What was the scope of their involvement?
In basic terms, Zehnder Communications helps us analyze value propositions, develop execution plans, and then build relevant core messaging strategies. So far, they’ve assisted with developing websites, creating marketing collateral, planning trade shows, assembling presentations, assessing proposals, and much more. We generally task them with creating something new for either our parent organization or our multiple branches and subsidiaries. They dive into each project, forming a solid understanding of our goals. Then, they deliver a product that resonates with our company values, both internally and externally.
Over the years, they’ve helped us work through several mergers and acquisitions. The team helped us rename the subsidiary companies and develop new logos and branding systems that speak to both the key strengths of the legacy company and its improved value under our management. These were some of our biggest projects with Zehnder Communications.
Currently, they’re helping us develop an internal service strategy that will span several different branches of our parent organization. The team is assembling a cohesive brand message and additional collateral to implement across the digital platform. When completed, we plan to market the product externally.
What is the team composition?
We have a primary point of contact who is involved in every aspect of our work. When we need certain skills, those specialists are pulled into our conversations. For example, when we’re doing web development, I speak directly with the interactive development team. If we’re working on a marketing campaign, we communicate with creative directors and copywriters. This simplifies our collaborations because all team members still hear each project’s objectives straight from me.
How did you come to work with Zehnder Communications?
I’d worked for Zehnder Communications previously, but we still looked at several vendors.
How much have you invested with them?
In total, we’ve spent between $1,000,000–$1,500,000 since the beginning of our partnership.
What is the status of this engagement?
We starting working together in 2009, and it’s an ongoing relationship.