What evidence can you share that demonstrates the impact of the engagement?
We found Zudu to be very practical; they came up with many insightful and helpful ideas during the process.
In terms of SEO, the traffic to our website has increased by 114%, year-on-year. We’ve seen a 15% reduction in bounce rates, and a 118% increase in page views per session. People are coming on, staying, and looking at more than one thing, rather than just our name and address. We have seen a 121% increase in regular monthly users, year-on-year.
We’ve seen our rankings increase massively as well. Some pages were languishing in the 21st or 22nd position, but we’re now 1st or 2nd on just about any measurable keyword we wanted to track.
The work that Zudu has done with us has been fantastic, and they’ve also introduced us to other service providers which can help us further (for example, with making the most of communications, and understanding how we can improve all our digital presences from where they were). We’re accountants, and don’t look at these sorts of things, so Zudu has become invaluable.
No one’s given us direct feedback on the site, but the anecdotal comments from our intermediaries are that the site looks good, fresh, and professional. It’s easy to navigate, and they know what they’re getting. This is what we were trying to achieve: to have an accountancy site, but not have it consist of accountant lists, loads of data, and information. With Zudu’s help, we managed to strip out all of this superfluous stuff which no one really reads, and get down to the brass tacks of what our company is here for, and what we’re looking to achieve.
We’ve hired staff through the site, and there have been hot sales leads which converted through it. We have various digital logins to different resources which clients can access. The last bit is getting the blog working just like we want it, and, with Zudu’s help, we’re fixing it now.
How did Zudu perform from a project management standpoint?
They delivered everything when they said they would, and communicated when they said they would. We were informed about the progress at all points, and were never in the dark about invoices. If there was something to clarify, Zudu made sure to do it before moving forward. Everything in this regard has been fantastic.
What did you find most impressive about them?
Their willingness to understand what we were trying to achieve, and to share their knowledge and experience as to how we could better achieve what we were trying to do. Google and other search platforms are always changing, so many websites are obsolete as soon as they’re built. We have to evolve them constantly, and actively work on getting the results we want. This direction, help, and willingness to introduce other advisors who could help us further, has helped. Zudu has helped introduce printed materials, and helped with our rebrand, sitting at the center point of all these things, other than just the website.
Are there any areas they could improve?
I’m struggling to find something. My feeling is that the project and the ongoing support have been exactly what we wanted. Zudu has always done what they said they’d do, when they said they’d do it.