Improving businesses one campaign at a time
Zen Anchor is a Google Partnered digital performance agency with clients all over the world. Our agency specializes in the health & wellness, insurance, and education verticals. Founded in 2015, our fully remote team has an awesome track record of helping our clients grow their popularity & revenue online and beyond.
Focus
Portfolio
Aligned Modern Health, Metis, Integrative Nutrition, Bulletproof Training Institute, Expivia, Strive For College, Chicago Blockchain Project, Avis, Guardian, Blocstart, Carefree Dental, Martin International Enclosures, Clashifieds, Bootler, Budget, Kleenex
Carefree Dental - PPC Advertising
Zen Anchor has worked with Carefree Dental for over 4 years managing over $1MM in annual online media buy within Google Ads and Facebook Ads.
Insurance PPC Advertising
Guardian Life Insurance worked with Zen Anchor on piloting their Disability Income Insurance product. The $100k+ media campaign was run through Google Search, Google Display and Facebook Advertising.
Customer Segmentation & Revenue Optimization
Zen Anchor partnered with the strategic marketing consultancies of Kabardian Group and From.Digital to provide a Customer Segmentation and Customer Revenue Optimization initiative. Zen focused primarily on bringing these campaigns to market via the Email Marketing and Google Ads channels.
Health & Wellness Digital Advertising
Zen Anchor provided Aligned Modern Health with PPC services on Google Ads (Search, Display, YouTube), and Bing Ads. We also built a custom Google Analytics and Google Data Studio Dashboard for performance reporting.
SEO Outreach Strategy
Zen Anchor partnered with OptiLingo to build out their entire online marketing program, with a heavy focus on SEO and PPC (including Google Ads, Facebook Ads, Instagram Ads and Spotify Ads)
VoB - Email Strategy
Zen Anchor provided online marketing strategy recommendations for the Voice of Blockchain event management team. Zen also deployed an Email Marketing campaign and built out custom Google Analytics dashboards to report on performance.
Reviews
the project
Ad Services for Marketing Company
"At all times, I'm confident that they're making the best decisions for the company."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the CMO at a marketing agency.
What challenge were you trying to address with Zen Anchor Digital?
Plenty of companies can do paid search work, but there are not a lot of companies that will help to deliver a business outcome. I need to acquire customers cost-effectively and at scale and that is exactly what they help me to do.
What was the scope of their involvement?
Most recently, we used them for paid search and retargeting display ads. From the ground up, they helped us to build a multi-tiered targeting campaign and retargeting campaign on both Google and Facebook.
They have helped us to build a best approach that puts the right ad in front of the right person. They work to ensure they're presenting consumers with ads when they are ready, willing, and able to buy. We also rely on them for insights into lead behavior and nurturing. They help us hold onto leads that may be ready to buy in the future.
What is the team composition?
I worked with six people from their team.
How did you come to work with Zen Anchor Digital?
I have known Zen Anchor for as long as they have been in business. I was referred to them by a college friend of mine. I have been working with Gary (CEO & Founder) for well over seven years. When he started Zen Anchor, I wanted to continue working with him.
Gary always tells me that they're a small, scrappy firm. They get a tremendous amount of work done, and very cost-effectively. They can manage very large challenges and projects, but give us the attention of a smaller business. With other agencies I have worked with, you have to shake them to get a response. The culture they have built over there is amazing.
How much have you invested in them?
We have spent between $500,000–$1,000,000 over the total relationship.
What is the status of this engagement?
I have been working with Gary since 2013.
What evidence can you share that demonstrates the impact of the engagement?
The dashboards they build on Google helped us to identify how and where we have seen opportunities to drive down costs and drive up volume. They share reports from Google Ads regularly.
We also evaluate the quality of our leads through sales performance and customer retention. We have an enterprise data warehouse that is connected to our CRM, which track our sales metrics. All of that lives in a Power BI implementation that sits within our firewalls. That is the majority of what I look at to measure the value of their performance.
How did Zen Anchor Digital perform from a project management standpoint?
Basecamp is their preferred platform. We communicated through quick email updates, touchpoint meetings, and ad hoc progress updates. I was never in the dark on progress at any time.
What did you find most impressive about them?
At all times, I'm confident that they're making the best decisions for the company. When I say I need to get something done, I can count on them to complete the task. Because I don’t worry about it, I don’t think about it.
Do you have any advice for potential customers?
Think very clearly about your business outcome and be collaborative in optimizing your process.