Advertising Services for Manufacturing Company
Featured Review- Advertising
- Confidential
- Oct. 2018 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"There is no barrier between the agency and client or between creative and business teams."
- Manufacturing
- Memphis, Tennessee
- 201-500 Employees
- Online Review
31,000 FT Advertising is responsible for the advertising and creative efforts of a manufacturing company. The team has delivered TV commercials, social and digital advertising, and compelling brand messaging.
31,000 FT Advertising's work has received positive feedback from the client and resulted in stronger brand performance and growth. The team has managed the project exceptionally, been highly responsive, and consistently delivered work on time. 31,000 FT Advertising's creative strength stands out. This review is an update by the client company. The original content is located below the new review.
BACKGROUND
Introduce your business and what you do there.
I’m the VP/Head of Brands & Innovation at Barr Brands, a manufacturing company. We develop innovative home improvement and household care products, offering trusted brands like DampRid, Microban, and Goof Off to solve everyday problems for homeowners and professionals.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 31,000 FT Advertising to accomplish for your home improvement and household care brands?
Our objectives evolved over time and across brands, but the consistent goal was to create communications that would break through in highly competitive categories, connect with consumers, and drive meaningful business growth. When I first hired 31,000 Ft, it was to help develop step-change advertising creative for the GOLD BOND brand and drive breakthrough in the highly competitive hand and body lotion category. We needed communications that would help differentiate the brand, strengthen consumer relevance, and accelerate growth in a crowded market. Years later, when I moved to Barr Brands, I brought 31,000 Ft on board to help create breakthrough, scalable national advertising for the DampRid brand—the first time the brand had invested in that level of national advertising support. The objective was to unlock growth by translating strong consumer insights into compelling, memorable communications that could scale across channels and build broader brand awareness. Across both businesses, we also relied on them to support social and digital advertising, brand messaging, and creative development for both larger brands and smaller, more nimble initiatives.
SOLUTION
What was the scope of their involvement?
31,000 Ft was deeply involved as an integrated creative partner over a 14+ year period across two companies and multiple brands. Their involvement extended far beyond individual campaigns—they were a trusted partner across dozens of initiatives spanning brand positioning, messaging, creative development, and advertising execution. Their work included larger-scale TV campaigns, :15 second advertising, social and digital creative, brand messaging, and communications development for both established brands and smaller growth businesses. Depending on the business need, they supported everything from breakthrough national advertising efforts to nimble, fast-turn creative for smaller brands. They worked closely with our internal marketing and leadership teams throughout the process, functioning less like an outside agency and more like an extension of the team. Collaboration was highly integrated, with ongoing involvement from insight development through creative execution and refinement.
Over a 14+ year partnership spanning two companies, 31,000 Ft served as a creative agency partner across dozens of campaigns and multiple brands. Our work together included brand positioning, consumer messaging, TV advertising, :15 second creative, social and digital advertising, and broader communications development for both large-scale brands and smaller, emerging businesses. We first partnered on the GOLD BOND business for six years, where they played a key role in developing breakthrough brand communications and advertising. Years later, after moving into a marketing leadership role at Barr Brands, I brought them on to support the DampRid brand and several smaller businesses, where they again delivered impactful creative work across a range of channels and business needs. Their role extended beyond execution—they were a highly collaborative partner in translating strong consumer insights into communications that connected with consumers and drove meaningful brand performance.
What is the team composition?
We work with 2–5 teammates from 31,000 FT Advertising.
How did you come to work with 31,000 FT Advertising?
I began working with 31,000 Ft shortly after the agency was founded and was fortunate to be one of their earliest clients. At the time, I was leading marketing on the GOLD BOND business and looking for a creative partner that could help us develop step-change advertising and break through in a highly competitive category. The partnership was incredibly successful, and I saw firsthand their ability to take strong consumer insights and turn them into communications that truly connected with consumers and drove results. Because of that experience, when I later moved into a marketing leadership role at Barr Brands and needed breakthrough creative for the DampRid brand, they were one of my very first calls.
What is the status of this engagement?
The Barr Brands relationship with 31,000 FT began Q4 2018 and continues today.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The strongest evidence is the sustained business performance we experienced during our partnership. On the GOLD BOND business, 31,000 Ft played a key role in helping us develop step-change advertising that enabled the brand to break through in the highly competitive hand and body lotion category. During our partnership, GOLD BOND grew from the #8 selling brand in the U.S. market to the #3 selling brand in just five years. Later, when I brought them to Barr Brands to support DampRid, they helped us develop breakthrough, scalable national advertising—the first of its kind for the brand. Their :15 second creative helped us communicate more clearly and effectively at scale, contributing to stronger brand performance and sustained double-digit CAGR growth during our partnership. Across both businesses, their work consistently translated strong consumer insights into communications that connected with consumers, strengthened brand performance, and drove measurable growth.
How did 31,000 FT Advertising perform from a project management standpoint?
31,000 Ft performed exceptionally well from a project management standpoint. They were highly responsive, organized, and dependable, while also remaining flexible enough to adapt to changing business needs and timelines. What stood out most was how collaborative and integrated they were throughout the process. There was never a sense of an agency-client divide—they operated as a true extension of our team. Communication was frequent and transparent, and they consistently brought the right people to the table at the right times. Whether supporting larger, more complex advertising initiatives or smaller, fast-moving projects, they consistently delivered high-quality work on time and with a strong sense of accountability. Their ability to move quickly without sacrificing the quality of thinking or creative was especially valuable.
What did you find most impressive about them?
What impressed me most was the combination of creative strength and true partnership. 31,000 Ft has a unique ability to take strong consumer insights and translate them into communications that genuinely connect with consumers and perform in-market. They are equally effective at developing messaging rooted in functional consumer needs as they are at creating more emotionally resonant campaigns that deepen brand connection. Just as importantly, their way of working is different from most agencies I’ve partnered with. There is no barrier between agency and client—it genuinely feels like one team working toward the same objective. They bring clients into the process, build on ideas collaboratively, and consistently make the work better through partnership. In my experience, that level of trust and collaboration is where the strongest ideas emerge. The fact that I chose to bring them with me to a second company after a highly successful first partnership says a great deal about the confidence I have in their team and capabilities.
31,000 Ft has been one of the most effective agency partners I’ve worked with in my career. What sets them apart is their ability to take strong consumer insights and translate them into communications that genuinely connect with consumers and perform in-market. Just as importantly, they work in a highly collaborative way. There is no barrier between agency and client—it truly feels like one team working toward the same goal. They bring clients into the creative process, build on ideas together, and consistently make the work better through collaboration. Across two companies and more than 14 years of partnership, their work consistently contributed to stronger brand performance, including sustained double-digit CAGR growth across key brands during our time working together. Whether on large TV campaigns, social and digital advertising, or smaller, fast-moving brands, they consistently delivered high-quality work and strong results.
Are there any areas they could improve?
Over a 14+ year partnership, I can honestly say there have been very few areas for improvement. One of the reasons we continued working together across two companies is because they consistently evolved alongside our business needs. Like any growing agency, there are always opportunities to continue expanding capabilities and scale, but what impressed me most was their willingness to adapt, learn, and continuously improve. They have never been complacent and have consistently brought fresh thinking and strong partnership to the table.
Do you have any advice for potential customers?
Treat 31,000 Ft like a true strategic and creative partner, not just an executional agency. The best outcomes come when there is open collaboration, shared problem-solving, and a willingness to build ideas together. Be clear on the business challenge you are trying to solve and bring them into the conversation early. They are at their best when they can take strong consumer insights and help translate them into communications that genuinely connect and perform. Also, don’t underestimate their range. While they do excellent large-scale advertising work, they are equally effective on social, digital, and smaller, fast-moving brands or initiatives. They bring the same level of care, thinking, and creativity regardless of project size.
UPDATED REVIEW
This review was published on May 5, 2026.
Brand Manager, Household Care Products Company
Manufacturing
Memphis, Tennessee
51-200
Aug 2025 - Nov 2025
Verified
Project summary
31,000 FT Advertising produced how-to and product-use videos for a household care products company. The team was responsible for creating short- and long-form videos and still shots for the client.
Feedback summary
31,000 FT Advertising delivered storyboards, script alignments, and on-site shooting for a series of product videos and display assets. The team's videos received positive feedback from internal and external partners. Moreover, 31,000 FT Advertising's creativity and thoughtfulness stood out.
BACKGROUND
Introduce your business and what you do there.
I’m a brand manager at a household care products company. We develop innovative home improvement and household care products, offering trusted brands to solve everyday problems for homeowners and professionals.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 31,000 FT Advertising to accomplish?
We needed help with creating how-to videos, product-use videos, and still shots.
SOLUTION
What was the scope of their involvement?
31,000 FT Advertising handled all aspects of video production and asset creation. The team created short-form videos (15–30 seconds), longer-form videos (1 minute+), and standard display assets.
What is the team composition?
We worked with 2–5 teammates from 31,000 FT Advertising.
How did you come to work with 31,000 FT Advertising?
Someone referred 31,000 FT Advertising to me. I chose them over other options because they were close to my geographic location, their pricing fit our budget, and they offered good value for the cost.
What is the status of this engagement?
We worked together from August–November 2025, but engage for ongoing opportunities.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
31,000 FT Advertising delivered storyboards, script alignments, board reads, and allowed us to participate with on-site shooting. Many people were excited about the how-to videos and the value they provided to consumers. The videos received positive feedback from internal and external partners.
How did 31,000 FT Advertising perform from a project management standpoint?
31,000 FT Advertising was a great partner in terms of meeting on time and delivering on time. We communicated via virtual meetings, emails, and messaging apps. They were flexible with our schedule and accommodated whatever timing we needed.
What did you find most impressive about them?
31,000 FT Advertising was scrappy — they were creative and thoughtful in how to get the best shots for us. The team rolled up their sleeves whenever needed to ensure the best content was developed for our brands.
Are there any areas they could improve?
N/A
STAR RATINGS
Overall rating: 5.0
Quality: 4.5
Cost: 5.0
Schedule: 5.0
Willing to refer: 5.0
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS
