andweekly

BACKGROUND

Please describe your company and position.

I am the Managing Director of Mobinck (part of AutoBinck Group)

Describe what your company does in a single sentence.

Mobility Software in Parking and Mobility Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire andweekly to accomplish?

• Enable go-to-market in the DACH region for an innovative mobility solutions provider. Build brand visibility as a new market entrant, generate qualified leads and implement scalable HubSpot marketing infrastructure with automated nurturing and a relaunched web presence.
• Build brand visibility as a new market entrant
• generate qualified leads and implement scalable HubSpot marketing infrastructure with automated nurturing and a relaunched web presence

SOLUTION

How did you find andweekly?

Online Search

Why did you select andweekly over others?

• Close to my geographic location
• Good value for cost

How many teammates from andweekly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We supported a B2B mobility solutions provider in building and executing a full go-to-market strategy for the DACH region from the ground up. This included developing a comprehensive marketing strategy with ICP definition, messaging, and campaign planning – paired with a full website relaunch as the central digital presence. In parallel, we implemented HubSpot as the backbone for lead management, marketing automation, and performance reporting. Ongoing Google Ads and LinkedIn Ads campaigns drove visibility and lead generation, supported by SEO/GEO-optimized content assets. Throughout the engagement, we acted as a strategic and operational partner, aligning quarterly on goals and continuously optimising across all channels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Established a sustainable GTM system generating a continuous inflow of qualified leads via Google and LinkedIn. New website launched as the central digital presence for DACH go-to-market. HubSpot configured with lead scoring, nurturing, and pipeline automation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings were held to follow-up on the different steps of the project. Preps were always on time and accurate and secured the success of the collaboration.

What was your primary form of communication with andweekly?

Virtual Meeting

What did you find most impressive or unique about this company?

We always had conversations on the same level, they really picked us up, where we were with the different projects, also internationally with colleagues in the NL.

Are there any areas for improvement or something andweekly could have done differently?

Some times we were asking for a bot more proactivity, but not a big problem.

BACKGROUND

Introduce your business and what you do there.

I’m the lead business development manager for SAP cloud at PART Business Solution, a specialized ERP provider and SAP gold partner. We help medium-sized companies in the chemistry, cosmetics, pharmaceutical, food, and enjoyment industries with ERP, DMS, and CRM solutions for process optimization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with andweekly?

We needed help winning our first SAP cloud ERP project and generating marketing-qualified leads for it.

SOLUTION

What was the scope of their involvement?

andweekly has taken over the complete marketing for our two SAP cloud products: SAP cloud ERP and SAP sales and service cloud. We create content together with their team, design it, and support the preparation and follow-up of webinars. The content includes LinkedIn posts, LinkedIn banners, information booklets (three per industry), an internal sales playbook, and white papers.

What is the team composition?

We work with 2–5 members of andweekly’s team.

How did you come to work with andweekly?

PART had already been working with andweekly for a while when I joined the company in September 2025.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any measurable outcomes yet, but the webinar attendance has been very good. andweekly has done a great job promoting it, and we’ve held it on PART’s side.

How did andweekly perform from a project management standpoint?

Everything has been great. andweekly’s team is always helpful and responds quickly. They identify problems and address them in meetings, taking the time to do so. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Monika and Sven have been outstanding. This is the first time I’ve worked with a marketing agency, so I’m impressed by the smooth collaboration.

Are there any areas they could improve?

I’d like more creative marketing ideas that go beyond the known marketing tools in the B2B area. I’d also like more creative slogans and social media posts.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing lead of Contovista, a data-driven multibanking and analysis solutions company for financial institutions. We are the market leader for AI-based finance management solutions and data analytcis in Switzerland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire andweekly to accomplish for Contovista's project?

We needed support with thought leadership and go-to-market (GTM) strategy establishment. We also needed help with HubSpot setup, maintenance, personalization, automation, and performance measurement. Additionally, we required support with redesigning our newsletter and blog contents, developing and enhancing our image for our social media. Finally, they operatinally sopport and deliver social media content, blogposts, newsletter creation and visibility.

SOLUTION

What was the scope of their involvement?

andweekly has been our partner for several years, supporting our HubSpot implementation and marketing automation initiatives. The team has a strong understanding of the fintech industry and B2B marketing. They've supported us in reshaping our lead generation and marketing strategy, building automation workflows, and improving our content and social media activities. They are an important sparring partner for us.

What is the team composition?

We work with 2–5 andweekly teammates.

How did you come to work with andweekly?

We chose them because they were a great culture fit and offered good value for the cost.

What is the status of this engagement?

We started working with them in November 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

andweekly's work has resulted in a 50% increase in our social media engagement. Our newsletter opening rates are also above the industry benchmark. They support us also in regards of Hubspot CRM

How did andweekly perform from a project management standpoint?

andweekly delivers on time 95% of the time. We communicate via virtual meetings & online colab tools.

What did you find most impressive about them?

andweekly is very service-oriented and understands our needs as a fintech company well. Their communication is clear, and their collaboration is flexible and smooth. Overall, they're a reliable and knowledgeable partner.

Are there any areas they could improve?

They could partially be more proactive in challenging and supporting our marketing strategy. However, everything is good in general.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for Hörmann Intralogistics, a general contractor for automatic high-bay warehouses, AutoStore, order picking robotics, conveyor technology, and accompanying services. My job is to shine the light on our exsisting and newly built automatic warehouses through online and offline marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with &weekly?

We needed to build systematic visibility for our company in AI answer systems and search engines, grounded in a brand position and the needs of intralogistics decision-makers. We also wanted to make sense of decades of content and evolve from one-off content production into an ongoing, data-driven visibility engineering process.

SOLUTION

What was the scope of their involvement?

We’ve partnered with &weekly to build digital visibility in three phases.
First, they’ve worked on our content strategy, including a goals workshop, buyer persona analysis, content audit, competitor and keyword analysis, and a topic architecture aligned with our brand’s positioning and target audience.
Second, &weekly has created substance content, including in-depth guides and white papers per cluster, solution briefs, SEO/geo-optimized blog articles, LinkedIn posts, newsletters, and a sales playbooks.
Third, &weekly has provided ongoing visibility engineering, including monthly geo and SEO analysis, from which they derive three levers each month (off-page measures, content engineering of existing pages, and new content production), plus one implemented content project per month and KPI-based performance management.

What is the team composition?

We work with 2–5 teammates from &weekly.

How did you come to work with &weekly?

I joined a B2B lead generation webinar from HubSpot integrators, and when I needed a content marketing agency, &weekly contacted me actively. We chose them because they great online reviews with results, a great culture fit, and good value for the cost.

How much have you invested with them?

We’ve spent a confidential amount.

What is the status of this engagement?

We started working with &weekly in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

&weekly has created six white papers, 12 blog articles, 18 LinkedIn posts, three solution briefs, two newsletter briefings, several ads briefings, and six monthly GEO/SEO visibility engineering reports with 18 measures accordingly. We’ve also seen a temporary lead growth of +230% (from 51 to 117) compared to the year before. However, these leads weren’t marketing-qualified leads (MQLs) or sales-qualified leads (SQLs), and this peak slowed down after releasing the last white paper. 

How did &weekly perform from a project management standpoint?

&weekly delivers on time. They’re absolutely efficient, with no procrastination, and they have a fantastic speed and quality. We primarily communicate through virtual meetings and asana task board.

What did you find most impressive about them?

&weekly’s setup is completely remote and well organized with an Asana task board and Google Drive. They’re always up to speed with AI and digital marketing trends and tools. They are also super nice and intelligent people :)

Are there any areas they could improve?

Our expectation for ready-to-buy leads was higher than what we saw, but I’m not sure if it’s &weekly’s fault or just our small and competitive market as well as changed consumer online behaviour.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a top management consultancy. We help organizations improve performance by developing leadership, organizational structures, and strategic HR. We focus on sustainable, practical solutions and collaborative client partnerships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with andweekly?

We needed help with HubSpot implementation and SEA/LLM search.

SOLUTION

What was the scope of their involvement?

andweekly has helped us with HubSpot implementation, onboarding, and consulting. They’ve also provided us with SEA/LLM search consulting. The team has conducted an audit and has been responsible for all aspects of the project.

What is the team composition?

We’ve worked with 2–5 members of andweekly’s team.

How did you come to work with andweekly?

Someone referred andweekly to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from February 2025–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

andweekly has successfully onboarded our team, aligned with our goals, and helped us with troubleshooting.

How did andweekly perform from a project management standpoint?

andweekly’s project management is good. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

andweekly’s empathetic approach centered on customer needs is impressive.

Are there any areas they could improve?

I can’t think of anything for andweekly to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager at Docusign, an IT company. Docusign is a cloud-based platform that lets individuals and organisations securely prepare, send, electronically sign, and manage digital agreements and documents — from electronic and digital signatures, over contract lifecycle management, through intelligent agreement management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire andweekly to accomplish for DocuSign?

We needed help with blog writing for SEO purposes.

SOLUTION

What was the scope of their involvement?

andweekly creates three SEO-focused blogs per month with high standards to build thought leadership. The team also helps with content validation.

What is the team composition?

We work with 2–5 members of andweekly’s team.

How did you come to work with andweekly?

We found andweekly through an online search. We chose them over other options because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working with andweekly in January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

andweekly’s work has allowed us to increase the amount of published blogs from two to three per month while keeping the budget the same. This was possible through the inclusion of AI. We’ve also seen an improvement in our search rankings.

How did andweekly perform from a project management standpoint?

andweekly’s team always delivers the promised blogs on time. We communicate regularly via virtual meetings and emails.

What did you find most impressive about them?

andweekly’s team is very approachable and brings great ideas.

Are there any areas they could improve?

It would be great if andweekly’s team were a little more open to change.