This review was updated by the client organization on May 7, 2020. The original star ratings were: Overall - 4.5, Quality - 5, Schedule - 5, Cost - 5, NPS - 5. New content is below:
Please describe your company and your position there.
Established in 1968 and accredited by the Higher Learning Commission, Pikes Peak Community College offers associate degrees, certifications in career and technical fields and two bachelors’ degrees. With three campuses, various off-campus locations, two military education centers, and hundreds of online classes, PPCC provides access to a quality, affordable and flexible education to more than 20,000 students annually with both credit and non-credit classes. I'm the Marketing Project and Operations Manager for the Marketing and Communication department at PPCC.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Zerosun Creative?
We hired Zerosun to help us to produce a series of videos for two different campaigns (Make it Happen and El Puente, for our Hispanic audience). We had recently updated our college brand and wanted to produce some impactful, fresh-looking spots to share our new "voice" with the community.
What were your goals for this project?
Our goal for both projects was to capture authentic stories from our diverse student population to help boost overall enrollment. Research has told us that peer story-telling is helpful in alleviating fears about going to college. Zerosun immediately understood this concept and produced results that still give me goosebumps when I watch them.
How did you select this vendor?
The initial relationship predates me a bit; it's my understanding Zerosun worked on a smaller project for our Advanced Manufacturing department (perhaps in 2016, 2017?) and our Marketing director was so impressed by their work on that project that he contacted them to work on the larger recruiting campaigns. I'm not sure how many other companies were considered, if any.
Describe the video(s) and the process in detail.
The first project, Make it Happen, was a series of smaller :30 videos that featured a certain student, followed by a longer :60 that wove all their stories together. The second project, El Puente, was a similar approach geared toward our Hispanic audience and the students featured are actually all members of the Jaramillo family. Zerosun helped us form a strategy on both projects and did a terrific job with scripting. They also met our technical needs by providing both web and broadcast file versions. My role in both projects was to assist with logistics (securing dates/times/subjects for each shoot, scheduling hair & make-up, getting Spanish captions, etc.) and providing feedback on the direction of the scripts as well as the draft versions proposed in post-production.
What was your vendors' project management or feedback process?
We already use Basecamp internally as a project management tool and Zerosun had no problem using that to facilitate both projects; it worked very well. They regularly checked in with updates and requests for feedback. I'd say the Make it Happen campaign required several rounds of feedback since it was our first project together, and by the second El Puente campaign, there were still rounds of feedback, but overall less since we were familiar with their work/process by this point and they were tuned into what we were trying to accomplish.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Since the videos have launched, we've seen an increase in Fall enrollment, though that is the result of a combination of marketing and recruiting efforts, not just the videos alone. On YouTube, the videos have gathered well over 500,000 views, plus additional viewership on our local Univision and Telemundo feeds . We're pleased with this engagement, as it hasn't really been done before. Our stakeholders have provided great feedback and love the authenticity of the stories.
How effective was the workflow between your team and theirs?
Zerosun made scheduling and planning a breeze with their quick communication. As mentioned before, we used Basecamp to manage most of the workflow, in addition to a few short conference calls.
What did you find most impressive about this company?
I'm most impressed with their ability to help the client take a broad vision and narrow it down to captivating storyline that features crisp, modern visuals and syncs them with an authentic storyteller. To be able to tell that story in a well-paced :30 or :60 spot has been incredible for us.
Are there any areas for improvement?
Absolutely none. They handle most of the heavy lifting and remained nimble and flexible as some of our internal deadlines shifted a bit.