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In a world of constant clutter, “make our clutter more noticeable” just doesn’t cut it anymore. Strong brands need passion, and passion starts with Zest.

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    Richmond, VA 23220
    United States
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Print & Digital Marketing & Branding for Wine Importers

“Their team is a very diverse group of people that come up with a lot of great ideas.”

Willing to refer: 
The Project
Jan. 2019 - Ongoing
Project summary: 

The Zest Lab is managing all marketing operations for a French wine importing company, including print media deals with wine magazines, handling sales sheets and press releases, and running social media.

The Reviewer
1-10 Employees
Nashville, Tennessee
Charley McPherson
President, Vignobles Sullivan
The Review
Feedback summary: 

The branding work done by The Zest Lab has elevated their client’s position in the market, impressing their clients and pleasing project stakeholders. Their team is highly organized and communicative, staying on top of all ongoing efforts and maintaining a positive attitude.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the president of a French wine importing company that operates under the name Vignobles Sullivan.


What challenge were you trying to address with The Zest Lab?

Our main challenge was branding and name recognition. We wanted to establish a larger presence for our company wine importing scene because reputation is a really significant part of the industry.


What was the scope of their involvement?

They are doing pretty much everything. That extends from building content like press releases and actual marketing materials such as sales sheets to handling our advertising. They do a lot of print media deals with magazines as well as running our handles on Instagram and Facebook.

All of our marketing activities are basically outsourced to them at this point. I’m in direct communication with them on a constant basis, as is the owner of our company, to offer guidance or give a thumbs up or thumbs down on different projects. To a large extent, though, they have reins to do whatever they think is best for our company.

What is the team composition?

I regularly have touchpoints with about 5–6 people there, including a graphic designer, a project manager, and some more administrative people.

How did you come to work with The Zest Lab?

They were hired by our owner before I came to work with the vineyard, but when I started on they became a much more integrated part of our venture.

What is the status of this engagement?

I started with the company in January of this year, and we are continuing to work together.


What evidence can you share that demonstrates the impact of the engagement?

The advertising with Wine Spectator and the Wine Enthusiast has given us pretty substantial clout in the industry, which is really valuable because reputation matters a lot in our industry. Their team is a very diverse group of people that come up with a lot of great ideas. We just throw them all against the wall and see what sticks.

The work they’ve done has made us look very well put together and really represented us better than we’ve been able to in the past. I communicate with our clients a lot, and they appreciate that we have our marketing materials so well put together. People are very impressed with their work.

They also do an excellent job of capturing our vision for the company. The reason we are able to entrust so much of the operation to them is that they really took the time to understand the DNA of our company and figure out how to present that. We are really focused on having a strong company culture focused on environmental sustainability, and they capture that perfectly.

How did The Zest Lab perform from a project management standpoint?

Their team is very collaborative and does a great job of keeping us on point with all of our different projects. Their project manager will always stay on me when something needs approval on our end and has to get done in a timely manner.

What did you find most impressive about them?

They have a really fantastic attitude. We run into challenges fairly frequently in our work, and sometimes it can be difficult. Our owner is a very successful guy and he has pretty high expectations for others, but they handle the pressure extremely well and they come to the table with a can-do attitude and a cheerful disposition.

Are there any areas they could improve?

I really don’t think there is anything they could substantially improve in our engagement.

Do you have any advice for potential customers?

Communicate with them on a regular basis. I think one of the most helpful things for me has been the weekly call. It really helps to keep the momentum going and stay organized on both ends, in terms of time management.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer