Anderson Collaborative™

BACKGROUND

Please describe your company and position.

I am a department lead for Musuem of Illusions

Describe what your company does in a single sentence.

The Museum of Illusions Toronto and Montreal is an interactive edutainment destination where visitors can immerse themselves in over 70 captivating exhibits that challenge perceptions and play tricks on the mind.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• To reach a larger audience and convert them into potential guests through targeted Google and Meta ads
• Significantly increasing our visibility and engagement across these platforms

SOLUTION

How did you find Anderson Collaborative™?

Referral

Why did you select Anderson Collaborative™ over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:
Anderson Collaborative™ was hired to increase visibility and drive ticket sales for the Museum of Illusions Toronto and Montreal through targeted digital marketing campaigns, primarily focusing on Google and Meta (Facebook and Instagram) advertising platforms.

Key Deliverables:

Google Ads Management:Implementing and optimizing search and display ad campaigns
Targeting potential guests interested in interactive experiences and illusions

Meta (Facebook and Instagram) Ads Management:Creating and managing ad campaigns across Facebook and Instagram. Developing engaging content to attract and convert potential visitors

Social Media Growth:Increasing follower count and engagement on Facebook and Instagram
Creating and implementing strategies to boost organic reach and interactions

Conversion Optimization:Designing ad campaigns and landing pages to convert ad viewers into ticket buyersImplementing retargeting strategies to re-engage potential visitors

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Results:
Facebook Performance:772% increase in reach
17,800 interactions
1,800 new followers

Instagram Performance:8,278% increase in reach
150,000 interactions
9,500 new followers

Overall Impact:125% increase in ticket sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We partnered with Anderson Collaborative to enhance our digital marketing efforts, and their project management skills have been exceptional. They consistently delivered all items on time, ensuring our campaigns ran smoothly and effectively. Their team was highly responsive to our needs, adapting strategies as necessary to maximize our reach and engagement. Thanks to their expertise, we've seen significant growth in our social media presence and ticket sales. We highly recommend Anderson Collaborative™ for their professionalism and commitment to achieving outstanding results.

What was your primary form of communication with Anderson Collaborative™?

Virtual Meeting

What did you find most impressive or unique about this company?

Anderson Collaborative commitment to building strong partnerships with clients, ensuring transparency and mutual success. Their extensive network with industry leaders in social media, technology, and analytics enables them to deliver innovative and tailored marketing solutions. Additionally, their unique four-step process emphasizes strategic planning, creative solutions, and data-driven results, which has proven effective in significantly increasing visibility and engagement for their clients. Overall, their dedication to understanding individual client needs and driving impactful results sets them apart in the competitive marketing landscape.

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

None. Anderson Collaborative™ has been exceptional in their responsiveness, creativity, and commitment to delivering results, making our collaboration a truly positive experience. 

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of LOL Entertainment

Describe what your company does in a single sentence.

We own and operate location based entertainment concepts in Chicago, Philadelphia, Scottsdale, and Pittsburgh.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• Multi-Channel Paid Media Management
• Data Management, Analytics, and Reporting
• Ongoing Consultation and Support as Needed

SOLUTION

How did you find Anderson Collaborative™?

Referral

Why did you select Anderson Collaborative™ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Anderson Collaborative™ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Anderson Collaborative to manage the digital marketing strategy for 4 location-based entertainment concepts. The scope of work includes:

1. multi-channel paid media management
2. always-on data management, analytics, and reporting
3. ongoing consultation and flex support as needed.

Deliverables include:

1. deploy all paid media efforts
2. ongoing optimization and introduction of new creative/targeting tests
3. weekly meetings to review paid media returns,
4. access to cross-channel marketing dashboard for all analytics
5. generate compounding growth over time by making consistent improvements based on learnings from testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Anderson Collaborative has been instrumental in helping us develop a more effective digital marketing strategy. Their innovative ideas for ad creatives have significantly improved our strategy, leading to a much stronger return on ad spend compared to our previous agency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anderson Collaborative boasts a robust project management team that excels in clear and efficient communication. Their proactive approach keeps us at the forefront of campaign planning, ensuring we're always ahead of the curve. Additionally, their accessibility and responsiveness to our inquiries are truly commendable.

What was your primary form of communication with Anderson Collaborative™?

Virtual Meeting

What did you find most impressive or unique about this company?

Anderson Collaborative has an impressive track record in digital marketing management, showcasing their knowledge and skill in handling campaigns similar to ours. Their innovative team is always up to date with the latest trends, ensuring our strategies are cutting-edge.

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

None. We are pleased to continue working with Anderson Collaborative!

BACKGROUND

Introduce your business and what you do there.

I’m an executive for a full-service media company in Texas. We specialize in the music industry, festivals, live-event coverage, and marketing for companies that put on said events and help within the music industry and other industries as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

One of our client’s biggest challenges was trying to bounce back from the whole industry’s wide downturn caused by the COVID-19 pandemic during 2020 and the following years. We wanted to focus specifically on their return on ad spend (ROAS) to ensure that our clients would get a great return on their money because music festivals were hit particularly hard during the turndown.

SOLUTION

What was the scope of their involvement?

Anderson Collaborative provides us with PPC, SEO, and media buying services for our clients to help them increase their ROAS, grow their businesses, and bounce back from the COVID-19 pandemic’s downturn. Typically, we meet with our clients to know their desires and goals for the program. Then, we call Anderson Collaborative’s people, who work with us and walk us through the entire process.

For starters, we gather as much information as we can, do some competitor analyses, and look at what other people are doing. Then, we set our project’s goals and metrics, and we begin to formulate a plan. After that, they execute the plan we formulate and provide us with reports.

Anderson Collaborative’s services include keyword research, content development, and PPC campaign management for Google and Facebook. They also help us with some social media work for Facebook, Instagram, and TikTok. Whenever we need to achieve specific goals, like ticket sales or event visibility, they help us create campaigns around those goals within very short notice. Occasionally, we provide them with content for the ads, but they’re completely in charge of creating the campaigns and running them.

What is the team composition?

I work directly with Trevor (Founder & CEO), who is in charge of managing the rest of their team. They have 1–7 people involved in the project.

How much have you invested with them?

We’ve spent around $250,000.

What is the status of this engagement?

We’ve been working together since September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Anderson Collaborative has helped us meet and exceed really impressive goals in the last 15 months for a lot of our clients, frequently averaging and exceeding a 10-times ROAS. One of our clients, a music festival, has doubled their ticket sales. Throughout our project with that client, we averaged an 8–10 times ROAS, with some campaigns exceeding 10.

Making our money go the extra mile has become Anderson Collaborative’s specialty; every time we give them a task, they bring back really impressive numbers. Moreover, they always ensure we maximize our investment regarding cost per click and website traffic through SEO.

They’ve helped our clients not only to bounce back from the downturn caused by the COVID-19 pandemic but to exceed the levels they were operating at before everything happened. In addition to that, our traffic and engagement have been historically high.

How did Anderson Collaborative perform from a project management standpoint?

Project management is a joint effort, but it falls more on Anderson Collaborative’s side. Their team is highly organized, and they use many good online tools to help us manage projects, including Asana and Trello. Overall, they’re very good at collaborating with us.

Anderson Collaborative keeps constant communication with us to make the project easy. We have weekly phone calls and daily email exchanges, and we can also create group text messages. Moreover, we use Google Meet a lot to communicate.

Anderson Collaborative also provides us with weekly reports and makes adjustments to our campaigns as needed. As we wrap up projects, they also deliver final reports detailing performance, what worked, and what didn’t — they’re extremely transparent.

Their team is highly responsive, and they can make changes on the fly. We’ve never had an issue with getting a hold of someone from their team; we’ve always been able to talk with them over the phone within a very short window of time. This quality of theirs is very impressive and important to us, especially because things change quickly in the music industry.

Whenever a client has a concern or needs a change, Anderson Collaborative is right there for us to help solve the issue. As we add more clients to our engagement, it is very important for us to maintain quick communication, and we can always count on Anderson Collaborative in that regard.

What did you find most impressive about them?

Anderson Collaborative’s biggest strengths are their data analysis and communication. They’re extremely good at finding relevant data for a particular case or problem that we need to solve, helping us make the most educated decision for that matter.

Additionally, they excel at ensuring that the team is aware of what’s going on at all times, so their communication is very good. Thanks to these attributes, it’s very easy for us to show our clients the performance of ads and PPC campaigns.

Are there any areas they could improve?

I can’t think of any areas of improvement for Anderson Collaborative. Since I brought them, all they’ve done has been solve my problems.

Do you have any advice for potential customers?

Give them as much information as early as possible. If you can give them a good amount of tools upfront, results will come much quicker.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

I hired them because my marketing agency could use more firepower. We needed help to supply our clients with great marketing initiatives and strategies.

SOLUTION

What was the scope of their involvement?

We use Anderson Collaborative to help execute paid media buys and web development for our clients. They’ve helped us with 360-degree campaigns, including marketing strategy, running paid media campaigns, and web development. The team has run ads on Facebook, Google, and TikTok. They’ve also done programmatic advertising. As for web development, they use WordPress and Shopify. 

What is the team composition?

I work directly with the CEO, one of their partners, and a project manager. Their team size is several dozen people, and I’ve interacted with 7–8 teammates from Anderson Collaborative. 

How did you come to work with Anderson Collaborative?

We found them through a referral from another marketing partner. 

How much have you invested with them?

We’ve spent $1 million–$2 million. 

What is the status of this engagement?

We started working with them in January 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

A website Anderson Collaborative developed for an e-commerce client had an 8% conversion rate, which is very hard to achieve; our client’s competitors were averaging a 1% conversion rate. They’ve also achieved a 25x return on ad spend (ROAS) for a campaign we launched for an amusement park client. Everyone was really happy with those results. 

Anderson Collaborative has executed millions of dollars of business for us in media buys and has done a great job. Moreover, they’re really talented developers who can build whatever we need. 

How did Anderson Collaborative perform from a project management standpoint?

Their project managers are second to none, which is why we hired them. They’re organized and on top of their work, which makes our lives easy when working with our end clients. We trust that Anderson Collaborative will hit the deadlines, so I don’t have to track anything down or organize the team. 

We typically communicate through Google Meet, email, text messages, and phone calls. 

What did you find most impressive about them?

The intelligence of Anderson Collaborative’s team is second to none. 

Are there any areas they could improve?

They don’t need to improve on anything; they’re good at their work. 

Do you have any advice for potential customers?

Hire them! Anderson Collaborative is really good. I’ve worked with around 15 other marketing agencies, and now I don’t look to any other partner.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Bayer Motus. We have several ventures underneath the parent company. One of our more significant ventures is SNOWDAY, an experimental holiday event. People go through and interact with the exhibit. We started as a small exhibit at a small shopping center in Dallas and worked our way up to the Galleria Mall.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

We needed help with graphic design, web development, and PPC for our ventures for SNOWDAY and Motus Booth. We didn’t have much budget, so we needed someone that could perform well and drive the results we needed.

SOLUTION

What was the scope of their involvement?

Anderson Collaborative is our go-to company for any venture we start. They’ve been here since the beginning, helping us review our branding and messaging and ensuring everything’s aligned. They’ve also built our website from scratch.

Overall, they help us with digital marketing and marketing. They run ad campaigns through several platforms, particularly Facebook and Instagram. However, we’ve also used Google Ads, YouTube, and TikTok and done outdoor campaigns and billboards.

This year, we’ve made many edits to the site. We’ve used Figma for design and edit requests. They’ve given us a blank canvas to do whatever we want. The site has cool effects, holiday backgrounds, animations, and playing videos. Also, it works well on both devices and has a menu with sections.

Additionally, they host the site through WP Engine and help edit and maintain it. 

What is the team composition?

We’re close with Trevor (Founder & CEO). We’ve also been lucky to work with several team members who are experts in their areas. Daria (Operations Manager) is our project manager. Nazareno (Senior Media Buyer) is their growth marketer; he runs many of our ad campaigns. Doug (Director of Digital Media) leads the charge on Google Ads. Additionally, we have other people doing video and content production.

How did you come to work with Anderson Collaborative?

They were a referral.

How much have you invested with them?

Over the years, we’ve probably spent under $1 million.

What is the status of this engagement?

We started working together in January 2018, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve achieved a great ROI with SNOWDAY and had 800% on the ROI with all our advertising, not just for SNOWDAY. One of the best things they’ve done for us in terms of metrics is helping us launch a new concept for the photos with Santa. Last year, we had a 132% increase in Santa’s attendance, primarily due to social media results. We also went viral; we had 3.2 million social media shares, likes, and comments. All in all, we’ve gotten great results.

How did Anderson Collaborative perform from a project management standpoint?

They’re great at project management. The project manager holds us accountable to deadlines and more. They’re also flexible with us; we’ve had to maximize our budget sometimes, and they’re great at turning stuff on and off.

On the other hand, we’ve had bad situations. For example, we randomly got flagged by Facebook during our peak season, so we were highly nervous. Nonetheless, they were able to get it back up in an hour, which was a huge lifesaver. Overall, they’re super responsive and efficient.

They primarily use Monday. We’re both Google organizations, so we use Google chat for communication.

What did you find most impressive about them?

They’re super reliable and performance-driven. Anderson Collaborative walks the walk; they don’t talk about it. Every year, they project results that seem ambitious, but they always hit them.

Are there any areas they could improve?

They’re still a boutique team. As they continue to grow, they’ll be able to help even more people.

Do you have any advice for potential customers?

Make sure you have goals in mind; they have an excellent underwriting process to project their goals.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at Nabooki, a leading provider of marketplace and booking technology

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

Our website was not in alignment with how much our company has grown into new markets in recent years. We needed a partner who would help us define what our website strategy should be, and then deliver a great looking website that delivers results.

SOLUTION

How did you select this vendor and what were the deciding factors?

I spoke with vendors across the world but none of them gave us the confidence that Anderson Collaborative did, and very few could deliver the quality of work we required within our timeframe.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several meetings before we signed off to make sure we had found the right partner, then they immediately got to work designing the website, we started with the strategy, then design, content and development.

How many people from the vendor's team worked with you, and what were their positions?

We worked with:

• Trevor, the CEO
• Daria, the Operations Manager

Together they jointly managed our account and did a fantastic job. Trevor's insights from a strategic perspective were so beneficial, and Daria worked tirelessly to ensure we met our deadline.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are already seeing an uplift in website enquiries and traffic

Describe their project management style, including communication tools and timeliness.

They kept us up to date with regular emails, and we met once a week on a video call. Their communication was excellent considering we are in Australia, Trevor is in the USA and Daria is in Europe.

What did you find most impressive or unique about this company?

They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.

Are there any areas for improvement or something they could have done differently?

I think they could improve their quality control and testing, spending more time to make sure it's bug free when launched. This didn't affect the end result for us however.

BACKGROUND

Please describe your company and your position there.

I'm the owner of/president of The Hall Agency, a full-service advertising agency located in Dallas, Texas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

Our client--Apricus Realty Capital--hired us to develop and launch a new website for their company, which had just been founded. The client set a six-week deadline to make the site live...and Anderson Collaborative met that deadline.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with Trevor and his team in the past and I knew that they had the expertise and flexibility to produce good work in a short period of time.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Anderson Collaborative had to build a complete site from the ground up, and do it under an impossible deadline, especially since their work was done during and including Thanksgiving.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people specifically: Trevor (Project Manager) and Daria (Operations Manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I was incredibly impressed that Trevor and his team were able to deliver a full, workable site in less than six weeks. They took a lot of pressure off my team and worked tirelessly to get the job done.

Describe their project management style, including communication tools and timeliness.

Daria was very accessible and understanding throughout the project--always organized and professional. This could not have happened without her involvement.

What did you find most impressive or unique about this company?

Trevor and his team are extremely qualified and agile enough to work on projects both large and small.

Are there any areas for improvement or something they could have done differently?

Of the few issues during the Apricus project, they mostly came from the client or the agency. Neither of us are are organized as Anderson Collaborative.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a museum.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

We needed help with digital advertising.

SOLUTION

What was the scope of their involvement?

We described our goal and objectives and then discussed strategy. Anderson Collaborative implemented the results of this strategy phase with ad campaigns. Finally, we’ve had follow-up calls to discuss results as they come in. Most of the work has been in Facebook ads.

What is the team composition?

We worked with two people: the founder and another employee.

How did you come to work with Anderson Collaborative?

They were reasonably priced and had worked with other companies in our industry. I saw the ads they’d done for other clients on social media and liked their work.

How much have you invested with them?

We spend $1800 per month with them, not counting our ad spend.

What is the status of this engagement?

We’ve been working together since February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We receive at least 3-times our investment back from the ads they create.

How did Anderson Collaborative perform from a project management standpoint?

They’re good. We communicate over emails, text, phone calls, and Google Meet.

What did you find most impressive about them?

They’re easy to reach and responsive. When we have requests for changes or creations, they execute quickly. If we need to have a meeting or a discussion, phone calls happen fast.

Are there any areas they could improve?

I don’t have anything to say here.

Do you have any advice for potential customers?

Be clear with your goals, objectives, and expectations when you start with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a digital marketing company. We handle branding, web design, SEO, paid ads, and strategic digital marketing. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

I had a large website development and design project. Since website development was outside of my expertise, I needed someone to implement my designs.

SOLUTION

What was the scope of their involvement?

We started by having an onboarding meeting with the end client to discuss their goals. The client wants to have a website for their fertilizer and agricultural technology company. They want it to be professional-looking but innovative, modern, and interactive at the same time. 

Anderson Collaborative came up with the site’s layout and new design. After that, they audited the client’s website and poked all the holes and opportunities for growth, such as SEO and blog writing. They then did a complete website revamp and took it from a simple landing page to a large and immersive website. They used Figma for the site’s design and framework, and they built the site using WordPress.

The end client has a lot of field trials and data. Anderson Collaborative came up with a way to incorporate that data by creating clean and interactive charts which had pop-ups of all the trials and products when clicked on.

Currently, Anderson Collaborative is handling the site’s SEO and PPC. They’re also putting a strategy to create video content for the site. In addition, they are updating the site’s blog to help with its SEO efforts.

What is the team composition?

I work with Trevor (Founder & CEO) and a designer. 

How did you come to work with Anderson Collaborative?

I knew Trevor after working with him before; I had always been blown away by the quality of his work and his ability to get things done fast. When this client came to me, I knew they required tasks outside of my wheelhouse. I thought of Trevor as the best for the job, so I recommended him to the client. 

We decided to work with Anderson Collaborative because of their efficiency. They were very versatile and adaptive to any industry, and they were easy to work with. I also knew they would be reliable, which was important for me since I would be the one facing the client. 

How much have you invested with them?

We’ve spent $52,000 CAD (approximately $42,000 USD) so far.

What is the status of this engagement?

We started working together in March 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the website a week ago, so I don’t have any SEO metrics to share. That said, our end client is happy with Anderson Collaborative’s work.   

How did Anderson Collaborative perform from a project management standpoint?

Anderson Collaborative is good at project management. We initially encountered some issues from the client. We couldn’t get work done for about two weeks and had problems with a member of the client's team's responsiveness. When Trevor became aware of that, they helped in getting the gears back in motion, and everything became easy from there. 

After those initial hiccups, Anderson Collaborative has shown they are phenomenal at picking up tasks and moving forward. The process is seamless. We collaborate using Google Docs and Figma.

What did you find most impressive about them?

Anderson Collaborative’s ability to quickly adapt to circumstances and their transparency is impressive. In addition, they’re a smaller agency, and they have given so much attention to our project. Everyone on their team is involved, and they care about the outcome of their work.

Working with Anderson Collaborative feels like a personal experience since they are invested in the project and the people involved — they want to make everyone happy. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Tell them every outcome you want out of the project — they will find a way to make it happen. Give them a timeline, so they have something to follow. 

BACKGROUND

Please describe your company and your position there.

I am the owner of a store that has been in continuous business since 1982. We sell corrugated boxes and associated supplies for shipping and moving.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

Turbo charging my online sales using Shopify, Google, Amazon and Walmart sales channels by improving on my e-commerce advertising

SOLUTION

How did you select this vendor and what were the deciding factors?

Anderson Collaborative principals commit to assisting ONLY on work that they have skills for. They never take on something they cannot do! ( I have tested this). They deliver there results at very reasonable prices and reasonable time frames. Over the months I have grown to trust their recommendations and have have outsourced my marketing to them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Scope: turbo charge my national online sales through multiple sales channels like Shopify, Amazon, Walmart and other sales channels that they can recommend. The consultants first spent sometime understanding ding the dynamics of the business, then they recommended the channels thatched would work beat for the nature of my business ( we rejected Facebook as a channel). The deliverables were focused on ad campaigns that are designed for each chosen channel.

How many people from the vendor's team worked with you, and what were their positions?

1-2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My sales AND Profitability has gone up 5 fold

Describe their project management style, including communication tools and timeliness.

Project management style is collaborative, zoom calls and electronic notes and Vera Lue communications are common. They meet the timeline objectives set out for them

What did you find most impressive or unique about this company?

They're honest. They're always focused on taking responsibility for their work. Their consultants do not take you for a ride.

Are there any areas for improvement or something they could have done differently?

No.