Design Company for Innovative Digital Experiences

zigzag is an international design studio specialized in User Experience. With user research, interaction and visual design as well as prototyping and software development we are supporting each stage in innovative digital product development. Our goal is to create valuable and emotional experiences for users. We are working with Fortune 500 companies and start-ups across very diverse industries.

Our experts with backgrounds in research and concepting, design and prototyping work efficiently, closely knit and always strive to create excellent and tailor made solutions for our clients. Our strength lies in this multidisciplinary approach and an unshakable standard when it comes to high quality.

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Stuttgart, Germany
  • Kronprinzstrasse 11
    Stuttgart 70173


Key clients: 
BMW, Deutsche Bahn, Siemens, Samsung, comdirect bank
Siemens Smart Battery Application Image

Siemens Smart Battery Application

Siemens, a well-known name in the heavy-duty energy management industry, now expands to the commercial market by introducing its new line of consumer battery storage systems. Siemens teamed up with zigzag to tap into today's data-savvy consumer market and develop a best-in-class digital energy management experience. Zigzag not only worked to envision the digital experience, but also helped Siemens with implementing multi-channel
applications in an agile manner. After a robust period of development and testing, the Junelight system was launched in Jan 2019 and it is now available in the German market.
FiTS fitness application Image

FiTS fitness application

Vitaliberty, one of the leading E-health B2B service providers in the German market, wanted to launch a new-generation consumer wellness service. Zigzag worked together with the Vitaliberty team to define the product from the ground up, design core parts of the service and develop the Android side of the app, FiTS. The core idea was to conceptualize and design highly adaptive fitness programs for 'real people' who may not be
athletic nor highly motivated. How to combine motivation, body positivism and a sense of humor was the key challenge. Combining these aspects with machine-learning adaptiveness ultimately created dynamic, meaningful and motivating workout programs.
comdirect Trading application Image

comdirect Trading application

Founded in 1994 as a direct bank subsidiary of Commerzbank, comdirect has built its reputation as a pioneering bank by offering fully online services without any local branch. It led the era of internet banking & trading in the German market and positioned itself as a successful case study. In 2015, comdirect planned another major shift by extending and strengthening its focus to mobile trading. Zigzag had the exciting
opportunity to define a new trading experience tailored for mobile and targeted toward traders in the general public - not only professionals. In close collaboration with comdirect’s UX team, zigzag envisioned a mobile experience with the ambition to create the best trading app in the German market.