Alex Brod

BACKGROUND

Please describe your company and position.

I am the CEO of OLK

Describe what your company does in a single sentence.

Sightseeing Tours in and around Kyiv

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alex Brod to accomplish?

• Understand where our brand positioning was unclear or misaligned with our audience.
• Gain an outside perspective on our messaging and how it’s perceived across touchpoints.
• Identify strategic recommendations for improving our brand clarity, story, and communication flow.

SOLUTION

How did you find Alex Brod?

• Online Search
• Referral
• Clutch Site

Why did you select Alex Brod over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Alex Brod were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Alex for a Brand Strategy Audit to help us gain clarity and alignment on how our brand is perceived. Both internally and externally. The project included a deep review of our existing positioning, messaging, and website content. He conducted interviews, analyzed our competitors, and delivered a detailed strategic report outlining what was working, what wasn’t, and what needed to evolve.

Key deliverables included:

A clear summary of our brand's current perception and market fit

An actionable positioning framework with key differentiators

Messaging recommendations tailored to our ideal audience

Suggestions to improve clarity and consistency across our site and marketing assets

The final presentation gave us clarity on our next steps and practical tools to apply immediately. It felt less like a one-off audit and more like a strategic reset.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the audit, we had significantly more clarity on how to talk about our product and position ourselves in the market. While it was a strategic project, not a performance one, we still saw:

Clearer internal alignment across product, marketing, and leadership

A complete refresh of our homepage messaging, which led to improved engagement metrics

Bounce rate dropped by 17%, and pages per session increased by over 14%

Increased confidence and speed when creating future content and campaigns

Alex helped us see the story we were already sitting on—and gave us the language and structure to tell it clearly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Alex was responsive and organized throughout the process. He clearly outlined timelines and deliverables at the beginning of the project, and stuck to them. He communicated thoughtfully, asked the right questions at the right time, and adapted his approach when we needed to shift focus. It felt less like working with a contractor and more like collaborating with a strategic partner who genuinely cared about the outcome.

What was your primary form of communication with Alex Brod?

Virtual Meeting

What did you find most impressive or unique about this company?

Alex has a rare ability to get to the heart of what a brand is really about. He asks sharp questions, listens deeply, and turns all your messy thoughts into something clear and compelling. Working with him helped us understand ourselves better.

Are there any areas for improvement or something Alex Brod could have done differently?

At times, it was a little hard to accept the truth. Alex is direct and doesn’t sugarcoat things. But that’s exactly what makes him exceptional. He sees through the noise, points out what really matters, and isn’t afraid to challenge assumptions. It’s not always comfortable, but it’s always valuable.