AEO Consultant

BACKGROUND

Introduce your business and what you do there.

I’m a senior SEO strategist at Zain Digital, a boutique digital agency in Melbourne offering web design, SEO/AEO, and branding services. We deliver tailored, high-quality digital solutions to help businesses grow.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AEO Consultant?

We needed help reviewing and refining our strategies for national and local clients in highly competitive niches. Our goal was to improve their visibility across AI-powered search, traditional organic search, and local search through clear, actionable recommendations and measurable results.

SOLUTION

What was the scope of their involvement?

Nathan (Founder) started with a comprehensive audit covering conversion rate optimization, tracking, on-site and off-site SEO performance, and brand visibility across relevant platforms.Then, AEO Consultant developed a targeted strategy around priority topic clusters, supported by a detailed 90-day action plan. The main deliverables included content recommendations, technical SEO improvements, business profile optimization, and a performance measurement framework with clear goals and priorities.The plan also identified opportunities to use AI agents to automate routine tasks and support ongoing performance tracking.Moreover, AEO Consultant helped put the content strategy into practice and supported workflow automation, including developing AI prompts to streamline routine tasks and reduce our team’s workload.

What is the team composition?

We worked with Nathan.

How did you come to work with AEO Consultant?

We found them through a referral and Gotch Inner Circle.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with them in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For national clients, including volume builders, we’ve seen stronger brand visibility across traditional and AI-powered search, improved keyword rankings, and increased conversions.For local clients, we’ve seen growth in qualified inquiries and positive client feedback. Their websites have also become stronger benchmarks within their respective industries in the Melbourne market.Over a six-month period, local home improvement clients saw a 58%–62% increase in organic traffic and qualified inquiries. They also achieved top-three local pack positions across priority searches in their target regions, alongside stronger AI search visibility and referral traffic.Moreover, local clients in finance and healthcare have seen improvements of more than 30% in qualified inquiries.For national clients, selected priority keywords have reached page one, with results varying by competitiveness. We’ve also seen stronger AI search visibility and increased inquiries.To measure improvements in AI search visibility, we use Rankability alongside SEO data connected to Claude Code through MCP integrations to automate monitoring and reporting. We track brand mentions and citations in AI-generated answers, visibility across priority search topics, and referral traffic from AI platforms to assess progress over time.The main limitation is consistency: AI-generated answers can vary between runs, making visibility harder to measure reliably. Attribution is also challenging, as brand mentions don’t always lead to a trackable visit. We focus on trends across a consistent set of queries and review these alongside referral traffic and inquiries.

How did AEO Consultant perform from a project management standpoint?

Our experience has been very positive. They deliver on time, communicate clearly, and keep us informed throughout the project. They also explain the thinking behind their recommendations, helping our team build its knowledge and improve our approach.

What did you find most impressive about them?

What impresses me most is their up-to-date knowledge and ability to turn developments in AI search into practical strategies.Nathan and his team combine AEO, traditional SEO, and local search with AI workflows that support our team’s delivery. They also share their knowledge generously, helping us adapt our approach and give clients greater confidence in our recommendations.

Are there any areas they could improve?

Nothing significant stands out. I’m happy with their delivery, communication, and practical guidance throughout the project.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Formbreak, a company that builds websites and provides SEO and AI search visibility services for home builders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AEO Consultant?

I joined the AI SEO Accelerator, a four-week group training program. My goal was to get a more structured way to audit our websites, identify gaps in our SEO and AI search visibility work, and turn those findings into a realistic roadmap. One of my goals for this accelerator program was learning how to systemize client work, and Nathan taught us very methodical systems that scale with our clients. I already had many of the pieces and resources in place. I wanted to understand how they fit together and what to prioritize, using our real estate and agency websites as the testing ground.

SOLUTION

What was the scope of their involvement?

Nathan Gotch (Founder) led four live group sessions covering optimization, content creation, distribution, and a 90-day implementation plan. He supplied audit and campaign checklists, templates, a substantial prompt document, and an implementation and tracking interface. The final session connected the audits to a roadmap and sprints, a single source of truth, project management tools and MCP connections, team responsibilities, and leading and lagging indicators. This was training and implementation guidance; I am responsible for applying it to our websites. I learned a tremendous amount from Nathan's program and regularly use his software, rankability.com, and I would highly recommend his consulting to anyone in the AEO space looking to get better performance and results.

What is the team composition?

Nathan led the live group training.

How did you come to work with AEO Consultant?

I've followed Nathan's YouTube channel since 2023 and used his training and Rankability before joining the AI SEO Accelerator. I already knew Nathan's teaching from his YouTube channel and earlier training. I wanted the structured AI SEO Accelerator to help me connect the pieces we already have, identify gaps, and decide what to work on next.

How much have you invested with them?

The investment amount is confidential.

What is the status of this engagement?

The four-week AI SEO Accelerator ran from September 30 to October 21, 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The program just finished, so I can't point to measured traffic, lead, revenue, or AI visibility gains from implementing it yet. What I have so far is a clearer framework for auditing our websites, identifying gaps, and connecting that work to a 90-day plan. I created a copy of the campaign setup checklist and have been comparing the lessons with our existing systems. The first session made me feel more organized because it laid out an order of operations. The later sessions connected a lot of ideas I already had, and the final call brought the audits, roadmap, sprints, systems, and reporting together. The substantial implementation work is still ahead. I need time to debrief and turn it into selective, realistic implementation with accountability.

How did AEO Consultant perform from a project management standpoint?

For this group training, the structure was clear: four weekly sessions moving from optimization to creation, distribution, and the 90-day plan. The final session took place on October 21 as scheduled. I appreciated having a defined sequence and supporting checklists, prompts, and templates to revisit. My experience here was with the course delivery; I'm handling the implementation and project management for our own websites.

What did you find most impressive about them?

The most useful part was seeing how the pieces connect. Nathan doesn't stop at an audit or a list of content ideas. He takes the process through optimization, creation, distribution, and a roadmap with systems and reporting behind it. I already had a lot of resources and working pieces, so the value for me was the structure and order of operations. The supporting prompts and checklists give me something concrete to come back to as I apply it.

Are there any areas they could improve?

The volume of material can feel like drinking from a firehose. Four weeks is enough to see how the process fits together, but I need considerably more time to absorb the resources, compare them with our existing systems, and implement selectively. The main challenge for me is turning that much information into a manageable plan and staying accountable to it. Anyone joining should make time for the work between and after the calls.

BACKGROUND

I am the President of McDougall Interactive

SEO, AI SEO, AEO, PPC/Social Ads and CRO. 

OPPORTUNITY / CHALLENGE

• Update our AEO methods
• Deepen AI use

SOLUTION

Online Search

• High ratings
• Other

2-5 Employees

Advanced trainng in Nathan's systems for strategy and deep AI SEO / AEO. 

RESULTS & FEEDBACK

Increased our standard operating procedures by 100% for AEO. 

Very timely responeses to our questiosn in the learning platform and on Zoom.

Virtual Meeting

Nathan is extremely smart and passionate. You learn so much it is exciting. 

No. He and his team are excellent.