ZOO Media Group Inc.

BACKGROUND

Introduce your business and what you do there.

I’m a self-employed head and neck surgeon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ZOO Media Group Inc.?

We needed someone to develop my website.

SOLUTION

What was the scope of their involvement?

ZOO Media Group provides me with ongoing web development, design, and maintenance. We started the partnership by developing and designing the website through WordPress from scratch, including the layout, logo, color scheme, flow of information, and all the contact forms. 

Several core features of the website are an attractive and informative landing page, resources about my services, and straightforward contact forms.

We did some social media marketing for a while, but we stopped and moved to Google AdWords, which they continue to manage for me.

What is the team composition?

My main point of contact is Sandra (Partner), and we also work with a lead marketer, illustrator, and copywriter.

How did you come to work with ZOO Media Group Inc.?

ZOO Media Group was referred to me by a trusted colleague.

How much have you invested with them?

So far, we’ve invested around $50,000.

What is the status of this engagement?

Our ongoing partnership started in June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Personally, the partnership has been enormously successful way beyond what I had expected. The amount of contact I get from patients has been significant, garnering about 10–15 engagements a week — my business can barely handle that much and that makes our work a worthwhile investment.

How did ZOO Media Group Inc. perform from a project management standpoint?

They’ve only delayed their timelines once and that was during the COVID-19 pandemic. Other than that, they consistently adhere to the budget and I’ve been very happy with their delivery and responsive approach.

We typically communicate through email and phone.

What did you find most impressive about them?

We’re impressed with their high-level customer service and responsiveness. Their understanding of our needs manifests into cost-effective and highly-functional solutions.

Are there any areas they could improve?

While they generally do a good job, it would be great if they could be a little more creative when it comes to copywriting.

The content often comes across as stilted, which is understandable, but maybe they can add a more enthusiastic voice to it.

Do you have any advice for potential customers?

I advise you to be very clear with your goals, purpose, and expectations for the project, because coming with a focused vision can be essential to making the most out of the relationship.

BACKGROUND

Introduce your business and what you do there.

I own an event and communications company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with ZOO Media Group Inc.?

We hired them to work with one of our clients on marketing initiatives.

SOLUTION

What was the scope of their involvement?

We started by rebranding our client’s company. This included designing a new logo, tagline, and website. They’re also helping with sales aids like brochures and sell sheets. They’re managing Google Ads, e-blasts, and the client’s overall social media presence. 

They built the client’s website using Magento. 

What is the team composition?

I have one main point of contact, Sandra. Behind the scenes, there are at least 7–8 people working on the project. 

How did you come to work with ZOO Media Group Inc.?

We sent an RFP to several agencies. ZOO Media Group Inc. offered a robust range of services and gave us good value for our dollar. 

How much have you invested in them?

We’ve invested around $200,000. 

What is the status of this engagement?

We started working together in March 2020, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have several experts in every field, so the work is highly specialized and of excellent quality. I appreciate the level of creativity they bring to their work. 

How did ZOO Media Group Inc. perform from a project management standpoint?

They’ve been fabulous. They’re very detailed and organized. They respond quickly to our inquiries. The team is thorough and timely. If an unforeseen issue arises, they’re quick to advise us and re-evaluate our project timeline accordingly. 

We mostly communicate via email. 

What did you find most impressive about them?

Their eagerness to ensure customer satisfaction is impressive. If we’re not 100% happy, they’ll make adjustments until we are. 

Are there any areas they could improve?

I can’t think of anything. I’d love to have more face-to-face meetings, but that is difficult right now because of social distancing protocol. If they could give more status updates over Zoom, that would be nice. 

Do you have any advice for potential customers? 

Be very thorough in your briefings and include as much detail and information as possible.

BACKGROUND

Please describe your company and your position there.

I am a Partner/Owner of an office furniture dealership. We have a showroom and also service clients with design and virtual assistance all over North America. I also lead the digital marketing for our buying group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ZOO Media Group Inc., and what were your goals?

Updating a well-used, living ecommerce and lead generating website that we rely on everyday is no easy task. We'd built our website into an extremely useful tool. But over time it was added to little by little so much... our lovely Franken-site LOL. We just needed a fresh face and a rebuild. Plus we were looking for increased automations in the backend, order tracking for customers and new features that would allow us to better sell cross border.

SOLUTION

How did you select this vendor and what were the deciding factors?

Zoo Media has been our marketing agency for over 10 years. They deliver appropriate solutions for anything we throw at them. I know some of our requests are unique and I appreciate their willingness to explore - and sometimes just say no for our benefit. Their speed and consistent service are top benefits.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have two sides to our business focus. Full office projects which are handled more personally by our sales and design team. And our growing ecommerce solution providing commercial furniture and accessories to all sizes of organizations. Finding a balance on a combined website isn't easy. Zoo Media helped us take a simplified approach to show both faces and create a space we can connect with clients whatever stage of need they have. Our website is built in a way we can "play in" and change or add some things ourselves. Wordpress and Woocommerce are the main technologies.

How many people from the vendor's team worked with you, and what were their positions?

Sandra our main project contact is responsive and thoughtful. Chris our technology contact is detailed and I appreciate his sense of urgency.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Received compliments but truth is in the use... Our team and customers love it.

Describe their project management style, including communication tools and timeliness.

One thing I have felt is that Zoo has my back. It is easy to get lost in details and all the ins and outs ... and forget things. But Zoo is often updating me and keeping the project on track.

What did you find most impressive or unique about this company?

Again, their consistency, and speed of response is excellent.

Are there any areas for improvement or something they could have done differently?

We had some delays but they were all on our own shoulders. Sandra talks out requests so we don't make a blunder and go in a bad direction. Nothing to add here.