All Seasons Communications Limited

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with All Seasons Communications Limited?

We needed someone who could offer media buying and influencer management services for our brands.

SOLUTION

What was the scope of their involvement?

All Seasons Communication provides media buying solutions, including TV, radio, billboards, and digital and static out-of-home ads. They also manage influencers for us in certain locations.

For campaigns, we typically outline requirements and give them a budget plan. The team goes out and finds the best media, within budget, that suits the campaign message. They reach out to various media houses and get quotes and activation proposals to share with us. 

If we accept, they manage the onboarding of the station. The All Seasons Communication team ensures that the station understands our campaign objectives, bringing them in for a briefing. They also make sure the correct ads run, and they keep the campaign on air for the specified time. When it ends, they give us a report with the evaluation of the campaign’s success.

What is the team composition?

There are four people we interact with mainly: two account managers, each managing a different brand, a digital manager, and the CEO, Carol.

How did you come to work with All Seasons Communications Limited?

All Seasons Communications was already working with our company when I began working here. 

What is the status of this engagement?

The engagement began in August 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

All Seasons Communications manages processes and campaigns very well. For example, we had a national campaign to communicate price reduction across our brands. They did a great job getting us on the right stations and in all the right places to have a successful campaign. 

Overall, they’ve provided good support on all the major campaigns we’ve run together. 

How did All Seasons Communications Limited perform from a project management standpoint?

They manage the project well. I speak with them on a daily basis and receive regular reports.

What did you find most impressive about them?

They cultivate strong relationships with vendors, which enables them to buy time when we need it at good prices. They really understand their market and industry. As a team, they’re understanding and supportive.

Are there any areas they could improve?

They could be more thorough in the post-campaign reports and analysis. We want to see the reach, awareness, and coverage, as well as ROI (return on investment) in order to properly determine the success.

Do you have any advice for potential customers?

You should take the time to build the relationship and understand each other in order to work together successfully.