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Updated January 29, 2024

AR/VR Services Pricing Guide 2024

Virtual Reality (VR) Services Pricing Guide June 2024

Augmented reality (AR) and virtual reality (VR) have become popular technology for providing immersive experiences to their customers. Several businesses have turned to VR development companies to create their own VR applications.

VR solutions in the media, such as the Metaverse, paint VR services as a costly investment project. That may be a misconception — VR is becoming more accessible to companies of all types over time.

AR/VR development services pricing varies, but there are indicators that potential buyers can use to gauge future VR project costs. Augmented and virtual reality is an ultra-valuable tool to create memorable, immersive customer experiences. If implemented with innovation in mind, a VR tool can impact businesses.

AR/VR is a fairly new technology, so it’s safe to say that most companies investing in VR services are doing so for the first time. Companies without VR development experience in-house should seek a VR development company to bring their project to life.

AR/VR Development projects reviewed on Clutch typically cost

$10,000 - $49,999
< $10,000 $10,000 - $49,999 $50,000 - $199,999 $200,000 >

As you can see above, AR/VR pricing can vary from project to project. On Clutch, virtual reality projects span a couple of thousand dollars to tens of thousands. The project scope largely determines whether companies can acquire services at a lower price.

While it can be overwhelming to jump into new technology, a virtual reality development company will have the experience to collaborate with clients and make smart choices with their budgets.

AR/VR Development Costs by Industry

Companies in some industries may inherently require more involved AR/VR efforts, which would boost the cost of the effort.


Industry

Average Cost of VR Services

Development

$10,000–$49,999

Research

$10,000–$49,999


Marketing and Advertising


Less than $10,000

IT Services 
$10,000–$49,999

Motion Pictures and Film


Less than $10,000

This table breaks down the average cost of a virtual reality project by the industry the campaign was delivered in. Some industries have similar average prices, but spending can significantly fluctuate based on the client’s industry.

Note: Price ranges above are in U.S. dollars.

How Much Does it Cost to Hire An AR/VR Development Company?

The average cost of hiring a virtual reality development firm on Clutch ranges between $25–$49 per hour.

Building a sound VR experience requires 3D modeling, an understanding of UX principles, as well as programming and hardware knowledge. Sometimes, because of the gamification elements of VR experiences, it also helps to contact companies with VR gaming experiences.

AR/VR Development Pricing Models Vary

While different VR development pricing models shouldn’t necessarily change an effort's overall cost, pricing models determine what clients pay at different points in the engagement.

It’s important that the pricing model is determined in the scoping and proposal phase of the project (very early). Because it can be overwhelming working with VR apps and new tech, it’s critical to client-agency working relationships that the pricing model is something all parties are comfortable with.

  • Fixed-price model: A fixed price is set by the VR company for the entire project, often leaving room for design iterations and revisions. This may be the most straightforward and ideal option if clients are confident in their idea and its scope. Note: this will require clients to give detailed specifications to the development team. The fixed-price model provides predictability for those with detailed plans.
  • Time and material model: The VR development company charges based on the time and resources spent on the project. Each VR team member on the project will have their hourly rates that the client will be charged in sum. The client is usually charged an hourly rate for each team member working on the project. This model is for less-defined scopes and those with expected changes throughout development.
  • Milestone-based model: Clients pay VR partners based on predefined project development milestones in this pricing model. This means the client will pay for the project in small increments over time after certain features are delivered. Often a desirable model, milestone-based works for projects with clear roadmaps and goals. This model works well when the project has a clear roadmap and specific goals. Clients are invited to evaluate the work at each milestone and make necessary adjustments before moving to the project's next phase.

Why Do Developers Invest in VR Technology?

In both internal and external-facing business scenarios, virtual reality can deliver experiences to people in the comfort of their typical day-to-day lives.

Investing in virtual reality technology is becoming more popular with companies across industries — not just tech — because of its numerous benefits and opportunities for growth.

Enhance Customer Engagement

VR creates immersive experiences that engage customers.

Traditional marketing and advertising mediums aren’t able to produce the level of interactivity and engagement that VR can. Companies that dive into offering VR experiences will be rewarded with brand recognition, retention, and loyalty.

Improving Training and Education

Customer education and internal team training can be carried out using VR technology. Whether a client’s focus is healthcare, education, or manufacturing training, VR provides an interactive and safe space to practice and learn new things.

VR simulations can provide more realistic, cost-effective, and controlled training scenarios than traditional training methods. In this way, investing in VR technology can lead to more efficient and effective operations.

Expanding Market Reach

With VR, businesses can create virtual storefronts and showrooms. These create a remote space for customers to experience products and services regardless of location. Having the ability to reach interested buyers on a global scale can lead to new customer segments and revenue streams.

Future-Proofing

While nothing is truly future-proof, VR presents an opportunity to invest in emerging technology with confidence. As VR technology continues to develop, companies that invest in it now will be better positioned to take advantage of future opportunities at scale.

What Services Can VR Development Firms Provide?

There’s no downside to looking into all the different ways a VR development company can help create VR experiences. While most may only associate these firms with code and 3D models, a full-service relationship will likely benefit companies without prior VR knowledge.

  • Consultation
  • Conceptualization and design
  • Development and programming
  • Testing and QA
  • Deployment and support
  • Content creation and production

Consultation

At the beginning of the project, you will want to sit down with your AR/VR development partner in order to discuss the goals of your project as well as your vision. This part is incredibly important for scoping the project and establishing requirements. Consultations help VR developers understand the specific needs and objectives of their clients or stakeholders. 

Not only will this ensure that you are aligned on the project before design and development begins, it will also ensure that you have realistic expectations. Consultations can assess the technical feasibility of your AR/VR development projects. By involving experts and stakeholders, developers can gain insights into the technological constraints and possibilities, leading to more realistic and achievable project goals.

Conceptualization and Design

With a plan in place to deliver the results you’re looking for, your AR/VR team will begin creating designs for each screen. Designers create wireframes and low-fidelity prototypes to outline the basic structure and flow of the AR/VR application. Often, they will create 3D models for the project’s design.This helps in visualizing the user interface (UI) and interaction points before investing in detailed design and development.

Once the wireframes are approved, they will shift their focus to crafting the visual and interactive elements of the AR/VR experience. This includes designing immersive interfaces, interactive elements, and spatial cues to ensure a seamless user experience.

Development and Programming

With the design solidified, your team will begin development. The programming languages and development process will change depending on the platform your plan to launch the AR/VR experience on. This can include PC-based VR headsets (e.g., Oculus Rift, HTC Vive), standalone VR devices (e.g., Oculus Quest), or mobile VR platforms (e.g., Google Cardboard, Samsung Gear VR). Each platform has its own requirements and capabilities that influence the development approach.

Usually, developers will use AR/VR-specific software development kits (SDKs), like ARCore, ARKit, ARFoundation, Vuforia, and Wikitude, to bring your vision to life. 

Testing and QA

Testing and Quality Assurance (QA) are crucial for identifying bugs, ensuring your platform complies with industry security standards, is reliable, and most importantly, provides a seamless user experience (UX).

Before launching your AR/VR experience, it’s absolutely necessary to make sure that everything operates the way you you envision. By releasing a high-quality product, you can instill trust in users and can lead to positive word-of-mouth recommendations, driving further adoption and usage.

Deployment and Support

In addition to launching your product, your AR/VR team can provide ongoing support to make sure users have a great experience going forward. When bugs occur, they can help fix them, but they can also continue to test and improve your AR/VR platform to ensure its ongoing success.

Content Creation and Production

On top of designing the AR/VR interface, a development partner can also help you create engaging experiences through content creation. Whether you’re an event company planning to create a live VR experience for sports games, concerts, and conferences, are a gaming company hoping to build a top-of-the-line VR game, or are a retail company wanting to increase sales with virtual try-ons, these AR/VR companies can help you create the content needed for your AR/VR website or app.

Factors That Impact AR/VR Development Costs

Various factors can influence the price of VR development services, and businesses should understand that they have levers to pull to accommodate their budget without sacrificing functionality.

  • Complexity of the VR experience: Advanced features and functionality will demand more development time and resources, resulting in a higher cost.
  • Customization and Personalization: A fully customized VR experience tailored to the client will cost more than a standardized VR experience.
  • Type of VR hardware: High-end VR tools, such as the HTC Vive or Oculus Rift will cost more than opting for low-end alternatives.
  • Type of VR content: VR experiences that require complex 3D models, animations, and visual effects require more time and resources, which increases their cost.
  • Timeline and deadlines: If a client requires a VR experience to be developed within a short timeframe, it may require additional resources and overtime to meet the deadline, which will make the effort more expensive.
  • Experience and expertise of the VR development company: More experienced and reputable VR development companies may charge a premium for their services, reflecting their expertise and the quality of their work.

2024 AR/VR Development Pricing by Location

Browse hourly rates for virtual reality development companies by popular locations.

The location of VR development does drive the cost of the project, despite the other factors also driving cost. The cost of labor and running a development business differs from country to country, so companies will find higher prices in regions with a higher cost of living.

Check out the hourly rates most regularly charged by service providers in popular locations to determine whether you should nearshore, offshore, or onshore.

CountryAverage Cost per Hour
United States of America$100 - $149
India$25 - $49
United Kingdom$100 - $149
Canada$100 - $149
Australia$100 - $149
Phillippines$50 - $99
Ukraine$25 - $49
Poland$25 - $49
Spain$100 - $149
Mexico$25 - $49

* Countries ranked by Clutch traffic

The Cost of VR Tools Impact Price

VR requires both hardware and software components to welcome users into a new experience. Because of this, companies may find themselves paying for anything from headsets to software licensing fees.

  • VR Headsets: Virtual reality headsets allow users to interact with VR content. The price of VR headsets can vary depending on the quality and features of the headset. High-end VR headsets like the HTC Vive Pro or the Oculus Quest 2 are more expensive than low-end VR headsets.
  • Controllers: VR controllers aid consumers in manipulating VR content. High-end VR controllers, such as the Oculus Touch or Valve Index controllers will be on the higher end price-wise.
  • Motion Tracking: Motion tracking allows the VR system to track the user's movements and adjust the VR environment accordingly. High-end motion tracking systems include the HTC Vive Base Stations or the Oculus Quest 2's inside-out tracking system.
  • Software: VR development companies may need 3D modeling software, game engines, and virtual reality software development kits (SDKs) to enable a particular functionality. There are licensing fees associated with some of these tools that may cost you.

Take Advantage of the Knowledge VR Companies Offer

VR development companies bring rare experience in VR tools to the table, something that most businesses lack internally. Companies considering building VR tools or features should definitely seek an expert firm for assistance.

Before choosing the development firm, it’s essential for businesses to understand virtual reality project pricing fully. Knowing how dev companies will price PR projects depending on location, scope, and industry will help businesses level-set with potential service providers.

Browse best virtual reality companies on Clutch.

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