving the visibility of the app, recommendations for optimizing and converting site traffic into installs. Key deliverables include increased downloads and improved user feedback through optimization of app metadata in app stores; comprehensive analytical reports on the effectiveness of optimization and recommendations for current support strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First of all, the measurable outcome from ASO.Marketing agency includes increased app visibility, noticeable boost in the number of downloads and positive changes in the conversion rates of app store visitors to actual downloads. Also improved user engagement metrics, including session duration, screen views; increased retention rates and decreased bounce rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During the entire period of cooperation between us and the ASO.Marketing agency, there was clear and transparent communication: regular updates and reports. Also, all time frames, deadlines and plans were met. At the same time, agency staff were flexible and open to feedback and recommendations, offering solutions and adjustments when needed. They were quick to respond to all needs, concerns and requests for information and provided support once the optimization strategy was launched.

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most unique feature of ASO.Marketing's work is their comprehensive approach: they consider all aspects, from keywords and texts to improving visual elements and user engagement. We also appreciate their individual approach to us and ongoing support after the launch of the optimization.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Communications Manager of SOLV.

Describe what your company does in a single sentence.

Digital marketing & design agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

• Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

• High ratings
• Referred to me

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our agency specializes in elevating our clients' projects with comprehensive marketing offerings. However, App Store Optimization is not our primary expertise, which is why we have repeatedly partnered with ASO.Marketing, outsourcing various client tasks to their specialized services. These tasks typically range from metadata optimization to complex promotional strategies aimed at increasing app conversion rates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each client who needed ASO.Marketing services was satisfied with the result. I think that the most important measure of success is that many clients came back to our company and recommended us to their colleagues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Though we were in different time zones with some clients, ASO.Marketing specialists planned their schedule to complete the work in the fastest and most comfortable way possible. At the same time, we always had enough time to meet with clients and discuss additional questions.

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We deeply appreciate the agency's desire to support some of the Ukrainian non-profit organizations and charitable foundations. When we found out that ASO.Marketing sometimes helps charities and startups for free, it really melted our hearts, because we had never seen such initiatives from other agencies before.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No. We are pleased with their service.

BACKGROUND

Please describe your company and position.

I am the Analyst of ITSVIT

Describe what your company does in a single sentence.

IT Svit is a developer of various outsourcing services who provide end-to-end solutions and support for businesses, from full-stack app and QA development and DevOps services to Big Data analytics and IT consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASO.Marketing to accomplish?

• Mobile & App Marketing

SOLUTION

How did you find ASO.Marketing?

Referral

Why did you select ASO.Marketing over others?

• High ratings
• Good value for cost

How many teammates from ASO.Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company has developed a mobile app for our client. We launched it ourselves, but for several months got almost no installs. We didn't understand what was the problem, so we contacted ASO.Marketing to help us increase app downloads. The agency offered to optimize the app page in the app store, created an individual strategy for us, improved some metadata and made sure that the title, description and keywords were selected correctly.

ASO.Marketing constantly monitored the results and made the necessary adjustments. As a result, the number of downloads increased several hundred times!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most important result of cooperation with ASO.Marketing was, of course, the successful optimization of our client's fresh app. Overall, we got everything we asked for: increased user interest, downloads and higher rankings. But in addition to the technical part, we got pleasant teamwork and comfortable communication. Thanks to the whole team (especially Andrew) for the friendly approach and same vibe. We haven’t only increased app downloads, but also found reliable partners!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The ASO.Marketing team is always on time, proactive and creative. They finished everything on schedule and provided clear updates and reports. There was clear communication between us in a convenient format. The team easily understood our tasks and proposed ideas themselves, as well as quickly found solutions and options for realisation of our needs. At the same time, communication was pleasant and friendly.

What was your primary form of communication with ASO.Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with ASO.Marketing was great, because they quickly and efficiently completed the tasks we set. They clearly explained their ideas and solutions, so we understood what they were doing. The team was proactive and individually approached our collaboration, creating us a strategy that no one else had.

Are there any areas for improvement or something ASO.Marketing could have done differently?

No