Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
I’m really happy that anybody is downloading it. Zudu built in a thing where we can download statistics on who’s downloading—their way of living, age, and gender. We didn’t have too much because nobody likes tracking, especially 25-year-olds for condom use. But, looking at that, we’ve only had three unlocks. I’m pretty chuffed with that. I haven’t seen unlocks in two months going from zero, so that’s very good. It marketed us to health workers to promote it.
Compared to another app that we brought out for the sexual health department, the workers think this one is nicer looking. It doesn’t bounce around the screen. When you look at this app, it has simple colors. All the design was from Zudu, but it’s bold colors, and there’s a theme to it. We’ve now adopted the theme that they developed for us to go through the rest of the branding. On top of developing the app, they rebranded the service, but don’t tell them that because they’ll probably charge us for it. The old one was very corporate: a navy blue and green color. Now, it’s yellow and red with some navy blue. It looks a lot better.
We didn’t have to pay more money to promote it to teenagers and get through all the stuff teenagers were getting. But, what we could do was to help the kids who need that to go to teachers, youth workers, or someone they trust, and then they’ll know about it. That was the idea.
How did Zudu perform from a project management standpoint?
They were really good with managing their time and hitting deadlines we set out for them.
What did you find most impressive about Zudu?
It was just working with them. The department has had them develop things in the past, and I don’t know if it was this stage of developers and the people who were building apps back then, but it went to waste. Working with Zudu is like working with a proper company who actually knows what they’re doing. It’s not just something that they come across.
They know gamification and know how to describe it to you. They know a bit of security. Security was a big thing, so we had to have a way of unlocking phones so that a young person could speak to a youth or health worker to get condoms in the future so they could show the card on the phone for it to be unlocked. The next worker knows that for the chat, so they don’t need to have so much of a conversation, making it easier for the young person and the health worker gain trust in giving the young person more condoms.
So, it was a bit of using the name, gender, and postcode securely in getting that code. This is what they are telling me, so they basically have done the whole double-ended contraption. It was making sure that things were secure and letting me go through to tell the workers that I’m going to be scaling this up to and see it be completely secure. Zudu has shown and described it to me. That really reassured us.
Are there any areas Zudu could improve?
Because I’ve worked on another project, I know that they have improved in one area. I wouldn’t say that I thought it was a particularly bad thing in the first place, but what they’ve introduced now is a content document saying your mission plan, mission statement, and the ideal goal you want from this. In the new project, it’s really easy to get your head in it, but before, I didn’t have that for the content.