Antonym

BACKGROUND

Please describe your company and position.

I am a Director for MAC Cosmetics

Describe what your company does in a single sentence.

We manufacture and sell entry-level prestige makeup and skincare globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Antonym to accomplish?

• Create our monthly newsletter for pro-level customers.

SOLUTION

How did you find Antonym?

Referral

Why did you select Antonym over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Antonym were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Antonym produces our monthly newsletter for pro-level consumers. This includes interviewing industry insiders and writing long-form narratives meant to inspire and educate consumers, build brand loyalty, and entice them to shop our products. These newsletters are our longest and most creatively driven pieces of editorial copy, and Antonym has proven throughout the years that they excel at delivering rich and captivating storytelling that matches our brand voice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The newsletters need to be creative, on time, and meet the brief. Antonym delivers on all these outcomes and more...the quality of their work and timeliness always exceeds our expectations. Editing their work is as minimal as it gets...the work is consistently clean and creative and fun!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Antonym's admin and project management team is top notch. They're thorough in their work, they always meet deadlines, they're responsive to communication, they're reliable and responsible. They are the very picture of professionalism.

What was your primary form of communication with Antonym?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are so creative and adaptable. Their ability to match our brand voice in one go is impressive. They also showcase their creativity and talent in spades. Even though they're our vendor, we consider Antonym to be an integral part of our permanent team.

Are there any areas for improvement or something Antonym could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the President of a motion pictures & film company 

Describe what your company does in a single sentence.

We are an independent production company focused on dramatic television streaming series.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Antonym to accomplish?

• Increase Business Awareness
• Cultivate Voice, Brand, and Image

SOLUTION

How did you find Antonym?

Referral

Why did you select Antonym over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Fresh take on project

How many teammates from Antonym were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Antonym on to develop our branding strategy and execute assets to broaden our company's reach. Our goal was to evolve the company's voice, and implement that new vision into our online presence. Antonym was the perfect collaborator, providing copy and assets that felt true to our original mission statement, while expanding it to new audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were struggling to define our company's voice and branding, and Antonym was able to thoughtfully and creatively balance our needs with the ever-shifting atmosphere of modern trends and social media. Their copy is always targeted and clever, and their work has brought more attention and literal eyeballs to our company - our online performance scores are up!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Antonym was always clear and realistic in their timelines and delivery schedules. They worked with us to get what we needed within our budget. They truly exceeded our expectations.

What was your primary form of communication with Antonym?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Antonym seemed to have a distinct ability to hone into our voice and message, even when we were unsure of it ourselves. They listen and collaborate in a way that is extremely difficult to find these days.

Are there any areas for improvement or something Antonym could have done differently?

Absolutely not! We are extremely happy with their work.

BACKGROUND

Please describe your company and position.

I am the Founder of Bright Co.
Describe what your company does in a single sentence.

Produce creative projects for beauty, fashion, and wellness brands, from events to packaging to bringing products to market we are a partner to make dreams come true.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Antonym to accomplish?

• Structure a strong presentation
• Rework language and story telling to be sucinct and impactful

SOLUTION

How did you find Antonym?

• Referral
• previous work together

Why did you select Antonym over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Antonym were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

Work with the founder to be able to make a coherent strategy deck. Summarizing 10 hours worth of interviews and meetings into a 20-page presentation. With 4 rounds of revisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project was successful. Presentation was shared more than 50 times with additional staff, and content was executed into 4 plans. All of these plans have brought the organization a new structure with talent, and now have an 80% retention amongst the artists (which was the content of the program)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

exceptional in their timing and communication and always made every deadline

What was your primary form of communication with Antonym?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I absolutely adored working with them. So fun, professional, and wise. They were excellent partners, and I felt they were allies who made my work better than I could have done alone. They were the best in class.

Are there any areas for improvement or something Antonym could have done differently?

Honestly, no.

BACKGROUND

Please describe your company and position.

 I am the COO of a software company 

Describe what your company does in a single sentence.

We partner with global brands to create powerful digital solutions for millions of users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Antonym to accomplish?

• content development
• UX copy

SOLUTION

How did you find Antonym?

Referral

Why did you select Antonym over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Antonym were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Antonym to work on content development for one of our e-commerce clients, whose website we redesigned and developed. Antonym was able to quickly develop a brand voice and apply it to UX, navigation, key homepage call outs, their shipping and returns policy, and their main product customization flow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Antonym delivered and presented excellent and thoughtful copy that helped us create the most compelling and engaging version of the website for our client. We were delighted by the way Antonym was able to very quickly and effectively take our client's loose guidelines to create a unique brand voice that made the e-commerce experience engaging, easy to understand, and specific.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Antonym delivered everything and more within the very short timeline they were given. We were delighted with their work and the way it was delivered.

What was your primary form of communication with Antonym?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Antonym's Amanda is able to very quickly and creatively get at what makes something special — a brand, an experience, a person, a product. Her translation of that "specialness" into fresh, sincere copy and content is her super power.

Are there any areas for improvement or something Antonym could have done differently?

None — Amanda iss extremely personable and easy to work with, so it was a pleasure to see our client's website through Antonym's lens.