What evidence can you share that demonstrates the impact of the engagement?
They helped us reorder messages in order to make our value proposition stand out. We had general information, but we didn’t get to the unique selling position (USP) until a few pages down. zgraya helped us reconsider the whole buildup, leading with the USP in a strong way. That’s where they made a strong impact early on in the process.
We had a creative director on our side who was very detail-oriented and tended to focus on small things. zgraya was able to manage our creative director in a good way, helping channel his energy into something proactive. They brought into perspective whether what we were doing would serve our purpose. During every call we had with them, they didn't go back to whether it would be pretty or not — which is all subjective — but to whether it would achieve our goals or not.
zgraya’s focus on the broader business is something I want to highlight. The agencies we’d come across were artsier and more focused on aesthetics, while zgraya focused on how their work would contribute to the bottom line of the business. That was refreshing, and it really stood out to us.
How did zgraya digital perform from a project management standpoint?
We really liked them, and we found them to be quite different from our previous providers. zgraya's approach was to lock things in step by step, whereas the previous providers we used would create a very big concept and ask us to sign off on the whole thing. zgraya moved element by element, which gave us a lot less to digest at once and allowed us to focus on the details, so that we could really think through every item. They guided us on our thinking, making sure that it all came together into something very pretty at the end.
What did you find most impressive about them?
They are very focused on the business purpose. While their work is creative and situated in the art domain, it’s clear that zgraya came in not to make art for the sake of art but to help us achieve our business goals. That echoed with everyone in our company that took part in the project, and everyone was impressed with their approach.
Are there any areas they could improve?
This could be seen as a good thing, but I think that they were sometimes too firm in their suggestions. This was minor and not something that would’ve made us reconsider working with them had we known about it beforehand. In hindsight, I can understand why they did it this way. They have the experience to build up a website so that it converts, but it felt like they were inflexible in their approach. I think that it was more to do with the mode of the presentation.
When they have a debate with a client, they can be a bit too firm at times, and they could highlight the business value better. To us, that became obvious only after it was implemented. zgraya could’ve held our hand a bit more when they were suggesting their ideas. Knowing that now, I don’t think we would’ve made a different decision. We’re extremely happy with the work zgraya has done, and we’d work with them again if we had to do it all over again.
Do you have any advice for future clients of theirs?
My advice is to really trust zgraya. They have the client’s best interests at hand. This is easier said than done when working with a provider, but the value delivered by zgraya is fantastic.