ZOO Media Group Inc.

Ziibi.ca is a company that brings two important groups of people together – homeowners in need of emergency property restoration services and local contractors who are right for the job. This web-based platform takes a user-focused approach to helping homeowners find the property restoration contractor they need, all with just a click of a button. But what’s working behind the scenes to drive this incredibly efficient on-demand service? It’s the technology of artificial intelligence.

Artificial Intelligence and Web Design

To the untrained eye, you might not suspect there’s a complex algorithm working in the backend of Ziibi.ca’s simple and easy-to-navigate website. However, with a look at the platform’s chat box feature, you’ll see just how useful this AI technology is.

When you land onto Ziibi.ca’s homepage looking to connect with a professional property restoration contractor in your area, the AI-integrated chat box feature allows you to find exactly what you’re looking for within seconds. All you need to do is provide the bot with some simple information including your name, phone number and postal code. Based on your answers, the bot will provide you with a contractor in your area who can take care of your property restoration needs. The bot even provides the contractor’s contact information and presents a call button to get you connected quickly.

But that’s not all. Our developers also built Ziibi.ca’s AI to be propelled by voice activation and created the backend database with expansion capabilities in mind. This framework gives the master database the ability to expand to allow third party entities, such as insurance companies, to have a window into the platform. Now, instead of just connecting homeowners to property restoration contractors near them, they can also use AI technology in the platform to connect homeowners to their insurance company’s preferred contractors, providing an added layer of convenience to the consumer.

We are proud to announce the launch of a custom intranet web application for Bonduelle, the world leader in ready-to-use frozen and canned vegetables. This intranet site, together with its corresponding app has already proven to be a fantastic solution that allows plant employees to quickly access employee information.

The multisensory web application, called CommuniGo! engages employees with information, news, photo galleries, important alerts and updates to company policies. 

The company entrusted ZOO to create a custom solution from the ground up. This included branding the web application and app, complete with an eye-catching logo. 

The newly launched intranet and app is getting great reviews from both the management and production team. They find it’s easy to use and it allows them to access information quickly. After creating their profile, the employees can manage their work schedule using a calendar system. This system includes all of the required online forms for training, reimbursement and time off requests, to name a few. And it will also track and display vacation days taken and upcoming, sick days taken, stat holidays and more. The easy to use custom backend content management system allows the HR team to update the site daily without needing extensive training or a programming background.

The chat feature allows the user to quickly ask questions to get the information they need. Inversely, the company can get feedback from the work teams by using intuitive polls and surveys. These built-in tools will allow employees to provide their input so they can be involved in company decision making.

In addition to the polls and surveys, employees can provide their feedback through the virtual suggestion box and can participate in live webinars. This forum encourages staff to share their ideas on how to improve processes, efficiencies, procedures while receiving ongoing training through their phones.

It is always a pleasure to team up and work closely with a company to plan and execute an extensive branding, marketing and online strategy. Our focus was to strengthen the Checkers brand. Projects included bold graphic designs for their marketing materials, copywriting, a company blog, monthly e-blasts, search engine marketing and of course, designing and building their new e-commerce website and web app.

The campaign also included a new look for stationery, catalogues, advertisements and even their vehicle wraps. This total transformation included a modern and sleek new design for all Checkers delivery vehicles – like moving billboards to increase their brand presence.

Efficient, responsive and adaptable are all words used to describe successful businesses. So when atWork Office Furniture, a leader in office furniture design understood it was time to revamp their website for a new digital future, they desperately needed to incorporate these same attributes.

Working with their long-time marketing partner, ZOO Media Group was tasked with designing an ecommerce solution that not only looked modern, but delivered an outstanding user experience.

What they needed

The growing popularity of using smartphones for web browsing made responsive web design a must. Responsive design allows a website to automatically adapt to all of today’s screen sizes. As well, atWork needed a user friendly backend system so their own staff could quickly update webpage details.

And their website wasn’t just a few pages of pictures and text. With over 400 thousand furniture items available online for purchase and delivery across Canada and the US – which is only a small portion of the products they offer – it was crucial to develop a robust and secure ecommerce website.

 What we delivered  

Now online, the new atWork website showcases their Ontario dealer group’s exceptional business furniture lines and dynamic office designs.

atWork and ZOO share a commitment to helping clients succeed. Whether building an engaging and enjoyable online shopping experience, or assisting to create a visually stunning yet ergonomically friendly office environment, having a trusted partner in the business jungle can make all the difference.

ZOO Media Group was hired to create a new brand presence for MCL and design and develop a custom website that combined the functions of the previous three websites along with the ability to make revisions and additions through an admin login. This accessibility allows MCL the flexibility they need to meet their existing and new customers’ and needs.

ZOO’s Magento programmers developed a customized ecommerce site with a user-friendly design. The new Magento ecommerce website provides an unparalleled and secure shopping experience. It allows for customized features and integration with their SAP system and third party affiliate applications. This mobile responsive site uses design and layout elements that follow current trends and create a better user experience. The new site also allows for real time inventory updates.

After determining the MCL brand needed a fresh, new look, we recommended a unified brand experience from initial contact to completing the sale. Our ZOO team worked on designing a new brand identity. The new logo design was used to inspire new stationery, brochures, sell sheets and branded packaging. These elements were also used on the website to create a seamless look for the entire company. Using all of these creative elements, our team created a Brand Guide to help ensure the brand is accurately and consistently represented in the future.

The new MCL website allows existing clients a straightforward tool to re-order products but is also accessible for new clients that have not yet created an account. The product detail pages are designed to display dynamic, relevant information for each unique item.

The aesthetic of the new ecommerce website and all supporting documents creates a fresh and seamless experience for the customer. The entire branding package creates a powerful toolbox for MCL to use with their clients.

ZOO worked closely with Dr. Brian Rotenberg to create two different websites and brands for two different businesses, www.sleepsurgeon.ca and www.brianrotenberg.com/sinus-surgeon/.  ZOO Media Group also provides ongoing digital marketing, creative writing and graphic design services.

ZOO Media Group was hired to create a strong brand presence for Handy Bros which included designing a new user-friendly custom WordPress website.   

ZOO Media Group designed and developed the Hollandia Pool & Spas WordPress website. 

ZOO Media Group created the new London Family Health Teams branding then designed and developed a new custom WordPress website. 

Meet the client

Mission Exteriors provides beautiful and timely exterior renovation services for homeowners throughout south western Ontario. They treat homeowners with respect and patience while providing outstanding customer service before, during and after project completion. When Mission contacted ZOO for help with their branding, marketing and website, we were more than happy to work with them.

The Challenge

Mission needed a strong brand presence, their old website was a DIY theme site with no branding and very little content. They grew their business by word of mouth, but needed help getting more leads.

What we did

The first step was to create a brand strategy for Mission. We researched their industry, their competitors and learned as much as we could about what their clients wanted. We created the logo designs for their exterior renovations business, but also developed a brand for their new leaf guard products as well. Once the branding was approved, our graphic designers created all of their stationery, wrote sales copy and designed their brochures, folders and even created their new trailer wraps. At the same time, our web design team was working on their new custom website. Once the website was launched, ZOO worked closely with Mission to create their digital marketing strategy. After all of these pieces were completed and their digital campaign was running well and bringing in new leads, Mission hired ZOO to create a new web page for their new 3D design service due to Covid-19. This project also included creating social media videos to promote their new service. Contact ZOO Media Group today to completely revamp your brand to position your company for even greater success.

Any longtime resident of London knows that Harrison Pensa is a respected pillar of the community and has been so for over two decades. They’ve earned a reputation for their expertise in law, but also for the genuine relationships they have built with their clients and their considerable charitable contributions to the city. So, how does a 20-year-old law firm, in the age of shortened attention spans and demand for accessibility, continue to connect with the community and their clients in such a seamless way? They are strategic with the partnerships they make. Because sometimes, even lawyers can use a little help.

Harrison Pensa engaged ZOO Media Group to build a new micro website for their personal injury department and develop a 12-month integrated marketing plan, which included both traditional and more innovative digital media tactics. As Harrison Pensa grows their Personal Injury offering, they needed a fresh new website and an effective way to increase their brand recognition in a very competitive space.

Our tagline, “Our focus is firmly on you” says it all. From billboards and print ads to bus wraps, the Harrison Pensa Personal Injury Group brand connects with people. And their dynamic new website is responsive, making important information available anywhere, anytime. The site is structured with an effortless user experience in mind, ensuring information is readily accessible and flows naturally. Still unsure of where to go? No worries, the new Harrison Pensa Personal Injury Group website also includes a chat system, so if visitors have any questions at all, help is only a click away.

ZOO Media Group was thrilled to be a part of Harrison Pensa’s evolution and growth as one of London’s most esteemed law firms. Our experienced marketing and design team is managing the media planning and buying, as well as ad creative, website SEO copywriting and search engine marketing.  

The City of London decided to take a step towards strengthening their workplace. The Human Resources Department decided it was time to update their previous and somewhat dated employee recognition package, and transform it into a fun and engaging program that included a new peer-to-peer recognition component. They chose ZOO Media Group to take their concept and transform it into an exciting, streamlined program that would motivate city employees to take part. The Bravo Employee Recognition Program was born.

What they needed

The concept needed a fresh and vibrant brand to grab attention and effectively convey why this program is worthwhile and valuable for the workplace environment. The City of London required a name, logo design, tagline, brochures, folders and posters that would inform employees about the program while promoting its many merits.

What we delivered

ZOO Media Group created a dynamic and comprehensive package for the City of London Employee Recognition Program. The first step being the development of a great name for the program itself. “Bravo” was chosen to celebrate the importance of standing up and applauding employee contributions to team success.

From there, it was all about branding. ZOO’s team designed the logo, brochure, posters, greeting and thank you cards, intranet online banners, award certificates, folders, and the peer-to-peer recognition forms. Once the brand language was approved, ZOO Media Group brought in its team of designers to provide the fun and engaging visuals.

The results

The Bravo program was born with more than a little fan fare! The new program was being launched and ZOO Media Group is thrilled to have played a role in the development. Through the ongoing collaboration of the creative team at ZOO Media Group and the Human Resources Department for the City of London, the new program is sure to garner rave reviews for many years to come.