What was the scope of their involvement?
ZeMind Studios integrated into our team and handled end-to-end development of the native app. They built a pipeline for the model integration into the experience. Their team also created the entire user journey from entering the email address to starting the experience—which involved augmented reality, project mapping, and sound design.
We built a shipping container, and users would take an iPad into the shipping container with them to start the process. The iPad camera would see a marker on the floor and pick that up as the trigger point. From there, on the iPad, the user sees a 3D model of a soccer player performing cool tricks in front of them. We did photogrammetry to capture a 3D person doing all those tricks and then rendered that into a 3D model which ZeMind Studios helped animate. Meanwhile, we had project mapping of graffiti artwork on the walls and top of the container which we also mapped to music. Every time the user interacted with the 3D model, the walls would change to a different artist and different music, making it an interactive 90-second experience.
Webcams placed in the shipping container captured the user doing the experience as well as what they were manipulating on the walls with the character. It dynamically composited a video for output so that when we captured the email at the frontend of the experience, ZeMind Studios built a funnel to send that video within five minutes to the user for sharable access.
What is the team composition?
Patrick (Founder, ZeMind Studios) took ownership of the project which made us feel comfortable. Additionally, we had a project manager and 5–6 Unity developers.
How did you come to work with ZeMind Studios?
They have been a partner of ours from before I started with the company. One of our producers had worked with ZeMind Studios at his previous studio and had built a great relationship. When he came to Jam3, he recommended we use them whenever we need them because they are great.
What is the status of this engagement?
We worked with them on this project from October–December 2017.