What evidence can you share that demonstrates the impact of the engagement?
The advertising with Wine Spectator and the Wine Enthusiast has given us pretty substantial clout in the industry, which is really valuable because reputation matters a lot in our industry. Their team is a very diverse group of people that come up with a lot of great ideas. We just throw them all against the wall and see what sticks.
The work they’ve done has made us look very well put together and really represented us better than we’ve been able to in the past. I communicate with our clients a lot, and they appreciate that we have our marketing materials so well put together. People are very impressed with their work.
They also do an excellent job of capturing our vision for the company. The reason we are able to entrust so much of the operation to them is that they really took the time to understand the DNA of our company and figure out how to present that. We are really focused on having a strong company culture focused on environmental sustainability, and they capture that perfectly.
How did The Zest Lab perform from a project management standpoint?
Their team is very collaborative and does a great job of keeping us on point with all of our different projects. Their project manager will always stay on me when something needs approval on our end and has to get done in a timely manner.
What did you find most impressive about them?
They have a really fantastic attitude. We run into challenges fairly frequently in our work, and sometimes it can be difficult. Our owner is a very successful guy and he has pretty high expectations for others, but they handle the pressure extremely well and they come to the table with a can-do attitude and a cheerful disposition.
Are there any areas they could improve?
I really don’t think there is anything they could substantially improve in our engagement.
Do you have any advice for potential customers?
Communicate with them on a regular basis. I think one of the most helpful things for me has been the weekly call. It really helps to keep the momentum going and stay organized on both ends, in terms of time management.