AGOV Agency

BACKGROUND

I am the Founder of Hivelighter

Hivelighter is a knowledge leadership platform that helps research teams, agencies, and corporate knowledge workers turn the reading they already do into insight their whole organization can use.

OPPORTUNITY / CHALLENGE

• Build a brand that feels mature & memorable in investor’s & corporate’s eyes, that stands apart from typical AI tools lineup
• Rebuild the product from the ground up so it earns a seat with corporate research teams and agencies
• Make AI a native, trusted layer of the research experience, the part people lean on

SOLUTION

Upwork

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Business mindset, operational proactivity

2-5 Employees

The scope grew with the product over four years. The main pieces:

- **Rebuilding the product after our pivot.** They reworked the architecture as the product changed, including roles, permissions, and pricing, and prototyped our core research flows before we built them.

- **AI inside the product.** The hardest part. A research tool only works if people trust what it surfaces, so they designed the AI into the core flows instead of adding it on the side.

- **Research along the way.** Customer interviews, stakeholder workshops, and usability tests, run whenever the roadmap moved.

- **Design system.** One our engineers build from directly, without coming back to ask.

- **Brand.** The visual identity we now use everywhere buyer-facing, from the website to investor and sales decks to conference materials.Grou3Choosing AGOV

RESULTS & FEEDBACK

This engagement doesn’t have a clean finish line, so the outcomes are less about one metric moving and more about what the company can now do that it couldn’t before.

- AI is now the main way people move through the product, and our key partners keep telling us it's the part they enjoy most.

- Engineering builds new features straight out of the design system, and the handoff feels much smoother than it used to.

- The brand does real work for us at conferences, demos, and investor pitches. I notice it in how people respond to us in those rooms.

Steady, across four years. We're on Slack almost every day, plus two working sessions a week that we actually use well. I've never had to chase a deadline or re-brief the same thing twice. I'm not a big fan of writing specs, so our vision comes across a little chaotic sometimes. They take inputs in whatever form they arrive, structure them, and come back with a sketch so we keep moving visually. They've also stepped in to help manage parts of the development side when the product needed it, which isn't technically their scope.

• Virtual Meeting
• Email or Messaging App

The early work. They came in with a clear strategy for our new brand language and architecture, and pushed hard for a sustainable design system. I'm glad I agreed, because everything we build now sits on that foundation. They also keep proposing new features, small tweaks, and better ways to rebuild things we'd already called good enough.

If I had to name something, they don't always know where to stop. They run a little perfectionist, and I've had to remind them more than once that at our stage speed matters as much as quality. "Done is better than perfect" isn't really their default.

BACKGROUND

Please describe your company and position.

I am the Executive of DemandSense

Describe what your company does in a single sentence.

B2B SaaS platform for LinkedIn advertisers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGOV Agency to accomplish?

• Reduce first-session churn and grow trial-to-paid conversion for a complex B2B Marketing SaaS Fix the trial experience, so more users reach value before they leave. The focus: get users through onboarding faster, help them adopt core features, and convert more trials into paid accounts.

SOLUTION

How did you find AGOV Agency?

Referral

Why did you select AGOV Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from AGOV Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with research basically why users were leaving. They reviewed our analytics, talked to some of our user. That gave us a clear picture before anyone touched a design file. 

From there, we focused on rebuilding the onboarding from scratch (that was the most important thing to us) and cleaned up the main parts of the product that were confusing users. We also reworked how and where users hit the upgrade decision — that needed a proper rethink, not just a visual fix.

Before wrapping up, they ran tests with real users to pressure-check the changes, we had two iterations of tests. Final delivery was a complete Figma handoff that our dev team could actually build from without constant back and forth. Since our devs are using a lot of AI to code, the way they are structured their file also helped to speed up the process pretty significantly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First-session churn dropped by almost 50%. That was the clearest early signal that something had fundamentally changed in how users were experiencing the product for the first time. Overall churn across the 30-day trial window came down by a further 19%. Plus to that, user were completing more success tasks and key action within the same session duration, and average weekly sessions duration was actually growing as a result. Paid plan upgrades grew 2.5x. And feature adoption across the core modules nearly tripled. The product was finally doing what it was supposed to do. Great work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When we shifted direction on something, they adjusted without drama and came back with a clear rationale for how they wanted to handle it. That matters when you're moving fast. There were moments where we didn't agree. They pushed back when they had a reason to, and they backed it up. That's what you want from people you're paying to think, not just execute. One thing that stood out practically: they recorded every call and built an internal AI database from the transcripts. Anyone on both sides could pull up the full context of any conversation at any point. Over a five-month project, that kept things from getting lost, and somethings that saved us a lot of time.

What was your primary form of communication with AGOV Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treated the problem like it was their own. When the data pointed somewhere uncomfortable, they said so. When they disagreed with a direction, they came prepared with well built argument, not just an subjective opinion. That's a rare thing to find in a designers in my experience. What also stuck with me was how seriously they took the research phase. A lot of agencies want to get to the design work fast because it’s more comfortable to draw than dive in business and data. AGOV didn't move until they actually understood why users were leaving and what to do with that. That discipline is what made the rest of the project land the way it did.

Are there any areas for improvement or something AGOV Agency could have done differently?

Sometimes they invested too much time polishing a concept before we'd aligned on the direction. For someone who prefers to validate rough ideas fast and iterate from there, getting a more finished version of the wrong direction costs more time than it saves. Earlier and rougher would have moved things faster at certain stages.

BACKGROUND

Please describe your company and position.

I am the Chief Product Manager of Project Zero

Describe what your company does in a single sentence.

Blockchain data infrastructure for the AI agents

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGOV Agency to accomplish?

• Eliminate the gap between brand identity and product UX & create a unified brand system and design language across marketing and product to strengthen recognition.
• Align UX and product decisions with business goals to reduce wasted resources and unlock growth potential.
• Rework the information architecture and layouts to support future feature scalability and intuitive flows.
• Establish a clear onboarding experience to reduce early drop-off and create a faster path to user activation.
• Increase CSAT by implementing UX patterns tailored to the needs and behaviors of the target audience.
• Introduce delivery discipline through documentation, dev-aligned design systems, and handoff structure.
• Fully redesign the website to improve marketing performance and spark stronger interest among potential users and partners.

SOLUTION

How did you find AGOV Agency?

Worked with them in the past

Why did you select AGOV Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from AGOV Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AGOV helped us rethink and redesign the entire user-facing experience, starting with a new visual identity and continuing through UX architecture, UI design, and delivery assets.
Key deliverables included:
Brand expression and design system
Website redesign (structure, copy direction, UI)
Core product UX flows and clickable prototypes
Developer-facing documentation UX
Handoff-ready Figma files and UI specs
Motion design and brand visuals for marketing campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

45% increase in website engagement post-launch
Improved clarity and user navigation across product and documentation
Faster internal delivery speed due to better design-dev handoff
Stronger brand consistency across all touchpoints
Positive feedback from both devs and external partners regarding UX clarity

Improved design-development alignment, leading to faster delivery cycles and fewer implementation errors.

Stronger brand perception, as reported by new users and partners, with improved recognition and emotional connection to the product.

Higher task completion and satisfaction rates reported during usability tests on redesigned core flows

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AGOV demonstrated a high level of delivery discipline and project ownership throughout the collaboration. They worked in structured sprints and always delivered on time, but what stood out most was their communication style — clear, proactive, and consistent.  We appreciated how clearly they documented work and how adaptive they were when scope evolved.They asked the right questions early and often, showing genuine curiosity and care. This helped prevent misalignment, reduce backtracking, and led to faster, better decisions. Their reporting was always concise and actionable, and their ability to adapt in real time — without losing momentum — made the process both smooth and productive.

What was your primary form of communication with AGOV Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are not just a design agency — they truly became part of our team. Their model is immersive: they embed themselves into the product workflow and contribute not just with visuals or UX patterns, but with strategic thinking, team alignment, and process improvements. What really sets them apart is how they challenge ideas with empathy. They’re not afraid to ask hard questions or propose bold alternatives, but always with the goal of making the product better — not their portfolio shinier.AGOV managed to bridge product, branding, and UX strategy in one streamlined process. Their ability to “feel” the brand and turn that into a scalable design system — without losing developer clarity — was a game-changer. It’s rare to find a design partner that speaks both emotional and technical languages fluently.

Are there any areas for improvement or something AGOV Agency could have done differently?

Nothing critical — we just wish we had brought them in earlier. As the product scales, we look forward to deepening the partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of Groupify

Describe what your company does in a single sentence.

Online Community

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGOV Agency to accomplish?

• ConnectRealPeople
• FindYourPeople

SOLUTION

How did you find AGOV Agency?

• Online Search
• Referral
• Clutch Site
• Other

Why did you select AGOV Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AGOV Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our Company needed a new UX Design for Version 2.0 with much more features. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got the UX Design for a new much more convenient and complex community app. With the design AGOV showed a variety of skills like communication, understanding the client, deep design logic and end to end thinking skills. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

efficient, warmheartet, understanding of the client needs, a clear vision and high quality UX Design. The responses were fast, brought new ideas, and it was a huge pleasure to exchange and discuss the vision.

What was your primary form of communication with AGOV Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand quickly the philosophie of the product/company and could evolve it to a high level and complex (but smart and simple) UX Design. 

Are there any areas for improvement or something AGOV Agency could have done differently?

A friend recommended AGOV to me because of already happy with their outcome. So i hope they improve their marketing to get new clients and show their impressive skills. 

BACKGROUND

Please describe your company and position.

I am the Product of Getcalled

Describe what your company does in a single sentence.

getCalled is an AI-powered training and coaching platform for sales teams. It proactively calls employees and coaches them in realistic sales situations — no logins, no distractions, fully integrated into their daily workflow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGOV Agency to accomplish?

• Website Design & Development
• Pitch Deck Design
• Sales Deck Design

SOLUTION

How did you find AGOV Agency?

Referral

Why did you select AGOV Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AGOV Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and development of our website. They also created mockups so the page had something concrete to show. Later they did an pitch deck and a sales deck for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Too early for clean numbers to be shared. The signal we have is qualitative: potential customers respond well to the site & our marketing material, and first calls no longer start with explaining what getCalled is.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All of my needs and ideas were well taken and properly implemented. However, there were delays. Some were ours, since we kept arriving with new ideas and iterations, and some were operational on their side. The tempo came in phases. A few of them stretched longer than I expected. Inside the active phases though, turnaround was fast and our calls and async threads were efficient enough that I wished every project ran like that. 

What was your primary form of communication with AGOV Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They cared about the work in a way you could see. When something landed well they were visibly proud of it, and when we hit trouble they were worried about it and came back wanting to fix how we worked together, not just the deliverable. Same sincerity showed up in estimates and numbers. And if I needed an exytra change as favor, it got done with an open heart & willingness to help. 

Are there any areas for improvement or something AGOV Agency could have done differently?

Tighter time management discipline, mainly around consistent availability. They were upfront about this before we started, still, it's the one thing I'd want better next time.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of OpsWorks Co.

Describe what your company does in a single sentence.

OpsWorks Co. is a trusted  DevOps and Cloud solutions partner, empowering enterprises and fast-growing startups in Fintech, E-commerce, and Healthcare.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGOV Agency to accomplish?

• Rethink current OpsWorks Co. brand and branding
• Revisit and renew OpsWorks Co. website structure
• Create UI/UX design for new OpsWorks Co. website

SOLUTION

How did you find AGOV Agency?

Referral

Why did you select AGOV Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from AGOV Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AGOV Agency helped us redesign our website and refresh our brand. We started with a few workshops, where they took time to understand what our company does, how we work, and what we wanted from the new website. They also spoke with key stakeholders to make sure everyone's needs were considered.

After that, they reviewed our current website, including its structure, content, and overall look, and suggested how to improve it. They then built a new site structure, designed layouts for each page, and delivered final designs for each page based on its goal and content.

Alongside the website work, AGOV also created a new logo and visual branding to make our brand feel more modern, clean, and trustworthy.

They stayed involved throughout the whole development process, supporting us and the dev team, giving feedback, and helping us test the final website before the official launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launching the new website, we saw clear signs of changes in how people interacted with it and our brand. We noticed a 2x increase in user engagement, and the average session time went up from just 35 seconds to 1 minute and 6 seconds. That helped us to understand that visitors were finding the new website more interesting and easier to navigate.

We also saw a 100% increase in inbound leads, which showed that the new structure and messaging really resonated with our audience.

Moreover, the project gave us a fresh, modern visual style that we now apply across all our company touchpoints, from presentations and documents to social media and more. The updated branding and new logo made everything feel more modern, polished, and professional, giving our brand a much more trustworthy look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AGOV Agency took project management more than seriously. From day one, they were structured, responsive, and fully aligned with our goals. We always had a clear picture of what was happening, what was next, and what they needed from our side.

They delivered every part of the project on time and were extremely thoughtful in how they worked with us and how they presented the final result at each stage. They asked the right questions, responded quickly, and stayed flexible throughout the whole process.

Our collaboration with AGOV never felt like an agency-client relationship, more like an extension of our team.

What was your primary form of communication with AGOV Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AGOV Agency was highly dedicated and full of care at every stage of the project. They fully invested in helping us get everything right and even better. From the very first workshop, they clearly wanted to understand what we needed, why we needed it, and how the new branding and website should support that.

They combined a structured, reliable process with creativity, attention to detail, and great communication. We never had to guess what was happening since they kept everything clear and moving forward. It’s rare to find a team that’s this thoughtful, this professional, and still a pleasure to work with. AGOV set the bar high: they’ve been one of the best partners we’ve ever worked with.

Are there any areas for improvement or something AGOV Agency could have done differently?

Honestly, there’s nothing we would have changed. AGOV Agency handled the project with a level of care, clarity, and professionalism that left no gaps.