Full Service Digital Agency

We are a full-service digital marketing agency with offices in Buenos Aires, Miami and Barcelona. We have 16 years of experience working on websites, content marketing, and online media projects with clients in Latin America, USA and Europe.

We team with large and medium-sized clients including global companies such as Disney, ESPN, Lexus, Peugeot, Diageo, Mondelez, Novartis, Mabe and Turner.

 

We specialize in the following industries: Real Estate, Food & Beverages, Tourism, Media, Pharma, Automotive and Consumer Electronics.

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2004
Show all +
Buenos Aires, Argentina
headquarters
other locations

Portfolio

Key clients: 
Disney, ESPN, Diageo, Danone, Pepsico, Mondelez, Peugeot, Citroën, Lexus, Reckitt Benckiser, Novartis, Bic, Cambridge English, Tortugas Open Mall, Toribio Achaval, Banco Galicia, Laboratorio Gador, Laboratorio Elea, Andes Líneas Aéreas.

Reviews

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Web Collaboration for Consulting Firm

"Their knowledge, transparency and consultative style are definitely things that impress."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2019 - Ongoing
Project summary: 

A consulting agency hired Zetenta to assist with large e-commerce initiatives. Zetena created the websites, media strategy, and consulted on almost every facet of the business, including an SEO strategy.
 

The Reviewer
 
1-10 Employees
 
Coral Gables, Florida
Rene Barasoain
President, HyperFocus ROI
 
Verified
The Review
Feedback summary: 

There have been significant website traffic increases since Zetena began work. The media is already above ROAS goals. Their team is communicative, knowledgable, transparent, and responsive.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

President, Hyperfocus ROI, a Media and Business Growth consulting agency based in Coral Gables, FL

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zetenta?

We collaborated with Zetenta on a large ecommerce initiative where Zetenta created the websites, media strategy, execution and consulted on almost every facet of the business, including a robust SEO strategy and execution

What were your goals for this project?

Since the ecommerce site has been completed and we're in full throttle running media (overall social, digital, google, etc), Zetenta has been instrumental in ensuring success. We are ROI positive across ecommerce and growing LTV and other growth KPI's.

SOLUTION

How did you select this vendor?

Word of mouth, Zetenta has an excellent reputation

Describe the project in detail.

Web dev work, strategy consultation, media planning and execution

What was the team composition?

Very hands on team, from project managers to team leaders

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

significant website traffic increases, SEO is performing extremely well. Media is already above ROAS goals

How effective was the workflow between your team and theirs?

Weekly calls, and open lines of communication. Consistent reporting

What did you find most impressive about this company?

Their knowledge, transparency and consultative style is definitely things that impress

Are there any areas for improvement?

n/a

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Strategy for Real Estate Projects

"Zetenta had deep knowledge of the Digital Media space."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Ongoing
Project summary: 

Zetenta provides all digital marketing strategy and rebranding for a real estate investment firm. They've completed a number of projects including development, design materials for each project, and more.

The Reviewer
 
11-50 Employees
 
Buenos Aires, Argentina
Diego Chevallier-Boutell
CEO, ARG Realty & Rukan
 
Verified
The Review
Feedback summary: 

Zetenta's work has become the main lead generator for the client including social media ads and websites. Keeping a persistent follow-up, they have good project management skills and respond well to feedback. They participate and stick to the proposed deadlines effectively.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of ARG Realty, a real estate investment firm focused on acquisitions, development and property management in Argentina. The company owns and operates office and retail properties and has commercial and residential projects under development in excess of +100K square meters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zetenta?

We have hired Zetenta for all our Digital Communications strategy as well as re-branding of the firm. Among others the projects/services included: - New company website - Branding process, including new logo and company image - Real Estate project specific websites (3 different projects) - Marketing strategy for each project including design materials for each of them - Implementing digital marketing campaign with monthly reports to review results - Social media strategy for a Shopping mall, including content, administration of the channels, and communication of marketing initiatives within the shopping mall

What were your goals for this project?

Our first objective was to complete a re-branding effort of the company's logo and image. Zetenta advised us through the re-branding process and we were able to come up with new logo that had great acceptance even within the firm employees generating more commitment. As a Real Estate firm, we had no experience in digital marketing, all our real estate projects had traditional marketing strategies including on-site showrooms, printed brochures and advertising in printed newspaper. Our website was outdated and generated no traffic nor leads for property sales. By hiring Zetenta, we outsourced all our digital marketing strategy, with the objective of generating all leads for future sales through digital media and increase the company's and projects presence in media channels were there was no presence at all.

SOLUTION

How did you select this vendor?

Vendor was selected due to their track record in digital media and their principal's proactive attitude. Web site development experience was key in selecting this vendor.

Describe the scope of their work in detail.

Once we selected the vendor we held several meetings with Zetenta's team to describe the different projects, attributes, prior marketing plans, and objectives to be achieved. Zetenta described the digital marketing alternatives, related costs, advantages & disadvantages of each of the channels and followed with a marketing plan with a description of each of the actions. In one specific project they even hired a film producer and generated a commercial video of the project which went viral in several digital media channels with great success.

What was the team composition?

The firm's principal (Lucas) is present in every single meeting with our team, together with 2/3 team members, depending on the assignment.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Re-branding process was very successful both internally and with the firm's clients. Modern, fresh look provides a renewed interest in the firm and the projects we develop. Over the years, Zetenta has enabled us to shift from a traditional media strategy to the digital space, where to date most sales leads of real estate property are generated through googleadwords, facebook ads, and the websites developed by Zetenta. Such results were unthinkable when we first started implementing the proposed strategy.

How effective was the workflow between your team and theirs?

The workflow worked very well thanks to persistent follow up from Zetenta's team to receive input and feedback from our team. Most meetings were in our offices, where the whole team would participate and provide feedback. Zetenta would stick to the timelines proposed initially.

What did you find most impressive about this company?

Zetenta had deep knowledge of the Digital Media space, and was very effective in communicating the different tools available for our business, in a language that could be understood by professionals who had little to no exposure to digital channels.

Are there any areas for improvement?

As Digital Media evolves and new channels emerge, we expect Zetenta to stay up to speed with what consumers demand and focus constantly on improving the experience for our clientes, which should translate into brand awareness and higher sales.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Zetenta always showed flexibility to accomodate meetings
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    Great professionalism, deep understanding of their client needs
  • 5.0 NPS
    Willing to refer

Web Dev for Alcoholic Beverages Company

"Their ability to communicate ideas and recommendations while reaching deadlines is impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2019 - Ongoing
Project summary: 

Zetenta has developed, configured, and launched a site working with a beverage alcohol company. They also provide maintenance for all current sites.

The Reviewer
 
1,001-5,000 Employees
 
Mexico City, Mexico
César Gómez
Assistant Media Marketing, DIAGEO Mexico
 
Not verified
The Review
Feedback summary: 

The website launched with Zetenta, has helped the client increase product availability online. The team regularly compiles with deadlines and they frequently provide feedback and recommendations. They're capable of working with additional teams and partners.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. I am part of the communications marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zetenta?

We were looking for our next digital agency to develop our brand's websites accross LATAM.

What were your goals for this project?

We knew that in order to grew our digital footprint we had to create engaging and functional websites for our newest brands and update & give maintenance to our current sites.

SOLUTION

How did you select this vendor?

They were broadly recommended to us from a DIAGEO Colombia who had previously worked with them. It was essential to choose a results-driven partner who could help us achieve our goals while fully complying with our global digital standards.

Describe the project and the services they provided in detail.

They have helped us give maintenance to our current sites and they have developed, configure & launched our first site as partners, working directly with our creative agencies, brand teams and our digital technologists to fully comply with DIAGEO's digital standards.

What was the team composition?

The project team involves marketing, communications, creative agencies and technologists to ensure the correct development. We had a project manager from Zetenta who was our direct point of contact and would give us recommendations to best achieve our goal.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since we launched our first site as partners, the marketing team has been more interested in developing new sites for their brands and we currently have two additional projects planned with Zetenta. The website we launched included an e-commerce integration and it has helped us increase our product availability online.

How was project management arranged and how effective was it?

Zetenta regularly complied with deadlines and they would always give us feedback and recommendations to better develop our website. Our global digital standards were not always fullfilled by previous partners but Zetenta was able to comply with them with no problems.

What did you find most impressive about this company?

Their ability to communicate ideas and recommendations while reaching deadlines is impressive as well as their capability to work with our additional teams and partners.

Are there any areas for improvement?

There is little we can find Zetenta to improve on. They will definitely be a partner of DIAGEO Latin America and North America for the years to come.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always available and ready to work
  • 5.0 Cost
    Value / within estimates
    The best option we could find.
  • 5.0 Quality
    Service & deliverables
    Excelent service.
  • 5.0 NPS
    Willing to refer
    Willing to refer.

Web Dev and Marketing for Online Sweepstakes

"The quality of Zetenta’s work is outstanding."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Ongoing
Project summary: 

Zetenta provided development assistance for an online gaming solution. Services included legal advice, web development, and marketing. The engagement is ongoing.

The Reviewer
 
1,001-5,000 Employees
 
New York, New York
Victoria J Aiello
Associate Manager, Marketing, ESPN, Inc.
 
Verified
The Review
Feedback summary: 

The team leveraged its proactive communication style to meet a strict delivery deadline. Other strengths include project management and technical expertise.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work on the marketing team for a global sports media company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zetenta?

We needed them to help us with the legalization, design, and set-up of our pan-regional consumer sweepstakes.

What were your goals for this project?

We wanted a partner to come up with creative skill-based mechanics, build out the design, and create engaging key visuals based on our briefs and project needs.

SOLUTION

How did you select this vendor?

Zetenta was recommended to us by one of our regional offices. We reviewed their portfolio and had an introductory call before assessing if it made sense to work together.

Describe the project and the services they provided in detail.

Zetenta connected us with a legal team to answer our questions, held introductory and check-in calls, hosted the contest on a custom URL, and built out the game and mechanics for us, along with visuals and marketing materials.

What was the team composition?

We worked with about 2–5 people at any given time. They put two main point people on the account, and occasionally we would loop in with designers or programmers for specific questions or edits.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We gave Zetenta very little heads up before the first project and they turned it around quickly and flawlessly. We were impressed that they were able to meet a strict deadline.

How was project management arranged and how effective was it?

Communication was clear throughout. We communicated mostly through email but we did have occasional phone calls. Zetenta was very responsive and sent emails to recap what was discussed on the phone. They were also open with timelines and expectations regarding project scope.

What did you find most impressive about this company?

The quality of Zetenta’s work is outstanding.

Are there any areas for improvement?

No, they did everything well.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Their pricing was very fair.
  • 5.0 Quality
    Service & deliverables
    They produced clean cut, striking graphics with no errors.
  • 5.0 NPS
    Willing to refer

Interactive Toy Website for Entertainment Conglomerate

“They will definitely be a partner of Disney Latin America for the years to come.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Ongoing
Project summary: 

Zetenta built a website featuring licensed toys and other movie merchandising for the Latin American audience. They continue to update the site, including the video player and product catalog.

The Reviewer
 
10,000+ Employees
 
Miami, Florida
Michael Perez
The Walt Disney Company Latin America
 
Verified
The Review
Feedback summary: 

Zetenta’s top-notch deliverables have surpassed expectations and matched strict branding guidelines. The creative team excels at communication and collaborates seamlessly with internal staff, setting them up for an imminent expansion of their role.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

DisneyMedia+ Miami works with various partners and brands in Latin America to reach our target audience, with 360 campaigns associated with our intellectual property—everything under the Disney, Pixar, Marvel, and Star Wars brands. We manage the advertising on our TV channels and promotions with our theatrical properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zetenta?

We hired Zetenta to develop the official Latin America site for Mattel's line of licensed products for the Disney/Pixar Cars brand. This included a full site with registration, development of 15 original games and activities using images of the toys, video player, and a complete product e-commerce catalog.

What were your goals for this project?

Our goal was to develop an official home where fans of Disney/Pixar Cars could find more information on the toys they love from the franchise.

SOLUTION

How did you select this vendor?

Zetenta has long been a partner with Disney Latin America, having worked on many internal marketing projects.

Describe the project and the services they provided in detail.

Throughout the past year, Zetenta has helped develop all of the games and activities seen on the site. They've continuously updated the product catalog and video player to make sure the site stays relevant with new content. They’ve followed all the guidelines for the Cars brand.

What was the team composition?

A project manager serves as our main contact for the site development.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The site has provided new outlets to reach our target consumers, and we hope to continue in 2019 with new and engaging content.

How was project management arranged and how effective was it?

Zetenta is a great partner to work with. They always make themselves available, and we have continuous communication via email. At times, Zetenta’s project manager scheduled conference calls to discuss some bigger items. Their timely responses are helpful and ensure the project is always moving forward.

What did you find most impressive about this company?

Zetenta's efficiency has been nothing like we've ever worked with before. The backend development team has been of the quality you’d expect of something tied to our brand. Everything has exceeded our expectations, from the technical to the creative aspects.

Are there any areas for improvement?

There is little we can find Zetenta to improve on. They will definitely be a partner of Disney Latin America for the years to come.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Organic Food Distribution Company

“I’m always impressed by their designs, which I consider a key aspect of functionality.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

After revamping a website’s design, Zetenta continued making add-ons and enhancements to improve online business processes. They’ve also supported social media and digital marketing campaigns.

The Reviewer
 
50-100 Employees
 
New York, New York
COO, Ace Natural
 
Verified
The Review
Feedback summary: 

Zetenta’s combination of high-caliber work and competitive pricing generated outstanding results and an optimal ROI. Professional and communicative, they thoughtfully accounted for the timeline, budget, and expected outcomes in detail throughout the entire process. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO at Ace Natural, an organic food distribution business based in New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zetenta?

We needed professional help with web development.

SOLUTION

What was the scope of their involvement?

Zetenta redesigned and improved our website in 2014. They did such a fantastic job that we continued working with them on other projects. We incorporated added functionality for our business processes into the website. They’ve also handled some of our social media and digital marketing.

The team used a lot of XML and HTML in their process. They embedded other external technologies in the website that allow us to achieve what we need. We’re currently in the process of redesigning the platform again.

What is the team composition? 

There were 5–6 people on the team.

How did you come to work with Zetenta?

Someone I knew who worked on a digital project with Zetenta many years ago connected us.

How much have you invested with them?

We spend $8,000-$10,000 annually. 

What is the status of this engagement?

We’ve been working together since we started in 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We continue to work with Zetenta because we’re so pleased with the results they produce. They take the expected outcome, budget, and timing into careful consideration, which is crucial in technology. The team truly shined in every regard. 

I found the cost quite inexpensive for the quality of work they perform. Other agencies I tried didn’t work out nearly as well.  Zetenta delivers as promised and the results have been outstanding. If any issues arise, they do whatever is necessary to make it work.  

How did Zetenta perform from a project management standpoint?

The communication is professional and spot-on. We mostly use email.  Our deadlines are always met, and there are very few misunderstandings. Zetenta is a great company that achieves what they promise to. 

What did you find most impressive about them?

Zetenta is very talented at everything they do. We tried several new tactics that turned out well. The metrics were great for the social media campaigns we worked on together. They even used presentations of our progress to acquire new customers. I’m always impressed by their designs, which I consider a key aspect of functionality.

Are there any areas they could improve?

No.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They offer unbelievable value.
  • 5.0 Quality
    Service & deliverables
    They always fulfill their promises.
  • 5.0 NPS
    Willing to refer

Digital Marketing and Web Design for Airline

"Zetenta produces deliverables of a big company’s quality but manages our relationship with a small company’s touch."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

Zetenta runs Google AdWords and Facebook Ads campaigns for an airline. They oversee corporate Facebook and Instagram accounts and have also redesigned their website landing page, branding, and some platform UX.

The Reviewer
 
201-500 Employees
 
Buenos Aires, Argentina
Alvaro Ziadi
Deputy C.E.O., Andes Lineas Aereas
 
Verified
The Review
Feedback summary: 

The campaigns boosted direct sales from 30% to 70%, leading to continued work for Zetenta. The team makes collaboration seamless by offering direct lines to every member. They demonstrate technical expertise, flexibility, and honesty, building trust as they reliably deliver high-quality products.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the deputy CEO of Andes Lineas Aereas. We’re the third largest airline in Argentina with over 400 employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zetenta?

We engaged Zetenta to oversee our digital marketing campaigns and to design our website and landing page.

What were your goals for this project?

We wanted to increase sales and penetrate new sales channels with our customers.

SOLUTION

How did you select this vendor?

A partner travel agency referred them to us; their agency had employed Zetenta to create their website and we liked their work. We gave them a chance with this project, and they’ve reliably delivered high-quality results ever since. We’ve developed a strong, trusting relationship with their team.

Describe the scope of their work in detail.

Zetenta runs each of our Google AdWords and Facebook Ads campaigns. Their team also manages our social media corporate accounts on platforms such as Facebook and Instagram. For our website, they designed our landing page, its branding, and some UX for the platform provided by our Passenger Service System (PSS).

What was the team composition?

We work directly with Lucas (Director, Zetenta) for every project. We have also collaborated with their marketing specialist, their web designer, and their software developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen tenfold growth since we began collaborating with Zetenta. When their team redesigned our website and we started a more aggressive digital marketing strategy, direct sales increased from 30% to 70%, which is outstanding growth for us.

How effective was the workflow between your team and theirs?

Everything that comes with Zetenta is straightforward. We have direct communication with everyone from the CEO to every specialist involved in each area of our project.

What did you find most impressive about this company?

Zetenta produces deliverables of a big company’s quality but manages our relationship with a small company’s touch.

Are there any areas for improvement?

Any mistakes they made were fixed quickly. We’re highly satisfied with their work.

4.5
Overall Score We’re thrilled with their work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They made the workflow easy and flexible.
  • 4.0 Cost
    Value / within estimates
    They deliver top-notch results at competitive rates.
  • 4.5 Quality
    Service & deliverables
    While there’s always room for improvement, Zetenta always delivers high-quality products.
  • 5.0 NPS
    Willing to refer
    I highly recommend their services.

Web Development for Pharmaceutical Company

"Their patience and professionalism impressed us."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
May 2019 - Ongoing
Project summary: 

Zetenta developed a website for a pharmaceutical company. The team built the pathology page fo patients, providing UI/UX and logo designs.

The Reviewer
 
201-500 Employees
 
Argentina
Catalina Aldana
Digital Business Partner, Novartis
 
Not verified
The Review
Feedback summary: 

The website has recieved positive feedback from the internal team. Zetenta is professional and collaborative, establishing a smooth workflow. The team leverages their creativity and experience to produce quality results that fit the needs of the client.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Pharmaceutical industry, with high cost products. My position is digital business partner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zetenta?

Pathology page for patients

What were your goals for this project?

Create a website for patients and that it can be positioned within the search engines

SOLUTION

How did you select this vendor?

After tendering several suppliers, Zetenta was able to differentiate itself from others with professionalism, price and quality.

Describe the project and the services they provided in detail.

Website production, logo design and page aesthetics

What was the team composition?

Tripartite work, zetenta team, doctors with content production for the site and Novartis

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Really very happy with the result, the professionalism with which Zetenta works

How was project management arranged and how effective was it?

We had problems from the company, but Zetenta always responded successfully

What did you find most impressive about this company?

Their patience and professionalism impressed us.

Are there any areas for improvement?

Not on the side of zetenta

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer