Loopex Digital

BACKGROUND

Please describe your company and position.

I am the Director of Jono & Johno

Describe what your company does in a single sentence.

It is an Australian e-commerce company specialising in chainsaw chains, bars, and outdoor power equipment parts. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

Improve overall SEO stats and rankings

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

• Great culture fit
• Good value for cost

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Completely restructured the menu to enhance user experience and improve item organisation.
• Developed a robust site-wide internal linking structure at the category level, significantly boosting site navigation and SEO.
• Crafted and published optimised content for key collection pages, ensuring they are SEO-friendly and highly relevant.
• Consistently built high-quality backlinks on a monthly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When comparing the performance of the last 3 months to the previous 3 months (the start of the previous period roughly corresponds to the date we began the project), we saw the following improvements:

• Clicks: Increased by 51.75%.
• Impressions: Increased by 51.34%.
• Average Position: Increased by 5.92%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loopex Digital has delivered all promised work in a timely manner. Whenever we have had cause to contact them, they have been responsive, easy to communicate with and provided detailed explanations to any questions we have asked.

What was your primary form of communication with Loopex Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

From our initial contact with the business owner, Maria, to our ongoing collaboration with our project manager Hranush and her fantastic team, we've been exceptionally well cared for. Multiple team members are dedicated to specific areas of our account, including link building, content development, on-site optimisation and techinical SEO. 

This specialization reassures us that each team member is an expert in their field, and no one is overstretched across multiple disciplines. The leadership from both Maria and our Hranush gives us further confidence that our account is in good hands. We look forward to seeing positive results flow from all the hard work in the coming months and years.

Are there any areas for improvement or something Loopex Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of Vi Wine Discovery

Describe what your company does in a single sentence.

Vi Wine Discovery operates https://try.vi, a unique tool for discovering food and wine pairings and new wines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• SEO Strategy
• Keyword Research
• Technical SEO Review

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

• High ratings
• Pricing fits our budget
• Good value for cost

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword research to identify "white space" in content coverage
• Audit and technical review of web site, presentation of recommended improvements
• Propose areas for content expansion 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved technical SEO implementation
• New content areas to address search opportunities
• Enhanced, SEO-forward design for key pages
• Measurable traffic growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Maria, Nella and the Loopex team were extremely communicative throughout. They provided written documentation (Google Docs, Figma Mockups, Miro diagrams) at each stage of the process to make sure their recommendations were clear and actionable.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very strong mastery of both the technical and content side of search optimization; extremely responsive and thoughtful in their approach.

Are there any areas for improvement or something Loopex Digital could have done differently?

We are highly satisfied across the board. No specific recommendations for improvement.

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

We are a lead generation company for franchise business in North America. We help brands find investors with the right skills and funding. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• The goal was to index the website (it was completely new) and start ranking with target keywords.
• Grow traffic year on year.
• Increase relevant conversions.

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

Pricing fit our budget

How many teammates from Loopex Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The website was completely new so the Loopex team needed to create a custom strategy to rank with our target queries that will bring convertible and relevant traffic. They've started with planning the page hierarchy, keyword research, and wireframing a page layout that will be engaging, SEO-optimized, and easy to navigate. 
Simultaneously, they started link-building to increase authority for the website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved a 20% increase in organic traffic over the past three months compared to the prior three months, alongside improved position rankings for target keywords. 

We went from zero to have a steady flow of leads from the website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Loopex team is highly organized and reviews the monthly goals each week with me. This way I have always enjoyed timely deliverables. They have been flexible in pivoting as we learned new things from the previous work.

What was your primary form of communication with Loopex Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The project manager is very responsive to my input and drives new initiatives without waiting for things to become stale. 

Are there any areas for improvement or something Loopex Digital could have done differently?

We both use AI tools, and as a result of it being a new technology, we both have a lot more to learn on how to leverage them. 

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

Operates cosmetic dermatology clinics offering a variety of treatments, including laser hair removal, injectables, CoolSculpting and more, to help people reach their full potential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Increase website traffic to reach a wider audience and attract potential clients.
• Increase conversion rates
• Improve the structure and usability of our website.

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

High ratings

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loopex Digital conducted a full technical audit of the website, resolving identified issues. They also:

• Conducted extensive keyword research, integrating over 200 page-specific keywords to develop content clusters for improved topic authority and search engine rankings.
• Implemented a location-based keyword strategy to target services across Canada, enhancing local search visibility.
• Prepared wireframes for new page designs, improving website layout and user experience.
• Generated and published over 30 new pages with optimised content.
• Implemented strategic link-building campaigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the key measurable outcomes from our project with Loopex Digital was the increase in web traffic from a newly published content cluster. Specifically, we saw an 18% traffic increase. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and exceeded expecations. The team was clear on the deliverables and timelines which were met. 

What was your primary form of communication with Loopex Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They are an exceptional group of SEO professionals who are organized, thoughtful, and thorough in developing strategies and who take a team approach to execution and project management. We appreciate having each specialist on the team provide updates on their respective portfolios during our weekly meetings, which is refreshing from dealing with an account manager who is removed from the technical side. 
More importantly, we are seeing results even early in the in process and are excited to continue our work with the team to see how far they can take us. 

Are there any areas for improvement or something Loopex Digital could have done differently?

None yet

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a hospitality & leisure company 

Describe what your company does in a single sentence.

We offer luxury small-ship cruising experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Enhance organic traffic and user engagement on the specified target pages through strategic SEO optimization

SOLUTION

How did you find Loopex Digital?

Clutch Site

Why did you select Loopex Digital over others?

Company values aligned

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loopex Digital implemented off-page SEO strategies to strengthen the website's authority and credibility. These initiatives involved advanced link-building strategies to elevate the website's visibility and improve its ranking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen a 13% boost in the website's domain rating and 49% increase in organic traffic. Plus, our target keywords have climbed to the 2nd and 5th positions in search rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always available via chat and email to respond to questions

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledgeable and dedicated team is unique.

Are there any areas for improvement or something Loopex Digital could have done differently?

No 

BACKGROUND

Please describe your company and position.

I am the Owner of VanHoy Realty

Describe what your company does in a single sentence.

We are a real estate management company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• SEO Audit
• SEO content creation
• SEO strategy

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loopex helped me optimize a brand new site for SEO including:

1. Performing an SEO audit
2. Creating a link-building strategy
3. Analysis of existing pages
4. Technical SEO Audit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Loopex  did a phenomenal job of setting my new site up for success including the following items:

1. Created 5 link building strategies to generate quality backlinks 
2. Created an internal linking strategy and revised the site architecture.
3. Identified attainable keyword targets
4. Performed a technical SEO audit with action items.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loopex was easy to communicate with and provided weekly updates which helped keep up with the progress of the deliverables.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical knowledge and SEO expertise are impressive.  They also provided several creative ideas that improved the user experience on my pages.

Are there any areas for improvement or something Loopex Digital could have done differently?

None that I can think of.  They did great work!

BACKGROUND

Please describe your company and position.

 I am an executive at an HR company

Describe what your company does in a single sentence.

Placement Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Better positioning

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

Referred to me

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve positioning in search engines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

better positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they are professional and compliant

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professionalism and effectiveness were impressive.

Are there any areas for improvement or something Loopex Digital could have done differently?

perhaps understand a bit more our services

BACKGROUND

Please describe your company and position.

I am the President of Validgrad.com, LLC

Describe what your company does in a single sentence.

Provides replacement college diplomas and transcripts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Increase our brand visibility in Google
• Establish our brand as a trusted authority in our industry
• Improve our online presence and increase conversion rates

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

Referred to me

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project steps included an initial audit to assess our website's current on-page and off-page profile. After optimizing on-page issues, Loopex Digital worked on identifying link-building opportunities and developing an outreach strategy to obtain high-quality backlinks for us from authoritative websites.

Key deliverables included on-page-wise optimized website, as well as the development and implementation of successful link building strategies. They also provided an overview of the performance metrics, including the number of backlinks, referral traffic, and domain authority in form of weekly reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Loopex Digital really paid off! Our website's organic traffic and rankings for our key search terms shot up significantly. Plus, they helped us get really high-quality backlinks from top websites in our industry, which gave our backlink profile a major boost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout our project, Slack has been our primary communication platform. They always answer our messages right away and take care of any issues we have. Overall, their communication style matched our requirements perfectly.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail, willingness to understand company goals, and ability to deliver in timely manner.

Are there any areas for improvement or something Loopex Digital could have done differently?

No

BACKGROUND

Please describe your company and your position there.

An online magazine for women. I’m the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

I needed to improve my site speed dramatically for my blog. I had several SEO warnings and issues that needed resolving.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them on Upwork and then did some research on LinkedIn and their website.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loopex Digital implemented a thorough SEO audit of my website. The team identified all the issues that prevented us from performing better. They provided me with a detailed report, containing more than 150 points they checked the website for. They also included detailed explanations of each issue along with loom videos with suggestions on how to solve each of those issues.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the head of SEO and the technical SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of their SEO audit, now I can personally fix all the issues my website had and bring it to a better SEO state.

Describe their project management style, including communication tools and timeliness.

We kept communication on email or video call.

What did you find most impressive or unique about this company?

It was women-led. She had extensive attention to detail.

Are there any areas for improvement or something they could have done differently?

I do wish they had developers on their team to make some of the next recommended steps more actionable.

BACKGROUND

Please describe your company and your position there.

Hills is an e-commerce store that designs and sells interior accessories for Tesla model 3 and Y.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

The main traffic was coming to our website through paid ads. We decided to invest in SEO to engage more organic traffic. The goal was to increase the number of high-quality leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them online and trusted all the positive reviews they had.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The whole process of optimization and ranking improvement was achieved by the combined efforts of technical, on-site, and off-site SEO specialists of Loopex Digital.

• Technical SEO: At the very beginning of the project, Loopex Digital conducted a full technical audit of the website to identify all the technical issues that it might have had. This was followed by weekly and monthly technical checkups.
• On-site SEO: The on-site SEO team conducted thorough research to identify the key trends in content and website structure that affect the rankings. They suggested structural and content modifications of the website that would incorporate their best findings. Those findings included creating a couple of new collection pages, the content which would allow ranking for transactional keywords.
• Off-site SEO: As for the Link building efforts, Loopex Digital’s off-site SEO specialists were gathering the most relevant and high-quality link opportunities that would enrich the website and result in increased Domain Rating.

How many people from the vendor's team worked with you, and what were their positions?

The whole team included 6-7 people of different specialties, including SEO strategists and SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the structural and content modifications on the website, we started to rank for new relevant and high-volume money keywords that we were not targeting at all previously.

Describe their project management style, including communication tools and timeliness.

We used Slack for communication between our team and the SEO specialists. They communicated every issue at the moment of its identification and offered solutions. We were having online meetings and getting written reports on completed tasks on a weekly basis.

What did you find most impressive or unique about this company?

The company was very organized and communicative. Presented detailed reports about the work that was done each week and explained the technical logic behind it for a full transparency of the service provided.

Are there any areas for improvement or something they could have done differently?

It would have been great to have higher quality links.