Abstrakt Marketing Group

BACKGROUND

Please describe your company and position.

I am the CEO of Atlas Restoration

Describe what your company does in a single sentence.

Commercial roofing, service and maintenance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

Develop new business opportunities in our local area

SOLUTION

How did you find Abstrakt Marketing Group?

Referral

Why did you select Abstrakt Marketing Group over others?

Referred to me

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I was between hiring a business developer or outsourcing when our HVAC vendor referred me to Abstrakt.  I was blown away at the presentation.  I have tried multiple "lead generation" companies with similar strategies, but Abstrakt is a different animal all together.  They have not skipped a beat the whole way through and that made me want more so I hired them to rebuild and manage our website.  Needless to say, same amazing experience! 

We have been put in front of so many amazing new clients. 

The information is accurate. 

The people we are meeting have actual decision making power. 

They have specific and immediate needs.

I could go on and on and on.....

I will never stop using Abstrakt and am looking to take on more territory!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been put in front of so many amazing new clients.  The information is accurate.  The people we are meeting have actual decision making power.  They have specific and immediate needs. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MoThey have always been on point.  Most of the time they are waiting on me!  I love their method of web design review.  I noticed they would be making changes on my first notes before even finishing my review.

What was your primary form of communication with Abstrakt Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They actually do what they say they are going to do and communicate.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

I wouldn't change a thing.

BACKGROUND

Please describe your company and position.

I am the Director of Business Development of Alltek Energy

Describe what your company does in a single sentence.

Commercial HVAC

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• Cold Calling
• Booking Appointments
• Brand Awareness

SOLUTION

How did you find Abstrakt Marketing Group?

Referral

Why did you select Abstrakt Marketing Group over others?

• Great culture fit
• Other

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Abstrakt provides outsourced business development and lead generation services for our commercial HVAC division. Their team manages top-of-funnel outreach through a combination of cold calling, appointment setting, and email campaigns. They also support messaging development to ensure our outreach reflects our brand voice and market positioning.

Key deliverables include:

Building and managing targeted prospect lists in our industry verticals
Executing cold call and email outreach campaigns to decision-makers
Scheduling qualified appointments for our sales team
Providing detailed reporting on call activity, lead status, and pipeline progress
Collaborating with us to refine scripts, messaging, and qualification criteria to align with our sales process
The engagement has focused on creating a consistent flow of qualified leads while strengthening our long-term pipeline and market presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through our partnership with Abstrakt, we’ve seen clear, measurable outcomes that show progress:

Consistent pipeline growth: Abstrakt has delivered a steady stream of qualified appointments with decision-makers across our target markets.
Improved lead quality: After refining scripts and qualification standards together, appointment quality increased, leading to more meaningful sales conversations.
Increased efficiency: Their outreach freed up our internal team to focus on closing deals and client relationships instead of cold prospecting.
Tangible ROI: The program has already generated new opportunities that moved into our sales pipeline and converted into signed contracts.
Overall, Abstrakt’s structured approach to prospecting gave us both immediate appointments and a stronger long-term pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Abstrakt’s project management has been very structured and responsive. They deliver outreach campaigns, call activity, and appointment reports on time and with consistency. Their team is proactive in scheduling regular check-ins, sharing updates, and asking for feedback to ensure alignment.

When we’ve needed to adjust messaging, refine qualification criteria, or pivot strategy, they’ve been quick to adapt and incorporate those changes. Their responsiveness and willingness to collaborate have made it feel like a true partnership. Not just a vendor relationship.

What was your primary form of communication with Abstrakt Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Abstrakt is how much they function as a true extension of our team rather than a generic outsourced service. From the beginning, Sarah has been the driving force in making that happen. She took the time to really understand our brand voice, industry, and goals, and tailored their approach instead of relying on a one-size-fits-all script.

Her ability to balance structure with flexibility is especially impressive. She provides the consistency of a proven system while collaborating closely with us to refine messaging, qualification standards, and long-term strategy. That combination of process, responsiveness, and true partnership is unique — and Sarah is the key reason we’ve seen such a measurable impact on our pipeline.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

The main challenge wasn’t really with Abstrakt, but with how the program was set up before I stepped in. Prior to me taking over the project, there wasn’t much of a true partnership, so Abstrakt was doing the best they could with the direction they had.

Once I began working directly with Sarah and her team, everything took off. We established a real partnership, refined the messaging and qualification standards, and aligned on strategy. From that point forward, the results and collaboration have been excellent.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a transportation services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Abstrakt Marketing Group?

We needed help with client prospecting. Our goal was to get five meetings with potential customers per month and achieve a consistent delivery of results.

SOLUTION

What was the scope of their involvement?

Abstrakt Marketing Group helps us with client prospecting. They qualify meetings by calling and vetting out who the decision-makers are relative to the services we provide. After they get confirmation of the meeting, they send me a meeting planner, and we schedule the call.

What was the team composition? 

There’s a team of 4–5 members from Abstrakt Marketing Group, but I mainly deal with two individuals.

How did you come to work with Abstrakt Marketing Group?

We found them through a Google search. We chose them because they had a back-office support infrastructure that allowed us to look at analytics and analyze the effectiveness of what we were trying to get across. Additionally, they had the ability to validate and confirm their process and make changes as the process went along, using a client-centric approach.

How much have you invested with them?

We’ve spent around $48,000.

What is the status of this engagement?

We started working together in February 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On average, we have 4–5 calls a month, and our lead generation has increased dramatically. Like in everything else, we've had unforeseen fluctuations, but for the most part, Abstrakt Marketing Group has been able to stay on task and accomplish what they've promised.

How did Abstrakt Marketing Group perform from a project management standpoint?

Abstrakt Marketing Group has delivered on time and on budget, and they communicate well with us. They use Salesforce, which is very good. We also communicate via email, text, and telephone.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

Frank Green and Cole Wegmann have done an outstanding job for me.

What did you find most impressive about them?

They’re highly qualified and understand the industry. The individuals assigned to us are able to pivot from one direction to another based on the questions being asked from the prospective customers.

Are there any areas they could improve?

They do a much better job reporting on the phone calls they make than on the emails they send. If they could do the same with their email communication, it would really help. Still, this is not an exact science, and their team's ability to be consistent while relying on reciprocal maintenance from the customers overshadows any improvement needed.

Do you have any advice for potential customers?

There’s a lot of pre-work that needs to be done. You have to have a sales strategy and segment the market. You can’t just go to Abstrakt Marketing Group and say, “Go ahead and make calls and get me sales.” You have to come up with a market segmentation that is very succinct and focused on your target audience. They want to be a strategic partner.

BACKGROUND

Please describe your company and position.

I am a Director at E Street Communications

Describe what your company does in a single sentence.

E Street is a Managed Services, Voice, and IT solutions provider in the Denver metro area

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• Farm for new customer leads in the MSP space
• Beging customer relationships
• Establish followups and comms with new prospects

SOLUTION

How did you find Abstrakt Marketing Group?

• Online Search
• Referral

Why did you select Abstrakt Marketing Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AMG makes outbound marketing calls and followups with prospects in our verticals, marketing piece design in print and video plus an internal email marketing campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales meeting and exceeding our goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Account executive that coordinated a team of callers - semi-dedicated to us that call prospects for meeting, schedule and track meetings followups etc.  Print and copy writing for content as part of the program as well.   Have been very responsive to changes and requests.

What was your primary form of communication with Abstrakt Marketing Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their services and deployment exceed what we can do in-house. 

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

Calling cadence is not as consistent as we'd like it - not sure why it seems to ebb//flow... and sometimes unqualified leads make it through and the other issue has been scheduling appointments results vary. 

BACKGROUND

Please describe your company and position.

 I am the COO of an other industries company 

Describe what your company does in a single sentence.

Security Guard and Patrol Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

Lead Generation

SOLUTION

How did you find Abstrakt Marketing Group?

Online Search

Why did you select Abstrakt Marketing Group over others?

Company values aligned

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lead generation and Outbound marketing services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am thrilled to share my experience with Abstrakt Marketing Group, a partnership that has truly transformed our marketing efforts. From the very beginning, their team demonstrated a deep understanding of our industry and tailored their approach to meet our specific needs. The onboarding process was seamless. Abstrakt's team took the time to understand our goals, challenges, and target audience. Their thorough analysis and strategic planning are evident in every step they take. We felt confident that we were in good hands from day one. 

One of the standout features of Abstrakt is their commitment to communication. Throughout our collaboration, they kept us informed with regular updates, detailed reports, and insights into the performance of our campaigns. This transparency allowed us to make informed decisions and feel actively involved in the process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and active

What was your primary form of communication with Abstrakt Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Attention to detail and focus on our specific industry.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

We are happy with their services so far.

BACKGROUND

Please describe your company and position.

I am the VP of Sales of Roofcorp of America
Describe what your company does in a single sentence.

Commercial and Industrial roofing contractor, specializing in multi-state customers across the West Coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• ROOFCORP came to Inbound SDR for a digital overhaul. They were looking for modernized social media profiles and a website that integrated their authentic photos, was SEO-friendly, and had a core goal to drive leads effectively.

SOLUTION

How did you find Abstrakt Marketing Group?

Cold Call / Email

Why did you select Abstrakt Marketing Group over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Abstrakt completely designed a new website for us, along with all new content that went along with the new website and SEO. Additionally, they were able to set up a lead pipeline that generated leads, and continues to generate quality leads to the present.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Redesigned a website that grabbed the attention of key leads, including a local engineering firm. Landed a $40K project & expanded the partnership into new markets. This showcases the power of a well-crafted, SEO-optimized website & the quality of leads that a skilled Inbound SDR team can generate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were handled by the corresponding team member, ranging from lead campaigns to specific marketing brochures/deliverables. Projects were organized and updated regularly, with meetings at milestones to review progress and ensure everything was proceeding according to what we needed.

What was your primary form of communication with Abstrakt Marketing Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have the ability to deliver quality leads, superb marketing collateral, and a robust SEO program.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

None that come to mind immediately.

BACKGROUND

Please describe your company and position.

I am the owner of Jan Christine Branded Solutions

Describe what your company does in a single sentence.

Can put a company logo on anything, so apparel decoration and hard goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

• get new leads

SOLUTION

How did you find Abstrakt Marketing Group?

Online Search

Why did you select Abstrakt Marketing Group over others?

salesperson

How many teammates from Abstrakt Marketing Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I have been working with Abstrakt for 90 days, and they have been calling on potential clients for 60 days. I have had 3 quality appointments and have a call coming up this week. I will say I have an account manager who really cares and a team of SDR's that I think also really try. Definitely get involved with the process and your SDR's to make them excited about your business. Cold calling is a difficult task, and I'm hoping this continues and it will be long term.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far 3 quality leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project is on-going, but my account manager is very, very responsive

What was your primary form of communication with Abstrakt Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

We've been impressed by their thorough onboarding and the software they use to listen to phone calls and track the pipeline.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

The initial qualifiers could have been explained more, and if I wanted immediate or long term sales should have been asked.

BACKGROUND

Please describe your company and position.

I am the Business Development of Mechanical Service & Systems, Inc.

Describe what your company does in a single sentence.

Mechanical Service & Systems is a full service mechanical contractor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abstrakt Marketing Group to accomplish?

Obtain qualified sales leads.

SOLUTION

How did you find Abstrakt Marketing Group?

Referral

Why did you select Abstrakt Marketing Group over others?

Referred to me

How many teammates from Abstrakt Marketing Group were assigned to this project?

2-5 Employees

What was your primary form of communication with Abstrakt Marketing Group?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Abstrakt is to deliver 7-8 qualified sales leads per month based on qualifiers. Qualifiers include preventative maintenance, service & repair, and project work. Building size of at least 10,000 square feet of conditioned space and 4+ roof top units for preventative maintenance. Decision to be made within 8 months from the time the call is made.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistency in meeting monthly qualifiers with number of appointments set for sales team. Over $2 million is total revenue from clients that have been brought on board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Abstrakt has always been very responsive to my requests. They've been consistent in monthly report meetings where deliverables are discussed, and adjustments are made as needed. We have fantastic communication through email, text, and phone that works in both directions when questions arise. Very responsive to my needs.

What did you find most impressive or unique about this company?

They have great energy. They have a system to make the calls and deliver the results. They are focused on follow up and the customer experience...having the desire for a long term partnership.

Are there any areas for improvement or something Abstrakt Marketing Group could have done differently?

Honestly, when there have been course corrections that needed to be made in the way calls were delivered and such, Abstrakt was very responsive and took my requests seriously and made the needed changes.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Air Comfort, an engineering company. We provide commercial and industrial preventive construction and maintenance work for businesses in the Chicago area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Abstrakt Marketing Group?

We needed help with business development and lead generation to increase our brand presence.

SOLUTION

What was the scope of their involvement?

Abstrakt Marketing Group has been helping us remotely with our social media content and lead generation through cold calling. We started by explaining our business to them, the type of clients we wanted, the markets we wanted to target, and how we wanted to address all of that with lead generation.

For the cold calling, they create the script and the leads list based on the information we give them and the research they do. Abstrakt Marketing Group’s team also records the conversations so we can listen to them and give our feedback to ensure that they’re hitting the right targets.

In addition, they’ve done web design for us to ensure that all of our marketing materials looked the same and portrayed the same message.

What is the team composition?

We’ve worked with around six members of their team, including their director of recruiting, a marketing collateral project manager, a success manager, and a virtual marketing manager.

How did you come to work with Abstrakt Marketing Group?

They reached out to us and offered their services through a cold call.

How much money have you invested in this partnership?

So far, we’ve spent $400,000 with them.

What is the status of this engagement?

We started working together in March 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They guarantee us 1–2 appointments every week — their work helps the day-to-day of our business.

How did Abstrakt Marketing Group perform from a project management standpoint?

They meet deadlines and stay within budget. Regarding communication, we use emails and monthly Zoom meetings.

What did you find most impressive about them?

Their team is great; they’re hardworking employees that have devotion to customer service, which reflects when they’re trying to convert leads for us. They have an overall energetic and positive attitude.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Be engaged as a client. Don’t just hire them and expect them to bring in a ton of business. Spend time collaborating and explaining your business and expectations.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a technology firm in Dallas

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Abstrakt Marketing Group?

We were looking for help and tried to outsource our outbound calling to Abstrakt.

SOLUTION

How did you select this vendor?

Recommended by a peer

Describe the scope of their work in detail.

We were using abstrakt for full outsourced outbound appt setting

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Never got off the ground because Abstrakt could not deliver

How effective was the workflow between your team and theirs?

Not good

What did you find most impressive about this company?

They appeared to have good systems internally, just could not deliver on their agreement.

Is there any area for improvement or anything that could have been done differently?

Thinking about using Abstrakt Marketing Group for your outbound marketing? I'd think again. Here's why... I attempted to use Abstrakt for some outbound marketing but they were unable to fulfill their contractual obligation to us. We are a cybersecurity company and it turns out, they can't even say the word "cybersecurity" on their calls, which is a huge problem for us. We had just started our onboarding and were only about 2 weeks in when we discovered this.

Tried to work with them on using some "alternate language" but we were unable to get something viable working and so asked for a refund of the $3,750 we spent for nothing and cancellation. They so far have NOT refunded our money and their demeanor changed drastically once we ran into an issue and I started asking for a refund. My sales rep Yoonjae has been less than helpful in getting this resolved.

Very disappointed in Abstrakt and it's apparent that their true colors come out when there is an issue and they care more about a few thousand dollars than in doing the right thing and issuing a refund since no actual services were performed. I would look elsewhere if you are thinking about outsourcing your outbound marketing and avoid Abstrakt as a company. how you do anything is how you do everything. no thanks.