Taming the Wild World of Business
Our agency offers skilled execution, expert advice and direction in branding, digital marketing, graphic design and website development. Since 2005, we have connected businesses with their clients through meaningful, effective brand strategies. From the ants to the elephants, ZOO Media Group works with corporations and organizations of all shapes and sizes.
Recommended Providers
Focus
Portfolio

ZOO Launches AI-integrated website for Ziibi.ca
Ziibi.ca is a company that brings two important groups of people together – homeowners in need of emergency property restoration services and local contractors who are right for the job. This web-based platform takes a user-focused approach to helping homeowners find the property restoration contractor they need, all with just a click of a button. But what’s working behind the scenes to drive this incredibly efficient on-demand service? It’s the technology of artificial intelligence.
Artificial Intelligence and Web Design
To the untrained eye, you might not suspect there’s a complex algorithm working in the backend of Ziibi.ca’s simple and easy-to-navigate website. However, with a look at the platform’s chat box feature, you’ll see just how useful this AI technology is.
When you land onto Ziibi.ca’s homepage looking to connect with a professional property restoration contractor in your area, the AI-integrated chat box feature allows you to find exactly what you’re looking for within seconds. All you need to do is provide the bot with some simple information including your name, phone number and postal code. Based on your answers, the bot will provide you with a contractor in your area who can take care of your property restoration needs. The bot even provides the contractor’s contact information and presents a call button to get you connected quickly.
But that’s not all. Our developers also built Ziibi.ca’s AI to be propelled by voice activation and created the backend database with expansion capabilities in mind. This framework gives the master database the ability to expand to allow third party entities, such as insurance companies, to have a window into the platform. Now, instead of just connecting homeowners to property restoration contractors near them, they can also use AI technology in the platform to connect homeowners to their insurance company’s preferred contractors, providing an added layer of convenience to the consumer.

ZOO Launches Intranet Site & Mobile APP for Bonduelle
We are proud to announce the launch of a custom intranet web application for Bonduelle, the world leader in ready-to-use frozen and canned vegetables. This intranet site, together with its corresponding app has already proven to be a fantastic solution that allows plant employees to quickly access employee information.
The multisensory web application, called CommuniGo! engages employees with information, news, photo galleries, important alerts and updates to company policies.
The company entrusted ZOO to create a custom solution from the ground up. This included branding the web application and app, complete with an eye-catching logo.
The newly launched intranet and app is getting great reviews from both the management and production team. They find it’s easy to use and it allows them to access information quickly. After creating their profile, the employees can manage their work schedule using a calendar system. This system includes all of the required online forms for training, reimbursement and time off requests, to name a few. And it will also track and display vacation days taken and upcoming, sick days taken, stat holidays and more. The easy to use custom backend content management system allows the HR team to update the site daily without needing extensive training or a programming background.
The chat feature allows the user to quickly ask questions to get the information they need. Inversely, the company can get feedback from the work teams by using intuitive polls and surveys. These built-in tools will allow employees to provide their input so they can be involved in company decision making.
In addition to the polls and surveys, employees can provide their feedback through the virtual suggestion box and can participate in live webinars. This forum encourages staff to share their ideas on how to improve processes, efficiencies, procedures while receiving ongoing training through their phones.

ZOO Crowns Checkers Cleaning Supply Online Champion
It is always a pleasure to team up and work closely with a company to plan and execute an extensive branding, marketing and online strategy. Our focus was to strengthen the Checkers brand. Projects included bold graphic designs for their marketing materials, copywriting, a company blog, monthly e-blasts, search engine marketing and of course, designing and building their new e-commerce website and web app.
The campaign also included a new look for stationery, catalogues, advertisements and even their vehicle wraps. This total transformation included a modern and sleek new design for all Checkers delivery vehicles – like moving billboards to increase their brand presence.

Custom Ecommerce Website Design & Development
Efficient, responsive and adaptable are all words used to describe successful businesses. So when atWork Office Furniture, a leader in office furniture design understood it was time to revamp their website for a new digital future, they desperately needed to incorporate these same attributes.
Working with their long-time marketing partner, ZOO Media Group was tasked with designing an ecommerce solution that not only looked modern, but delivered an outstanding user experience.
What they needed
The growing popularity of using smartphones for web browsing made responsive web design a must. Responsive design allows a website to automatically adapt to all of today’s screen sizes. As well, atWork needed a user friendly backend system so their own staff could quickly update webpage details.
And their website wasn’t just a few pages of pictures and text. With over 400 thousand furniture items available online for purchase and delivery across Canada and the US – which is only a small portion of the products they offer – it was crucial to develop a robust and secure ecommerce website.
What we delivered
Now online, the new atWork website showcases their Ontario dealer group’s exceptional business furniture lines and dynamic office designs.
atWork and ZOO share a commitment to helping clients succeed. Whether building an engaging and enjoyable online shopping experience, or assisting to create a visually stunning yet ergonomically friendly office environment, having a trusted partner in the business jungle can make all the difference.

Branding, SEM & Ecommerce Web Design & Development
ZOO Media Group was hired to create a new brand presence for MCL and design and develop a custom website that combined the functions of the previous three websites along with the ability to make revisions and additions through an admin login. This accessibility allows MCL the flexibility they need to meet their existing and new customers’ and needs.
ZOO’s Magento programmers developed a customized ecommerce site with a user-friendly design. The new Magento ecommerce website provides an unparalleled and secure shopping experience. It allows for customized features and integration with their SAP system and third party affiliate applications. This mobile responsive site uses design and layout elements that follow current trends and create a better user experience. The new site also allows for real time inventory updates.
After determining the MCL brand needed a fresh, new look, we recommended a unified brand experience from initial contact to completing the sale. Our ZOO team worked on designing a new brand identity. The new logo design was used to inspire new stationery, brochures, sell sheets and branded packaging. These elements were also used on the website to create a seamless look for the entire company. Using all of these creative elements, our team created a Brand Guide to help ensure the brand is accurately and consistently represented in the future.
The new MCL website allows existing clients a straightforward tool to re-order products but is also accessible for new clients that have not yet created an account. The product detail pages are designed to display dynamic, relevant information for each unique item.
The aesthetic of the new ecommerce website and all supporting documents creates a fresh and seamless experience for the customer. The entire branding package creates a powerful toolbox for MCL to use with their clients.

Branding, Digital Marketing & Web Development
ZOO worked closely with Dr. Brian Rotenberg to create two different websites and brands for two different businesses, www.sleepsurgeon.ca and www.brianrotenberg.com/sinus-surgeon/. ZOO Media Group also provides ongoing digital marketing, creative writing and graphic design services.

Branding, Web Design & Development
ZOO Media Group was hired to create a strong brand presence for Handy Bros which included designing a new user-friendly custom WordPress website.

Website Design & Development
ZOO Media Group designed and developed the Hollandia Pool & Spas WordPress website.

Branding, Web Design & Development
ZOO Media Group created the new London Family Health Teams branding then designed and developed a new custom WordPress website.

Branding, Marketing, Web Design & Development
Meet the client
Mission Exteriors provides beautiful and timely exterior renovation services for homeowners throughout south western Ontario. They treat homeowners with respect and patience while providing outstanding customer service before, during and after project completion. When Mission contacted ZOO for help with their branding, marketing and website, we were more than happy to work with them.
The Challenge
Mission needed a strong brand presence, their old website was a DIY theme site with no branding and very little content. They grew their business by word of mouth, but needed help getting more leads.
What we did
The first step was to create a brand strategy for Mission. We researched their industry, their competitors and learned as much as we could about what their clients wanted. We created the logo designs for their exterior renovations business, but also developed a brand for their new leaf guard products as well. Once the branding was approved, our graphic designers created all of their stationery, wrote sales copy and designed their brochures, folders and even created their new trailer wraps. At the same time, our web design team was working on their new custom website. Once the website was launched, ZOO worked closely with Mission to create their digital marketing strategy. After all of these pieces were completed and their digital campaign was running well and bringing in new leads, Mission hired ZOO to create a new web page for their new 3D design service due to Covid-19. This project also included creating social media videos to promote their new service. Contact ZOO Media Group today to completely revamp your brand to position your company for even greater success.

Integrated Marketing, Website Design & Development
Any longtime resident of London knows that Harrison Pensa is a respected pillar of the community and has been so for over two decades. They’ve earned a reputation for their expertise in law, but also for the genuine relationships they have built with their clients and their considerable charitable contributions to the city. So, how does a 20-year-old law firm, in the age of shortened attention spans and demand for accessibility, continue to connect with the community and their clients in such a seamless way? They are strategic with the partnerships they make. Because sometimes, even lawyers can use a little help.
Harrison Pensa engaged ZOO Media Group to build a new micro website for their personal injury department and develop a 12-month integrated marketing plan, which included both traditional and more innovative digital media tactics. As Harrison Pensa grows their Personal Injury offering, they needed a fresh new website and an effective way to increase their brand recognition in a very competitive space.
Our tagline, “Our focus is firmly on you” says it all. From billboards and print ads to bus wraps, the Harrison Pensa Personal Injury Group brand connects with people. And their dynamic new website is responsive, making important information available anywhere, anytime. The site is structured with an effortless user experience in mind, ensuring information is readily accessible and flows naturally. Still unsure of where to go? No worries, the new Harrison Pensa Personal Injury Group website also includes a chat system, so if visitors have any questions at all, help is only a click away.
ZOO Media Group was thrilled to be a part of Harrison Pensa’s evolution and growth as one of London’s most esteemed law firms. Our experienced marketing and design team is managing the media planning and buying, as well as ad creative, website SEO copywriting and search engine marketing.

Branding & Graphic Design
The City of London decided to take a step towards strengthening their workplace. The Human Resources Department decided it was time to update their previous and somewhat dated employee recognition package, and transform it into a fun and engaging program that included a new peer-to-peer recognition component. They chose ZOO Media Group to take their concept and transform it into an exciting, streamlined program that would motivate city employees to take part. The Bravo Employee Recognition Program was born.
What they needed
The concept needed a fresh and vibrant brand to grab attention and effectively convey why this program is worthwhile and valuable for the workplace environment. The City of London required a name, logo design, tagline, brochures, folders and posters that would inform employees about the program while promoting its many merits.
What we delivered
ZOO Media Group created a dynamic and comprehensive package for the City of London Employee Recognition Program. The first step being the development of a great name for the program itself. “Bravo” was chosen to celebrate the importance of standing up and applauding employee contributions to team success.
From there, it was all about branding. ZOO’s team designed the logo, brochure, posters, greeting and thank you cards, intranet online banners, award certificates, folders, and the peer-to-peer recognition forms. Once the brand language was approved, ZOO Media Group brought in its team of designers to provide the fun and engaging visuals.
The results
The Bravo program was born with more than a little fan fare! The new program was being launched and ZOO Media Group is thrilled to have played a role in the development. Through the ongoing collaboration of the creative team at ZOO Media Group and the Human Resources Department for the City of London, the new program is sure to garner rave reviews for many years to come.
Reviews
the project
Web Development & Digital Marketing for Head & Neck Surgeon
"The partnership has been enormously successful way beyond what I had expected."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a self-employed head and neck surgeon.
What challenge were you trying to address with ZOO Media Group Inc.?
We needed someone to develop my website.
What was the scope of their involvement?
ZOO Media Group provides me with ongoing web development, design, and maintenance. We started the partnership by developing and designing the website through WordPress from scratch, including the layout, logo, color scheme, flow of information, and all the contact forms.
Several core features of the website are an attractive and informative landing page, resources about my services, and straightforward contact forms.
We did some social media marketing for a while, but we stopped and moved to Google AdWords, which they continue to manage for me.
What is the team composition?
My main point of contact is Sandra (Partner), and we also work with a lead marketer, illustrator, and copywriter.
How did you come to work with ZOO Media Group Inc.?
ZOO Media Group was referred to me by a trusted colleague.
How much have you invested with them?
So far, we’ve invested around $50,000.
What is the status of this engagement?
Our ongoing partnership started in June 2017.
What evidence can you share that demonstrates the impact of the engagement?
Personally, the partnership has been enormously successful way beyond what I had expected. The amount of contact I get from patients has been significant, garnering about 10–15 engagements a week — my business can barely handle that much and that makes our work a worthwhile investment.
How did ZOO Media Group Inc. perform from a project management standpoint?
They’ve only delayed their timelines once and that was during the COVID-19 pandemic. Other than that, they consistently adhere to the budget and I’ve been very happy with their delivery and responsive approach.
We typically communicate through email and phone.
What did you find most impressive about them?
We’re impressed with their high-level customer service and responsiveness. Their understanding of our needs manifests into cost-effective and highly-functional solutions.
Are there any areas they could improve?
While they generally do a good job, it would be great if they could be a little more creative when it comes to copywriting.
The content often comes across as stilted, which is understandable, but maybe they can add a more enthusiastic voice to it.
Do you have any advice for potential customers?
I advise you to be very clear with your goals, purpose, and expectations for the project, because coming with a focused vision can be essential to making the most out of the relationship.
the project
Rebranding,& Web Design for Event Company
"Their eagerness to ensure customer satisfaction is impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I own an event and communications company.
What challenges were you trying to address with ZOO Media Group Inc.?
We hired them to work with one of our clients on marketing initiatives.
What was the scope of their involvement?
We started by rebranding our client’s company. This included designing a new logo, tagline, and website. They’re also helping with sales aids like brochures and sell sheets. They’re managing Google Ads, e-blasts, and the client’s overall social media presence.
They built the client’s website using Magento.
What is the team composition?
I have one main point of contact, Sandra. Behind the scenes, there are at least 7–8 people working on the project.
How did you come to work with ZOO Media Group Inc.?
We sent an RFP to several agencies. ZOO Media Group Inc. offered a robust range of services and gave us good value for our dollar.
How much have you invested in them?
We’ve invested around $200,000.
What is the status of this engagement?
We started working together in March 2020, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They have several experts in every field, so the work is highly specialized and of excellent quality. I appreciate the level of creativity they bring to their work.
How did ZOO Media Group Inc. perform from a project management standpoint?
They’ve been fabulous. They’re very detailed and organized. They respond quickly to our inquiries. The team is thorough and timely. If an unforeseen issue arises, they’re quick to advise us and re-evaluate our project timeline accordingly.
We mostly communicate via email.
What did you find most impressive about them?
Their eagerness to ensure customer satisfaction is impressive. If we’re not 100% happy, they’ll make adjustments until we are.
Are there any areas they could improve?
I can’t think of anything. I’d love to have more face-to-face meetings, but that is difficult right now because of social distancing protocol. If they could give more status updates over Zoom, that would be nice.
Do you have any advice for potential customers?
Be very thorough in your briefings and include as much detail and information as possible.
the project
WordPress & WooCommerce Dev for Office Furniture Dealership
"I'm not sure how they are so responsive!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Partner/Owner of an office furniture dealership. We have a showroom and also service clients with design and virtual assistance all over North America. I also lead the digital marketing for our buying group.
For what projects/services did your company hire ZOO Media Group Inc., and what were your goals?
Updating a well-used, living ecommerce and lead generating website that we rely on everyday is no easy task. We'd built our website into an extremely useful tool. But over time it was added to little by little so much... our lovely Franken-site LOL. We just needed a fresh face and a rebuild. Plus we were looking for increased automations in the backend, order tracking for customers and new features that would allow us to better sell cross border.
How did you select this vendor and what were the deciding factors?
Zoo Media has been our marketing agency for over 10 years. They deliver appropriate solutions for anything we throw at them. I know some of our requests are unique and I appreciate their willingness to explore - and sometimes just say no for our benefit. Their speed and consistent service are top benefits.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We have two sides to our business focus. Full office projects which are handled more personally by our sales and design team. And our growing ecommerce solution providing commercial furniture and accessories to all sizes of organizations. Finding a balance on a combined website isn't easy. Zoo Media helped us take a simplified approach to show both faces and create a space we can connect with clients whatever stage of need they have. Our website is built in a way we can "play in" and change or add some things ourselves. Wordpress and Woocommerce are the main technologies.
How many people from the vendor's team worked with you, and what were their positions?
Sandra our main project contact is responsive and thoughtful. Chris our technology contact is detailed and I appreciate his sense of urgency.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Received compliments but truth is in the use... Our team and customers love it.
Describe their project management style, including communication tools and timeliness.
One thing I have felt is that Zoo has my back. It is easy to get lost in details and all the ins and outs ... and forget things. But Zoo is often updating me and keeping the project on track.
What did you find most impressive or unique about this company?
Again, their consistency, and speed of response is excellent.
Are there any areas for improvement or something they could have done differently?
We had some delays but they were all on our own shoulders. Sandra talks out requests so we don't make a blunder and go in a bad direction. Nothing to add here.
Thanks to the expertise of Zoo Media Group Inc., the client is able to increase their engagement, garnering about 10–15 customer queries on a weekly basis. The team is consistently responsive, and internal stakeholders are particularly impressed with their cost-effective solutions.