Apriori Production House

BACKGROUND

Please describe your company and position.

I am the Account Director of MullenLowe Swing

Describe what your company does in a single sentence.

Full scale advertising, ATL, BTL, Digital.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apriori Production House to accomplish?

• Organize the production of a TV commercial for Velingrad Mineral Water
• Provide a competitive production offer
• Post-produce the video footage

SOLUTION

How did you find Apriori Production House?

Referral

Why did you select Apriori Production House over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Apriori Production House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Production house has been briefed to produce the new advert for Velingrad Mineral Water, providing a competitive quotation at the initial stage and all the resources for the subsequent video production, including location scouting and an animal trainer of wolf breed of dogs (the animals, too). 

Apriori have been tasked to work with an external director, commissioned by the advertising agency and a composer recommended by the agency and the client. The challenge has been to reach and exceed the quality of the previous two commercials of the same client from the same thematic universe. (produced by other agents)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Detailed quotation at stage 1, Production booklet at the PPM meeting, Editing proposal at 1st cut meeting, Exports at the final stage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items have been delivered on time and the whole team has been very friendly, professional and cooperative from start till end. They have addressed all of our feedback in due time and provided all the means to have a smoothly run production and post-production phases.

What was your primary form of communication with Apriori Production House?

In-Person Meeting

What did you find most impressive or unique about this company?

Very well organized shooting day, very cooperative team members and management, approachable and friendly. Professional management of the shooting process from pre-production to post-production. Impressive coordination with external talents - director, DoP and composer.

Are there any areas for improvement or something Apriori Production House could have done differently?

No. Everything has been great with the project implementation on their side, tasks completed, and promises kept. As a result of this great cooperation the commercial has been approved at 1st cut.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Ficosota

Describe what your company does in a single sentence.

FICOSOTA is a fast-growing company, a manufacturer of home and personal care products, tissue and snack food. Already a leader on many European markets, we work hard to offer customers high-quality products and seamless experience before, during & after usage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apriori Production House to accomplish?

• Create a TVC to build awareness on new products and stimulate desire to try them
• Help us build further a high-quality brand image, clearly associated with gentle care

SOLUTION

How did you find Apriori Production House?

Referral

Why did you select Apriori Production House over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

A TVC in 30" and 15" 3 digital cuts, suitable for online that we based on the TVC Concept: Talking babies (key differentiator for the brand), together with the pediatrician recommendation and insights (2nd key differentiator in our native markets)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved brand awareness and consideration Improved high-quality and gentle care perception

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was excellently executed - plenty of recommendations, a professional team that is willing to go the extra mile to deliver exceptional results. Flawless & fast communication and overall project execution. We managed to shoot all scenes perfectly without any overtime and even the first video montage was great!

What was your primary form of communication with Apriori Production House?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their fast responses and high level of professionalism were impressive.

Are there any areas for improvement or something Apriori Production House could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Tymbark Bulgaria

Describe what your company does in a single sentence.

We are one of the biggest companies in the food and drinks products segment in Central and Eastern Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apriori Production House to accomplish?

• To shoot TV commercial (third series, after very successful first and second episode).
• To maintain the very high level of image and story set by the first two TVCs.
• To transfer the message that we are constantly developing and building the concept of our brand

SOLUTION

How did you find Apriori Production House?

Referral

Why did you select Apriori Production House over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apriori Production House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. The agency entirely controlled and organized the production of the TV commercial according to the scenario. 
2. They maintained very good interaction and achieved total synergy with the director, operator and us the client. 
3. We received constant assistance, feedback and control of the execution until the delivery of the finished products. 
4. The shooting process went very smoothly and according to the set scripts, although the main actors were animals, which increases the difficulty of the project. 
5. Production of a TV commercial was maintained entirely according to the scenario and exactly according to the set deadlines. 

Deliverables: 

• Production of basic TVC for "Velingrad Alcalia" mineral water, 32 seconds long, and dubbing in Bulgarian. 
• Montage of a derivative form of the main TVC with a length of 17 seconds, and dubbing in Bulgarian.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We managed to become one of the top three water brands in Bulgaria.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All our needs and requirements were responded immediately, the whole project was executed on time and the result even exceeded our expectations.

What was your primary form of communication with Apriori Production House?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me was the ease of communication and their ability to react very fast and thus keep the track of the project. During the whole process of shooting we as a client were constantly aware and involved in the whole process.

Are there any areas for improvement or something Apriori Production House could have done differently?

No, we do not say this very often, but in this project we received excellent quality production.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Huts Group

Describe what your company does in a single sentence.

We are a full-service communication agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apriori Production House to accomplish?

• Produce a high-quality TVC
• Cope with a tight deadline
• Fit in the allocated budget

SOLUTION

How did you find Apriori Production House?

Top Production House on the Bulgarian market

Why did you select Apriori Production House over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Apriori Production House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was a complex TVC shooting with around 10 locations around Bulgaria and 30-40 participating talents.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The produced TVC met all our targets and the agency Client was extremely happy with the result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apriori PH are very organized team, everything is delivered per plan, they always respond to our needs or concerns. We can rely on them enteirely, even when things are not going smoothly or some problems have occured.

What was your primary form of communication with Apriori Production House?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

You can rely on a high-quality end result without any concerns. They were very easy to work with.

Are there any areas for improvement or something Apriori Production House could have done differently?

No, we are happy in all respects.

BACKGROUND

Please describe your company and position.

I am the Chief Strategy Officer of Graffiti BBDO

Describe what your company does in a single sentence.

Advertising agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apriori Production House to accomplish?

• Shoot a TV commercial for a client of hours

SOLUTION

How did you find Apriori Production House?

Previous experience

Why did you select Apriori Production House over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Apriori Production House were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand equity TV commercial in various formats, footage for online video

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Advertising Compound Score of the TVC in pretesting well above benchmarks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Apriori have demonstrated exceptional project management capabilities, combined with swift and attentive response to our needs

What was your primary form of communication with Apriori Production House?

In-Person Meeting

What did you find most impressive or unique about this company?

Their collaborative spirit not only enhanced the quality of the commercial but also made us feel like valued partners.

Are there any areas for improvement or something Apriori Production House could have done differently?

not really