Awesome Websites | Epic Mobile Apps

Zudu is a pioneering digital agency with a flair for development and conceptualisation. We are experts in Mobile App and Web development and have worked with clients ranging from individuals with great ideas and funding to multinational organisations looking to reinvent and optimise their digital assets.

 

Unlike the majority of Digital Agencies, Zudu has more than just the technical knowledge to build Mobile Apps, Websites and software. Our team also demonstrates a full breadth of expertise in the fields of strategy, design, marketing, data analytics and security. This allows us to focus on end results which not only have a stunning aesthetic appearance but also achieve the measurable, tangible results which we feel digital assets should be expected to achieve.

 

Working with the dedicated team at Zudu will ensure you look good online, engage with your audience on a deeper level and gain valuable insight into your target audience’s behaviour. We seek to be more than just your suppliers; we aim to be your digital partners helping you to navigate the constantly changing digital landscape. 

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2014
Show all +
Dundee, United Kingdom
headquaters
  • Zudu
    Nethergate
    Dundee DD1 4ER
    United Kingdom
    01382 690 080
other locations
  • Zudu
    6A Wardie Avenue
    Edinburgh EH52AB
    United Kingdom
    0131 471 0957

Portfolio

Key clients: 

NHS, Scottish Government, Angus Council, Edinburgh Napier University, CAIR Scotland, Thornton's Investments, Fairways HR & Recruitment, MMGA Accountants, VWS Fire & Security, DSA EventTech, Indica Automotive, Fore Business, GDScore Golf Tech

Mobile App - NHS CCard

In 2016 the team at Zudu embarked on a ground breaking project with NHS Tayside to build Scotland’s first ever Condom distribution app aimed at people aged 16 to 24 years old. This innovative mobile app project utilized gamification, smart analytics and cryptography in order to achieve one clear goal; To educate young people about sex and foster safe, consensual relationships whilst safeguarding their sexual health by providing access to free condoms.

Find out more about the CCard App on our blog.

Mobile App - "FORE" Business Golf Networking

“FORE” Business, a networking community that has generated over £14m in business since launch provides a huge range of benefits to its members. As a member you’ll get access to a monthly networking session and round of golf at your chosen course and you’ll also get a monthly “FORE” ball that you can use to impress clients or treat your employees! Awesome! Zudu were asked to make these benefits mobile with an epic mobile app for iOS and Android. The plan? To create a mobile experience that connected the entire network of business owners, allowed them to share business opportunities and helped them share rounds of golf.

Find out more about this project on our blog.

Web Design, Dev & Digital Marketing - MMG Archbold Chartered Accountants

Zudu’s brief was to enable MMGA to develop a modern, mobile responsive website that reflected how they embrace innovation, are well equipped for the digital world and enabled them to redefine their value proposition combined with some powerful SEO that would see their website traffic reach an all-time high.

To meet the brief Zudu first had to really interrogate MMGA’s business to understand how they deliver consistent value to clients. Luckily, collaboration is one thing Zudu excel at and working with the MMGA team we were able to define the best way to MMGA to position themselves in the new online accountancy landscape.

Now we had built MMGA a stunning new website the only thing left to ensure was a healthy increase in the search engine’s rankings and a healthy boost of traffic to help this fantastic organisation grow even further.

Web Design, Dev & Digital Marketing - VWS Ltd

VWS are known throughout Scotland for high quality products, exemplary service and impressive projects. This company is responsible for keeping entire cities safe by supporting local authorities with state of the art technologies. VWS were due a digital upgrade, they needed a website and online presence that reflected their unquestionable quality, a website that reflected these core values. It was important to VWS that they had a website that promoted them effectively, that took their amazing qualities and distilled this into a compelling offer to potential clients.

Zudu set about creating a brand new image for VWS across the web, social media platforms and content marketing channels. When we made the VWS site we took our usual approach. We do much more than just web design, we make value propositions that speak to your potential clients. We took the time to really understand VWS’ industry, identify their USPs and core values and transform them into a powerful value...

Assessed Risk - Fire Safety - Web App

Assessed Risk provide essential services to businesses to ensure they are compliant with their legal requirements to keep their premises ‘fire-safe’. This invaluable service helps their clients to comply with the law, protect their staff and capital investment and ultimately provide them with peace of mind.

With the goal of wanting to protect business from falling foul of non-compliance, Assessed Risk seeked to dramatically improve the client experience when it comes to performing the essential reports and training required.

Huge improvements were found in terms of efficiency, user experience, reporting and training by digitising the processes currently undertaken via the development of a new e-learning ‘Fire-Safety’ web application.

CAIR Scotland - NPS Hub - Web App

New Phsychoactive Substances (NPS) are an increasing issue for society as legislation struggles to keep up with chemical compounds that cause profound issues for peoples lives. 

After receiving funding from the Drug Alcohol Partnership, the registered charity CAIR Scotland approached Zudu to develop an app which would provide a hub for healthcare professionals to seek information and inteact with each other. 

After ideation, workshops and a bit a Zudu magic an extensive web app was produced which includes features such as eLearning, an NPS database, case studies, a forum and in app/ email notifications. Everything was included with super admin features which allowed for content management, user management and a drug alert system to make sure all healthcare professionals were aware when dangerous substances hit the streets.

Reviews

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iOS Development for Interviewing Platform Company

"[Their] commercial awareness is different than most developers (app developers in particular), in my experience."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2016 - Ongoing
Project summary: 

Zudu conducted research and is developing an iOS and Android app allowing mobile use of a complex video web platform for corporate environments.

The Reviewer
 
1-10 Employees
 
Liverpool, England
David Harries
Managing Director, Interview People Online
 
Verified
The Review
Feedback summary: 

Zudu is realistic terms of deadlines, as well as helpful in scaling the project step-by-step. Rather than seeing the project as a one-time development or opportunity for upselling, they have an awareness and appreciation for the ultimate goal of the platform. They’re collaborative and reliable.

BACKGROUND

Introduce your business and what you do there.

I am the managing director of Interview People Online. We provide a remote, asynchronous interviewing platform which uses 3D humanlike avatars to ask questions on behalf of the host organization. If a business or a recruitment agency has a vacancy to fill, they can post an interview to their website, and candidates can access it 24/7 from anywhere in the world. We have a selection of 18 humanlike avatars which can ask questions on companies’ behalves, and also provide a 2,000-question databank. Users can also add bespoke questions which have a time limit for the answers, so that the candidates can’t phone a friend or google the perfect answer. The organization will thus get an honest and intuitive response. When the interview is finished, the answers are then buffered, uploaded and made ready to be reviewed by the organization, which can use its dashboard to review all video answers, score them and share outputs with colleagues.

We bring together different technologies with software which makes the whole thing work. Third-party providers are used for avatars and the initial video recordings, which are streamed on clients’ websites. It’s quite a complex piece of software, given that we have to make avatars ask the questions we want, as well as start and stop videos at the appropriate points.

The company is based in the northwest of England, near Liverpool, and we have a five-person team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zudu?

Because the avatar technology did not support HTML, we have developed it solely for laptops and desktops. We have received requests from organizations to develop it for smartphones, since many of their candidates, particularly for call centers, use smartphones and tablets for the vast majority of their activity. We couldn’t really do this easily with our own capabilities, given the lack of HTML resources, and the complexity of actually trying to control the different elements of a simulated face-to-face interview environment.

SOLUTION

What was the scope of their involvement?

Zudu has developed an app which allowed us to take our interviews to smartphones and tablets, on both the iOS and Android platforms. They were required to understand the complexity of our system. We need the ability to control video on our smartphones, starting and stopping it appropriately, based on candidate answers. We also needed to ensure that the avatar could indeed ask questions using HTML coding. Zudu did research and came back with some suggestions, although no single path was forced upon us in terms of technology, pricing, and timeframes. It was a consultative rather than prescriptive process. It was a new field for both of us, but we felt confident that we could do something together.

We have built a proof-of-concept in order to ensure that we could control video and get HTML to work. We are planning to start building a minimum viable product.

I predominantly work with Zudu’s two owners, given that I knew them from a different organization. Richard Messitt is the business developer, and acts as conjurer or translator from what I, as the user, want to the developers.

We have our own developer who has been a part of the conversation as well. He’s been liaising with Zudu’s team at different points.

How did you come to work with Zudu?

We knew about Zudu from another organization, and got in touch with them. That conversation and several Skype and phone meetings led to an agreement for them to develop an app for us.

How much have you invested with Zudu?

The cost of their work has been £12,000. [$15,500]

What is the status of this engagement?

We started talking with Zudu in September or October 2016, and commissioned the project in December.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The proof-of-concept is being validated by our developer, so we know that it works. This has given us the confidence to initiate the MVP. We’ve had further discussions on what the product should look like.

How did Zudu perform from a project management standpoint?

They haven’t overcommitted. We have needed to discuss what we felt would be a long period of time from one stage to the next, but, as was rightly pointed out, it would have required more resources and cost. It’s been a balance between shortening the lifespan of the project and its cost. We came to an agreement beforehand, which was key.

What did you find most impressive about Zudu?

One of the good things about Zudu is that they’re not typical developers. They have a commercial awareness of what we’re trying to achieve. Rather than trying to upsell us, they talked to us in terms of what we needed on a step-by-step basis. This commercial awareness is different than most developers (app developers in particular), in my experience.

Are there any areas Zudu could improve?

They have to decide how fast they want to grow. The company is limited by the fact that the work needs to come through the two owners, but this is really an internal issue. From a user perspective, I don’t have any negative points to mention. Zudu delivered what they said they would.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    Zudu has never not delivered, but the speed wasn’t entirely what we wanted.
  • 5.0 NPS
    Willing to refer

App Development for Health Services Company

"Working with Zudu is like working with a proper company who actually knows what they’re doing."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2016 - Feb. 2017
Project summary: 

Zudu created a youth-focused sexual health app (iOS and Android) to support condom usage and convey free local resources via interactive elements like polls and light-hearted content. 

The Reviewer
 
51-200 Employees
 
Scotland
Health Promotion Officer, Health Services Company
 
Verified
The Review
Feedback summary: 

Through Zudu’s technical skills and user retention strategies, the finished product boasts a smooth UI/UX and robust security. The team’s attention to detail, sense of humor, and back-and-forth suggestion process contributed to the project’s success. 

BACKGROUND

Introduce your business and what you do there.

I work for a regional health agency in the UK. It's a board within the bigger body of the NHS. I’m a health promotion officer for sexual health and bloodborne viruses. I go into different workplaces and provide training on sexual health in a non-stigmatizing way. We look to develop new ways and interventions that are going to help people to take on sexual health and bloodborne virus status. We base those interventions on research from reading journals and systematic reviews and putting it in layman’s terms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zudu?

We went to Zudu to see if there was a procurement process, so we put out that we were looking for somebody to develop a condom-themed app. Our editors have a network of distribution points—youth clubs, health centers, or pharmacies. We didn’t have a good way of the target audience finding that information. The website that we had was an Excel spreadsheet, and we had to go through and look for the main area and then see what the local things were available with a search function. We wanted a web company to develop that tool for us in a more developed form. 

SOLUTION

What was the scope of their involvement?

The procurement process that we go through is very corporate. It’s a public service, so you have to justify a lot on what you’re spending, and the procurement process didn’t allow for innovation. It didn’t allow a company to see that you’re looking for the best app, but what you really need is best. That was what Zudu offered. We put out the idea of a condom-themed app, which was not new by any means. There is one in New York that came before. That one doesn’t copy ours, but it’s just a very similar idea. All of that was a map, and then they find stuff. What the guys were saying is this is a great idea, and you need to get that information out there, but how are you going to be engaged with people? We’ve read services about getting business out of your service or market; now, how do you get your service out there so that people understand who they’re going to be speaking to through the phone or the website?

The app was for Android and iOS. They suggested ways of getting people back and engaging them by using polls and making the app more interactive. It was a process. It wasn’t even so much like we had a big problem. The big problem was that our area has had, up until the past couple of years, the highest teen pregnancy rate in Western Europe. That was an issue. It wasn’t even half of it. It’s old stuff. It was a way of tackling it, and Zudu certainly offered the best solution for a person in a particular problem of getting information about condoms.

Not only was that a way of engaging people in the app, there’s also the chance for us to put out our attitude about condoms and sexual health. For the young people, that’s really important. It is aimed at 13- to 25-year-olds. Getting some connected to your market and some who are going to understand that you’re not doing anything wrong and we’re able to help you—that was really important.

Zudu suggested that we do polls, but then we also went to colleges to find out what types of questions should they be asking or would they like to see. The students expect humor. You need to have a sense of humor, so that took us down a path where we didn’t have to be a boring health promotion agency. Even if it’s not successful, there’s something in there for a health worker to start a conversation with.

We worked with three people in total: Richard, James, and David. The main contact was James. I suppose he was our representative. He was the person on the end of the phone if we had any questions. He was the person who was giving us updates on Basecamp. Richard was around at the beginning. He explained what the process was going be, and what Zudu was about. He gave us the best of their company and what they could offer. James then followed through and delivered all that. We didn’t speak to David much, only when he had questions about things that we had written. My impression was that David was the coder behind the scenes. He was the guy that was developing the content.

How did you come to work with Zudu?

We put it out to tender. There were four companies we were considering, shortlisted to three, and Zudu came back with the best tender not just on price but in their innovation of how the digital world works, how people interact with apps, and how we can get people to come back to our app. We were seeing if it was a good idea, so we got information. We know, from an evidence-based perspective, that if people have the information, they’ll use it. What they were saying was you’ve got a struggle to keep this app on somebody’s phone because it’s a new thing. 

How much have you invested with Zudu?

It was a little over $10,000.

What is the status of this engagement?

The project started about a year ago. Honestly, it was my end that held it up. We had to put together a database of all the different places across the area that were giving out condoms. It wasn’t the only thing we were working on at the time. I would say it came out in February of this year, the procurement process was April last year, and we started it in June. I have since worked with Zudu on another project, and they managed to get it done in two weeks. That was because we had the content ready to go. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I’m really happy that anybody is downloading it. Zudu built in a thing where we can download statistics on who’s downloading—their way of living, age, and gender. We didn’t have too much because nobody likes tracking, especially 25-year-olds for condom use. But, looking at that, we’ve only had three unlocks. I’m pretty chuffed with that. I haven’t seen unlocks in two months going from zero, so that’s very good. It marketed us to health workers to promote it.

Compared to another app that we brought out for the sexual health department, the workers think this one is nicer looking. It doesn’t bounce around the screen. When you look at this app, it has simple colors. All the design was from Zudu, but it’s bold colors, and there’s a theme to it. We’ve now adopted the theme that they developed for us to go through the rest of the branding. On top of developing the app, they rebranded the service, but don’t tell them that because they’ll probably charge us for it. The old one was very corporate: a navy blue and green color. Now, it’s yellow and red with some navy blue. It looks a lot better.

We didn’t have to pay more money to promote it to teenagers and get through all the stuff teenagers were getting. But, what we could do was to help the kids who need that to go to teachers, youth workers, or someone they trust, and then they’ll know about it. That was the idea.

How did Zudu perform from a project management standpoint?

They were really good with managing their time and hitting deadlines we set out for them.

What did you find most impressive about Zudu?

It was just working with them. The department has had them develop things in the past, and I don’t know if it was this stage of developers and the people who were building apps back then, but it went to waste. Working with Zudu is like working with a proper company who actually knows what they’re doing. It’s not just something that they come across.

They know gamification and know how to describe it to you. They know a bit of security. Security was a big thing, so we had to have a way of unlocking phones so that a young person could speak to a youth or health worker to get condoms in the future so they could show the card on the phone for it to be unlocked. The next worker knows that for the chat, so they don’t need to have so much of a conversation, making it easier for the young person and the health worker gain trust in giving the young person more condoms.

So, it was a bit of using the name, gender, and postcode securely in getting that code. This is what they are telling me, so they basically have done the whole double-ended contraption. It was making sure that things were secure and letting me go through to tell the workers that I’m going to be scaling this up to and see it be completely secure. Zudu has shown and described it to me. That really reassured us.

Are there any areas Zudu could improve?

Because I’ve worked on another project, I know that they have improved in one area. I wouldn’t say that I thought it was a particularly bad thing in the first place, but what they’ve introduced now is a content document saying your mission plan, mission statement, and the ideal goal you want from this. In the new project, it’s really easy to get your head in it, but before, I didn’t have that for the content. 

5.0
Overall Score I know sometimes people can use hyperbolic language talking about how great people are, but genuinely, they were really good. As I said, I’m still doing some things with them. They just understand it, and they’ll ask the right questions to get you there.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    What you get is pretty good. But, when we’re doing the procurement thing, they do always come in as the most expensive. It doesn’t matter, though, because the value is great.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have. I really wish that I had the money available now because it would be good to work with them on some of the ideas that I’ve got.

Web Dev for Online Charity Crowdfunding Platform

"... they’re still putting in as much effort as they did at the beginning."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Ongoing
Project summary: 

Zudu developed a web application for a startup charitable crowdfunding platform. The company uses a lottery system to incentivize users to donate to specific charities.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Barry Walker
CEO, Quidfish
 
Verified
The Review
Feedback summary: 

The solution is still in beta testing, but the client is pleased with the direction and schedule Zudu has layed out for them. Zudu is invested in the concept and the charitable aspect driving the company's mission. Zudu's flexibility in their development work has proven to be extremely important to the client.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Quidfish, which effectively combines an online lottery with crowdfunding to raise money for charitable causes. The platform also will allow winners to re-donate their earnings or give them to other charities in order to spread the wealth and love with those organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zudu?

There were a number of challenges, but the main one was bringing my business idea to life through the development of a good and simple web platform. It’s a difficult space for someone like myself. I’m MBA-trained, I have lots of good ideas, and I’ve worked in the tech market, but I don't necessarily have the skill sets to bring those ideas to life.

SOLUTION

What was the scope of their involvement?

Zudu was able to offer a solution, be transparent about the way they work, and help me understand the process of building these platforms, from concept to testing. One of the key elements for this project was finding a company that could develop an algorithm to generate random numbers for the lottery tickets. A lot of providers weren’t able to do that. I’m more interested in the frontend of the product.

The platform Zudu has built has three tiers. First, you have the end user side, which is someone who is donating with the hopes to win. Then you have the charity side for those who want to understand their customer base. That requires the building of quite a large database of information that looks at customer transactions and what the customers do. The charity also can set up their projects and programs. They also get access to the anonymized behavior of their customers, which is something other businesses we spoke to weren’t able to do as quickly or as efficiently as Zudu. So far, I've played the role of an end user as well as a charitable user. The third side is for users like you and me who want to raise funds for projects by setting up against the lottery and testing that. I have access to a kind of portal where I can go and muck around in their sandbox.

How did you come to work with Zudu?

I’ve worked with Zudu’s CEO previously. First and foremost, I wanted to have a working relationship with a partner who was trustworthy. I initially put out a request for proposal to quite a few businesses who could provide this type of service. What I tended to find was that a lot of the companies were focused on search engine optimization and optimizing our platform. They weren’t really focused on what I wanted to get out of the platform beforehand. That was one element that factored into choosing Zudu. The other was the price. I got a mixed bag, and Zudu wasn’t necessarily the cheapest, but what they were offering in terms of the end-to-end development and ongoing maintenance made sense to me. They also were flexible with me putting out the maintenance to a different company.

How much have you invested with Zudu?

I think I’ve spent about £65,000 ($83,500) on the project from end-to-end. It includes 6 months of work plus development testing, deployment, and tweaks as we went along. It also includes paying all of their team members, a dedicated project manager, and business analyst.

What is the status of this engagement?

We started working on the platform in August 2016, and the work is ongoing. The platform is in beta testing at the moment. It’s been a six-month project, which is what we set out to do in the beginning.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’re running some mini user tests with a group of people from both of our businesses, and we’re looking to launch the project towards Q3 of this year. It’s rare in this day and age to have a business stay on track. I was pleased with that. I didn't want the project to run any further than that because I have a timeline with investors, and they’re looking to be paid back. It’s been great testing out the platform as Zudu has developed it. The platform is up and running now, and we’re just running through the testing of the outputs with a small user group. I think that Zudu is more interested in what we get out of the platforms, and I’ve quite enjoyed that. It’s a slightly different way of working.

How did Zudu perform from a project management standpoint?

We have weekly status calls and daily stand-ups.  Zudu uses Slack and Trello boards to keep me up-to-date and take me through every step of the process. They had a dedicated project manager for development of the site and a couple of business analysts to understand the business process. This helped Zudu understand how to translate the requirements into a user-friendly story. I also had contact with specific developers, and they had about four working on the project. My experience was quite good because I was working with quite a decent-sized team, probably about six people. The key thing for me was I wanted one contact point, and I got that in the project manager, Rick. He handled the day-to-day interactions with development and was well-versed on what was going on.

For the most part, Zudu did well from a project management standpoint. They used Agile, and they were quite clear with me from the beginning. I'd say, “Look, this is what my expectation is,” and they’d say, “Look, these are the things that we can do within a certain timeline.” For instance, I think there was a 4-week dev time with the algorithm, but it went a little bit over. I wasn't too fussed about that because there were other things going on in the background. At the beginning, they told me, “Look, we need to be kind of flexible because these are projections. We are aiming for this date, but if it takes longer, it can. In the end, we’ll still meet the deadline.” Everything kind of balanced out. During the project, some bits were slightly delayed and other instances went faster. All in all, it came out on time. I'd say the platform is about 95% complete. We’re just tying up the loose ends now. And even though the project is coming to a close now, they’re still putting in as much effort as they did at the beginning. I’m pleased with the way that they’ve dealt with me and the service they’ve given me. Because Zudu is fairly new, I think the number of platforms they can share in terms of development was a little bit limited. I took a bit of a risk on them. In the end, that risk paid off, and I was happy with the results.

Are there any areas Zudu could improve?

I would have liked to know more of what to expect, although they compensated for that by being upfront, above board, and on the front foot with me. They didn't hide away and leave me in the dark not knowing what was going on, which was good. Everything worked out well for me.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    Zudu charged a bit more than what I was quoted elsewhere, but they’ve delivered.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer