31,000 FT Advertising

BACKGROUND

Please describe your company and position.

I'm a department manager at Epson

Describe what your company does in a single sentence.

Leading tech company in the printers, projectors, and scanners industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 31,000 FT Advertising to accomplish?

• Develop creative optimized by tactic for each stage of the marketing funnel
• Ideate, script, and produce over 30+ unique video assets featuring celebrity talent

SOLUTION

How did you find 31,000 FT Advertising?

Referral

Why did you select 31,000 FT Advertising over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from 31,000 FT Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We selected 31,000 ft to lead the creative and advertising efforts for one of our largest and most prominent product launches. In addition to this high profile project for our brand, we also tasked 31,000 ft with developing all new creative that was optimized by advertising tactic and marketing funnel. The project included leveraging celebrity talent and concisely explaining the benefits of our new product launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key performance indicators from this project include: View-thru-rate, cost per view, cost per click, and organic impressions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

31,000 ft exhibited superior project management skills. Communication was very clear and organized. Their team delivered the project ahead of schedule and very promptly responded to our needs.

What was your primary form of communication with 31,000 FT Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

31,000 FT Advertising's ability to accurately and expediently meet their clients' needs is very impressive. We have repeatedly tasked 31,000 ft with new and differing challenges and they have delivered ground-breaking, next level solutions that have benefited our brand and company.

Are there any areas for improvement or something 31,000 FT Advertising could have done differently?

31,000 ft has significantly exceeded our expectations. We are very thankful to have them as partners!

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Beko US

Describe what your company does in a single sentence.

Beko USA is a home appliance company dedicated to providing energy-efficient, high-performance kitchen and laundry products designed to promote healthy living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 31,000 FT Advertising to accomplish?

• Boost Awareness
• Increase Engagement
• Brand Reputation

SOLUTION

How did you find 31,000 FT Advertising?

Referral

Why did you select 31,000 FT Advertising over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• They won the pitch with the best strategy and the creative execution

How many teammates from 31,000 FT Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

31000FT supported Beko USA across multiple facets of marketing and brand development. The scope included brand strategy alignment, creative campaign development, and digital content production tailored for the U.S. market. Key deliverables included seasonal and evergreen creative assets, digital advertising materials (including paid social and display), product launch support, and retail partner adaptations. The agency also provided ongoing social media marketing support, copywriting, and visual design services to ensure brand consistency across consumer and trade touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with 31000ft contributed to measurable improvements across brand visibility, marketing performance, and sales impact. Campaigns developed by the agency drove a 22% increase in digital engagement across paid channels and a 15% lift in website traffic during key product launch periods. Retail marketing materials supported stronger in-store visibility, contributing to a 50% increase in sell-through at select retail partners. Additionally, hero campaigns tied to product launches helped drive double-digit growth in category sales quarter-over-quarter. The agency’s consistent and scalable creative delivery also reduced asset turnaround time by approximately 30%, enabling more agile go-to-market execution

Describe their project management. Did they deliver items on time? How did they respond to your needs?

31000ft demonstrated solid project management throughout our collaboration. They maintained clear timelines, delivered assets on schedule, and adapted quickly to shifting priorities, especially around product launches and retail deadlines. The team was responsive, solution-oriented, and proactive in communication. Their ability to manage multiple workstreams simultaneously, while maintaining brand consistency and quality, made them a reliable extension of our in-house team.

What was your primary form of communication with 31,000 FT Advertising?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about them was their ability to bring seasoned strategists and senior-level creatives to the table without the inflated costs often associated with global agencies. Their team was highly dedicated, acting as a true partner rather than just a vendor, they are deeply involved in the work, responsive to our needs, and always pushing for strategic clarity and creative excellence. They consistently delivered high-impact work grounded in real experience, and their thoughtful, client-focused approach made a noticeable difference in how smoothly and effectively we could operate.

Are there any areas for improvement or something 31,000 FT Advertising could have done differently?

Honestly, there were no major gaps in our experience with 31000ft. They consistently delivered high-quality work, stayed on schedule, and were incredibly responsive throughout. If anything, as their model continues to grow, expanding their in-house production capacity could enhance an already strong offering, but even without that, they handled every need with care, creativity, and professionalism. We felt well-supported from start to finish

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of creative strategy for the First Amendment Coalition. We’re a nonprofit law firm that represents people whose First Amendment rights have been tread upon. I work in the marketing area, coming up with strategies and messaging for our cases and fundraising efforts to connect with our donors and supporters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 31,000 FT Advertising?

We hired 31,000 FT Advertising to produce videos for us.

SOLUTION

What was the scope of their involvement?

For our most recent project, we had a two-minute video. We already had a storyboard and a script, so we met with 31,000 FT Advertising. We got other bids, and their proposal was better and worked out a lot better for our budget.

Dean, the founder and executive creative director, put together a crew and got the location ready. He did a lot of preparation to make the location look right. Carter, the founder and executive producer, served as a producer and overseer. He managed the budget and time. We shot the video over two days.

After that, we edited the video in-house. 31,000 FT Advertising checked in to see how the edit was going. They wanted to see the results. They stayed in touch throughout the whole project and even beyond.

They helped bring the script to life. The live-action video was shot using their own equipment and space. We posted the video on YouTube, Facebook, Instagram, TikTok, and our website. We also showed it at live events.

What is the team composition?

Dean and Carter were our main points of contact. I also worked with Marshall, the founder an executive creative director.

How did you come to work with 31,000 FT Advertising?

I had worked with them many times in the past. I knew them before they even started their company. I knew what they could do and what their capabilities were. I reached out to see if they had time and could work within our budget.

How much have you invested with them?

We spent $11,000 on this project.

What is the status of this engagement?

We worked together on this project from September 2024–February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

31,000 FT Advertising was really good at concepting and coming up with ideas. They took our script and storyboard and made them even better through creative suggestions and contributions. The team provided a good price for the work we needed to get done.

The video got roughly 150,000 views on social media, including Facebook, Instagram, and TikTok. That’s 150,000 people who now know about our initiative. It’s hard to connect an exact dollar amount that we’ve gotten back, but I feel safe in saying we more than made back our $11,000 investment.

People really liked the video. It explained the project with a lot of clarity. People were fuzzy before the video came out, but it really got people excited about it. We got a really good response.

How did 31,000 FT Advertising perform from a project management standpoint?

They met deadlines and came in a little bit under budget, which was exciting. We’re a nonprofit, so we have to be very careful about stewarding our money. We don’t have mountains of money because we’re a nonprofit. 31,000 FT Advertising was very mindful of cost. They knew how to cut costs where it needed to be. The money we did spend came through on screen with high production value. They knew where to put the money we had.

We mainly communicated through email, phone calls, and face-to-face meetings.

What did you find most impressive about them?

Their enthusiasm for the project was impressive. Not many production companies would get excited about a $11,000 project. It’s small potatoes in the world of video production, but 31,000 FT Advertising gave it their all. I know they didn’t make a mountain of money on it, but they worked really hard for several days. The final project came out great.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. Everything was very efficient and well-planned. They were always thinking about how to make each scene the best it could be. When the final project was done, we showed them the rough cut. They had feedback on that after the production was over. They kept their enthusiasm for the project even after their part was done.

Do you have any advice for potential customers?

Trust them to know what they’re doing. You don’t have to second-guess them. They’re very experienced and knowledgeable about the field. They understand all the disciplines it takes to create a video, including lighting, sound, acting, writing, and casting. They’re really good at putting them all together. Trust their judgment.

BACKGROUND

Introduce your business and what you do there.

I’m the VP/Head of Brands & Innovation at Barr Brands, a manufacturing company. We develop innovative home improvement and household care products, offering trusted brands like DampRid, Microban, and Goof Off to solve everyday problems for homeowners and professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 31,000 FT Advertising to accomplish for your home improvement and household care brands?

Our objectives evolved over time and across brands, but the consistent goal was to create communications that would break through in highly competitive categories, connect with consumers, and drive meaningful business growth. When I first hired 31,000 Ft, it was to help develop step-change advertising creative for the GOLD BOND brand and drive breakthrough in the highly competitive hand and body lotion category. We needed communications that would help differentiate the brand, strengthen consumer relevance, and accelerate growth in a crowded market. Years later, when I moved to Barr Brands, I brought 31,000 Ft on board to help create breakthrough, scalable national advertising for the DampRid brand—the first time the brand had invested in that level of national advertising support. The objective was to unlock growth by translating strong consumer insights into compelling, memorable communications that could scale across channels and build broader brand awareness. Across both businesses, we also relied on them to support social and digital advertising, brand messaging, and creative development for both larger brands and smaller, more nimble initiatives.

SOLUTION

What was the scope of their involvement?

31,000 Ft was deeply involved as an integrated creative partner over a 14+ year period across two companies and multiple brands. Their involvement extended far beyond individual campaigns—they were a trusted partner across dozens of initiatives spanning brand positioning, messaging, creative development, and advertising execution. Their work included larger-scale TV campaigns, :15 second advertising, social and digital creative, brand messaging, and communications development for both established brands and smaller growth businesses. Depending on the business need, they supported everything from breakthrough national advertising efforts to nimble, fast-turn creative for smaller brands. They worked closely with our internal marketing and leadership teams throughout the process, functioning less like an outside agency and more like an extension of the team. Collaboration was highly integrated, with ongoing involvement from insight development through creative execution and refinement.

Over a 14+ year partnership spanning two companies, 31,000 Ft served as a creative agency partner across dozens of campaigns and multiple brands. Our work together included brand positioning, consumer messaging, TV advertising, :15 second creative, social and digital advertising, and broader communications development for both large-scale brands and smaller, emerging businesses. We first partnered on the GOLD BOND business for six years, where they played a key role in developing breakthrough brand communications and advertising. Years later, after moving into a marketing leadership role at Barr Brands, I brought them on to support the DampRid brand and several smaller businesses, where they again delivered impactful creative work across a range of channels and business needs. Their role extended beyond execution—they were a highly collaborative partner in translating strong consumer insights into communications that connected with consumers and drove meaningful brand performance.

What is the team composition?

We work with 2–5 teammates from 31,000 FT Advertising.

How did you come to work with 31,000 FT Advertising?

I began working with 31,000 Ft shortly after the agency was founded and was fortunate to be one of their earliest clients. At the time, I was leading marketing on the GOLD BOND business and looking for a creative partner that could help us develop step-change advertising and break through in a highly competitive category. The partnership was incredibly successful, and I saw firsthand their ability to take strong consumer insights and turn them into communications that truly connected with consumers and drove results. Because of that experience, when I later moved into a marketing leadership role at Barr Brands and needed breakthrough creative for the DampRid brand, they were one of my very first calls.

What is the status of this engagement?

The Barr Brands relationship with 31,000 FT began Q4 2018 and continues today. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The strongest evidence is the sustained business performance we experienced during our partnership. On the GOLD BOND business, 31,000 Ft played a key role in helping us develop step-change advertising that enabled the brand to break through in the highly competitive hand and body lotion category. During our partnership, GOLD BOND grew from the #8 selling brand in the U.S. market to the #3 selling brand in just five years. Later, when I brought them to Barr Brands to support DampRid, they helped us develop breakthrough, scalable national advertising—the first of its kind for the brand. Their :15 second creative helped us communicate more clearly and effectively at scale, contributing to stronger brand performance and sustained double-digit CAGR growth during our partnership. Across both businesses, their work consistently translated strong consumer insights into communications that connected with consumers, strengthened brand performance, and drove measurable growth.

How did 31,000 FT Advertising perform from a project management standpoint?

31,000 Ft performed exceptionally well from a project management standpoint. They were highly responsive, organized, and dependable, while also remaining flexible enough to adapt to changing business needs and timelines. What stood out most was how collaborative and integrated they were throughout the process. There was never a sense of an agency-client divide—they operated as a true extension of our team. Communication was frequent and transparent, and they consistently brought the right people to the table at the right times. Whether supporting larger, more complex advertising initiatives or smaller, fast-moving projects, they consistently delivered high-quality work on time and with a strong sense of accountability. Their ability to move quickly without sacrificing the quality of thinking or creative was especially valuable.

What did you find most impressive about them?

What impressed me most was the combination of creative strength and true partnership. 31,000 Ft has a unique ability to take strong consumer insights and translate them into communications that genuinely connect with consumers and perform in-market. They are equally effective at developing messaging rooted in functional consumer needs as they are at creating more emotionally resonant campaigns that deepen brand connection. Just as importantly, their way of working is different from most agencies I’ve partnered with. There is no barrier between agency and client—it genuinely feels like one team working toward the same objective. They bring clients into the process, build on ideas collaboratively, and consistently make the work better through partnership. In my experience, that level of trust and collaboration is where the strongest ideas emerge. The fact that I chose to bring them with me to a second company after a highly successful first partnership says a great deal about the confidence I have in their team and capabilities.

31,000 Ft has been one of the most effective agency partners I’ve worked with in my career. What sets them apart is their ability to take strong consumer insights and translate them into communications that genuinely connect with consumers and perform in-market. Just as importantly, they work in a highly collaborative way. There is no barrier between agency and client—it truly feels like one team working toward the same goal. They bring clients into the creative process, build on ideas together, and consistently make the work better through collaboration. Across two companies and more than 14 years of partnership, their work consistently contributed to stronger brand performance, including sustained double-digit CAGR growth across key brands during our time working together. Whether on large TV campaigns, social and digital advertising, or smaller, fast-moving brands, they consistently delivered high-quality work and strong results.

Are there any areas they could improve?

Over a 14+ year partnership, I can honestly say there have been very few areas for improvement. One of the reasons we continued working together across two companies is because they consistently evolved alongside our business needs. Like any growing agency, there are always opportunities to continue expanding capabilities and scale, but what impressed me most was their willingness to adapt, learn, and continuously improve. They have never been complacent and have consistently brought fresh thinking and strong partnership to the table.

Do you have any advice for potential customers?

Treat 31,000 Ft like a true strategic and creative partner, not just an executional agency. The best outcomes come when there is open collaboration, shared problem-solving, and a willingness to build ideas together. Be clear on the business challenge you are trying to solve and bring them into the conversation early. They are at their best when they can take strong consumer insights and help translate them into communications that genuinely connect and perform. Also, don’t underestimate their range. While they do excellent large-scale advertising work, they are equally effective on social, digital, and smaller, fast-moving brands or initiatives. They bring the same level of care, thinking, and creativity regardless of project size.

UPDATED REVIEW

This review was published on May 5, 2026.

Brand Manager, Household Care Products Company

Manufacturing

Memphis, Tennessee

51-200

Aug 2025 - Nov 2025

Verified

Project summary
31,000 FT Advertising produced how-to and product-use videos for a household care products company. The team was responsible for creating short- and long-form videos and still shots for the client.

Feedback summary
31,000 FT Advertising delivered storyboards, script alignments, and on-site shooting for a series of product videos and display assets. The team's videos received positive feedback from internal and external partners. Moreover, 31,000 FT Advertising's creativity and thoughtfulness stood out.

BACKGROUND

Introduce your business and what you do there.

I’m a brand manager at a household care products company. We develop innovative home improvement and household care products, offering trusted brands to solve everyday problems for homeowners and professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 31,000 FT Advertising to accomplish?

We needed help with creating how-to videos, product-use videos, and still shots.

SOLUTION

What was the scope of their involvement?

31,000 FT Advertising handled all aspects of video production and asset creation. The team created short-form videos (15–30 seconds), longer-form videos (1 minute+), and standard display assets.

What is the team composition?

We worked with 2–5 teammates from 31,000 FT Advertising.

How did you come to work with 31,000 FT Advertising?

Someone referred 31,000 FT Advertising to me. I chose them over other options because they were close to my geographic location, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from August–November 2025, but engage for ongoing opportunities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

31,000 FT Advertising delivered storyboards, script alignments, board reads, and allowed us to participate with on-site shooting. Many people were excited about the how-to videos and the value they provided to consumers. The videos received positive feedback from internal and external partners. 

How did 31,000 FT Advertising perform from a project management standpoint?

31,000 FT Advertising was a great partner in terms of meeting on time and delivering on time. We communicated via virtual meetings, emails, and messaging apps. They were flexible with our schedule and accommodated whatever timing we needed. 

What did you find most impressive about them?

31,000 FT Advertising was scrappy — they were creative and thoughtful in how to get the best shots for us. The team rolled up their sleeves whenever needed to ensure the best content was developed for our brands. 

Are there any areas they could improve?

N/A

STAR RATINGS

Overall rating: 5.0

Quality: 4.5

Cost: 5.0

Schedule: 5.0

Willing to refer: 5.0

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of WellSpring

Describe what your company does in a single sentence.

Consumer Healthcare Products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 31,000 FT Advertising to accomplish?

• Create great creative to revitalize the brand, build consumer love, and drive brand conversion

SOLUTION

How did you find 31,000 FT Advertising?

Referral

Why did you select 31,000 FT Advertising over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from 31,000 FT Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a marketing campaign for A+D that revitalized and modernized the brand and build consumer love for a classic heritage brand with over 80 years of consumer advocacy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Driving incremental sales which the work absolutely delivered on!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time, on budget, and exceeded our needs and delivered brand growth.

What was your primary form of communication with 31,000 FT Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creative flexibility to deliver best-in-class results impressed us.

Are there any areas for improvement or something 31,000 FT Advertising could have done differently?

no