What was the scope of their involvement?
Zbra Studios helped build a new website from scratch. They designed everything from top to bottom: coding, frontend, and backend. Lead generation was the main purpose of the website. When my website was built several years ago, I believe WordPress was known, but a lot of designers were still working in HTML. However, I’m not sure what technologies Zbra Studios used. That was more under the category of “I don’t need to know, so I’ll just leave that up to them.”
At the time, we added a private password-protected client area. We called it the “Client Café.” It was a resource center for housing assessments, worksheets, and articles, as well as a repository of tools and resources that we used for our clients; they could go directly to that area and access the material. On our original site, we had several pages of resources that were outward-facing with service providers, books, or software that we recommended. They built the database for us so we could just add these pieces very easily to our website without needing to bring in a web developer each time.
We discussed marketing and strategy in general after the website was built, and the reason I say that is I’m comparing it to their current services, which I know are pretty extensive on the backend. At the time when I worked with Zbra Studios, which was a while back, things were really different online when it came to marketing the website. Social media was in the newer stages; it’s crazy that it wasn’t that long ago. It’s changed a lot.
Throughout the process, Zoey [Web & Marketing Strategist, Zbra Studios] was my main contact. She facilitated the entire process. They had designers, coders, and other resources on the backend. I interacted with one of them once the site was launched; he taught about and gave me a tour of the database that we had built. But, for all intents and purposes, my interaction was with Zoey in coordinating everything.
How did you come to work with Zbra Studios?
They actually were a recommendation from one of the clients I was working with, who was a copywriter. He did a lot of work with Zbra Studios and was really impressed with them. Then, one of my clients was looking for a web designer. So, the copywriter, Zoey, and I got together for coffee so we could meet together before I recommended them. After working with her, in conjunction with the copywriter and my client, I was really impressed with the way that Zbra Studios handled the entire process of building out his site and working with him on the strategic marketing side. That’s why I hired them for my site.
What is the status of this engagement?
The website map was started in December of 2009. It took them about three or four months for the design. It wasn’t anything long or inconvenient. They did two different designs at two different times, with updates along the way and service whenever I needed. My relationship with Zoey has extended beyond that because of additional things that she’s done over time. I do reach out to Zoey for questions. She’s also hired me to help with her business over time, so we talk quite often. I know her target audience, as a result of our work together, has changed, so I try not to take up too much of her time. She’s very generous with her time in helping me. I transitioned over to the HubSpot marketing system several years ago.