Ziad Al Halabi

Please describe your company and your position there.

I was the project director for food distribution and storing ,a well established company since 1992 with a head quarter at Damascus Syria , the company was entering in the restaurant business when I joined them.

For what projects/services did your company hire Ziad Al Halabi?

We needed help in Branding and marketing strategy design for the three franchise restaurant chains that the company wanted to open in Syria , Marrybrown from Malaysia, Mr.Pasta from Qatar , and Attila Mangolian Grill from the United States.

What were your goals for this project?

When we started our project , the only franchise that Syria had at that time was KFC and our mission was to introduce the brands (for all three franchises that we want to open in multiple cities ) in a way that can relate to the respected cities way of live and passion for food .

How did you select this vendor?

Like all businesses, we rely a lot on our business connections and our partners vision and feedeeback , Ziad was a known disigner with an excellent reputation, what we liked the most about Ziad was his passion for what he do and the fact that he like to spend sometime to understand the way we do business before he start his actual work.

Describe the scope of their work in detail.

Branding for all three restaurant chains. Design a marketing strategy that fits the brand and related to the consumers.

What was the team composition?

I worked directly with Ziad

Can you share any outcomes from the project that demonstrate progress or success?

We were able to intreduce the brands in a successful way to the market and to be recognized as one of the few chains with international presence in our unique market. The best results was with Attila because it was the first Mangolian Grill restaurant chains in the market .

How effective was the workflow between your team and theirs?

At the beginning of the project we had weekly meetings, then biweekly meetings after the first few weeks of starting the project , we were able to communicate our goals and Ziad was able to advice and deliver the needed .

What did you find most impressive about this company?

As I mentioned earlier, the most impressive was that Ziad learned our business and was able to provide his vision after he understood what we do and who we are.

Are there any areas for improvement?

All companies have different areas that need improvement, and I look forward to watch Ziad network grow and achieve all their goals.

Please describe your company and your position there.

FADI SOUDI, ASID For over ten years, Fadi creates timeless client-specific design solutions reflective of his profound dedication to beauty, comfort, and luxury. He graduated from Damascus University in Syria. He has several projects in different areas (the Middle East, Europe, and the USA). He held significant vacancies in many prestige’s design companies, and Because of his journey to many countries, Fadi develops an exceptional build environment for luxury hotels, restaurants, spa/salons, and custom residences, offering a wide range of innovative, creative services and styles. As a member of both Damascus and American Society of Interior Designer he works independently providing complete design services from top to bottom whatever big the projects are and wherever the plan is.

For what projects/services did your company hire Ziad Al Halabi?

all my office projects Commercial and hospitality and he designs my own Logos

What were your goals for this project?

Ziad gives me always all the project concepts that I am looking for to merge it with my design style.

How did you select this vendor?

refer from friends

Describe the project in detail.

gives me all the concept for my interior design projects (Logo, colors, cards design, web design, catalogs........)

What was the team composition?

partner to all my project that he helped to work with.

Can you share any outcomes from the project that demonstrate progress or success?

all my projects after the grand opening 80% increase overall in traffic because Ziad concept ideas, and make my project more visible to the public.

How effective was the workflow between your team and theirs?

Great, and easy.

What did you find most impressive about this company?

Ziad is a good listener and a very hard worker.

Are there any areas for improvement?

I am very satisfied with his work.

Please describe your company and your position there.

Diverso is a sister company of Adagio concepts and designs. Diverso is specialize of producing unique lighting and chandelier solutions

For what projects/services did your company hire Ziad Al Halabi?

Mr.Ziad Al Halabi has designed the catalogue, the logo and gave a whole identity of the company and gave it the proper character.

What were your goals for this project?

As Diverso lighting is a new line and a new approach in lighting design so the objective was to find an unique and clear view of what the products is about and what it is for

How did you select this vendor?

We are an old customer for Mr.Ziad Al Halabi And we trust his work and his talent As we met him in panting gallery back in 2007 and since then he is our only graphic designer.

Describe the scope of their work in detail.

We called Mr.Ziad and gave him a brief of what is the company is about and what we think about our market and marketing plans so he gave as a few demands to achieve the goal such as the photo shooting as he directed the work remotely. Then the next faze were to come up with the logo and understanding the working materials and colors. The third step was the catalogue design as it was a very delicate issue as art and science has to combine to produce a correct catalogue. The forth faze were the branding which includes the visit cards design and the other graphic work.

What was the team composition?

Choosing Mr.Ziad is not a choice for me anymore as he becomes through the years as a partner and I never doubted his work and the effort he add to every project, for me Peru I feel it is my time out when I speak to him about what I want and when he explain to me what he think about my projects.

Can you share any outcomes from the project that demonstrate progress or success?

This is very simple for anyone who saw the catalogue The answer will be let’s see the product as the catalogue gave a very unique character for it.

How effective was the workflow between your team and theirs?

Very smooth and flexible although working distance is hard but as Mr.Ziad understand the idea the rest will be history.

What did you find most impressive about this company?

Creativity in one hand that combined with fixed price and flexible delivery time.

Are there any areas for improvement?

13 years gave me a very good idea where is the strength of Mr.Ziad which is you have to give him a good margin of freedom to work and his talent.