Applica

BACKGROUND

Please describe your company and your position there.

I am the CFO/COO of FitMind, a mobile meditation app for iOS and Android.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Applica Agency, and what were your goals?

We hired Applica to improve our product, specifically focusing on improving customer conversion, engagement and retention.

SOLUTION

How did you select this vendor and what were the deciding factors?

Sviat and his team came personally recommended to our founder, Liam.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Applica provided us with weekly insights and suggested projects to optimize various aspects of our app. They delivered these insights via presentation format, over Slack and during our weekly meetings. I liked that most insights came from their experience and competitive intelligence.

How many resources from the vendor's team worked with you, and what were their positions?

Sviat (CEO) and 3-4 others on his team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

"Applica's ideas helped us improve our install to free-trial ratio from ~10% to ~15% over the course of our short time working with them, which resulted in a 50% improvement to our user LTV, which enabled us to scale marketing spend and growth."

Describe their project management style, including communication tools and timeliness.

Applica was timely with their recommendations, and had a fresh batch of ideas for us every week. They presented their ideas cleanly in presentation format. They were also easy to reach over Slack as well if needed.

What did you find most impressive or unique about this company?

Their ability to deliver insights from our competitors and others in the space was amazing. We now have a large list of potential ideas to improve our product, probably enough to last us for the next six months in terms of development work.

Are there any areas for improvement or something they could have done differently?

Nothing on Applica's end. I only wish we had more software development bandwidth on our end to incorporate more of their ideas.

BACKGROUND

Please describe your company and your position there.

I'm CEO and co-Founder of the mobile app Alter Ego Life Philosophy. This is a mental health app that helps fight anxiety and stress and becomes a better version of yourself.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Applica Agency?

We had prepared a prototype of our app and needed help to review and fix the product & design side. Also, after release, we needed help with paid marketing launch and product assistance. We hired Applica Agency so that they can provide us with product&marketing support. Our goal was to optimize on the product side and, achieve benchmarks + become profitable after finding the best market fit.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched on Linkedin and in our network for Product managers with an experience in Health&Fitness, Meditation niche. We came to Applica representatives whose skills fit our needs.

Describe the project in detail and walk through the stages of the project.

Their team is data-driven and organized which helps to understand quickly what needs to be fixed and optimized. They use a couple of frameworks to analyze the product and give a precise task for our developers or some other teams.

They’ve suggested main changes that will help to increase ARPU/LTV and covered the ideas backlog for us, so the only thing we needed is to develop and implement changes with our CTO. We had weekly syncs to discuss results and plans for the next run.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with the Product growth manager and Senior Designer. Also, there’s a Marketing Team. Each team covers our product separately, so there’s always an expert we can talk to + a project manager overall.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We reached positive ROI 3 months after launch. Since then we keep scaling our Marketing. On the product side, we conducted more than 20 A/B tests and developed/designed four new features suggested by Applica. We’ve seen:

- Trial Conversion improvement over four months;

- Activation improvement over 2 months;

- Retention improvement over 1 month.

How effective was the workflow between your team and theirs?

Communication was easy; over Slack, we used a limited number of tools managed by Applica (MMP, RevenueCat, etc.)

What did you find most impressive or unique about this company?

They kept things simple in terms of communication. They provide only valuable data, so it saves lots of time figuring out the exact process or result. Also, I liked that only people who worked only on relevant projects were assigned, + some of them worked in Senior roles (Product and Desing).

Are there any areas for improvement or something they could have done differently?

It took a while for them to start creative production and save our time. Eventually, they covered this part as well, so we could scale more aggressively.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a meal plan app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Applica to accomplish for your meal plan app?

We needed help with ASO and marketing services.

SOLUTION

Can you describe the scope of work Applica handled for your meal plan app project?

Applica handles everything related to our ASO and marketing, including our app store listings, keyword research, and ad campaigns. The team also provides weekly feedback.

What is the team composition?

We work with 2–5 teammates from Applica.

How did you come to work with Applica?

We found Applica through an online search. We chose them over other options because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

We’ve spent around $10,000–$50,000.

What is the status of this engagement?

We started working with Applica in February 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve doubled our year-over-year (YoY) revenue in three months.

How did Applica perform from a project management standpoint?

Applica always delivers on time. We communicate via virtual meetings and emails or messaging apps.

What did you find most impressive about them?

Applica has a quality team that truly wants to be an extension of our business. They often recommend what’s best for us, even though it means less revenue for them. The team has earned our trust early on.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of Goalhood

Describe what your company does in a single sentence.

Performance goals for friends.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Applica to accomplish?

• UX/UI Design

SOLUTION

How did you find Applica?

Online Search

Why did you select Applica over others?

High ratings

How many teammates from Applica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX/UI Design for mobile app

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes demonstrating project success was adhering to the scope, timeline, and budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project efficiently, consistently delivered on time, and were highly responsive to my needs.

What was your primary form of communication with Applica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by their ability to combine professionalism with a personalized, solutions-oriented approach.

Are there any areas for improvement or something Applica could have done differently?

Nope, I was impressed.

BACKGROUND

Please describe your company and position.

I am the Growth Marketing of Nemo Money

Describe what your company does in a single sentence.

Nemo Money is an AI‐powered investing app aimed at helping everyday users invest commission free in global stocks, ETFs, CFDs, and crypto.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Applica to accomplish?

• Manage paid activity for our App campaign
• Increase new customer acquisition

SOLUTION

How did you find Applica?

• Online Search
• Referral
• Other

Why did you select Applica over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Applica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Performance marketing for Nemo App campaigns across all paid channels 

Reporting and Optimisation

App Store Optimisation for Google and iOS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stabilised performance and increased user acquisition by 161% between Oct and June

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Applica team are very responsive and quick to act. The team were always there to monitor and manage the campaigns

What was your primary form of communication with Applica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They showed a good blend of experience in the team setup, and the quick turnaround in activating campaigns was also impressive.

Are there any areas for improvement or something Applica could have done differently?

More structure around the creative development

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Pocket Caddie, an AI golf coach app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Applica?

We needed help to create an app.

SOLUTION

What was the scope of their involvement?

Applica developed an AI app for me with user sign-up and other features. The app analyzes golf videos and provides feedback.

What is the team composition?

We worked with five teammates from Applica.

How did you come to work with Applica?

I found them on Clutch. I chose Applica over other options because they had high ratings and a good price.

What is the status of this engagement?

We worked together from April–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Applica delivered the project.

How did Applica perform from a project management standpoint?

Applica's project management was good. The team met the two-month timeline. Communication was very good; they immediately added us to their Slack with their CEO, project manager, and developers.

What did you find most impressive about them?

Applica was very efficient.

Are there any areas they could improve?

No, there was nothing they could improve on.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of a language learning platform.

Describe what your company does in a single sentence.

We empower language learners by placing a personalized AI tutor in their pockets, making quality education accessible anytime, anywhere. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Applica to accomplish?

Scale and optimize our Paid UA strategy

SOLUTION

How did you find Applica?

Previous company

Why did you select Applica over others?

• High ratings
• Good value for cost

How many teammates from Applica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Applica has taken over the end to end process when it comes to paid user acquision strategy and management, covering areas such as: research and benchmarking, planning, briefing, content production, testing, optimization, scaling, reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are still at the beginning of this journey together, and so far through thorough testing they were able to find winning creatives with healthy CPI and CPT costs in specific markets. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are well-organized and manage deliveries and tasks in a timely manner. They truly operate as a part of our team.

What was your primary form of communication with Applica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their 360 approach and their true teamwork, from day 1 they operate as an extention of our team.

Are there any areas for improvement or something Applica could have done differently?

Creative production is an area that can be improved.

BACKGROUND

Please describe your company and position.

I am the CEO of Peech

Describe what your company does in a single sentence.

AI startup for turning texts into beautiful audio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Applica to accomplish?

• Product Growth Insights for b2c iOS app
• Monetisation improvements for b2c iOS app

SOLUTION

How did you find Applica?

Referral

Why did you select Applica over others?

Referred to me

How many teammates from Applica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Well, the work was focused on:

• Improving conversion into paid subscription from install 

Improving the LTV This involves: 

• Paywalls optimisation 
• Pricing strategy 
• Working and refining messaging and UI for these purposes 
• New triggers for selling the subscriptions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Well, we ran loads of AB tests, and many of them demonstrated the rise in key metrics (ATPU and CR%). We improved the ARR by 10-20%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had regular weekly meetings, loads of todos were generated. The implementation was on our side so timing was dependent on our side more.

What was your primary form of communication with Applica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge and experience in mobile apps monetisation and related benchmarks + tools that allow to work on those areas.

Are there any areas for improvement or something Applica could have done differently?

Probably more product-wise suggestions, not directly related to monetisation.

BACKGROUND

Please describe your company and position.

I am the CEO of Chimani

Describe what your company does in a single sentence.

Mobile app guide for national parks

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Applica to accomplish?

• Increase revenue
• Increase user retention

SOLUTION

How did you find Applica?

Referral

Why did you select Applica over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Applica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit existing apps for paid acquisition, and prepare suggestions on how to optimize retention, optimize ASO on iOS, and ad campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased user retention, increase revenue, and identified cost for aquitition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and excellent documentation

What was your primary form of communication with Applica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Insight, organization (meaning organize documentation, etc.), and tactical knowledge

Are there any areas for improvement or something Applica could have done differently?

I can't think of any. Everything ran very smoothly.