andweekly

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager at Docusign, an IT company. Docusign is a cloud-based platform that lets individuals and organisations securely prepare, send, electronically sign, and manage digital agreements and documents — from electronic and digital signatures, over contract lifecycle management, through intelligent agreement management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire andweekly to accomplish for DocuSign?

We needed help with blog writing for SEO purposes.

SOLUTION

What was the scope of their involvement?

andweekly creates three SEO-focused blogs per month with high standards to build thought leadership. The team also helps with content validation.

What is the team composition?

We work with 2–5 members of andweekly’s team.

How did you come to work with andweekly?

We found andweekly through an online search. We chose them over other options because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working with andweekly in January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

andweekly’s work has allowed us to increase the amount of published blogs from two to three per month while keeping the budget the same. This was possible through the inclusion of AI. We’ve also seen an improvement in our search rankings.

How did andweekly perform from a project management standpoint?

andweekly’s team always delivers the promised blogs on time. We communicate regularly via virtual meetings and emails.

What did you find most impressive about them?

andweekly’s team is very approachable and brings great ideas.

Are there any areas they could improve?

It would be great if andweekly’s team were a little more open to change.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing lead of Contovista, a data-driven multibanking and analysis solutions company for financial institutions. We are the market leader for AI-based finance management solutions and data analytcis in Switzerland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire andweekly to accomplish for Contovista's project?

We needed support with thought leadership and go-to-market (GTM) strategy establishment. We also needed help with HubSpot setup, maintenance, personalization, automation, and performance measurement. Additionally, we required support with redesigning our newsletter and blog contents, developing and enhancing our image for our social media. Finally, they operatinally sopport and deliver social media content, blogposts, newsletter creation and visibility.

SOLUTION

What was the scope of their involvement?

andweekly has been our partner for several years, supporting our HubSpot implementation and marketing automation initiatives. The team has a strong understanding of the fintech industry and B2B marketing. They've supported us in reshaping our lead generation and marketing strategy, building automation workflows, and improving our content and social media activities. They are an important sparring partner for us.

What is the team composition?

We work with 2–5 andweekly teammates.

How did you come to work with andweekly?

We chose them because they were a great culture fit and offered good value for the cost.

What is the status of this engagement?

We started working with them in November 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

andweekly's work has resulted in a 50% increase in our social media engagement. Our newsletter opening rates are also above the industry benchmark. They support us also in regards of Hubspot CRM

How did andweekly perform from a project management standpoint?

andweekly delivers on time 95% of the time. We communicate via virtual meetings & online colab tools.

What did you find most impressive about them?

andweekly is very service-oriented and understands our needs as a fintech company well. Their communication is clear, and their collaboration is flexible and smooth. Overall, they're a reliable and knowledgeable partner.

Are there any areas they could improve?

They could partially be more proactive in challenging and supporting our marketing strategy. However, everything is good in general.