MADX Digital

BACKGROUND

Introduce your business and what you do there.

I’m the growth marketing manager of a company that provides intuitive software that enables businesses to measure, manage, and report their environmental, social, and governance (ESG) performance at any stage of their ESG journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish for KEY ESG’s growth marketing efforts?

I hired MADX Digital to increase our online visibility and ensure that any buyers searching online could find us easily.

SOLUTION

What was the scope of their involvement?

MADX Digital has a delivery team that includes specialists for content writing, technical site optimizations, backlink building, PR strategists, and project management professionals.

What is the team composition?

We work with 2–5 teammates from MADX Digital.

How did you come to work with MADX Digital?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and aligned company values.

What is the status of this engagement?

We started working with them in November 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website traffic has tripled, and we’ve significantly grown our online presence. Our website health has also improved from 44/100 to 99/100. We’ve also seen an increase in search rankings across many of our key buying intent phrases like “best ESG platform” and “best ESG platform for enterprises.”

How did MADX Digital perform from a project management standpoint?

They always deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

They have a really knowledgeable team with strategic advice.

Are there any areas they could improve?

No, I highly recommend their service.

BACKGROUND

Please describe your company and position.

I am the Growth Manager of Outra

Describe what your company does in a single sentence.

Data company, focusing on predictive data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MADX Digital to accomplish?

• Build links and references that improve SEO performance

SOLUTION

How did you find MADX Digital?

Online Search

Why did you select MADX Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MADX Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

30 back links monthly 

Clear SEO advice

Marketing support/website transition

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improve traffic flow to the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very Professional, Ontime and great at expert advice when needed.

What was your primary form of communication with MADX Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Great at explaining their decision making clearly, never had issues explaining complex issues for non - SEO experts. 

Are there any areas for improvement or something MADX Digital could have done differently?

No, they were a pleasure to work with! 

BACKGROUND

Please describe your company and your position there.

Solo Founder & Engineer of Good Annotations, a software made during the Pandemic to help teams work online & remotely.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MADX Digital, and what were your goals?

I hired MADX Digital to help with our SEO Content Strategy & Backlink building services. Our goal was to grow organic traffic & organic user acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found that MADX are directly focused on SaaS SEO & Link Building which is exactly our space and the services we needed to help build our organic acquisition.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of the work was for MADX to perform competitive analysis & keyword research to first come up with a content strategy for my business. MADX defined an awesome landing page strategy that was focused on not only acquiring traffic but users to my platform. MADX was also responsible for managing the content calendar, writing & publishing our content doing an amazing job at it. As well as content they also helped build links to our website really helping drive organic traffic to the site.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an account manager, also called Perry and then a couple of Subject Matter experts in the Content & Backlinking teams. The SMEs provided us the deliverables & Perry made sure we had eveyrhting we needed on the project level.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We grew our website traffic from 0 to 6,000 organic monthly and acquired ~10,000 leads in the time we worked with MADX. all in all a great experience and we got the results we were looking for.

Describe their project management style, including communication tools and timeliness.

very very organised. we communicated via Google Docs for feedback in deliverables & slack was used for day to day communication.

What did you find most impressive or unique about this company?

The organization & processes the team had were very impressive and were able to produce quality results for us.

Are there any areas for improvement or something they could have done differently?

If i had the budget i would have asked to create more content. overall they are a slightly more expensive agency for SEO but you get what you pay for.