Lucid Reality Labs

BACKGROUND

Please describe your company and position.

I am a Sr Specialist, Digital Content Innovation of Universal Destinations & Experiences

Describe what your company does in a single sentence.

Universal Destinations & Experiences (UDX) is a global entertainment company that creates immersive theme parks, resorts, and interactive experiences built around popular film and game franchises. Its core offerings include destination theme parks like Universal Orlando and Universal Studios Hollywood, on-site hotels and vacation packages, and premium services such as Express Pass and VIP tours. UDX enhances the guest experience with themed dining, merchandise, and seasonal events like Halloween Horror Nights, while integrating digital tools like mobile apps and virtual queues to support the full visitor journey. By combining storytelling, advanced attractions, and interactive elements, including emerging AR and gamified experiences, UDX delivers a multi-day, highly engaging entertainment ecosystem that extends beyond the park visit itself.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• Enhance guest engagement through interactivity and gamification, creating deeper, more participatory experiences.
• Support innovation in emerging formats (VR, AR, MR, AI) to expand pre-, during-, and post-visit engagement.
• AR/VR Development and AI Development
• Prototype and produce interactive concepts to help visualize early-stage ideas and secure stakeholder alignment.
• Provide technical development and platform integration, ensuring solutions are feasible and scalable across devices.
• AR/VR Development and AI Development

SOLUTION

How did you find Lucid Reality Labs?

Online Search

Why did you select Lucid Reality Labs over others?

• Great culture fit
• Company values aligned

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Epic AR Portals

Scope of Work

Lucid Reality Labs was engaged to concept, design, and develop a augmented reality portal experience that could bring the worlds of Epic Universe into a mobile or social AR format. The goal was to create a visually compelling, interactive experience that allowed users to “open” immersive gateways into key lands or themed environments, helping build excitement and emotional connection ahead of visitation. The work involved a blend of creative ideation, 3D/environment visualization, UX design, technical AR implementation, and platform optimization, while ensuring all content aligned with Universal’s brand standards and any applicable IP restrictions.

Key Deliverables

AR portal concept development

• Initial creative concepts for how users would discover, place, and interact with portals
• Experience flow defining the user journey from entry to exit
• Recommendations for visual style, interactions, and environmental reveals

3D portal and environment assets 

• Custom portal designs with branded visual treatment
• Stylized or semi-realistic environmental scenes representing Epic Universe destinations
• Supporting VFX such as glow, particles, transitions, and portal activation effects

User interaction design

• Placement mechanics for portal viewing in real-world space
• Tap / open / enter behaviors for engagement
• Guided cues or prompts to improve usability and immersion

Technical AR development

• AR functionality for world placement and scale
• Optimization for intended distribution platform(s) such as mobile AR or social AR
• Performance tuning for stable rendering and user accessibility

Experience polish and testing

• QA support across devices/platform requirements
• Refinement of animation timing, portal transitions, and visual clarity
• Feedback-driven iteration based on stakeholder review

Presentation / prototype materials

• Prototype builds or proof-of-concept demonstrations
• Visual mockups and experience documentation for internal review
• Materials that helped stakeholders evaluate future rollout potential

Overall Objective

The Epic AR Portals project was intended to translate Epic Universe world-building into a shareable, first-person digital experience, generating anticipation, driving awareness, and offering a new way for audiences to preview Universal’s immersive environments before physically arriving.

2. UHU Character Face AR Filter

Scope of Work

Lucid Reality Labs was engaged to create a character transformation AR filter for Universal Horror Unleashed (UHU) that allowed users to embody the aesthetics of featured horror characters through face-based augmented reality. The objective was to deliver a social-first, engaging, and visually striking experience that could support marketing, organic sharing, and audience participation while remaining compliant with creative, legal, and Entertainment guidelines. This included face tracking development, character treatment design, animation logic, effect transitions, UX simplification, and platform deployment preparation.

Key Deliverables

Character face filter concepting

• Definition of the transformation idea and how the user would become or resemble the featured character
• Creative direction for tone, intensity, and visual impact
• Mapping of how the effect would fit within the UHU brand and campaign goals

Facial AR design and asset creation

• Custom facial overlays, textures, and distortion treatments
• Character-inspired makeup, skin treatments, eyes, scars, shadows, or supernatural enhancements
• Additional atmospheric elements to heighten the horror feel

Face tracking and animation logic

• Real-time facial tracking for accurate placement
• Trigger-based animations tied to tap interaction
• Dynamic transitions into and out of the transformed state

Environment / support elements

• Supplemental visual effects such as smoke, lighting flicker, mist, or ambient horror overlays

Technical build and optimization

• Social AR implementation for the intended platform
• Performance optimization across supported devices
• UX simplification to ensure the effect was intuitive and shareable

Review and refinement support

• Iteration against internal feedback from marketing, creative, and legal stakeholders
• Adjustments to likeness intensity, readability, or usability
• Finalized version prepared for testing and campaign use

Overall Objective

The Character Face AR Filter was designed to turn audiences into active participants in the horror brand, increasing engagement, encouraging social sharing, and giving fans a personalized way to connect with Universal Horror Unleashed.

3. UHU Vampire Queen AI AR Experience

Scope of Work

Lucid Reality Labs was tasked with designing and delivering an enterprise-scale interactive and operational AI-powered WebAR experience centered on the Vampire Queen character for Universal Horror Unleashed. The experience was developed as a conversational AI encounter accessible via mobile and PC through a Unity WebAR application, allowing users to enter a 180° digital environment, and interact with the Vampire Queen in real time through spoken prompts and AI-generated responses. The overarching goal was to create a high-impact, character-led digital activation that blended storytelling, technical innovation, and operational scalability to deepen fan engagement and guide users toward the Horror Unleashed brand ecosystem.

Key Deliverables

• AI conversational character design and behavior framework
• Dialogue flow anchored in Horror Unleashed knowledge and lore
• Character intro message and guided conversation prompts
• User question-and-response interaction logic
• Conversation end-state behavior after five exchanges or poor user engagement, triggering the Queen’s bat-dissolve exit and redirect to the Horror Unleashed website

Unity WebAR Application Development

• Unity Game Engine-based WebAR application
• WebGL deployment for browser-based use
• 180° 3D environment that opens after user onboarding
• Support for both mobile and desktop/PC access
• Character presentation environment for the Vampire Queen encounter

User Onboarding and QR Entry Workflow

• QR code activation and launch flow
• Browser-based landing and entry into the experience
• Permission modal management for: general access confirmation; motion and orientation permissions; microphone permissions; camera permissions
• Transition from camera/scan entry into the interactive WebAR environment

Voice AI and Speech Interaction System

• Push-to-talk microphone input UX (“press and hold mic”)
• Speech-to-text conversion pipeline for user input
• LLM-driven response generation using Claude Sonnet 3.7
• Text-to-speech playback using a custom cloned voice via ElevenLabs
• Predefined intro audio generation and playback
• Return of both audio and text responses to the Unity application for display and playback

Knowledge Base and AI Response Governance

• Horror Unleashed knowledge base integration
• Retrieval Augmented Generation (RAG) structure for verified-source response generation
• Prompt design for conversational AI behavior and thematic tone
• Content governance limiting the system to verified Horror Unleashed information sources

Dynamic Emotion and Animation System

• iXR Emotion Recognition API integration
• Sentiment analysis of response audio across five emotional classes
• Emotion intensity scoring from 0–1 for each class
• Time-based breakup of response audio so the Queen’s expressions could evolve during speech
• Vampire Queen Animation Controller mapping emotion values to facial/body animation parameters
• Additive emotional layering (e.g., joy + surprise) for richer and more nuanced character performance

Experience Logic and Conversion Flow

• Conversation-turn counter / sub-agent that tracked exchanges
• End-call flag logic sent back to the Unity app after five exchanges
• Character exit animation in which the Vampire Queen dissolves into bats
• Redirect experience to the Horror Unleashed website / ticketing funnel

Hosting, Infrastructure, and Operational Platform

• GitLab Pages hosting for the live web app
• Integration of Lucid’s internal iXR platform for custom XR capabilities
• Coordination between client layer, Unity WebGL app, ElevenLabs, Anthropic, and iXR systems
• Solution architecture diagram documenting the full technical ecosystem and data flow

Security, Privacy, and Compliance Controls

• Verified-source-only response design via strict prompting and RAG
• ElevenLabs configured in zero data retention mode
• No persistent storage of conversation data on iXR infrastructure
• TLS-encrypted communications across the experience stack
• Enterprise security positioning supported by ISO 27001:2013 / GDPR-related certification language included in the walkthrough

Overall Objective

The overall objective of the AI Powered Vampire Queen project was to create a scalable, immersive conversational AI WebAR experience that blends storytelling, technology, and marketing to deepen audience engagement with Universal Horror Unleashed. The experience was designed to allow users to directly interact with a character-driven AI persona in real time—uncovering lore, exploring event details, and building emotional connection—while guiding them through a controlled journey from discovery (via QR entry) to engagement (conversation) and ultimately to conversion (website/ticketing). At its core, the project aimed to function as an enterprise-scale interactive and operational platform that not only delivered a memorable, shareable horror experience but also supported consistent content delivery, brand alignment, and measurable guest interaction at scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Epic AR Portals: Within its first month, Epic AR Portals generated 125,791 users reached and 124,985 pieces of user-generated content, driven entirely through organic engagement with no paid media support, demonstrating strong inherent shareability and audience interest.

UHU Character Face AR Filter: With minimal paid support, the UHU Character Face AR Filter expanded campaign reach by 30%, generating 140K incremental unique Snapchat users beyond the core audience. The lens also outperformed engagement benchmarks, achieving an average lens time of 7 seconds compared to the 4–6 second benchmark, indicating strong user interaction and retention.

UHU Vampire Queen: The UHU Vampire Queen delivered a robust set of operational outcomes through the deployment of a live, enterprise-scale Unity WebAR conversational AI experience accessible across mobile and desktop. The experience enabled real-time voice interaction powered by speech-to-text, LLM-driven responses, and custom voice synthesis, alongside dynamic emotion-based animation that enhanced character realism. A structured interaction model, capped at five exchanges, guided users through a controlled narrative journey, culminating in a direct redirect to the Horror Unleashed website, reinforcing conversion intent. The platform also demonstrated enterprise readiness, supported by verified-source AI grounding, zero data retention, encrypted communications, and scalable infrastructure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lucid demonstrated strong project management across these engagements, consistently delivering key components in alignment with project timelines and milestone expectations. Deliverables have been executed on schedule, enabling timely internal reviews, iteration cycles, and campaign readiness.

From a collaboration standpoint, Lucid was highly responsive to evolving project needs, incorporating feedback from cross-functional stakeholders (creative, technical, and legal) and adapting quickly to changes in scope, platform requirements, or compliance considerations. Their team maintained clear communication throughout development, providing regular updates, walkthroughs, and technical guidance to ensure alignment at each stage.

Additionally, Lucid showed flexibility and problem-solving agility, particularly when navigating emerging technologies such as WebAR, conversational AI, and social AR deployment constraints. Their ability to bridge creative vision with technical execution, while remaining attentive to stakeholder input and timelines, contributed to smooth project delivery and overall program success.

What was your primary form of communication with Lucid Reality Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about Lucid Reality Labs is how naturally they bring together creative storytelling and technology. They don’t just build AR or AI experiences, they create fully integrated, character-driven interactions that feel cohesive and purposeful. The Vampire Queen experience is a great example, where conversational AI, voice, and animation all work together seamlessly to make the character feel responsive and alive.

They’re also especially strong at taking complex ideas and turning them into something tangible and usable. They understand both the creative intent and the technical realities, and they’re able to bridge that gap in a way that keeps projects moving forward without losing the original vision.

Another thing that sets them apart is their focus on scalability and real-world application. Their work isn’t just innovative, it’s built to function reliably across platforms, meet security and compliance needs, and support broader campaign goals.

Overall, what’s most impressive is their ability to create experiences that feel both technically sophisticated and genuinely engaging, without one coming at the expense of the other.

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

We would have appreciated a bit more transparency from Lucid around how resources were being allocated when multiple priority projects were happening at the same time. Having clearer visibility into team bandwidth and potential trade-offs would have helped align expectations earlier. That said, Lucid has always been responsive, collaborative, and clear in their communication, and they worked closely with us to adjust timelines and deliverables when priorities shift. Strengthening that upfront visibility would help make an already strong partnership even more effective.

BACKGROUND

Please describe your company and position.

I am the CTO of Harvard MedTech

Describe what your company does in a single sentence.

Harvard MedTEch's Vx Therapy is a trauma recovery program that offers holistic and non-invasive healing delivered in the comfort of the patient's home. The program utilizes virtual reality coupled with behavioral coaching to help patients manage pain, anxiety, depression, sleep disruption, and PTSD-related symptoms. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• Port our Vx platform from a retired VR headset to another VR headset that would position HMT to scale and grow
• Lucid Reality Labs provided Software development engineering and end-to-end quality assurance testing

SOLUTION

How did you find Lucid Reality Labs?

Online Search

Why did you select Lucid Reality Labs over others?

• Great culture fit
• Company values aligned
• Expertise and Knowlege

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lucid Reality Labs provided the following deliverables:

1. Code review report and recommendations.

2. Analysis of the tech documentation.

3. Porting Vx Therapy Program to the new headset

4. Estimation of the recommended features and improvements

The Company used an iterative Agile-based approach to retain flexibility in improving the experience based on our feedback and provided enough visibility and transparent communication.

We communicated daily (or as required) and received Weekly Project Activity reports. At the end of each iteration, we held Sprint Review meetings to discuss the progress and give feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our legacy headset was no longer being manufactured.  Lucid Labs enabled us to quickly and easily move to a new manufacturer. Without their efforts we would not have been able to grow our business.

The project was delivered on time and within budget, even a bit ahead of the deadline.  This was crucial as we had a firm date to get the new headset to market, which Lucid Labs met.

As initially we had no internal QA, Lucid Reality Labs was also our QA team. We had an amazing experience working with their developers too.  The whole team gave me confidence and allowed me to spend significantly less time on oversight than I had previously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lucid Labs project management was very effective. They put realistic plans in place and provide regular status updates on their progress against the plan. They were also very concientious related to scope and budet.  The project was delivered ahead of schedule and under budget.

What was your primary form of communication with Lucid Reality Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I really like about working with Lucid Reality Labs is their deep domain expertise specific to patient-delivery VR healthcare, their understanding of the governmental regulatory requirements that can impact our product viability, and their ability to integrate those requirements across our product roadmap. 

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

Not in this case.

BACKGROUND

Please describe your company and position.

I am the Sr Market Development Manager of Medtronic

Describe what your company does in a single sentence.

Medtronic is a global leader in healthcare technology, developing and delivering innovative medical devices and therapies that improve the lives of millions of patients worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• Goal 1. Develop VR Tracheostomy Simulation. Our goal was to develop a Virtual Reality Tracheostomy Simulation that would train medical professionals in performing the tracheostomy procedure while realistically replicating the Intensive Care Unit (ICU) environment. The simulation includes virtual patients, medical equipment, clinical conditions and procedural workflows for tracheostomy cases. We engaged Lucid Reality Labs to design and develop this experience as both a product demonstration and an educational tool for medical training. The project featured three complex patient scenarios, including difficult airway and ventilator-associated pneumonia (VAP) cases. Lucid’s team delivered an exceptionally realistic and interactive simulation, combining procedural guidance, hands-on decision-making, and integrated analytics that provide detailed performance feedback. The result is a highly immersive and effective training solution that enhances both skill acquisition and procedural confidence among medical professionals.

SOLUTION

How did you find Lucid Reality Labs?

We've been working together before on several projects.

Why did you select Lucid Reality Labs over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included designing and developing an interactive, immersive VR training experience that meets specific learning objectives for tracheostomy education. Lucid Reality Labs was responsible for creating intuitive user flows and realistic clinical scenarios to ensure the experience felt natural, engaging, and effective for medical professionals.

Key deliverables included:

●      Designing interactive and immersive scenarios aligned with the learning objectives, ensuring a smooth and intuitive user experience throughout the training.

●      Developing hyper-realistic 3D digital twins of the ICU environment, medical equipment, and virtual patients to accurately replicate real-world conditions and enhance clinical immersion.

●      Building and integrating an analytics system that tracks user actions, provides personalized feedback, and helps improve procedural performance and learning efficiency.

Together, these deliverables resulted in a high-fidelity, data-driven VR simulation that combines realism, interactivity, and measurable outcomes to elevate medical training standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Early evaluations demonstrated high user satisfaction and strong engagement, with participants praising the simulation’s realism, interactivity, and clarity of procedural guidance. The integrated analytics system captured performance metrics such as procedure time and accuracy, showing steady improvement across multiple sessions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and the customers needs are at the center of evertthing they do.

What was your primary form of communication with Lucid Reality Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Lucid Reality Labs' innovative approach was impressive.

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of VIZQ. We’re developing an AI-driven speech therapist. Our solution helps children with autism, Down syndrome, and other developmental delays get access to speech therapy inside VR.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We hired them to custom-build our entire platform, including a HIPAA-compliant front- and backend dashboard. They also built the VR experience and coded the AI algorithm that handles our prompting generator.

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs built a custom software that we could deploy and operate independently. They implemented AI algorithms to manage the prompting and workflow of our software. The software would take a child with developmental learning delays or autism and take each step of an interaction. It would give them as much or as little help as they needed every step of the way to complete an activity.

We used smart prompting, which cued a child to do a certain action. The algorithm identified correct and incorrect responses and deployed an appropriate prompt to get the child to do it accurately. If there were multiple errors, the algorithm identified those and delivered additional assistance to help them achieve each goal.

Over time, as the child became proficient, the AI would identify the best learning method and decrease the levels of assistance. The child would then be able to do it more on their own and eventually step into the real world to perform the new learning skill.

When we started testing, they helped us ensure that the system continued to operate properly. We ran thousands of simulated tests to ensure everything worked efficiently and correctly.

What is the team composition?

I worked with many teammates from Lucid Reality Labs, including their marketing team, development team, CTO, CEO, UX/UI developers, and Unity developers. Willy and Stas were also part of the team. 

How did you come to work with Lucid Reality Labs?

I found them on Clutch. I scheduled a meeting, and their CEO took that initial meeting with me. We discussed the project and what we wanted to build. It was exciting for both of us. I shared a drafted blueprint of what we wanted to build, and they scoped it out and gave us a fair price. We used three other companies to gauge our choices and went with Lucid Reality Labs.

How much have you invested with them?

I spent around $110,000 on their services. 

What is the status of this engagement?

The project lasted from September–December 2024. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The product was visually incredible and sophisticated. It was a brand-new technology. We could interact with a child in real-time and collect live data within milliseconds in the backend dashboard. We used it with children, and they could display their skills in the real world after using the software.

How did Lucid Reality Labs perform from a project management standpoint?

Overall, they were great. They were highly communicative with us. Every time we had a need, they stepped in and took care of it immediately. They were a fantastic team to work with. It was a great experience throughout.

We communicated constantly with them and had multiple meetings every week. They showed us the product, let us test it, and sought our insights to ensure they built what we wanted. We used a combination of Slack, email, and Zoom calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Willy and Stas truly helped us bring the project to life.

What did you find most impressive about them?

I was impressed with many things. The whole team supported my company every step of the way to maximize the impact of what we were doing. The level of service was impressive. They built an amazing product and delivered an excellent customer experience. They made us feel supported every step of the way.

Are there any areas they could improve?

No, there weren’t any. They were spot on. They were prompt with all communications and did a great job.

Do you have any advice for potential customers?

If you don’t ask, you don’t know. If you ask, they’ll bend over backward to give you what you want.

BACKGROUND

Introduce your business and what you do there.

I’m a senior product manager at a public safety technology company building a VR product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We needed to develop a mixed reality (MR) prototype. We wanted to explore the use of MR technology and see if it would perform at the quality we needed to build something for our customers.

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs developed an MR prototype for us. It was a prototyping effort to evaluate the technology. We provided Lucid Reality Labs with detailed requirements, and they came back with a tentative project schedule. They developed the prototype in Unity and delivered it in biweekly sprints. The team delivered versions of the prototype so that we could give feedback and reevaluate the priorities. Throughout the process, we gave the team feedback until they delivered the final prototype.

What is the team composition?

We worked with a senior Unity developer, a Unity developer, a 3D animator, and a project manager. A technical lead, Willy, was also very involved in the project and joined all of our meetings.

How did you come to work with Lucid Reality Labs?

I found them on Clutch. I had worked with them previously when I was at another company, which is when I found them. I chose them due to their technical expertise and the other products they had worked on; I was impressed by the quality of their work and the structure of the team. We were looking for some flexibility because it was a prototype, and their proposal accounted for that really well compared to others that we looked at.

How much have you invested with them?

We spent about $100,000.

What is the status of this engagement?

We worked together from August–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lucid Reality Labs’ work met our expectations. Since this was a prototype development, we never planned to release it to users, so we don't have quantitative metrics.

How did Lucid Reality Labs perform from a project management standpoint?

They delivered the work on time and on budget. We had some requirements that we didn't expect to fit into the project, and Lucid Reality Labs was able to complete most of them while being ahead of schedule. We communicated via Slack and phone calls and met weekly. They managed the project using Jira and shared an export of their work, the sprint, and task details with me weekly.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I’d like to give a shout-out to Willy, who worked really closely with us.

What did you find most impressive about them?

They were very flexible and adapted to our needs.

Are there any areas they could improve?

There was nothing they needed to improve; the engagement went really well.

Do you have any advice for potential customers?

Communicate any ideas or changes that you're unsure they can incorporate into the product that you’re developing because Lucid Reality Labs is really flexible. There were times when I thought they wouldn’t be able to do something, but I brought it up, and they made it work.

BACKGROUND

Introduce your business and what you do there.

I’m the worldwide manager of communications for a medical devices company's product line.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We reached out to Lucid Reality Labs to produce a promotional video. We had an existing video that we needed to update to show the functionality of our instruments.

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs helped us with video production. We had a kickoff call to discuss the project's scope and deliverables. We provided the team with materials and instructions on what we needed to update on the video. Lucid Reality Labs returned to ensure the scope of work was correct and then moved forward to update the video. We had several rounds of additional edits and Lucid Reality Labs delivered a five-minute video with 3D animations.

What is the team composition?

We worked with four teammates overall. Tatiana was on the kickoff call, and Alex was our day-to-day contact. We also worked with one or two creative teammates who designed the video.

How did you come to work with Lucid Reality Labs?

Lucid Reality Labs was an internal referral. The team was already working with our lab automation team on the VR technology they use, who referred our communications department to Lucid Reality Labs.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together from April–September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used this video as part of our promotional tactics that reached up to 30 affiliates worldwide. The final video exceeded our expectations, and we were very impressed overall. Lucid Reality Labs made a lot of suggestions that enhanced the quality of the video beyond what we thought we could do.

How did Lucid Reality Labs perform from a project management standpoint?

Lucid Reality Labs delivered work on time and within budget. The team came in at an exceptionally low cost and was very affordable. Lucid Reality Labs' communication was efficient via phone calls, emails, and Google Meet. We collaborated via Google Drive. 

What did you find most impressive about them?

Lucid Reality Labs delivered an even better product than we envisioned.

Are there any areas they could improve?

I can't think of any areas for improvement for the team.

Do you have any advice for potential customers?

I highly recommend working with Lucid Reality Labs because they have a fantastic creative team, and what they did for the cost was excellent.

BACKGROUND

Please describe your company and position.

I am the Product Manager of an education company 

Describe what your company does in a single sentence.

Teach life-saving skills

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

Transform the way we deliver services to offer critical, life-saving education through innovative XR solutions

SOLUTION

How did you find Lucid Reality Labs?

• Online Search
• Clutch Site

Why did you select Lucid Reality Labs over others?

• High ratings
• Pricing fit our budget
• Impressive 3D Art Assets

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project consisted of a custom VR experience on the Oculus Quest 2 headset to train students in core cognitive skills needed for life saving rescues. Two custom environments were created to host a collection of eight immersive and engaging scenarios to achieve learning objectives. A custom web application Admin Panel was also developed by Lucid Reality Labs to assign training modules and review performance metrics collected from trainees in the VR training scenarios. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The solution was designed to be easily scalable with integrations to our internal learning center providing access to all students that are trained annually on our system (200,000+).

The VR solution was designed to be easily scalable with integrations to our internal learning center providing access to all students that are trained annually on our system (300,000+).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Lucid Reality Labs was a seamless experience. They consistently delivered all items on time. Our company supplied the subject matter expertise and product requirements, while Lucid Reality Labs’ technology leads managed the development process efficiently. They received our requirements, broke down tasks, and delivered according to the provided estimates. When we offered feedback, they communicated any reprioritizations clearly and acted on our feedback promptly.

What was your primary form of communication with Lucid Reality Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The development team’s innovative approach to enhancing our training experience cultivated a highly collaborative environment. Biweekly retrospective meetings between the Lucid development team and our product team ensured our process remained agile, welcoming new ideas and suggestions for improvement. Lucid Reality Labs provided comprehensive support across all channels to promote and ensure the project's success. From the marketing team assisting with award applications to the growth and connection support with industry partners like Meta, Lucid’s assistance extended well beyond the development milestones.

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

A few minor preferences and suggestions for future work: communicating primarily on our internal messaging platform, Microsoft Teams, instead of Slack. Additionally, it would be beneficial to provide more comprehensive project and technical documentation for smoother project handovers.

BACKGROUND

Introduce your business and what you do there.

I'm the head of the anesthesiology department at the University Hospital of Lausanne, Switzerland (CHUV).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We were trying to bring innovation in the field of education for physicians, doctors, and anesthesiologists using VR.

SOLUTION

What was the scope of their involvement?

Initially, I provided Lucid Reality Labs with some idea of my needs, as well as with 2–3 clinical scenarios for what we needed. The team has worked on these scenarios to design and develop the solution. This solution uses VR and custom software tailored for VR headsets. Since the launch, Lucid Reality Labs has worked on the feedback I provide to continuously improve the solution.

What is the team composition?

We’ve worked with around 5–6 teammates from Lucid Reality Labs.

How did you come to work with Lucid Reality Labs?

I found them online.

How much have you invested with them?

We've spent between $40,000–$80,000.

What is the status of this engagement?

We've been working together since 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The solution designed by Lucid Reality Labs has generated a change in the practice for users, challenging my team and making them aware that innovation can actually have an effect on human problem management. Overall, they've been above expectations.

How did Lucid Reality Labs perform from a project management standpoint?

They've delivered on time and on budget.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Alex (Founder & CEO) has been instrumental, as he has always followed up on the project very closely.

What did you find most impressive about them?

Throughout the project, Lucid Reality Labs has provided some interesting ideas on how we can improve the solution. These ideas have come from their own background, as these have been ideas I didn't have before.

Are there any areas they could improve?

There's nothing Lucid Reality Labs could improve on. I'm very happy with them, and every time I have an issue, I call Alex. He's very reactive and helps me find a solution within his team.

Do you have any advice for future clients of theirs?

I recommend working with Alex. He'll be instrumental in finding the right solution and the right people for your project. Talk to Alex and make sure he understands your needs.

BACKGROUND

Please describe your company and position.

I am the Senior Research Associate of Doxy.me Inc.

Describe what your company does in a single sentence.

Telemedicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lucid Reality Labs to accomplish?

• Help us navigate and set parameters on goals for a VR project.
• Deliver an elegant, simple, user-friendly, multi-user VR experience for our customers.
• Keep us grounded and informed throughout the process and its many changes in direction.

SOLUTION

How did you find Lucid Reality Labs?

• Online Search
• Referral

Why did you select Lucid Reality Labs over others?

• High ratings
• Great culture fit
• Outstanding record and success in relevant areas to our project

How many teammates from Lucid Reality Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Lucid Reality Labs team worked with us across 5 key delivery phases:

1. Discovery phase, to set the parameters of the project based on our preliminary ideation. 
2. Delivery of a minimally viable product, so we can test feasibility with end-users. 
3. Major content additions to meet the specifications of our project. 
4. Iterative improvements to UX/UI, implementation of some third party extensions, and finalization of the VR environment. 
5. Technical and back-end work to prepare for final handoff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The 5 delivery phases previously described.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Lucid Reality Labs team has been consistently ahead of schedule. In the one case where they needed more time to work on something, they let us know far in advance and explained in detail why it was the case. They provided regular updates via emailed progress reports, and constant communication via instant messaging. Overall, the Lucid team has been unusually communicative and clear!

What was your primary form of communication with Lucid Reality Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their diverse experience was incredibly valuable, especially during the discovery phase as our team was inexperienced in VR development and uncertain about options and directions. Lucid's team was clear from the beginning that anything is technically possible, but they would nudge us towards choices that made the most sense for our project goals and scope. We felt very understood and handled with care throughout the whole process.

Are there any areas for improvement or something Lucid Reality Labs could have done differently?

Very minor: using premade assets could have simplified a tiny part of the project. We were not really aware this was an option until later. Once we discussed it with Lucid, this ended up working well for our project.

BACKGROUND

Introduce your business and what you do there.

I am the international medical science liaison-EMEA for a medical device company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lucid Reality Labs?

We were running a lot of educational activities to show the impact of our technology on lung diseases. We were looking to hire a company that had good experience with 3D visualization or AR and brought Lucid Reality Labs in for VR development. 

SOLUTION

What was the scope of their involvement?

Lucid Reality Labs was responsible for developing the technology to show the impact of our medical device in a 3D VR format. One of our goals with this version was to keep everything simple because we plan to add advancements down the line. We gave their team clinical studies and the data we wanted to visualize, and they devised how to imagine it. 

What is the team composition?

We primarily worked with a project manager. 

How did you come to work with Lucid Reality Labs?

I had worked with Lucid Reality Labs previously. We knew they had a good reputation for working with and understanding medical devices, so we contacted them. 

What is the status of this engagement?

We worked together between August–October 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve tested the technology at a few events, and people have responded positively to it. It is a good way of visualizing our data; we think they did a great job. 

How did Lucid Reality Labs perform from a project management standpoint?

Lucid Reality Labs supplied strong project management throughout the engagement. We communicated via Zoom, Microsoft Teams, and emails. 

What did you find most impressive about them?

We think they’re a great company and were impressed with their knowledge regarding our industry. We also appreciated that they were approachable and worked quickly. Lucid Reality Labs was an innovative company that brought creative ideas to the table. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Debrief Lucid Reality Labs’ team on what you need and your expected outcome. The more you prepare and give them, the more innovative they can be.