App Guardians is a mobile-first advertising agency offering next-level growth solutions. Our team of experienced mobile professionals provides best-in-class strategic and creative UA growth services to grow our clients’ brands.
Our 5 key areas of expertise include:
Paid User Acquisition
We craft user acquisition strategies and develop stand-out creatives to help you achieve the lowest possible cost per acquisition and boost your ROI. Beyond Apple Search Ads and Google Ads, we leverage emerging tactics with UGC on Meta, Instagram, and TikTok to scale profitably.
Creative Services
Our in-house creative and design teams are dedicated to creative, collaborative solutions that capture and convert. Screenshots, app preview videos, logos, static ads, video ads, UGC ads – we do it all. We ensure your campaigns define your brand in the industry.
App Store Optimization (ASO)
To master the art and science of ASO, you need a dedicated expert team. App Guardians work with our clients to test advanced ASO methods that will achieve next-level growth in organic traffic and increase visibility and conversion rates in the App Store and Google Play Store.
Retention & CRM
Retaining users and nurturing loyalty means focusing on the long game. We develop data-driven strategies using our CRM partner tools to pinpoint the right cross-device approach to achieve your app engagement and customer retention goals.
Subscription Revenue Optimization (SRO)
Lifetime Value is created when you can grow with users and maintain high functional use. We perform a thorough app audit to help you identify the best opportunities to grow revenue and subscriber LTV with a creative, full-stack approach.
Founded in 2018, our agency has been recognized as a top mobile marketing agency by Clutch, Business of Apps, Mobile App Daily, Digital.com, and was the Entertainment App Campaign winner of the 2021 App Growth Awards.
App Guardians offers competitive pricing, generally fitting clients' budgets. Projects range from $10,000 to $100,000, with a focus on delivering strong ROI and successful user acquisition strategies.
AGN is recognized for delivering projects on time and managing deadlines effectively, even accommodating client delays without impacting overall project timelines.
Challenges with Creative Work
Some clients have expressed that AGN's strengths lie more in data-driven marketing rather than creative marketing, suggesting that the company focus more on mobile growth and less on creative content production.
Flexibility and Customization
AGN is praised for their flexibility in customizing contracts and marketing strategies to fit client needs and budgets, making them a viable option for both large and small companies.
Proficiency in App Store Optimization
App Guardians (AGN) is consistently praised for their expertise in App Store Optimization (ASO), which has led to significant improvements in app visibility and user acquisition for multiple clients. Their strategic ASO efforts have resulted in increased downloads and improved keyword rankings.
Effective User Acquisition Strategies
Clients commend AGN for their user acquisition strategies, including paid advertising and lifecycle marketing, which have successfully reduced customer acquisition costs and enhanced user engagement. Their tailored strategies align well with client goals and budgets.
High Responsiveness and Communication
AGN is noted for their strong communication and responsiveness, often feeling like an extension of the client's team. They maintain regular updates and are quick to address any client concerns, ensuring a smooth workflow and effective project management.
"They used state-of-the-art collaboration tools to stay on top of tasks and ensure proper follow-up..."
May 26, 2019
Product Architect, CatchUp Calendar
Anonymous
Verified
Information technology
Hyderabad, India
1-10 Employees
Online Review
Verified
App Growth Network did ASO via keyword targeting and developed a launch plan.
The app quickly achieved post-launch goals, supported by App Growth Network’s growth-mentality and comprehensive follow-up. Their focus on continuous improvement and flexibility with regards to budget considerations were particularly notable.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the product architect for CatchUp Calendar. We offer a simple, easy-to-use, full-featured calendar and event scheduling app that allows users to create, send, and manage phone number based invitations and organize daily schedules.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire App Growth Network?
We hired them to help us out with ASO and launch planning in North America.
What were your goals for this project?
To launch the app so we could take advantage of the new listing in the store via a strategic methodology. We wanted to reach a minimum user base of 1,000 in 30 days after the launch.
SOLUTION
How did you select this vendor?
We did internet research to find the right partner, one that could fit our budget and was passionate to grow with us.
Describe the scope of their work in detail.
At a high level, they set up the CatchUp app for steep growth by performing ASO and keyword selection and prioritization.
What was the team composition?
The team is composed of seasoned marketing professionals and passionate and junior marketing engineers. They’re very proactive and results-oriented.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The team was very helpful, and we met our post-launch goals. AGN had a great team and was always willing to go the extra mile to deliver a solid ASO plan and product audit.
How effective was the workflow between your team and theirs?
The workflow between us and AGN was pretty smooth. They used state-of-the-art collaboration tools to stay on top of tasks and ensure proper follow-up with their internal teams and us.
What did you find most impressive about this company?
We’re a startup, and getting long-term results takes time and resources, but AGN has tried their best to cope with us and our limited resources. They grow alongside their clients and get more experience and better structure every day.
Are there any areas for improvement?
It would be great if AGN also focused on the business aspects of their client's product and provided consulting services. That would help them become a one-stop shop for both marketing and business development.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
ASO for Relaxation and Sleep Apps
Other Digital Marketing
Less than $10,000
Nov. 2018 - Apr. 2019
4.0
Quality
4.0
Schedule
4.5
Cost
4.5
Willing to Refer
4.0
"They’re always coming up with new ideas and new ways of testing."
May 23, 2019
Head of UA, Ipnos Software
Mélanie Macé
Verified
Other industries
Montreal, Quebec
11-50 Employees
Online Review
Verified
App Growth Network developed, executed, and evaluated ASO strategy. They implemented A/B testing, uploaded optimized screenshots, and drove link building.
Installs increased markedly thanks to App Growth Network’s many innovative ideas. Their use of project management software allowed for both transparency and awareness of next steps. Their accessibility was a highlight of the engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the head of user acquisition for Ipnos Software, a Montreal-based company that designs mobile apps to help users relax and sleep.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire App Growth Network?
We needed to implement an ASO strategy for the Play Store.
What were your goals for this project?
We wanted to boost our organic installs and revenue from specific markets.
SOLUTION
How did you select this vendor?
The vendor contacted our CEO directly.
Describe the scope of their work in detail.
After analyzing our position in targeted markets, they made recommendations to help us gain visibility including in-store A/B testing with ASO, improving screenshots, and link building. They also suggested we translate our information for other languages and combine paid and organic efforts. All these actions and performances were measured in real-time, so we could gather data and evolve. During bi-weekly calls, they presented the results to date and evaluations of next steps.
What was the team composition?
The team was composed of a project manager, a client success manager, and several specialists that filled specific mobile growth needs.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Their recommendations, combined with our development team’s work and app improvements, drove a 20% increase in our installs. It also forced us to allocate more time to specific tasks that had been neglected in favor of other priorities. Now, we better know what works and what doesn't.
How effective was the workflow between your team and theirs?
We had a Slack channel that made all our communications easier. The team was really nice and proactive and they were available all the time. They also worked via Asana, so we could have a view of what was coming.
What did you find most impressive about this company?
They’re always coming up with new ideas and new ways of testing.
Are there any areas for improvement?
As we’re all in different places, maybe the communication could be better.
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.0
NPS
Digital Marketing Services for Health & Wellness App
Direct MarketingMobile & App MarketingPerformance Marketing
Confidential
Dec. 2023 - Apr. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They were a great partner."
May 14, 2025
Head of Research & Marketing, Health & Wellness App
Josh LaRoche
Other industries
Zuerich, Switzerland
51-200 Employees
Online Review
App Guardians (AGN) provided digital marketing services for a health and wellness app. The team was tasked with improving the client's app store optimization (ASO) rankings and user experience.
Thanks to App Guardians (AGN), the client saw significant growth in their user base, which exceeded half a million, and in their download numbers, which surpassed 1.5 million. The team was highly responsive, flexible, and easy to work with. They also provided valuable insights.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Research and Marketing of a health and wellness app.
Describe what your company does in a single sentence.
A health and wellness App that helps users build healthy habits.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire App Guardians (AGN ) to accomplish?
Efficiently acquire users
Improve app store ratings
Provide recommendations on how to improve app experience
SOLUTION
How did you find App Guardians (AGN )?
Online Search
Why did you select App Guardians (AGN ) over others?
High ratings
Great culture fit
Good value for cost
Demonstrated urgency
How many teammates from App Guardians (AGN ) were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired App Guardians to jump start enrollment growth of our start up, that was a business unit within a large insurance operation. AGN provided strategic direction, martech stack recommendations, monthly performance reports and ASO report (and recommendations). AGN even audited our user experience and provided recommendations on their own to improve performance.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
In a year we went from 39k users to over 1/2 a million users, and have over 1.5 million downloads. Our ASO rankings improved in our target countries. Our cost per enrollment dramatically decreased durign this campaign as a result of effective, and relentless, optimization.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
One big reason for picking Agg Guardians is that they moved with urgency. They responded very quickly and were easy to work with. They demonstrated flexibility and were a great partner.
What was your primary form of communication with App Guardians (AGN )?
Virtual Meeting
What did you find most impressive or unique about this company?
They were more than order takers. They listened to what we were trying to accomplish...and then provided recommendations to get there that we hadn't considered. They made our objectives their own and constantly optimized our performance until we got there...and beyond.
Are there any areas for improvement or something App Guardians (AGN ) could have done differently?
They were a great partner. I would not have them do anything differently.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
App Marketing Services for Financial Management Company
Application Testing
$50,000 to $199,999
Sep. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I have learned so much from them over the past several months."
Jun 2, 2023
Owner, Budget Even LLC
Patrick Lysaght
Financial services
Cincinnati, Ohio
1-10 Employees
Online Review
App Guardians | App Growth Network's Mobile Marketing Agency provides app marketing for a financial management company. They've conducted a product audit, deployed ads via Facebook, and created ad campaigns.
App Guardians | App Growth Network's Mobile Marketing Agency has skillfully and timely delivered the project as per the client's expectations. The service provider promotes excellent communication through virtual meetings. Their extensive knowledge and helpful approach are commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Budget Even LLC
Describe what your company does in a single sentence.
Budget Even provides simple and correct way to plan your monthly budget and track your expenses, online or via smart phone.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire App Guardians | App Growth Network's Mobile Marketing Agency to accomplish?
To help prepare my application for launch
To set up my application for success
To help obtain users
SOLUTION
How did you find App Guardians | App Growth Network's Mobile Marketing Agency?
Online Search
Why did you select App Guardians | App Growth Network's Mobile Marketing Agency over others?
Great culture fit
Company values aligned
How many teammates from App Guardians | App Growth Network's Mobile Marketing Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
AGN helped prepare my web and mobile app by first conducting a product audit. The audit lead me to change a number of items, including updated paywalls, graphics, and user experience improvements. AGN created all of my store listing information, graphics, write ups, and text.
Furthermore, they conducted:
key word research
market research
a/b tested different store descriptions
ASO -created static and video creatives
deployed creatives via facebook ad campaign -drove installs through facebook
created an apple search ads campaign to drive installs
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Personally, AGN helped me feel confident that my project would work in the market. From a business perspective, I knew I needed a company to help me obtain users and AGN has delivered so far.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, always on time. I was usually the one slowing things down. Responses were timely and helpful.
What was your primary form of communication with App Guardians | App Growth Network's Mobile Marketing Agency?
Virtual Meeting
What did you find most impressive or unique about this company?
Communication throughout the whole process (and continuing) has been great, and what I was looking for from an app marketing company. They demonstrate a unique understanding of the app marketing landscape. I have learned so much from them over the past several months.
Are there any areas for improvement or something App Guardians | App Growth Network's Mobile Marketing Agency could have done differently?
Nothing significant comes to mind at the moment. If I had to point to something, the turnover of employees (other than my account manager Anastasia) was a bit annoying but I think every company deals with that. Maybe added in an organic social media consult or service? Like setting up my company facebook page etc.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
App Growth Plan for Entertainment Company
Pay Per ClickSearch Engine Optimization
Less than $10,000
Aug. - Sep. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"I was impressed by their speed, intellect, and flexibility."
Sep 9, 2019
Co-Founder, dibs Studio
Andrew McCartney
Verified
Arts, entertainment & music
Toronto, Ontario
1-10 Employees
Online Review
Verified
App Growth Network created a growth plan for an AR product.
App Growth Network met short deadlines throughout the project. Supportive and transparent, the team leveraged its wealth of experience to make changes quickly.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The AGN team was enthusiastic, diligent and flexible and they know their craft.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire App Growth Network?
Growth strategy and tactical plan
What were your goals for this project?
Co create an growth plan for AR product
SOLUTION
How did you select this vendor?
Refer all through Business of Apps website
Describe the project in detail.
Developing a growth plan as part of overall business plan
What was the team composition?
Strategy Lead, Research Analyst, CEO oversight
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Great work under pressure and limited timeline.
How effective was the workflow between your team and theirs?
Strong, saas tools based, collaborative and open.
What did you find most impressive about this company?
I was impressed by their speed, intellect, and flexibility.
Are there any areas for improvement?
Communicate AGN project Lead, otherwise none at this time.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Consulting for Language App
Other IT Consulting and SI
$200,000 to $999,999
Jan. - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their professionalism was impressive."
Jun 28, 2019
Founder & CEO, Arabic Language Service
Ayad Kholaifat
Verified
Business services
San Francisco, California
51-200 Employees
Online Review
Verified
App Growth Network provided consulting services during the development of an app.
The team achieved success throughout the project. Their great workflow and high level of professionalism made them a valuable partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I hired them to do some consultation work for an app.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire App Growth Network?
Arabic Language Service App
What were your goals for this project?
Success
SOLUTION
How did you select this vendor?
I contacted them, and they came to my office.
Describe the project in detail.
Build an App for Arabic Language Service
What was the team composition?
15000
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Success
How effective was the workflow between your team and theirs?
Great
What did you find most impressive about this company?
Their professionalism was impressive.
Are there any areas for improvement?
NO
RATINGS
5.0
Quality
5.0
Service & Deliverables
"I achieved my goal."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
ASO for Journaling and Mental Health Service
Other Digital Marketing
$10,000 to $49,999
Mar. - May 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
4.5
"Their know-how, dedication, and almost around-the-clock availability stood out to us."
May 15, 2019
Head of Marketing, Journaling App
Anonymous
Verified
Information technology
Austria
1-10 Employees
Online Review
Verified
App Growth Network managed an ASO campaign. They utilized various techniques and content types, including screenshots, videos, localizations, and promotional copy.
Organic growth has increased nearly four-fold thanks to App Growth Network and the best-practices they developed. Focusing on responsiveness, they ensured access to the necessary parties and industry experience.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm head of marketing for a journaling app focused on mental well-being and wellness.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire App Growth Network?
We needed ASO services.
What were your goals for this project?
We set out to increase our organic growth.
SOLUTION
How did you select this vendor?
We based our decision on their previous work and results.
Describe the scope of their work in detail.
We developed a plan with weekly goals and follow-ups, which happened remotely. We experimented with screenshots, videos, promo texts, localizations, descriptions, and keywords.
What was the team composition?
We worked with a project manager, an account manager, and specialists in their fields.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our presence in the app stores looks professional. With the insights from our experiments, we've managed to increase our organic growth by 300%.
How effective was the workflow between your team and theirs?
We had our own Slack channel for the project, where we had constant communication with everyone on the team.
What did you find most impressive about this company?
Their know-how, dedication, and almost around-the-clock availability stood out to us.
Are there any areas for improvement?
When it comes to legal issues, especially invoices and other paperwork, there were specific regulations for EU countries that had to be taken into account.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
Multilingual App Store Optimization for Software Company
Other Digital Marketing
Less than $10,000
Jan. - Mar. 2019
3.5
Quality
3.5
Schedule
5.0
Cost
5.0
Willing to Refer
2.5
“I was impressed with their willingness to iterate and experiment.”
Apr 30, 2019
Head of Marketing, Computer Software Company
Anonymous
Verified
Other industries
Washington, United States
51-200 Employees
Online Review
Verified
App Growth Network developed a keyword strategy and ran universal app campaigns in three languages.
App Growth Network’s efforts helped boost search rankings. Despite some communication issues, the team was innovative and willing to go the extra mile to find solutions.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the head of marketing for a SaaS company that focuses on productivity and communication apps.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire App Growth Network?
We wanted to improve the discoverability of one of our apps in the Google Play and Apple App stores.
What were your goals for this project?
Our goal was to increase app discoverability and learn about effective keywords for our market.
SOLUTION
How did you select this vendor?
They were a recommendation.
Describe the scope of their work in detail.
App Growth Network reviewed our app store descriptions in English, German, and French. They developed a keyword strategy in those three languages and ran app store ads and Google universal app campaigns (UAC) ads.
What was the team composition?
I worked with the head of the company and a handful of other associates.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
They helped boost our ranking for certain keywords.
How effective was the workflow between your team and theirs?
There were some challenges, but we did our best to overcome them.
What did you find most impressive about this company?
I was impressed with their willingness to iterate and experiment.
Are there any areas for improvement?
It would’ve been nice to have clearer communication. They could have provided more elaborate explanations of what was going on.
RATINGS
3.5
Quality
3.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
2.5
NPS
Showing 21-28 of
28 Reviews
Our Story
We’re App Guardians, a North America–based, mobile-first advertising agency specializing in paid user acquisition, creative production, ASO, retention/CRM and subscription revenue optimization. Our multidisciplinary team blends data-first analytics with in-house creative expertise to drive app growth—delivering major uplifts for clients across gaming, health & fitness, fintech and more.
Meet the Team
Fred SaeidiFounder & CEO
Fred Saeidi is the Founder and CEO at App Guardians, which he launched eight years ago to help mobile apps scale through data-driven growth marketing. A veteran in the mobile space, Fred previously led global app marketing initiatives at Sage.
Carter HawthornthwaiteManaging Director
Carter serves as Managing Director at App Guardians, working closely with each department to guide strategy and execution across campaigns. A hands-on leader and strong communicator, he brings a creative yet data-backed approach to mobile app growth.
What Sets Us Apart
Full-Funnel Approach to App Growth
Understand the entire mobile growth funnel and how each stage of the user journey connects. From acquisition to FTUE and monetization, we identify leaks that limit performance. Because our specialists cover every stage, we operate as one cohesive, data-driven team focused on sustainable growth.
Senior Specialists, Directly on Your Account
We’re a boutique agency built around senior specialists. Clients work directly with experienced experts—no junior teams and no layers of account managers. By taking on a limited number of projects at a time, we prioritize quality, focus, and hands-on execution to deliver stronger results.
Creative Meets Data
We combine performance marketing with creative strategy. Every experiment—whether ASO, ads, or screenshots—is backed by data, structured testing, and clear performance insights to continuously improve conversion and user acquisition.
Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
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