Advertise Purple

BACKGROUND

Please describe your company and position.

I am the Affiliate Marketing Manager of a healthcare company

Describe what your company does in a single sentence.

Global business to consumer brand providing health and wellness testing retail products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Advertise Purple to accomplish?

• Launch and scale affiliate marketing operations in the United States

SOLUTION

How did you find Advertise Purple?

Online Search

Why did you select Advertise Purple over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Advertise Purple were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage affiliate program
• Onboard new affiliate partners
• Optimise with existing partners
• Partner communication
• Account management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revenue
• Traffic
• Partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Items delivered on time in line with affiliate calendars
• Extremely quick response time
• Attention to detail in account management

What was your primary form of communication with Advertise Purple?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been impressed by the opportunities they offer and their account management

Are there any areas for improvement or something Advertise Purple could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Ambassador of Health Program Director of an organic coffee company

Describe what your company does in a single sentence.

We grow and sell organic, clean, low-acid coffee

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Advertise Purple to accomplish?

• Assist with our Ambassador of Health Program affiliate management

SOLUTION

How did you find Advertise Purple?

Online Search

Why did you select Advertise Purple over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Advertise Purple were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Affiliate management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Advertise Purple has been awesome! They handle ALL our affiliates, but I specifically work with them for our Ambassador program, and they've been wonderful handling all the nuances that come along with our Ambassador affiliates. They've tackled every tricky issue and quirk with a smart, creative solution. Their proactive attitude rocks they're stay top of everything! Kudos to Advertise Purple for making our Ambassador affiliate management a breeze!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were wonderful! Always delivering on time, following up with us if a deadline was approaching, always responding promptly to our needs

What was your primary form of communication with Advertise Purple?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Advertise Purple could have done differently?

Not for me, they were great!

BACKGROUND

Please describe your company and your position there.

Another year of great success with Advertise Purple. Our team has been great with identifying affiliate opportunities for Brondell - and specifically growing our affiliate channel with double-digit increases year over year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advertise Purple, and what were your goals?

When we launched our Affiliate channel in 2021 we needed a few experts to help us grow the channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

Advertise Purple was able to identify partners that have promoted the Brondell brand within their channels.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our account managers work directly in the Impact Radius platform and we contribute to projects through the Basecamp project management tool.

How many people from the vendor's team worked with you, and what were their positions?

While Emma is our account rep, there are many from the AP team that support our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Double digital YoY revenue increases.

Describe their project management style, including communication tools and timeliness.

Thorough communication through monthly phone calls, Basecamp, and email.

What did you find most impressive or unique about this company?

We're impressed with their great experience in the affiliate channel.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the Senior Marketing Director for Troomi Wireless, a company specializing in safe smartphones and technology that grow with children.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advertise Purple, and what were your goals?

Advertise Purple has taken on affiliate growth and management for our brand, enabling us to expand our reach and increase brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose this company based on excellent reviews from other customers.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We have utilized Advertise Purple's affiliate marketing management services to assist with our affiliate marketing and use of the Affiliate Network. Key deliverables are growth as reported in a monthly dashboard provided by the vendor.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Sales Director to set up a contract and have worked with an Account Manager since to manage set up and execution.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Continuous growth from the beginning.

How effective was the workflow between your team and theirs?

We meet bi-weekly to review progress and upcoming campaigns/strategies.

What did you find most impressive or unique about this company?

Their investment in our success is impressive.

Are there any areas for improvement or something they could have done differently?

More advanced custom reporting capabilities.

BACKGROUND

Please describe your company and your position there.

I'm an executive at a beauty brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advertise Purple, and what were your goals?

We hired Advertise Purple for full affiliate marketing services for our direct to consumer site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received a sales email when we were looking for an affiliate marketing agency. We had a call with them and a few others and decided on them based on their pitch, experience, and pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The focus was end to end management of affiliate marketing. We started with a kickoff call, had check ins every week, used slack for communication along with emails.

How many resources from the vendor's team worked with you, and what were their positions?

We generally had 2 resources, assistant account exec and an account exec

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were successful and always drove at least a 1.5x ROAS on single digit thousands of spend.

How effective was the workflow between your team and theirs?

We had calls each week and had Slack communication daily. Communication was smooth and consistent week over week.

What did you find most impressive or unique about this company?

They handled all our affiliate marketing needs at a very solid price point. Their management is also available to discuss when needed. Hugely helpful.

Are there any areas for improvement or something they could have done differently?

They could have projected our growth better in the beginning, but it is a tough thing to do. Otherwise, strong performance.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Digital Marketing and Ecommerce at Incrediwear, a company that sells wearable wellness products that relieve pain and reduce inflammation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advertise Purple, and what were your goals?

We hired Advertise Purple to establish, manage and grow our affiliate marketing program.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Advertise Purple based on their reputation and growth plan presented.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Advertise Purple worked to identify affiliate marketing opportunities best suited to our business and products. We mainly interacted via Base Camp.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with an Account Representative, all of whom were excellent to deal with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Generally speaking, Advertise Purple was able to help us reach and maintain our revenue targets for affiliate marketing.

How effective was the workflow between your team and theirs?

Generally, very effective. Communication was frequent, positive and healthy.

What did you find most impressive or unique about this company?

Very responsive and proactive in brining potential opportunities for us to consider.

Are there any areas for improvement or something they could have done differently?

Generally, I feel Advertise Purple could have been more proactive in working with us to understand how business goals and revenue targets and how they, in turn, could support us.

BACKGROUND

Please describe your company and your position there.

I'm Chief Revenue Officer for JUCY Rentals, Australasia's leading vehicle rental business for 18-35 year old experience seekers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advertise Purple, and what were your goals?

We asked Advertise Purple to assist us to optimize our Affiliate Mktg strategy strategy with a goal of increasing sales

SOLUTION

How did you select Advertise Purple and what were the deciding factors?

We were introduced to Advertise Purple via a happy client. We were really impressed with how the team engaged with us and added value to our thinking from the outset.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Advertise Purple support us on a day to day basis to manage our affiliate channel, recruiting new partners and managing existing partners

How many resources from the Advertise Purple team worked with you, and what were their positions?

We have worked with 4 or 5 Advertise Purple colleagues. They have all been excellent

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Advertise Purple have contributed to exponential sales growth for us through this channel.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive or unique about this company?

Advertise Purple is genuinely passionate and driven to deliver results for us.

Are there any areas for improvement or something they could have done differently?

N/a

BACKGROUND

Please describe your company and your position there.

I am the Senior Digital Marketing Manager and oversee all paid advertising, including Google/Bing/FB/IG and affiliate channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advertise Purple?

We hired AdvertisePurple to ramp up and expand our existing affiliate program. I had worked with them previously and loved the work that they did. It was an easy decision to hire them again.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with them previously and was very satisfied with the ROI that I saw.

Describe the project in detail and walk through the stages of the project.

We started with a kick-off meeting to identify opportunities and a growth plan moving forward. We wanted to focus on content sites, bloggers, etc. and not just your standard coupon sites. If we did work with coupon sites, we wanted to ensure that we were maximizing our exposure via a variety of placements.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with an account manager and an analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 12 months, we ramped up our affiliate program to all time monthly highs.

How effective was the workflow between your team and theirs?

Great. AdvertisePurple staff are very responsive.

What did you find most impressive or unique about this company?

They are great at negotiating commissions/fees with publishers. They really know the affiliate space and have many contacts which can be leveraged.

Are there any areas for improvement or something they could have done differently?

None.